The new programmatic arsenal: How Turner, The Economist are beefing up their approach

Premium publishers and broadcasters are acknowledging programmatic as a key component of their digital ad strategies. In order to take control back from the demand side in today’s programmatic landscape, they’re stockpiling some tools in their programmatic arsenals—tools like automated guaranteed and maybe even ad reinsertion. Ad sales professionals at The Economist and Turner weigh in on good programmatic practices and how it can help to experiment. – Sponsored by Ooyala The post The new programmatic arsenal: How Turner, The Economist are beefing up their approach appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-10-28 00:00:00 UTC ]
News tagged with: #premium publishers #key component #ad reinsertion

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As Irma approaches, some airlines cap fares and add seats

As one of the most powerful storms on record approaches Florida, several airlines have capped fares for flights traveling in and out of the path of Hurricane Irma and have waived fees for rebooking flights. But the price caps — from as low as $99 for an economy seat — may be short-lived because... Continue reading at Los Angeles Times

[ Los Angeles Times | 2017-09-08 00:00:00 UTC ]
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Survey: Navigating the programmatic buying environment

As programmatic continues to fuel digital publishing, new challenges and opportunities arise in a rapidly evolving monetization game. From user experience and audience targeting to improving ad quality, what tactics have worked for you? What hasn’t? Take a few minutes to complete the survey to... Continue reading at Digiday

[ Digiday | 2017-07-31 00:00:00 UTC ]
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Dennis is trying to use blockchain to improve programmatic transparency

Magazine publisher Dennis is leading a project to use blockchain technology to improve transparency within digital ad transactions. The post Dennis is trying to use blockchain to improve programmatic transparency appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-07-07 00:00:00 UTC ]
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Celebrity book clubs: Page turner or dust collector?

Reese Witherspoon has one, so does Emma Watson, but are celebrity book clubs a great thing for reading? Continue reading at BBC News

[ BBC News | 2017-06-30 00:00:00 UTC ]
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‘There’s nothing to be ashamed about’: How publishers approach buying traffic through Facebook

Publishers said they buy traffic through Facebook to fill insertion orders, promote new products and make money through arbitrage. The post ‘There’s nothing to be ashamed about’: How publishers approach buying traffic through Facebook appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-06-28 00:00:00 UTC ]
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Inside French publisher programmatic cooperative La Place’s growth ambitions

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[ Digiday | 2017-05-18 00:00:00 UTC ]
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Axel Springer’s muscular approach to platforms

The German publishing giant has taken a muscular approach to fighting Facebook and Google. The post Axel Springer’s muscular approach to platforms appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-05-09 00:00:00 UTC ]
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Axel Springer pushes for transparency in its programmatic advertising

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[ Digiday | 2017-05-05 00:00:00 UTC ]
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The Economist Claims a Trump Bump

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[ Folio Magazine | 2017-05-02 00:00:00 UTC ]
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'Spiritual' memoir Out of the Woods by Luke Turner to W&N

Weidenfeld and Nicolson has acquired a memoir, Out of the Woods, by Luke Turner to publish in 2019.  Continue reading at The Bookseller

[ The Bookseller | 2017-04-21 00:00:00 UTC ]
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Inside The Economist’s Plan to Conquer America

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[ Folio Magazine | 2017-04-07 00:00:00 UTC ]
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The Times of London sees success in an editions approach to digital publishing

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[ Digiday | 2017-04-07 00:00:00 UTC ]
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What we can learn from the Dutch approach to bringing up kids

A British mum who lives in Amsterdam and an Asian-American are sharing their insights in a book called The Happiest Kids in the World. Continue reading at BBC News

[ BBC News | 2017-01-24 00:00:00 UTC ]
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All cheese, all the time: Business Insider’s ‘slightly niche’ approach to Facebook

Insider, Business Insider’s lifestyle site, has spun off a dozen Facebook pages, including home, art, dessert, beauty -- and even cheese. "People will follow this page because they love cheese," Insider editor in chief Nicholas Carlson said. "And they know exactly what they’re going to get from... Continue reading at Digiday

[ Digiday | 2017-01-11 00:00:00 UTC ]
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2016's top page-turners: the year's best books as voted for by you

With the winners announced earlier this month, Good Reads' Best Books of 2016 saw nearly 240,000 readers from around the world vote for their favourite books published this year. Continue reading at Stuff

[ Stuff | 2016-12-31 00:00:00 UTC ]
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How The Economist is getting more reach for VR content

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[ Digiday | 2016-12-21 00:00:00 UTC ]
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Google Says Programmatic Direct Is Due for a Rise in 2017

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[ Advertising Age | 2016-12-17 00:00:00 UTC ]
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Andrew Wylie’s Global Approach to Agenting

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[ Publishing Perspectives | 2016-12-13 00:00:00 UTC ]
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Google Is Targeting Travel Marketers to Buy Native Programmatic Ads

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[ AdWeek | 2016-11-03 00:00:00 UTC ]
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[ Digiday | 2016-09-28 00:00:00 UTC ]
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