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On Jan. 1, the privately owned business publisher Bloomberg Media shut off its open-market programmatic advertising, a move to better control its user experience and drive advertisers to reach its audience by buying directly from the company itself. Six months later, the strategy produced its... Continue reading at 'AdWeek'
[ AdWeek | 2023-07-18 11:31:59 UTC ]
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#privately owned
#user experience
Hilary Pollack, research manager, Twitter Good storytellers know that context matters. But did you know that applies to your ads as well? We partnered with MAGNA and IPG Media Lab to measure the impact of context, specifically content adjacency and user experience, on ad perception and... Continue reading at 'Digiday'
[ Digiday | 2021-02-17 02:00:00 UTC ]
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#premium publisher
#user experience
#context matters
[caption id="attachment_180434" align="alignright" width="300"] Click image to download the Playbook[/caption] Long before Apple introduced Intelligent Tracking Protection in its Safari browsers—making traffic “anonymous” and untargetable in advertisers’ minds—publishers were struggling to... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-05-11 18:00:21 UTC ]
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#digital publishing
#user experience
#coordinated effort
#driving revenue
#caption id=
#mobile web
#enable publishers
Sponsored content doesn’t have to be an oxymoron. As publishers and marketers double down on their commitment to providing deeper branded experiences, instead of traditional advertising, the rules of the road are becoming clearer on both sides. And more so than just four or five years ago;... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-03-05 17:34:24 UTC ]
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#user experience
#key metric
#social distribution
If the recent Chrome Dev Summit was evidence of what Google thinks is hot in web development, then frameworks were one of the clear winners. More specifically, client-side frameworks and libraries like Angular, Vue and React, and larger web frameworks like Next.js. We spoke to Tim Neutkens, lead... Continue reading at 'Betanews'
[ Betanews | 2019-12-13 14:35:38 UTC ]
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#libraries
#user experience
#web development
#google thinks
A staff uprising at Sports Illustrated... Following Tuesday's New York Post report that editor-in-chief Chris Stone is exiting Sports Illustrated after 27 years with the magazine, The Wall Street Journal added late Wednesday evening that the brand's new operator, TheMaven Inc., is planning to... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-10-03 20:41:59 UTC ]
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#digital media
#hearst
#user experience
#provide advertisers
#30% stake
#vice media
#ae networks
#vox media
#hearst magazines
Last year, we introduced a brand new honor at our Eddie & Ozzie Awards gala—Magazine of the Year. Despite many of the challenges print faces, magazines continue to evolve and change in tandem with the industry, and we felt it was important to recognize the very best in our community. And... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-09-26 15:22:57 UTC ]
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#print media
#full list
#art director
#human spirit
#user experience
Known as a gateway into the lifestyle and culture of New England, Yankee magazine has established itself as much more than just a publication for those living in the region it covers. Now a digital publisher that labels itself as the “leading authority on New England foliage” with a reach of... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-07-15 18:58:36 UTC ]
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#digital publisher
#hilton midtown
#taking place
#strategic initiatives
#user experience
[caption id="attachment_159239" align="alignright" width="300"] Tara Kraft (left) and Carolyn Hsu[/caption] RealSelf, the Seattle-based website that provides reviews and information about cosmetic procedures, has recruited former Shape editor-in-chief Tara Kraft and Carolyn Hsu, NewBeauty’s... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-05-29 12:20:00 UTC ]
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#user experience
#$40 million
Some Facebook observers think the platform could remove publisher content from its news feed to improve the user experience and drive more revenue. The post 2018 could be the year Facebook banishes news from its feed appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2018-01-02 00:00:00 UTC ]
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#user experience
As programmatic continues to fuel digital publishing, new challenges and opportunities arise in a rapidly evolving monetization game. From user experience and audience targeting to improving ad quality, what tactics have worked for you? What hasn’t? Take a few minutes to complete the survey to... Continue reading at 'Digiday'
[ Digiday | 2017-07-31 00:00:00 UTC ]
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#full report
#user experience
#opportunities arise
#post survey
Apple is said to be making it easier for publishers to place ads in its News app and even solicit micropayments, raising concerns about user experience. Today Apple’s News app is relatively uncluttered by ads. Actually there are very few ads anywhere. Part of the reason for that is that... Continue reading at 'Fast Company'
[ Fast Company | 2017-07-07 00:00:00 UTC ]
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#ad tech
#user experience
#raising concerns
#news app
Mention the name Domino to any décor-savvy 30-something, and you're likely to get a squeal of excitement followed by a sigh of nostalgia. Launched by Condé Nast in 2005, Domino was a revolutionary brand within the shelter category, embracing a fun and eclectic design mix that was largely absent... Continue reading at 'AdWeek'
[ AdWeek | 2016-07-26 00:00:00 UTC ]
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#user experience
#digital platform
#digital content
The rise of multiple platforms and screen sizes, along with the scary adoption of ad blocking, has publishers obsessing over user experience. Publishers including Mic, The Atlantic and Slate are hiring UX specialists while putting testing on steroids. Beyond ad blocking, the hope is that a... Continue reading at 'Digiday'
[ Digiday | 2016-07-18 00:00:00 UTC ]
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#crowded market
#ad blocking
#screen sizes
#multiple platforms
#user experience
As the population of people using ad blocking software has grown, publishers are increasingly recognizing that they have to find a way to address those people a different way. Digital Content Next, a trade group for premium publishers, has shared recommendations, which came out of meetings with... Continue reading at 'Digiday'
[ Digiday | 2016-05-23 00:00:00 UTC ]
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#jason kint
#growing audience
#user experience
#trade group
#digital content
#premium publishers
The Boston Globe may not be a Instant Articles publisher, but its turning to Facebook's Note's feature to create something close to it. The publisher on Tuesday started using Notes to publish directly to the Facebook platform. It hopes that the speed the articles load, along with their overall... Continue reading at 'Digiday'
[ Digiday | 2016-01-29 00:00:00 UTC ]
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#user experience
#publish directly
#boston globe
#facebook appeared
#facebook adds
Gawker Media CEO Nick Denton told Recode that the publisher, which used to view Facebook warily, is now "going all in" on Facebook Instant Articles. He's now come around to the idea that Facebook can simply provide a better user experience and even monetize better than the options publishers... Continue reading at 'Digiday'
[ Digiday | 2016-01-28 00:00:00 UTC ]
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#tech world
#user experience
#ad tech
#nick denton
There's no panacea to combat ad blocking, but that hasn't stopped publishers from trying a variety of approaches. Several detailed their strategies at Digiday's one-day WTF Ad Blocking course Jan. 14. While Forbes and The Washington Post have tried to make people disable their ad blockers,... Continue reading at 'Digiday'
[ Digiday | 2016-01-15 00:00:00 UTC ]
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#ad blockers
#huffington post
#user experience
User experience is about empathy for the end user, Barbarian Group's Colin Nagy said on the Digiday Podcast. Many publishers miss that as they strive to churn pageviews and banner ad impressions. The result: navigating digital media is like walking on a sticky movie theater floor. The post... Continue reading at 'Digiday'
[ Digiday | 2016-01-15 00:00:00 UTC ]
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#end user
#user experience
#digiday podcast
Incisive Media, which has a mix of ad-funded and subscription-based titles, is following in the footsteps of Axel Springer's Bild, London's City AM and the Washington Post in taking a tougher stance on ad blocking. The publisher will ban visitors with ad blockers enabled on some of its sites in... Continue reading at 'Digiday'
[ Digiday | 2015-12-22 00:00:00 UTC ]
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#time publishers
#john barnes
#user experience
#ad blocking