#digital media

Publishing news tagged with #digital media


How CollegeHumor lost its early lead

The managers of the pioneering digital media company will take the next six months to figure out a new direction. The post How CollegeHumor lost its early lead appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2020-01-15 05:01:41 UTC ]
More news stories like this | News stories tagged with: #digital media #early lead #collegehumor lost


Four digital media thought leaders on what’s next for marketers in the new year

To keep pace with 2020, marketers will be forced to not only stay on top of ever-changing news, data and regulations, but will also need to invest in dynamic problem-solving methods. The post Four digital media thought leaders on what’s next for marketers in the new year appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2020-01-08 21:27:51 UTC ]
More news stories like this | News stories tagged with: #digital media #ever-changing news #year appeared


Marketing Consultancy Ebiquity Buys Complementary Platform Digital Decisions

Marketing consultancy firm Ebiquity has purchased Digital Decisions in a bid to further its digital media monitoring capabilities as it aims to better help brands evaluate their online media spend. The deal between the Europe-based pair will begin with an initial consideration of 700,000 euros... Continue reading at 'AdWeek'

[ AdWeek | 2020-01-08 09:05:25 UTC ]
More news stories like this | News stories tagged with: #digital media #initial consideration #europe-based pair #brands evaluate


10 Keys to Digital Success in 2020 (Part 1)

For most publishers, digital success in 2020 won’t be about new trends or technology. Instead it will be about focus, prioritization, and finally executing properly on digital media fundamentals. This article covers the first five fundamentals that I believe every publisher must execute on this... Continue reading at 'Publishing Executive'

[ Publishing Executive | 2020-01-03 13:30:50 UTC ]
More news stories like this | News stories tagged with: #digital media #article covers #digital success


The Digital Media Industry Is on Track for a Jolt to the System

The rise of digital that began in the 2000s--which saw a notable shift in advertising dollars toward mobile screens, plus the growing dominance of Big Tech on Madison Avenue, aided by a regulatory push symbolized by the upcoming California Consumer Privacy Act (CCPA)--continued into the 2010s,... Continue reading at 'AdWeek'

[ AdWeek | 2019-12-30 14:28:27 UTC ]
More news stories like this | News stories tagged with: #digital media #madison avenue #big tech #growing dominance #mobile screens #advertising dollars #notable shift


Most Investors Don’t Want to Touch Media Anymore. But Axios is Going to Raise Another $20 Million.

A few years ago, investors were eager to throw money at digital media startups. Not anymore. But there are some Continue reading at 'Editor & Publisher'

[ Editor & Publisher | 2019-12-16 15:51:10 UTC ]
More news stories like this | News stories tagged with: #digital media #throw money #$20 million #investors don


Luma Partners' Terence Kawaja on the streaming wars, d-to-c and 10 years of the Lumascape

On the latest episode of the 'Ad Lib' podcast, the investment banker offers his view on the state of the digital media and marketing landscape. Continue reading at 'Advertising Age'

[ Advertising Age | 2019-12-10 10:00:00 UTC ]
More news stories like this | News stories tagged with: #digital media #marketing landscape #ad lib #latest episode #streaming wars #terence kawaja #luma partners


The Privacy Zeitgeist Means User Consent Is the New Key to Investment

Ad tech will need to reinvent itself or die, and anyone fighting the global wave of privacy-centric legislation that's sweeping the digital media sector will ultimately lose. That's the belief of Thomas Pasquet, co-founder and co-CEO of Ogury, an ad-tech company that today announced it had... Continue reading at 'AdWeek'

[ AdWeek | 2019-12-05 21:44:16 UTC ]
More news stories like this | News stories tagged with: #digital media #today announced #ad-tech company #thomas pasquet #ultimately lose #privacy-centric legislation #global wave #ad tech


Control and the marketing ventriloquist: How to improve your PR and advertising performance simultaneously

It's time for digital media and corporate communications teams to reach across the water cooler and really cooperate. Continue reading at 'Advertising Age'

[ Advertising Age | 2019-12-04 10:00:00 UTC ]
More news stories like this | News stories tagged with: #digital media #water cooler #marketing ventriloquist


Cosmetics Giant Coty Confirms Overhaul of Digital Unit Beamly

Coty, the owner of a host of household names including Covergirl, Gucci and Sassoon Professional, has confirmed it is conducting an overhaul of Beamly, an ad-tech and digital media operation it purchased in 2015, which could involve the effective shuttering of the unit. The developments have... Continue reading at 'AdWeek'

[ AdWeek | 2019-12-03 22:30:01 UTC ]
More news stories like this | News stories tagged with: #digital media #recent exit #effective shuttering #sassoon professional


6 Takeaways for Digital Editors from the Folio: Show

From emerging social networks and distribution channels, to evolving KPIs, to constant demands to become more data- and insight-driven, editing in the platform age is a complicated and ever-changing game. Luckily, the experts are here to help. For those of you who couldn't join us at the Folio:... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2019-11-13 19:04:28 UTC ]
More news stories like this | News stories tagged with: #digital media #publishing lexicon #smart speakers #necessarily feasible #weekly basis #meredith corp #fundamental shift #predetermined kpi #reminding attendees #similar notes #jill hilbrenner #deploying adweek #wednesday afternoon #ways mccoy #facebook groups #idea posited


Politico owner rolls out new tech-focused media venture

Politico Publisher and media executive Robert Allbritton is launching a new digital media and events company it's dubbed Protocol, focused on “people, power and politics of tech,” bringing on high-profile names to run the latest entry in an increasingly competitive landscape. The new company,... Continue reading at 'Silicon Valley Business Journal'

[ Silicon Valley Business Journal | 2019-11-13 17:43:49 UTC ]
More news stories like this | News stories tagged with: #digital media #rise fund #latest entry #high-profile names #dubbed protocol #politico publisher #events company


Nestlé Is Doubling Down on Ad Tech

Nestl?, the consumer-packaged-goods parent of such brands as Gerber, Poland Spring and Haagen-Dazs, recently unveiled its Global Digital Media Center of Competencies (DCoC), which brings together all of its agencies to deliver greater transparency in its media investments. It makes sense,... Continue reading at 'AdWeek'

[ AdWeek | 2019-11-13 11:00:00 UTC ]
More news stories like this | News stories tagged with: #digital media #sebastien szczepaniak #ad spend #digital accounts #makes sense #media investments #competencies dcoc #recently unveiled #poland spring #consumer-packaged-goods parent #ad tech


The Athletic, Axios Raising Money as Rivals Consolidate

Two of the younger digital media startups, The Athletic and Axios, are raising money to fuel diversification of their businesses, Continue reading at 'Editor & Publisher'

[ Editor & Publisher | 2019-11-12 18:00:39 UTC ]
More news stories like this | News stories tagged with: #digital media #fuel diversification #raising money #rivals consolidate


Analytics Firm Parse.ly Expands to Track How Content Drives Conversions

The content analytics company Parse.ly has long captivated publishers with its intuitive dashboard to track how articles perform. In October, the 10-year-old company added functionality that tracks conversions. Parse.ly clients can now analyze the type of content people read before they... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2019-11-11 21:36:26 UTC ]
More news stories like this | News stories tagged with: #digital media #full interview #heavily overlap #growing aggressively #smaller budgets #big thing #runs drupal #ve raised #natural inclination #media today #consolidation happening #identified audiences #advertising side #technical ways #ad blockers #cookie blocking


Endeavor Business Media Acquires More Than 20 B2B Titles from Informa Plc

At Endeavor Business Media—the Nashville-based company founded by former SouthComm CEO Chris Ferrell just two years ago—2019 is ending the same way it began: with a significant, acquisition-fueled expansion. Nine months after doubling its portfolio by acquiring more than 20 former PennWell... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2019-11-11 18:34:39 UTC ]
More news stories like this | News stories tagged with: #digital media #informa plc #marketing solutions #platform-wide strengths #chris ferrell #growing markets #annualized revenues #approximately one- #investor updates #early august #invergarry holdings #private-equity backer #structured today #company anticipates #corporate offices #full list #auto aftermarket


Digital Media’s Future Lies Beyond Ads and With Direct Consumer Revenue

The long-predicted digital media consolidation has finally come to pass. More than 100 online publishing companies are on pace to be sold this year, highlighted by the recent purchases of Refinery29, PopSugar and New York Magazine. The impetus for the sudden deal velocity is the direct result of... Continue reading at 'AdWeek'

[ AdWeek | 2019-11-11 16:49:21 UTC ]
More news stories like this | News stories tagged with: #digital media #online publishing #optimistic period #direct result #york magazine #recent purchases #future lies


Trump raises record-breaking political donations amid impeachment inquiry

In the driver’s seat is Brad Parscale, Trump’s digital media director, who led the efforts to raise a record-breaking $125 million in just the last quarter, according to the New York Times. His ability to turn impeachment into this many millions... Continue reading at 'CBC'

[ CBC | 2019-11-10 20:11:52 UTC ]
More news stories like this | News stories tagged with: #digital media #significant spending #turn impeachment #brad parscale


Just because you can’t overnight clothes to Paris anymore doesn’t mean media is dead

Two digital media veterans say the industry isn’t dying, just taking a different shape. Bleak headlines about the demise of the media world seem to appear almost daily. Is it possible for digital media to even survive?Read Full Story Continue reading at 'Fast Company'

[ Fast Company | 2019-11-07 16:45:58 UTC ]
More news stories like this | News stories tagged with: #digital media #bleak headlines #industry isn #overnight clothes #media world


Jeter’s Players’ Tribune discusses sale to Minute Media

Digital media company Minute Media is in talks to buy the Players’ Tribune, a website started by former baseball star Derek Jeter, according to people familiar with the matter. While the companies... To view the full story, click the title link. Continue reading at 'Crains New York'

[ Crains New York | 2019-11-07 10:57:10 UTC ]
More news stories like this | News stories tagged with: #digital media #people familiar #website started #minute media