#digital media

Publishing news tagged with #digital media

Page 1 of 10 pages


‘The big guys are winning’: Digital media budgets prioritize Walmart, Amazon despite a glut of retail media inventory

Despite ample inventory available on other retail media platforms, brands still mostly turn to Walmart and Amazon. The post ‘The big guys are winning’: Digital media budgets prioritize Walmart, Amazon despite a glut of retail media inventory appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2021-03-23 04:01:00 UTC ]
More news stories like this | News stories tagged with: #digital media


Chicago company acquires San Mateo-based QuanticMind

Chicago-based Centro Inc., a maker of advertising software, is acquiring a San Mateo-based predictive advertising technology company.  Centro announced Wednesday that it is acquiring QuanticMind Inc. Its software uses artificial intelligence and machine learning to analyze data and provide... Continue reading at 'Silicon Valley Business Journal'

[ Silicon Valley Business Journal | 2021-02-24 22:49:15 UTC ]
More news stories like this | News stories tagged with: #digital media #machine learning #artificial intelligence


DoubleVerify: Inflammatory and Misleading Content Spiked 83% Year Over Year Last November

Brands unwittingly spent a minimum of $235 million in advertising on sites linked to disinformation in 2019, according to Global Disinformation Index estimates, and digital media analytics, data and measurement platform DoubleVerify released a new report that examined three of the most important... Continue reading at 'AdWeek'

[ AdWeek | 2021-02-23 00:05:16 UTC ]
More news stories like this | News stories tagged with: #digital media #presidential election


TV, OOH and radio set to drive return to media inflation

Big offline channels are forecast to outpace digital media this year, with the exception of print. Continue reading at 'Media Week'

[ Media Week | 2021-02-17 09:42:23 UTC ]
More news stories like this | News stories tagged with: #digital media


What a $5.5 million Super Bowl ad can buy in digital media

For example, in terms of Big Game spending, $5.5 million for a 30-second ad could cover the cost of 275 million impressions on YouTube. The post What a $5.5 million Super Bowl ad can buy in digital media appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2021-02-05 05:01:00 UTC ]
More news stories like this | News stories tagged with: #digital media


What a $5.5 million Super Bowl ad can buy in digital media

For example, in terms of Big Game spending, $5.5 million for a 30-second ad could cover the cost of 275 million impressions on YouTube. The post What a $5.5 million Super Bowl ad can buy in digital media appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2021-02-05 05:01:00 UTC ]
More news stories like this | News stories tagged with: #digital media


Shamrock Capital Acquires Bayard Advertising

Shamrock Capital, the parent company of Adweek, has acquired New York-based Bayard Advertising, which specializes in recruitment marketing. Founded in 1923, on Bayard Street in Lower Manhattan, Bayard offers a suite of services, including branding, creative, digital media strategy, programmatic... Continue reading at 'AdWeek'

[ AdWeek | 2021-01-27 23:07:08 UTC ]
More news stories like this | News stories tagged with: #digital media #programmatic buying #lower manhattan


What Boohoo’s bet on Debenhams means for advertising

The pandemic has catapulted digital media forward to such an extent that 2021 looks more like 2024. Continue reading at 'Media Week'

[ Media Week | 2021-01-27 09:12:11 UTC ]
More news stories like this | News stories tagged with: #digital media


'There’s no other law like this in Australia': Facebook hits out at digital media code

The head of Facebook in Australia has urged the government to make changes to laws designed to force digital platforms to pay media companies for content. Continue reading at 'Stuff'

[ Stuff | 2021-01-20 18:52:54 UTC ]
More news stories like this | News stories tagged with: #digital media


Should social media companies alone have the power to ban Donald Trump?

Should the public be represented if digital media has created a new public square? Continue reading at 'Media Week'

[ Media Week | 2021-01-12 14:01:06 UTC ]
More news stories like this | News stories tagged with: #digital media


Digital media company launches flagship site iPondr to 'foster a more connected society'

Digital media company Pondr Global launched its flagship site, called iPondr, on Monday. The site is focused on national stories that aren't quite breaking news. It launched with verticals including "Dimensions of Health," "Women at Work," and "The Great Rural" and stories on subjects like... Continue reading at 'Silicon Valley Business Journal'

[ Silicon Valley Business Journal | 2021-01-12 12:00:09 UTC ]
More news stories like this | News stories tagged with: #digital media #breaking news


New Report Offers Post-Pandemic Outlook for Book Business

In a free 50-page report released this week, three veteran publishing and digital media consultants offer a postmortem on 2020 and a glimpse at what the future holds for publishers, booksellers, libraries and readers. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2021-01-07 05:00:00 UTC ]
More news stories like this | News stories tagged with: #book business #digital media #libraries #future holds


Journalism’s obligation to democracy extends beyond the runoffs

Yesterday, Georgia voters returned to the polls to decide which candidates would represent the state in the US Senate—and, by extension, which party would control Congress for the next two years. Early this morning, national outlets declared Reverend Raphael Warnock, a Democrat, the winner of... Continue reading at 'Columbia Journalism Review'

[ Columbia Journalism Review | 2021-01-06 15:02:37 UTC ]
More news stories like this | News stories tagged with: #digital media #media outlets #david haskell #leadership position #cond nast #teen vogue #case study #trump administration


For Vice Media, bad-boy news culture is dead, long live news

Vice Media spent 2020 putting news more at the forefront of its brand, but it still has work to do positioning itself in the digital media landscape. The post For Vice Media, bad-boy news culture is dead, long live news appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2020-12-30 05:01:28 UTC ]
More news stories like this | News stories tagged with: #digital media #vice media


Adweek Expands Coverage Areas in Commerce, Performance Marketing and Convergent TV

Like all digital media businesses, Adweek is looking back at the challenges and successes of a vexing 2020, while also looking ahead to the opportunities in 2021. And we're going to start early--as in today. You may notice some changes to the Adweek.com homepage as we have scoped out new areas... Continue reading at 'AdWeek'

[ AdWeek | 2020-12-29 12:00:28 UTC ]
More news stories like this | News stories tagged with: #digital media


Boston-born digital media startup shuts down

Laura Carpenter, CEO of Abridge News, a Boston-born digital media startup that went through the MassChallenge Boston accelerator in 2018, has decided to pull the plug, citing challenges in sustaining the business. The decision was effective on Dec. 11, after approximately three years of... Continue reading at 'Silicon Valley Business Journal'

[ Silicon Valley Business Journal | 2020-12-28 11:30:00 UTC ]
More news stories like this | News stories tagged with: #digital media


How machine learning technology boosts contextual targeting for advertisers

In a time of dramatic changes, advertisers are course-correcting targeting efforts to adhere to the ever-evolving digital media landscape. One solution that addresses numerous areas of transformation — from consumer habits to privacy regulations and the demise of third-party cookies — is... Continue reading at 'Digiday'

[ Digiday | 2020-12-15 02:00:43 UTC ]
More news stories like this | News stories tagged with: #digital media #privacy regulations #consumer habits


IAB Sets Virtual NewFronts 2021 Date, Extends Invitation to Linear TV

The Interactive Advertising Bureau (IAB) has set its upcoming 2021 NewFronts to take place virtually during the week of May 3, 2021. The trade organization extended invitations to linear television broadcasters in addition to the digital media publishers, streamers and platforms that have long... Continue reading at 'AdWeek'

[ AdWeek | 2020-12-10 10:00:00 UTC ]
More news stories like this | News stories tagged with: #digital media #linear tv


The Martin Agency, Sweetgreen and Condé Nast are Digiday Awards finalists

This year’s Digiday Awards will honor the companies that thrived throughout the most tumultuous year in the modern history of digital media and marketing. The post The Martin Agency, Sweetgreen and Condé Nast are Digiday Awards finalists appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2020-12-08 19:30:47 UTC ]
More news stories like this | News stories tagged with: #digital media #modern history #cond nast #martin agency #tumultuous year #digiday awards


The Martin Agency, Sweetgreen and Condé Nast are Digiday Awards finalists

This year’s Digiday Awards will honor the companies that thrived throughout the most tumultuous year in the modern history of digital media and marketing. The post The Martin Agency, Sweetgreen and Condé Nast are Digiday Awards finalists appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2020-12-08 19:30:47 UTC ]
More news stories like this | News stories tagged with: #digital media #modern history #cond nast #martin agency #tumultuous year #digiday awards