#digital media

Publishing news tagged with #digital media


Time to look at digital media through 'hot' and 'cold' channels

YouTube, Spotify, podcasts or TikTok may be digital, but they are decidedly warmer than, say, search-engine optimisation. Continue reading at 'Media Week'

[ Media Week | 2020-10-12 09:21:30 UTC ]
More news stories like this | News stories tagged with: #digital media


Vox Media, Productsup and Zephr join this year’s Digiday Technology Awards nominees

This year’s Digiday Technology Awards recognized the tech companies driving the digital media industry forward. Pioneers in the space spearheaded everything from marketing and advertising to personalization and subscriptions. The post Vox Media, Productsup and Zephr join this year’s Digiday... Continue reading at 'Digiday'

[ Digiday | 2020-10-06 18:30:44 UTC ]
More news stories like this | News stories tagged with: #digital media #vox media


Havas Media launches social equity marketplace in UK

After reporting success with a similar scheme in the US, Havas Media Group wants to make it easier for UK advertisers to buy digital media that targets underrepresented audiences. Continue reading at 'Media Week'

[ Media Week | 2020-09-21 15:04:05 UTC ]
More news stories like this | News stories tagged with: #digital media #similar scheme


Black Lumascape Compiles All Black-Owned Ad-Tech Firms in a Continuously Updating Chart

As the founder and CEO of digital media investment bank Luma Partners LLC, Terence Kawaja is a problem solver by nature. But earlier this summer, as Kawaja watched his news feed, he found himself hearing about problems that left him at a loss. He read about the killing of George Floyd and police... Continue reading at 'AdWeek'

[ AdWeek | 2020-09-03 12:30:00 UTC ]
More news stories like this | News stories tagged with: #digital media #george floyd #terence kawaja


Only 9% of Ad Buyers Have a Clear Budget for Next Year

Seven months into the novel coronavirus pandemic in the U.S., ad buyers are still entering the market with uncertainty. Spending on traditional offline media is expected to be slashed by almost a third, although this could be offset by the continued rise in digital media investment by... Continue reading at 'AdWeek'

[ AdWeek | 2020-09-02 14:20:11 UTC ]
More news stories like this | News stories tagged with: #digital media #continued rise #coronavirus pandemic #ad buyers


US govt plans mega $250m ‘defeat despair’ Covid-19 campaign

Campaign will have a "large paid traditional and digital media component" including TV, radio and out of home ads, document states. Continue reading at 'Media Week'

[ Media Week | 2020-09-02 14:20:09 UTC ]
More news stories like this | News stories tagged with: #digital media #including tv


‘Not enough money to go around’: US digital-media publishers curb international expansion

Over the last five years, a number of U.S. digital media darlings journeyed to the U.K. and beyond, fuelled by venture-capital funding with sights set on global expansion. The post ‘Not enough money to go around’: US digital-media publishers curb international expansion appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2020-08-26 04:01:12 UTC ]
More news stories like this | News stories tagged with: #digital media #global expansion #sights set


The World’s Biggest Brands Are Spending More in Programmatic

Some of the world's largest brands are spending more on programmatic advertising, just as the practice is set to become much harder. Members of the World Federation of Advertisers (WFA) are directing 41% of their digital media budgets to programmatic channels, up from 16% in 2016. Exact figures... Continue reading at 'AdWeek'

[ AdWeek | 2020-08-20 15:32:30 UTC ]
More news stories like this | News stories tagged with: #digital media #biggest brands #programmatic advertising


The context for the crisis: A Q&A with Penny Abernathy

For years, Penny Muse Abernathy—the Knight Chair in Journalism and Digital Media Economics at the UNC Hussman School of Journalism—has been studying the disintegration of journalism’s traditional business model, mapping losses of physical newsrooms across the United States. The current financial... Continue reading at 'Columbia Journalism Review'

[ Columbia Journalism Review | 2020-08-19 12:57:27 UTC ]
More news stories like this | News stories tagged with: #digital media #coronavirus pandemic #knight chair


Embattled TikTok Kicks Off Global Multichannel Campaign ‘It Starts on TikTok’

In the midst of threats of having its operations severely hamstrung by the administration of President Donald Trump and speculation about new ownership, TikTok kicked off its largest ad campaign in the U.S. to date. "It Starts on TikTok" is a global multichannel campaign encompassing television,... Continue reading at 'AdWeek'

[ AdWeek | 2020-08-18 17:00:00 UTC ]
More news stories like this | News stories tagged with: #digital media #social platforms


‘This is not your grandfather’s Patch’: Lookout Local wants to be the modern local news of Santa Cruz

Launching a digital media company looking to take over the role of local newspapers is a tricky undertaking, even without calculating a looming recession. The post ‘This is not your grandfather’s Patch’: Lookout Local wants to be the modern local news of Santa Cruz appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2020-08-17 04:01:53 UTC ]
More news stories like this | News stories tagged with: #digital media #local newspapers


Hero's welcome for Hong Kong media tycoon Jimmy Lai after release on bail

Apple Daily founder and pro-democracy activist returns to office following arrest under national security lawThe Hong Kong pro-democracy figure and media mogul Jimmy Lai received a hero’s welcome as he returned to his newspaper after being arrested on allegations of foreign collusion, while... Continue reading at 'The Guardian'

[ The Guardian | 2020-08-12 09:31:31 UTC ]
More news stories like this | News stories tagged with: #digital media #press freedom #apple daily #police officers #senior executives


Arabic Literature and Antiquarian Bookshops: A Conversation with Richard van Leeuwen, by Alex Crayon

Interviews Richard van Leeuwen is a senior lecturer in Islamic studies at the University of Amsterdam. This year, he won the 2020 Sheikh Zayed Book Award in the Arabic Culture in Other Languages category for his book The Thousand and One Nights and... Continue reading at 'World Literature Today'

[ World Literature Today | 2020-08-10 20:32:46 UTC ]
More news stories like this | News stories tagged with: #zayed book #bookshop #digital media #cultural change #wide audience #peter handke


Snap Inc. Wants Businesses to ‘Meet the Snapchat Generation’

"Meet the Snapchat Generation," Snap Inc.'s first-ever global business-to-business marketing campaign, is going live Monday across print, broadcast and digital media channels in the U.S., Canada and Australia. The campaign will be extended to the U.K. oh Aug. 17 and to the rest of Europe, as... Continue reading at 'AdWeek'

[ AdWeek | 2020-08-03 04:00:52 UTC ]
More news stories like this | News stories tagged with: #digital media #middle east


How a Better Understanding of the Digital Media Supply Chain Can Give Brands a Leg Up

Chris Kane's job is to take a look at a brand's digital ad buys to see where there are overlaps that can be eliminated to improve the efficiency of the entire strategy. But in order to do that, brands have to understand exactly what they're buying through each exchange. Kane, founder and... Continue reading at 'AdWeek'

[ AdWeek | 2020-07-29 21:03:28 UTC ]
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TikTok Names Sandie Hawkins as Its Head of U.S. Advertising

Sandie Hawkins, a former Adobe executive, joined TikTok as its new advertising chief in the United States. Hawkins, who was named gm of global business solutions for the social video app and parent company ByteDance, previously was vp and head of Americas for Adobe Advertising Cloud and CRO at... Continue reading at 'AdWeek'

[ AdWeek | 2020-07-28 21:26:52 UTC ]
More news stories like this | News stories tagged with: #digital media


Wave.tv Secures $32 Million to License, Acquire Sports Media Brands

With most live sports on hold for the past several months, sports media publishers have had to stretch their imaginations to find interesting stories to show and tell. Wave.tv, a digital media company built around working with license holders to repackage archival sports, hopes to invest more in... Continue reading at 'AdWeek'

[ AdWeek | 2020-07-22 14:00:38 UTC ]
More news stories like this | News stories tagged with: #digital media


Staff Union, Lifehacker EIC Rebuke G/O Media Over Firing of Travel Writer

The editor-in-chief of Lifehacker and a union representing staffers at the site each blasted parent company G/O Media on Friday over the abrupt firing of the site's travel writer—the latest in a long string of public disputes between management and staff at the one-year-old digital media... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2020-07-20 16:06:59 UTC ]
More news stories like this | News stories tagged with: #digital media #free time #jason schreier #editorial direction #public criticism #hr department #black woman


One of Tampa Bay's largest marketing firms is officially public

Digital Media Solutions, a Clearwater-based technology marketing firm and one of the largest marketing firms in Tampa Bay, is officially public. This marks the completion of its reverse merger valued at $757 million with Leo Holdings Corp. Leo changed its name Digital Media Solutions Inc.... Continue reading at 'Silicon Valley Business Journal'

[ Silicon Valley Business Journal | 2020-07-17 16:47:40 UTC ]
More news stories like this | News stories tagged with: #digital media #combined company #friday morning


S4 Capital Hopes to Raise $126 Million to Further Expand Through Mergers

Martin Sorrell's S4 Capital proposed a new share offering today in hopes of raising $126 million (or 100 million euros) to further its expansion through mergers and acquisitions. The disclosure was made as part of S4 Capital's latest trading update where the company, which houses digital media... Continue reading at 'AdWeek'

[ AdWeek | 2020-07-15 20:58:21 UTC ]
More news stories like this | News stories tagged with: #digital media #martin sorrell