#digital media

Publishing news tagged with #digital media


Control and the marketing ventriloquist: How to improve your PR and advertising performance simultaneously

It's time for digital media and corporate communications teams to reach across the water cooler and really cooperate. Continue reading at 'Advertising Age'

[ Advertising Age | 2019-12-04 10:00:00 UTC ]
More news stories like this | News stories tagged with: #digital media #water cooler #marketing ventriloquist


Cosmetics Giant Coty Confirms Overhaul of Digital Unit Beamly

Coty, the owner of a host of household names including Covergirl, Gucci and Sassoon Professional, has confirmed it is conducting an overhaul of Beamly, an ad-tech and digital media operation it purchased in 2015, which could involve the effective shuttering of the unit. The developments have... Continue reading at 'AdWeek'

[ AdWeek | 2019-12-03 22:30:01 UTC ]
More news stories like this | News stories tagged with: #digital media #recent exit #effective shuttering #sassoon professional


6 Takeaways for Digital Editors from the Folio: Show

From emerging social networks and distribution channels, to evolving KPIs, to constant demands to become more data- and insight-driven, editing in the platform age is a complicated and ever-changing game. Luckily, the experts are here to help. For those of you who couldn't join us at the Folio:... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2019-11-13 19:04:28 UTC ]
More news stories like this | News stories tagged with: #digital media #publishing lexicon #smart speakers #necessarily feasible #weekly basis #meredith corp #fundamental shift #predetermined kpi #reminding attendees #similar notes #jill hilbrenner #deploying adweek #wednesday afternoon #ways mccoy #facebook groups #idea posited


Politico owner rolls out new tech-focused media venture

Politico Publisher and media executive Robert Allbritton is launching a new digital media and events company it's dubbed Protocol, focused on “people, power and politics of tech,” bringing on high-profile names to run the latest entry in an increasingly competitive landscape. The new company,... Continue reading at 'Silicon Valley Business Journal'

[ Silicon Valley Business Journal | 2019-11-13 17:43:49 UTC ]
More news stories like this | News stories tagged with: #digital media #rise fund #latest entry #high-profile names #dubbed protocol #politico publisher #events company


Nestlé Is Doubling Down on Ad Tech

Nestl?, the consumer-packaged-goods parent of such brands as Gerber, Poland Spring and Haagen-Dazs, recently unveiled its Global Digital Media Center of Competencies (DCoC), which brings together all of its agencies to deliver greater transparency in its media investments. It makes sense,... Continue reading at 'AdWeek'

[ AdWeek | 2019-11-13 11:00:00 UTC ]
More news stories like this | News stories tagged with: #digital media #sebastien szczepaniak #ad spend #digital accounts #makes sense #media investments #competencies dcoc #recently unveiled #poland spring #consumer-packaged-goods parent #ad tech


The Athletic, Axios Raising Money as Rivals Consolidate

Two of the younger digital media startups, The Athletic and Axios, are raising money to fuel diversification of their businesses, Continue reading at 'Editor & Publisher'

[ Editor & Publisher | 2019-11-12 18:00:39 UTC ]
More news stories like this | News stories tagged with: #digital media #fuel diversification #raising money #rivals consolidate


Analytics Firm Parse.ly Expands to Track How Content Drives Conversions

The content analytics company Parse.ly has long captivated publishers with its intuitive dashboard to track how articles perform. In October, the 10-year-old company added functionality that tracks conversions. Parse.ly clients can now analyze the type of content people read before they... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2019-11-11 21:36:26 UTC ]
More news stories like this | News stories tagged with: #digital media #full interview #heavily overlap #growing aggressively #smaller budgets #big thing #runs drupal #ve raised #natural inclination #media today #consolidation happening #identified audiences #advertising side #technical ways #ad blockers #cookie blocking


Endeavor Business Media Acquires More Than 20 B2B Titles from Informa Plc

At Endeavor Business Media—the Nashville-based company founded by former SouthComm CEO Chris Ferrell just two years ago—2019 is ending the same way it began: with a significant, acquisition-fueled expansion. Nine months after doubling its portfolio by acquiring more than 20 former PennWell... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2019-11-11 18:34:39 UTC ]
More news stories like this | News stories tagged with: #digital media #informa plc #marketing solutions #platform-wide strengths #chris ferrell #growing markets #annualized revenues #approximately one- #investor updates #early august #invergarry holdings #private-equity backer #structured today #company anticipates #corporate offices #full list #auto aftermarket


Digital Media’s Future Lies Beyond Ads and With Direct Consumer Revenue

The long-predicted digital media consolidation has finally come to pass. More than 100 online publishing companies are on pace to be sold this year, highlighted by the recent purchases of Refinery29, PopSugar and New York Magazine. The impetus for the sudden deal velocity is the direct result of... Continue reading at 'AdWeek'

[ AdWeek | 2019-11-11 16:49:21 UTC ]
More news stories like this | News stories tagged with: #digital media #online publishing #optimistic period #direct result #york magazine #recent purchases #future lies


Trump raises record-breaking political donations amid impeachment inquiry

In the driver’s seat is Brad Parscale, Trump’s digital media director, who led the efforts to raise a record-breaking $125 million in just the last quarter, according to the New York Times. His ability to turn impeachment into this many millions... Continue reading at 'CBC'

[ CBC | 2019-11-10 20:11:52 UTC ]
More news stories like this | News stories tagged with: #digital media #significant spending #turn impeachment #brad parscale


Just because you can’t overnight clothes to Paris anymore doesn’t mean media is dead

Two digital media veterans say the industry isn’t dying, just taking a different shape. Bleak headlines about the demise of the media world seem to appear almost daily. Is it possible for digital media to even survive?Read Full Story Continue reading at 'Fast Company'

[ Fast Company | 2019-11-07 16:45:58 UTC ]
More news stories like this | News stories tagged with: #digital media #bleak headlines #industry isn #overnight clothes #media world


Jeter’s Players’ Tribune discusses sale to Minute Media

Digital media company Minute Media is in talks to buy the Players’ Tribune, a website started by former baseball star Derek Jeter, according to people familiar with the matter. While the companies... To view the full story, click the title link. Continue reading at 'Crains New York'

[ Crains New York | 2019-11-07 10:57:10 UTC ]
More news stories like this | News stories tagged with: #digital media #people familiar #website started #minute media


Kohl’s calls on AI to help power through holiday season

Retailer is using AI to help with digital media bidding on Google as it strives to differentiate itself in the festive period; the brand is also running a new football-themed holiday spot from RGA. Continue reading at 'Advertising Age'

[ Advertising Age | 2019-11-06 20:31:35 UTC ]
More news stories like this | News stories tagged with: #digital media #festive period #holiday season


Adobe, Twitter and the New York Times team up to fight digital fakes

Adobe, Twitter and the New York Times are tired of seeing fake media propagate, and they're teaming up to do something about it. The trio has launched a Content Authenticity Initiative that aims to create a standard for digital media attribution. I... Continue reading at 'Engadget'

[ Engadget | 2019-11-05 00:34:00 UTC ]
More news stories like this | News stories tagged with: #digital media


Google Vows to Keep Investing in Journalism in Search for Sustainable Publishing Models

During the Digital Media Asia 2019 conference held in Hong Kong in October, tech giant Google reiterated its support for Continue reading at 'Editor & Publisher'

[ Editor & Publisher | 2019-11-04 18:00:50 UTC ]
More news stories like this | News stories tagged with: #digital media #hong kong #google vows


Harvard Business Review Wins Magazine of the Year at the Eddie & Ozzie Awards Gala

NEW YORK—Magazine and digital media professionals from all over the country gathered Wednesday evening to celebrate honorees for excellence in editorial and design. B2B, consumer and regional brands competed for Folio:’s 2019 Eddie and Ozzie Awards, the largest and most comprehensive such... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2019-11-01 14:44:10 UTC ]
More news stories like this | News stories tagged with: #digital media #* #folioawards #— jocelyn #@foliomag award ##folioawards pic ##folioawards #@larrycprice #@undarkmag #45pm pdt #story won #woo hoo #trade magazine #breakout programming #published shortly #full list #underdog city


A nine-day fortnight is improving our culture and our bottom line

Encore Digital Media is three months into a flexible working initiative and the early signs are good. Continue reading at 'Media Week'

[ Media Week | 2019-10-28 15:29:26 UTC ]
More news stories like this | News stories tagged with: #digital media #early signs #bottom line #nine-day fortnight


What marketers need to know about the publishing revolution: Hear from Vox, WSJ, NYT, Hearst, Essence, Condé Nast and more

For publishers, this is a time of radical reinvention marked by a breakneck pace of innovation—and for the marketers that partner with them to connect with consumers, keeping up with the changing landscape is an endless challenge. To help make sense of everything that’s happening... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-10-25 16:35:00 UTC ]
More news stories like this | News stories tagged with: #traditional publishing #digital media #register heretoday #networking lunch #sessions start #mini-conference format #great thing #media company #revenue stream #e-commerce play #complex media #rich antoniello #commercial strategy #jarrod dicker #bloomberg media


Zuckerberg faces Congress as Facebook prepares to debut news tab: Thursday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters. You can get an audio version of this briefing on your Alexa device; sign up... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-10-24 10:29:51 UTC ]
More news stories like this | News stories tagged with: #publishing world #digital media #single motherand #young boy #johannes leonardo #anthem spot #previous campaigns #emotional tone #sales dropped #i-hsien sherwood #saatchi saatchi #taras wayner #ann-christine diaz #accenture interactive #creative promotions #josh stinchcomb


Direct Line Group is shifting digital ad spending to targeted TV ads

Insurance group Direct Line dumped a large chunk of its digital media for TV in 2017 and could move even more over. The company is one of the largest TV advertisers in the U.K. As Direct Line upped its spending on TV, the business cut the number of display and programmatic online video ads it... Continue reading at 'Digiday'

[ Digiday | 2019-10-24 04:00:05 UTC ]
More news stories like this | News stories tagged with: #digital media #business cut #large chunk