#nielsen

Publishing news tagged with #nielsen

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Comscore, iSpot and VideoAmp get JIC’s conditional certification for currency measurement

JIC’s move comes as Nielsen nears key Media Rating Council vote on its own new measurement system. Continue reading at 'Advertising Age'

[ Advertising Age | 2023-09-20 12:00:00 UTC ]
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Top 5 food and beverage brands ranked by ‘share of influence’: Datacenter Weekly

Plus, Nielsen names a new CEO, Hispanic audiences are undercounted, macroeconomic news in a nutshell—and more. Continue reading at 'Advertising Age'

[ Advertising Age | 2023-09-15 18:24:18 UTC ]
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VideoAmp laying off 10% of workforce in the latest measurement shakeup

The move follows Nielsen laying off 9% of its own staff and comes a day after VideoAmp announced a $150 million funding round. Continue reading at 'Advertising Age'

[ Advertising Age | 2023-09-14 20:19:52 UTC ]
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Nielsen replaces CEO amid measurement turbulence

Nielsen named Karthik Rao, who headed Nielsen Audience Measurement, as CEO of the entire company, succeeding David Kenny, who will become executive chairman. Continue reading at 'Advertising Age'

[ Advertising Age | 2023-09-14 13:51:57 UTC ]
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Nielsen Names New CEO in Latest Measurement Shakeup

Top line TV measurement and analytics giant Nielsen has named Karthik Rao as CEO, effective immediately. Former CEO David Kenny, who had the position since 2018, will take the role of executive chairman. Between the lines Following his appointment as CEO, Rao said he was looking to position... Continue reading at 'AdWeek'

[ AdWeek | 2023-09-14 13:35:17 UTC ]
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Nielsen won’t force Amazon’s data into ‘Thursday Night Football’ ad deals this year

Following a contentious meeting last week, Nielsen won't change panel currency used to write deals but will make Amazon first-party data part of offering. Continue reading at 'Advertising Age'

[ Advertising Age | 2023-09-07 20:12:10 UTC ]
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Nielsen and TV networks clash again over Amazon data as MRC debates adoption

Nielsen says networks had months to integrate their own streaming data, but networks deny meaningful talks happened. Continue reading at 'Advertising Age'

[ Advertising Age | 2023-08-30 21:14:51 UTC ]
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Nielsen opens big data for trading without MRC accreditation or explaining some of its figures

Nielsen’s big data trading rollout comes prior to MRC audit meetings and without Nielsen detailing findings that could drastically impact ratings for some Spanish-language networks and other programming. Continue reading at 'Advertising Age'

[ Advertising Age | 2023-08-28 09:30:00 UTC ]
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As Nielsen incorporates Amazon’s own data, networks demand answers

TV network executives are alleging bias from two referees in the industry—Nielsen and the Media Rating Council. Continue reading at 'Advertising Age'

[ Advertising Age | 2023-08-25 13:30:25 UTC ]
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YouTube will trade on its own co-viewing data, sparking agency pushback

Nielsen guarantees will remain an option, at least for now, as YouTube joins Amazon in alt currency movement. Continue reading at 'Advertising Age'

[ Advertising Age | 2023-08-21 09:00:00 UTC ]
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How did Suits become America’s most-watched TV show of the summer?

The 2010s legal drama has broken records since hitting US Netflix, shining light on viewing patterns in a fragmented television landscapeSince I work in the business of talking television, I am often asking people what they’re watching. And this summer, the predominant answer – usually in the... Continue reading at 'The Guardian'

[ The Guardian | 2023-08-17 18:02:26 UTC ]
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Paramount and Omnicom testing Nielsen measurement alternatives in buy-side platforms

Partnership will test buy-side systems’ ability to run on alternative currencies, and what it means for next steps. Continue reading at 'Advertising Age'

[ Advertising Age | 2023-08-17 14:00:00 UTC ]
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The Morning After: Twitter hands over Trump’s DMs

Newly unsealed court filings reveal how much data Xwitter has handed over to the January 6 investigation. This includes all tweets sent, drafted, liked and retweeted – even if they were subsequently deleted – by Donald Trump’s official account. This cache also included DMs sent, received or... Continue reading at 'Engadget'

[ Engadget | 2023-08-17 11:15:13 UTC ]
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Report finds YouTube more popular than TikTok for young book buyers

Despite recent stories about the popularity of BookTok, Neilsen’s survey found more of those aged between 14-25 searched YouTube for new reads YouTube trumps TikTok as the most popular online platform for young people to discover new books, according to a report by Nielsen BookData.Nielsen,... Continue reading at 'The Guardian'

[ The Guardian | 2023-08-07 14:48:11 UTC ]
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Nielsen rival iSpot.tv hires Leslie Wood as chief research officer

Veteran researcher spent more than decade linking Nielsen audience data with Catalina sales data for CPG clients. Continue reading at 'Advertising Age'

[ Advertising Age | 2023-07-27 12:00:00 UTC ]
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Cannes Today—AI obsession, Edelman stalked, Spike Lee's Cannes take and more

Welcome to Day Four of Ad Age’s Cannes Today newsletter. Reading online and want it delivered straight to your inbox? Sign up here. For real-time updates, follow our live blog. And see all our coverage here. Click here for a recap of Day Three. AI overload As everyone knows, unless you are... Continue reading at 'Advertising Age'

[ Advertising Age | 2023-06-22 19:48:12 UTC ]
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How the Joint Industry Committee will certify Nielsen alternatives

Cross-industry initiative outlines scoring process and streaming data service roadmap. Continue reading at 'Advertising Age'

[ Advertising Age | 2023-06-22 07:00:00 UTC ]
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Cannes Today—Twitter and Meta make pitches, Omnicom hooks up with Google AI and Grand Prix latest

Welcome to Day Two of Ad Age’s Cannes Today newsletter. Reading this online and want it delivered straight to your inbox? Sign up here. For real-time updates, follow our live blog. And see all our coverage here. Plus, click here for a recap of Day One. Twitter is beachless but bullish and Meta... Continue reading at 'Advertising Age'

[ Advertising Age | 2023-06-20 20:38:54 UTC ]
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How ad platforms are inflating streaming TV performance

The rise of streaming television has threatened to dethrone Nielsen as the standard-bearer for how every single agency and advertiser measured a TV campaign — creating an even playing field for all parties involved. Now, there are too many new players — such as Samba TV, VideoAmp, Comcore and... Continue reading at 'Digiday'

[ Digiday | 2023-06-20 13:41:01 UTC ]
More news stories like this | News stories tagged with: #nielsen #samba tv #playing field #ad platforms