#nielsen

Publishing news tagged with #nielsen


Cheez-It signs on as College Football Playoff sponsor

Welcome to the latest edition of Ad Age TV Brief, our roundup of news from the world of broadcast, cable, streaming and beyond. *Extremely Mr. Roarke Voice* Smiles everyone, smiles! Say Cheez-It:  Kellogg’s Cheez-It has inked a multiyear pact to serve as an official sponsor of the College... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-08-16 20:15:26 UTC ]
More news stories like this | News stories tagged with: #nielsen #*extremely mr #single bound #social disease #networks averaged #commercial deliveries #average draw #year-over-year loss #14th season #unscripted efforts #century link #south carolina #acc fans #acc net #second-largest distributor #wednesday broke


A thrifty marketer’s guide to some of TV’s most overlooked audiences

Just as sure as some big sloppy salmon is going to Augustus Gloop that Fish Tube of Internet renown, so too shall TV viewers, or at least the ones who still watch the commercials, age out of the upper reaches of the demo. Quantitative changes rather quickly become qualitative; differences in... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-08-15 16:37:58 UTC ]
More news stories like this | News stories tagged with: #nielsen #rates hashed #scatter pricing #ll stumble #smartest investment #debut album #free media #wireless providers #movie studios #bh90210 launch #claim membership #adults 18-49 #skews young #largely unseen #bragging rights #marketing budget


Four things to look out for as ViacomCBS comes to life

It ultimately took an extraordinary set of circumstances to clear the way for the reunion, but after three years of hemming and hawing (and the headlines-grabbing ouster of Les Moonves), CBS and Viacom have at long last agreed to a merger. The deal will bring together the CBS, Showtime, MTV,... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-08-13 20:58:29 UTC ]
More news stories like this | News stories tagged with: #nielsen #entire operation—remains #human resources #ad sales #large-scale integrations #recent disney-fox #venn diagram #wall street #greek borrowing #12-24 months #statement issued #harry eyeball #comethe euphemisms #2020-21 upfront #considerable advantage #25-54 demos


Seven up for Walliams' World's Worst Teachers

David Walliams’ The World’s Worst Teachers (HarperCollins) has once again claimed the UK Official Top 50 number one spot, selling 16,713 copies through Nielsen BookScan’s TCM. Continue reading at 'The Bookseller'

[ The Bookseller | 2019-08-13 17:45:11 UTC ]
More news stories like this | News stories tagged with: #nielsen #nielsen bookscan #worst teachersharpercollins #worst teachers #david walliams


NBA dials back late starting times to help boost East Coast ratings

The NBA is kicking the tires on a new scheduling initiative designed to give East Coast hoops fans a reprieve from having to stay up until the wee hours of the morning to keep tabs on the league’s Western Conference superstars. Beginning this season, the NBA is slashing the number of nationally... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-08-13 10:00:00 UTC ]
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Truly enlists Keegan-Michael Key in a battle for seltzer supremacy against White Claw

Forget Coors Light versus Bud Light. The most compelling alcohol brand battle this summer is Truly against White Claw, the two dominant brands in the sizzling-hot alcoholic seltzer category. Neither is owned by brewing behemoths Anheuser-Busch InBev or MillerCoors, which have struggled to... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-08-12 08:00:00 UTC ]
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In India, Nielsen and Dainek Jagran Issue 2019 Q1 Bestsellers Lists

The runaway pulp fiction icon Surender Mohan Pathak maintains his dominance with the top slot in the fiction category in Hindi bestsellers listings. The post In India, Nielsen and Dainek Jagran Issue 2019 Q1 Bestsellers Lists appeared first on Publishing Perspectives. Continue reading at 'Publishing Perspectives'

[ Publishing Perspectives | 2019-08-10 02:30:43 UTC ]
More news stories like this | News stories tagged with: #nielsen #fiction category #top slot


Comscore stock down 85 percent since resignation of CEO and cash infusion from Cayman Islands fund

Comscore, its stock already approaching all-time lows, missed expectations of flat revenue with a 4.4 percent decline last quarter. The media measurement company’s interim CEO said on a Tuesday earnings call after market close that it’s “exploring all strategic options.” The stock already has... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-08-07 00:08:01 UTC ]
More news stories like this | News stories tagged with: #nielsen #quarterly loss #helped push #ongoing securities #three-firm market #measurement relationship #movie reporting #cross-platform measurement #stem decline #slightly higher #things don #rough run #advertising agencies #providesmarketing data #high priority #private-equity firms


Comscore is 'exploring all strategic options' after missing on revenue

Comscore, its stock already approaching all-time lows, missed expectations of flat revenue with a 4.4 percent decline last quarter. The media measurement company’s interim CEO said on a Tuesday earnings call after market close that it’s “exploring all strategic options.” The stock already has... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-08-07 00:08:01 UTC ]
More news stories like this | News stories tagged with: #nielsen #quarterly loss #helped push #ongoing securities #three-firm market #measurement relationship #movie reporting #cross-platform measurement #stem decline #slightly higher #things don #rough run #advertising agencies #providesmarketing data #high priority #private-equity firms


Walliams' Teachers scores a sixth week atop the charts

David Walliams' The World's Worst Teachers (HarperCollins) has reigned atop the UK Official Top 50 for a sixth consecutive week, selling 20,553 copies for £154,839 through Nielsen BookScan's TCM.  Continue reading at 'The Bookseller'

[ The Bookseller | 2019-08-06 08:23:41 UTC ]
More news stories like this | News stories tagged with: #nielsen #nielsen bookscan #reigned atop #worst teachersharpercollins #teachers scores #david walliams


ABC Says It’s a ‘Superior Platform’ to Streaming and Invests Heavily in Marketing Its Shows

ABC Entertainment president Karey Burke became the latest network exec to come out swinging against streaming competitors like Netflix during the Television Critics Association's summer press tour in LA. "We believe we offer creators a superior platform: big, broad audiences, all year long,"... Continue reading at 'AdWeek'

[ AdWeek | 2019-08-05 19:31:34 UTC ]
More news stories like this | News stories tagged with: #nielsen #svod content #year long #broad audiences #offer creators #invests heavily #superior platform #streaming competitors


Snapchat infiltrates Instagram. And Edelman drops a controversial client: Wednesday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. Snapchat infiltrates Instagram Snapchat is running its first global paid-media campaign, and it’s using the... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-07-31 10:11:28 UTC ]
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Inside the marvelous marketing of 'Mrs. Maisel'

In the age of peak TV, wading through the seemingly endless choices on broadcast, cable and streaming platforms is an exhausting exercise. Amazon Prime Video’s “The Marvelous Mrs. Maisel,” Amy Sherman-Palladino’s late-’50s comedy about an affluent New York housewife who discovers she’s the next... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-07-31 07:00:00 UTC ]
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Coors Light’s new ‘Made to Chill’ campaign breaks from its mountainous past

Coors Light, which has spent years connecting its brand to Rocky Mountain imagery, is getting domesticated. A new campaign called “Made to Chill,” lacks the snowy peaks and mountain streams that have filled previous ads. Instead of wildlife, the brand is leaning into home life. One ad shows a... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-07-30 13:32:59 UTC ]
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No ratings bump for Norah O’Donnell’s first week as ‘CBS Evening News’ anchor

The numbers for Norah O’Donnell’s historic first week as the anchor of “CBS Evening News” are in, and despite leaving no stone unturned on the promotional front, the new-look newscast didn’t make any progress on the ratings front. According to Nielsen live-plus-same-day data, the first five... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-07-24 19:58:59 UTC ]
More news stories like this | News stories tagged with: #nielsen #wry disclaimer #newsman kicked #worth noting #intoleranceand indifference #decisive battle #ad inventory #program-by-program basis #demo deliveries #demo served #dollar demo #primetime deliveries #american public #disproportionate amount #managing editor


Movie ad seller National CineMedia launching high-end theater network LuxeNet

In a push to lure high-end brands to the cinema advertising circuit, National CineMedia announced today the launch of LuxeNet, a portfolio of 130 of its premium movie theaters in high-income areas of key U.S. cities. According to Nielsen data, NCM is the country’s most prominent cinema... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-07-24 14:06:00 UTC ]
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Tiger Woods’ failed Open bid is bad news for NBC

Three months ago, Tiger Woods clawed out his first major championship win in 11 years, and in so doing, seemed to have put an end to a decade marked by frustration, failure and grievous injury. His triumph in Augusta was an assurance that more Sunday victories would come, and in defying the... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-07-19 19:26:04 UTC ]
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The CrazySexyDumb cast of ‘Love Island’ draws youngish blood to CBS

Someone now long dead once observed that the English and Americans are two peoples divided by a common language, which is a rather clever way to say that while a shared tongue facilitates our longstanding alliance, it also makes it a lot easier to argue with each other. Cultural preferences... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-07-18 19:48:27 UTC ]
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As Traditional TV Evolves, Television Rating Systems Remain the Same

The history of television ratings is of great interest to me because--to quote Maya Angelou--"if you don't know where you've come from, you don't know where you're going." Market research firm The Nielsen Company, founded in 1923, is perhaps best known for its ubiquitous television ratings, but... Continue reading at 'AdWeek'

[ AdWeek | 2019-07-18 16:04:09 UTC ]
More news stories like this | News stories tagged with: #nielsen #great interest #television ratings #nielsen company


For advertisers, the Emmy halo effect is a thing of the past

Advertisers looking to shill for their products and services within the context of an Emmy Award-winning series are once again more or less out of luck, as premium cable and streaming platforms gobbled up most of this morning’s nominations. Of the dozens of scripted, reality and variety series... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-07-16 19:19:03 UTC ]
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