#nielsen

Publishing news tagged with #nielsen

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Q&A: Nielsen’s CEO on Rolling With Massive Changes in 2024

The measurement industry is at an inflection point. In 2021, measurement giant Nielsen lost its third-party accreditation from the Media Rating Council after the company admitted to undercounting audiences, which could've translated to hundreds of millions of dollars in... Continue reading at 'AdWeek'

[ AdWeek | 2024-03-12 10:00:00 UTC ]
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Ratings Jump 18% for Biden’s Feisty State of the Union

President Biden attracted about five million more viewers than last year for his prime-time address on Thursday, Nielsen said. Continue reading at 'The New York Times'

[ The New York Times | 2024-03-08 22:42:44 UTC ]
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Nielsen-GfK’s Pre-LBF ‘Global Book Market’ Report

The first outing for this Nielsen BookData-GfK study sees revenue up in many book markets, but rising prices contributing to that 2023 trend. The post Nielsen-GfK’s Pre-LBF ‘Global Book Market’ Report appeared first on Publishing Perspectives. Continue reading at 'Publishing Perspectives'

[ Publishing Perspectives | 2024-03-07 18:44:01 UTC ]
More news stories like this | News stories tagged with: #report appeared #book markets #nielsen


GLAAD's first annual gaming report is here to tell us how gay games are

“The game industry is out of step with contemporary media in terms of LGBTQ representation, and it is failing its LGBTQ customers.” This sentiment has felt true for years, and now the statistics in GLAAD’s first annual gaming report prove it. The media watchdog and LGBTQ advocacy group today... Continue reading at 'Engadget'

[ Engadget | 2024-02-13 14:00:21 UTC ]
More news stories like this | News stories tagged with: #people living #nielsen


Super Bowl most-watched U.S. program ever, averaging 123.4 million viewers

The longest Super Bowl game will also go down as the most-watched program in U.S. television history. According to Nielsen and Adobe Analytics, Kansas City's 25-22 overtime victory over San Francisco on Sunday night averaged 123.4 million viewers across television and streaming platforms. Continue reading at 'CBC'

[ CBC | 2024-02-13 13:58:34 UTC ]
More news stories like this | News stories tagged with: #most-watched program #television history #adobe analytics #kansas city #streaming platforms #nielsen


Super Bowl LVIII was most-watched TV program ever, averaging 123.4m viewers

Chiefs-49ers sets US TV ratings mark with 123.4m viewersNickelodeon’s Super Bowl telecast: ingenious and wildly chaoticThe longest Super Bowl game will also go down as the most-watched program in television history.According to Nielsen and Adobe Analytics, Kansas City’s 25-22 overtime victory... Continue reading at 'The Guardian'

[ The Guardian | 2024-02-13 07:37:15 UTC ]
More news stories like this | News stories tagged with: #television history #most-watched program #adobe analytics #kansas city #streaming platforms #7% increase #nielsen


Super Bowl 58 Breaks Viewership Records With Swift Rise in Ratings

Super Bowl 58 was Taylor-made for ratings gold. Thanks to multiple telecasts and streams, the power of live sports and even a Taylor Swift bump, Sunday's Super Bowl matchup showcasing the Kansas City Chiefs' overtime win against the San Fransisco 49ers smashed viewership... Continue reading at 'AdWeek'

[ AdWeek | 2024-02-13 02:47:06 UTC ]
More news stories like this | News stories tagged with: #adobe analytics #nielsen


Why Edward Norton Thinks Ad-Supported Streaming Metrics Will Influence Programming Decisions

Measurement challenges plague the ad industry, as linear TV investments dwindle and marketers consider alternatives to Nielsen data. It takes time to receive performance data on TV campaigns, making it hard for marketers to adjust their video strategies in real time. The... Continue reading at 'AdWeek'

[ AdWeek | 2024-02-11 14:05:37 UTC ]
More news stories like this | News stories tagged with: #ad industry #nielsen data #video strategies #real time #nielsen


Breaking Traditions: Gen Z and Millennial Women Transform Super Bowl

Women have always watched the Super Bowl, with Nielsen reporting that in 2018, women made up nearly half of Super Bowl viewers--surpassing the combined female viewership of the Oscars, Grammys and Emmys. Brands, marketers and the NFL have begun to embrace female... Continue reading at 'AdWeek'

[ AdWeek | 2024-02-08 21:53:41 UTC ]
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Here’s What to Know About Nielsen Suing VideoAmp

Two measurement rivals are taking things to court. What's happening On Wednesday, measurement giant Nielsen filed a suit in Delaware District Court against VideoAmp for patent infringement, alleging the rival measurement company violated two technology patents recently... Continue reading at 'AdWeek'

[ AdWeek | 2024-02-02 18:22:18 UTC ]
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Nielsen Expands OOH Panel in Push for Complete U.S. Household Coverage

Nielsen is extending coverage of its national TV out-of-home (OOH) panel this year, which the measurement company says will account for 100% of U.S. TV households. Top line The company's OOH reporting system currently monitors 44 markets, and Nielsen's expansion will now... Continue reading at 'AdWeek'

[ AdWeek | 2024-02-01 20:46:18 UTC ]
More news stories like this | News stories tagged with: #measurement company #top line #nielsen


UK: Nielsen BookData Bestseller Awards Go to 22 Titles

The Neilsen Bestseller Awards for 2023 installed four new titles and their authors in the top category's 'Hall of Fame.' The post UK: Nielsen BookData Bestseller Awards Go to 22 Titles appeared first on Publishing Perspectives. Continue reading at 'Publishing Perspectives'

[ Publishing Perspectives | 2024-01-23 14:06:09 UTC ]
More news stories like this | News stories tagged with: #post uk #top category #nielsen


Rooney, Osman Among Winners at U.K.’s Nielsen BookData Bestseller Awards

Sally Rooney and Richard Osman were among the winners at this year's Nielsen BookData Bestseller Awards, which celebrate titles that passed sales landmarks in print in the U.K. Nielsen reported that 199 million print books were sold in the U.K. in 2023. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2024-01-23 05:00:00 UTC ]
More news stories like this | News stories tagged with: #sally rooney #richard osman #nielsen


Murder mystery puzzle book Murdle tops UK Christmas bestseller chart

GT Karber’s book of challenges beats Richard Osman’s The Last Devil to Die and Guinness World Records to top spotThe murder mystery puzzle book Murdle by US writer GT Karber has climbed the UK bestsellers chart to become this year’s Christmas No 1 book, beating Richard Osman’s The Last Devil to... Continue reading at 'The Guardian'

[ The Guardian | 2023-12-20 14:30:03 UTC ]
More news stories like this | News stories tagged with: #nielsen bookscan #named waterstones #nielsen


What can we learn from Netflix’s biggest viewership data reveal ever?

The streaming platform has shared its most in-depth look at what their many subscribers have been watchingIn news that will excite anyone who spent a substantial chunk of their youth poring over the purple “Life” section of USA Today for Nielsen ratings and box office reports, Netflix has... Continue reading at 'The Guardian'

[ The Guardian | 2023-12-13 17:53:11 UTC ]
More news stories like this | News stories tagged with: #young women #hot topic #huge success #outer banks #female friendship #arnold schwarzenegger #nielsen


Can digital watermarking protect us from generative AI?

The Biden White House recently enacted its latest executive order designed to establish a guiding framework for generative artificial intelligence development — including content authentication and using digital watermarks to indicate when digital assets made by the Federal government are... Continue reading at 'Engadget'

[ Engadget | 2023-11-30 18:45:42 UTC ]
More news stories like this | News stories tagged with: #security researchers #generative ais #nielsen


What Sets Latinx Influencers Apart From the Rest of The Creator Economy

The Latinx population is one of the fastest-growing U.S. demographics, making up nearly 19% of the U.S. population. It is the youngest major racial and ethnic group in the U.S. By 2025, the Latinx community will account for 12% of all U.S. buying power. They are also digitally connected. A... Continue reading at 'AdWeek'

[ AdWeek | 2023-10-11 20:30:38 UTC ]
More news stories like this | News stories tagged with: #creator economy #nielsen


Comscore, iSpot and VideoAmp get JIC’s conditional certification for currency measurement

JIC’s move comes as Nielsen nears key Media Rating Council vote on its own new measurement system. Continue reading at 'Advertising Age'

[ Advertising Age | 2023-09-20 12:00:00 UTC ]
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Top 5 food and beverage brands ranked by ‘share of influence’: Datacenter Weekly

Plus, Nielsen names a new CEO, Hispanic audiences are undercounted, macroeconomic news in a nutshell—and more. Continue reading at 'Advertising Age'

[ Advertising Age | 2023-09-15 18:24:18 UTC ]
More news stories like this | News stories tagged with: #datacenter weekly #nielsen names #macroeconomic news #nielsen


VideoAmp laying off 10% of workforce in the latest measurement shakeup

The move follows Nielsen laying off 9% of its own staff and comes a day after VideoAmp announced a $150 million funding round. Continue reading at 'Advertising Age'

[ Advertising Age | 2023-09-14 20:19:52 UTC ]
More news stories like this | News stories tagged with: #nielsen