#nielsen

Publishing news tagged with #nielsen

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Cannes Lions finalizes in-person jury presidents, and Facebook outsources Trump ban verdict: Friday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters.Cannes, contingent Cannes Lions announced its 2021 jury presidents—57% of... Continue reading at 'Advertising Age'

[ Advertising Age | 2021-01-22 11:00:00 UTC ]
More news stories like this | News stories tagged with: #nielsen #—including access #@adage #corporate subscriptions #subscribers make #newsletters galore #cmo strategy #industry news #staying safe #business models


Ozark and The Office Are Among 2020’s Most-Streamed Shows

U.S. viewers spent nearly 30.5 billion minutes streaming Netflix's original drama Ozark in 2020, making it the most-watched original series on a streaming service last year. But library titles like The Office and Grey's Anatomy still deliver the biggest streaming audiences by far, according to... Continue reading at 'AdWeek'

[ AdWeek | 2021-01-12 20:15:00 UTC ]
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Mackesy's title tops the 2020 sales chart

Charlie Mackesy's The Boy, The Mole, The Fox and The Horse (Ebury) was the bestselling book of 2020 through Nielsen BookScan's UK Total Consumer Market. Continue reading at 'The Bookseller'

[ The Bookseller | 2021-01-12 01:12:31 UTC ]
More news stories like this | News stories tagged with: #bestselling book #nielsen #nielsen bookscan #horse ebury #charlie mackesy


Comscore's new investors will leave once embattled company is 'essentially debt free'

CEO Bill Livek alludes to bigger, but debt-laden, rival Nielsen with analogy to how Netflix overtook Blockbuster. Continue reading at 'Advertising Age'

[ Advertising Age | 2021-01-08 00:41:20 UTC ]
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Print market soars following second lockdown

For the first full week following the lifting of lockdown restrictions in early December, the print market sold 9.17 million books for £84.7m through Nielsen BookScan's Total Consumer Market—15% up in volume and 17% in value against the same week in 2019. Continue reading at 'The Bookseller'

[ The Bookseller | 2020-12-20 21:38:05 UTC ]
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A year to turn the page

The year 2020 has been humbling in the face of nature. The coronavirus pandemic rattled the earth and revealed just how unstable the ground beneath us was. For journalists, the avalanche of life-or-death news crashed into an industry already beset by acute financial strain, the warping effects... Continue reading at 'Columbia Journalism Review'

[ Columbia Journalism Review | 2020-12-18 13:00:43 UTC ]
More news stories like this | News stories tagged with: #nielsen #coronavirus outbreak #finding inspiration


Amazon Charts: A Promised Land puts down roots at the top

Barack Obama's A Promised Land (Penguin) has once again charted top of both the Amazon Most-Sold and Most-Read: Non-Fiction charts, as it claimed a third week as the UK Official Top 50 number one through Nielsen BookScan's TCM. Continue reading at 'The Bookseller'

[ The Bookseller | 2020-12-08 21:17:24 UTC ]
More news stories like this | News stories tagged with: #nielsen #nielsen bookscan #non-fiction charts #barack obama #amazon charts #charted top


Nielsen Will Overhaul Video Measurement, Creating Single, Cross-Media Offering

Farewell, Total Audience Measurement. Hello, Nielsen One. In a major overhaul of its video measurement, Nielsen said today it is preparing to offer a new cross-media solution, called Nielsen One. The new video analytics tool will enable publishers and marketers to transact on a single metric... Continue reading at 'AdWeek'

[ AdWeek | 2020-12-08 11:00:33 UTC ]
More news stories like this | News stories tagged with: #nielsen #digital platforms #enable publishers


‘I need it verified’: Vizio will add Nielsen measurement to lure linear TV ad dollars to its connected TV platform

In the first half of 2021, the smart TV maker will start selling CTV ads guaranteed against Nielsen’s Digital Ad Ratings. The post ‘I need it verified’: Vizio will add Nielsen measurement to lure linear TV ad dollars to its connected TV platform appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2020-11-17 05:01:32 UTC ]
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Amazon gives rugby £20m lifeline and could spark Six Nations bidding war

Amazon may not be in it for the long term but its investment in Autumn Nations Cup is likely to prompt interest from othersThere has been little cheer for unions and clubs this year as restrictions imposed by the pandemic have reduced cash flow to a trickle, prompted wage cuts and led to a run... Continue reading at 'The Guardian'

[ The Guardian | 2020-11-12 19:00:30 UTC ]
More news stories like this | News stories tagged with: #nielsen #bidding war #report published #friday night #long term


Amazon Charts: Walliams slips into Most-Sold: Fiction top spot

David Walliams and Tony Ross' Code Name Bananas (HarperCollins) has bounced up five places to claim the Amazon Charts' Most-Sold: Fiction number one spot, in the same week it sold 89,558 copies through Nielsen BookScan's TCM. Continue reading at 'The Bookseller'

[ The Bookseller | 2020-11-10 16:20:16 UTC ]
More news stories like this | News stories tagged with: #nielsen #nielsen bookscan #fiction number #bananas harpercollins #tony ross #david walliams #amazon charts


Nielsen Is Adding Addressable Ads to National TV Measurement in Major Shift

For several years, networks and marketers alike have been trying to scale addressable advertising on linear TV, making only minimal progress. Now, Nielsen is about to supercharge those efforts in one of the company's biggest moves in a decade. Nielsen is adding addressable ad measurement to its... Continue reading at 'AdWeek'

[ AdWeek | 2020-11-10 14:00:00 UTC ]
More news stories like this | News stories tagged with: #nielsen #linear tv #major shift


Election Night Coverage Draws 56.9 Million Viewers Across 21 Networks

The 2020 presidential race between President Donald Trump and former Vice President Joe Biden has yet to be decided--but the Nielsen numbers are in. Editor's note: According to updated data from Nielsen, 56.9 million total viewers watched prime time coverage of election night 2020 across 21... Continue reading at 'AdWeek'

[ AdWeek | 2020-11-04 22:15:12 UTC ]
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Nielsen Is the Latest Company to Join The Trade Desk’s Cookie-less Unified ID 2.0

The Trade Desk today announced that Nielsen has signed on as a collaborator on its Unified ID 2.0, a cookie-less, open-source sign-on solution for the open web. This marks the third such deal within a week, as LiveRamp and Criteo just pledged their respective support for The Trade Desk's... Continue reading at 'AdWeek'

[ AdWeek | 2020-11-02 18:23:42 UTC ]
More news stories like this | News stories tagged with: #nielsen #open web #trade desk #latest company


Measurement startup looks to fill gaps left by Nielsen and Comscore

HyphaMetrics, which enters the marketplace with $2 million investment, says it can measure down to the individual level and across linear, streaming and gaming devices. Continue reading at 'Advertising Age'

[ Advertising Age | 2020-11-02 10:30:00 UTC ]
More news stories like this | News stories tagged with: #nielsen


The Thursday Murder Club boomerangs back to the top spot

Richard Osman's The Thursday Murder Club (Viking) has bounced back into the UK Official Top 50 number one spot, selling 28,756 copies through Nielsen BookScan's Total Consumer Market. Continue reading at 'The Bookseller'

[ The Bookseller | 2020-10-26 19:38:08 UTC ]
More news stories like this | News stories tagged with: #nielsen #nielsen bookscan #bounced back #richard osman


Plant-based meat sales exploded during the pandemic. Here’s how to keep consumers coming back

Four in five consumers say sustainability matters, but taste and health both rate higher. During the early stage of the pandemic, consumers had trouble buying meat as food processing facilities shut temporarily to slow the spread of COVID-19. As a result, consumers turned to plant-based... Continue reading at 'Fast Company'

[ Fast Company | 2020-10-21 06:00:54 UTC ]
More news stories like this | News stories tagged with: #nielsen #two-week period #early stage


ABC Outdraws NBC in Thursday’s Dueling Presidential Town Halls

The ratings for Thursday's controversial presidential town hall faceoff between NBC and ABC are in, and ABC's Joe Biden broadcast was the ratings winner--even though NBC News simulcast its President Trump town hall across multiple networks--according to early Nielsen data released this... Continue reading at 'AdWeek'

[ AdWeek | 2020-10-16 19:34:41 UTC ]
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Biden Town Hall Leads Trump in Ratings Battle

Early Nielsen figures showed Joseph R. Biden Jr. drawing 13.9 million viewers, against 13.1 million for President Trump, a ratings obsessive. Continue reading at 'The New York Times'

[ The New York Times | 2020-10-16 18:09:04 UTC ]
More news stories like this | News stories tagged with: #nielsen #president trump


Nielsen Boosts Addressable TV Ambitions With Tru Optik Tie-Up

Nielsen is beta testing new features in its addressable TV platform through a data-integration with Tru Optik, a company recently purchased by TransUnion for a reputed $100 million. The tie-up will see Tru Optik's identity data from more than 80 million homes fuel Nielsen's addressable TV... Continue reading at 'AdWeek'

[ AdWeek | 2020-10-14 10:00:00 UTC ]
More news stories like this | News stories tagged with: #nielsen #beta testing