#nielsen

Publishing news tagged with #nielsen


Listening up: Nielsen data shows the audio sector continuing its recent growth

Audiobook sales have rocketed in 2019, and look set to achieve another record year, as the sector continues to attract first-time listeners. Continue reading at 'The Bookseller'

[ The Bookseller | 2019-11-15 08:43:01 UTC ]
More news stories like this | News stories tagged with: #nielsen #audiobook #sector continues #record year #audiobook sales #recent growth


LSU-Alabama game a big winner for CBS over the weekend

Nielsen says LSU-Alabama game had the highest ratings for any regular season college football game in eight years Continue reading at 'ABC News'

[ ABC News | 2019-11-12 23:02:58 UTC ]
More news stories like this | News stories tagged with: #nielsen #highest ratings #big winner #lsu-alabama game


What's behind Nielsen's plan to break into two businesses

Packaged-goods focus of the Connect business Nielsen is spinning off meant less attention for the other 91 percent of the market. Continue reading at 'Advertising Age'

[ Advertising Age | 2019-11-07 23:07:47 UTC ]
More news stories like this | News stories tagged with: #nielsen #packaged-goods focus


Nielsen Will Split Into Two Companies Following Strategic Review

The media measurement company Nielsen will spin off its market research and analytics business from its global media measurement business, the firm announced Thursday. The split, which is expected to take anywhere between 9 and 12 months, will split Nielsen into two publicly traded businesses.... Continue reading at 'AdWeek'

[ AdWeek | 2019-11-07 18:41:04 UTC ]
More news stories like this | News stories tagged with: #nielsen #analytics business #market research #strategic review


Nielsen plans a spin-off of its consumer unit

The move was prompted by pressure from activist investor Elliott Management Corp. Continue reading at 'Advertising Age'

[ Advertising Age | 2019-11-07 15:26:55 UTC ]
More news stories like this | News stories tagged with: #nielsen #consumer unit #nielsen plans


Photos: Convergence TV Summit with Leading Minds

As connected TV usage continues to skyrocket, linear and digital viewing is blurring like never before. New streaming services are rapidly accelerating the evolution of the TV industry. At the Convergent TV summit, Adweek editors spoke with the innovators and leaders at the forefront of this... Continue reading at 'AdWeek'

[ AdWeek | 2019-11-05 23:00:52 UTC ]
More news stories like this | News stories tagged with: #nielsen #kelly abcarian #tv industry #rapidly accelerating #streaming services #digital viewing #leading minds


Nielsen's top programs for Oct. 28-Nov. 3

A list of the top 20 prime-time programs in the Nielsen ratings for Oct. 28-Nov. 3 Continue reading at 'ABC News'

[ ABC News | 2019-11-05 22:49:32 UTC ]
More news stories like this | News stories tagged with: #nielsen #top programs #nielsen ratings


Pinch of Nom becomes million-copy bestseller

Kay Featherstone and Kate Allinson's Pinch of Nom (Bluebird) has sold one million copies to date, with last week's 7,067 copies sold pushing it into seven figures through Nielsen BookScan's TCM. Continue reading at 'The Bookseller'

[ The Bookseller | 2019-11-05 13:55:45 UTC ]
More news stories like this | News stories tagged with: #nielsen #nielsen bookscan #million copies #kate allinson #kay featherstone #million-copy bestseller #nom bluebird


Seven creative strategies for every stage of the consumer journey

Direct-to-consumer marketing is picking up steam, as readily accessible data makes it easier than ever for brands to reach their customers. But are companies using this data effectively?  Sean Surdovel, media product specialist for Taboola—a technology company that drives brands’ marketing... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-10-31 16:45:00 UTC ]
More news stories like this | News stories tagged with: #nielsen #massive scale #optimal times #consumer touchpoints #drive curiosity #titles clear #show close-ups #choose images #drive users #marketing funnel #driving purchases #suggestive read #ctas softer #include images #positive press #web platforms—


‘She gets stuff done’: Why Criteo tapped a Nielsen vet to turn around its business

Embattled ad tech company Criteo has tapped 15-year Nielsen veteran Megan Clarken as its new CEO -- described a smart operator who 'gets stuff done.' The post ‘She gets stuff done’: Why Criteo tapped a Nielsen vet to turn around its business appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2019-10-31 04:00:58 UTC ]
More news stories like this | News stories tagged with: #nielsen #smart operator #ceo -- #nielsen vet #criteo tapped #business appeared


Nielsen says World Series is a snooze for most TV viewers

The Nielsen company says the five games so far of the Washington-Houston matchup is the least-watched World Series ever Continue reading at 'ABC News'

[ ABC News | 2019-10-29 21:44:42 UTC ]
More news stories like this | News stories tagged with: #nielsen #washington-houston matchup #tv viewers #world series #nielsen company


Why Fox isn’t sweating the low-rated World Series: Sports Media Brief

Welcome to the another edition of Ad Age Sports Media Brief, a weekly roundup of news from every zone of the sports media spray chart, including the latest on broadcast/cable/streaming, sponsorships, endorsements, gambling and tech. Rock for Light The World Series tonight returns to the... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-10-25 21:12:59 UTC ]
More news stories like this | News stories tagged with: #nielsen #protoplasmic content #ghost hunters #recently returned #vulnerable state #documentary post-production #provision wasn #extremely sensitive #spectral interlude #monday night #scooby-doo act #football field #relentless defense #similar yield #esports metrics #inherent problems


Netflix 'n' spills: How the streaming wars could hurt advertisers, consumers and platforms

Nearly 13 years ago, Netflix launched the first subscription-based streaming service for “Hollywood content,” laying the foundation for a massive paradigm shift in the way we access and watch movies and TV. Hulu followed suit soon after, but Netflix again changed the game in 2013, releasing the... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-10-24 19:52:28 UTC ]
More news stories like this | News stories tagged with: #nielsen #seismic shift #long time #ve believed #ensue—bringing #great innovation #subscriber base #aggressively continue #coincidentally increased #greg berlanti #a-list producers #punky brewster #battlestar galactica #boba fett #morning show #modest headwinds


How to make your brand worth talking about

In today’s information-rich, mobile-centric world, people are more distracted than ever. Marketers used to be able to rely on TV ads or billboards to get in front of consumers. Now they must think mobile-first.  Earlier this year, we hit a remarkable milestone: According to eMarketer, Americans... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-10-22 15:19:20 UTC ]
More news stories like this | News stories tagged with: #nielsen #— mr #— wendy #market research #conjoint analysis #advertising effectiveness #time spent #ll create #pouring resources #game significantly #top-of-mind awareness #promotional offer #officially begin #football season #social game #purchase decisions


Brandi Carlile’s protest set off a backlash against ‘Fortune’ for hosting Kirstjen Nielsen at Most Powerful Women Summit

The former United States Secretary of Homeland Security is attending the event in Washington D.C. and a number of people are not pleased. Power is an intangible commodity with a fluid definition. Among the participants in Fortune’s Most Powerful Women Summit in Washington DC this week are CEO’s... Continue reading at 'Fast Company'

[ Fast Company | 2019-10-22 14:45:41 UTC ]
More news stories like this | News stories tagged with: #nielsen #fairly wide-ranging #boldface names #world order #politicians likeformer #tory burch #fluid definition #intangible commodity #homeland security #protest set #brandi carlile #pronounced backlash #washington dc #power extends


Nielsen Can Now Measure (Some) Amazon Prime Video Ratings

Two years after Nielsen rolled out its SVOD Content Ratings to measure viewership for Netflix programs, the company is expanding the service to also cover Amazon Prime Video. The SVOD Content Ratings tool will now measure audiences for Amazon Prime Video content through connected televisions and... Continue reading at 'AdWeek'

[ AdWeek | 2019-10-21 16:54:19 UTC ]
More news stories like this | News stories tagged with: #nielsen #connected televisions #netflix programs #measure audiences #measure viewership #nielsen rolled


Natural Light Seltzer runs first TV ads as it chases market leader White Claw

Anheuser-Busch InBev is putting more marketing muscle behind Natural Light Seltzer as the brewer tries to make up ground in the hot-selling category dominated by White Claw and Truly. The line extension, which hit stores in August, will run its first TV ads starting this weekend during college... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-10-18 21:39:48 UTC ]
More news stories like this | News stories tagged with: #nielsen #bon viv #recently cited #nielsen data #hard lemonade #owns mike #called spikedseltzer #stella artois #seltzer performance #natural light— #hard seltzer #party-crashing attitude #ll continue #natty mindset #ab inbev #senior director


'It gets late early out there': Sports Media Brief

Welcome to a special calamity edition of Ad Age Sports Media Brief, a weekly roundup of news from every zone of the sports media spray chart, including the latest on broadcast / cable / streaming, sponsorships, endorsements, gambling and tech. Welp Perhaps the primary function of sports, that... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-10-18 21:21:01 UTC ]
More news stories like this | News stories tagged with: #nielsen #social disease #wanna feel #friendly ghost #nationwide spot #qb sneaks #reinforces bayless #commercial break #bayless finished #bayless rumbled #spinal column #hosts yelled #quarterback sneaks #statistically safer #air travel #bad luck


Amazon Charts: Bryson and Pullman double up

Philip Pullman's The Secret Commonwealth (Penguin/David Fickling) has maintained its number one spot in the Amazon Charts' Most-Sold: Fiction top 20 for a second week, while the current UK Official Top 50 number one through Nielsen BookScan's TCM, Bill Bryson's The Body (Transworld), also held... Continue reading at 'The Bookseller'

[ The Bookseller | 2019-10-15 17:51:08 UTC ]
More news stories like this | News stories tagged with: #nielsen #sthe bodytransworld #nielsen bookscan #philip pullman #pullman double #amazon charts #bill bryson


This is how the world ends, not with a bang but a tweet: Sports Media Brief

Welcome to the another edition of Ad Age Sports Media Brief, a weekly roundup of news from every zone of the sports media spray chart, including the latest on broadcast/cable/streaming, sponsorships, endorsements, gambling and tech. The Undoing Project One day soon, when we’re living in some... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-10-15 11:00:00 UTC ]
More news stories like this | News stories tagged with: #nielsen #80-proof gag #national airtime #high-octane prank #vodka oodles #social disease #marketing purposesputs #extracurricular monkeyshines #official trademarks #olympics rings #personal sponsors #team usa #non-official ads #financial sustainability #$200 million #enable olympians