The rise of streaming television has threatened to dethrone Nielsen as the standard-bearer for how every single agency and advertiser measured a TV campaign — creating an even playing field for all parties involved. Now, there are too many new players — such as Samba TV, VideoAmp, Comcore and... Continue reading >> [ Source: Digiday | 2023-06-20 13:41:01 UTC ]
Disney, Warner Bros. Discovery and Mediahub among early users of the integrated data from Nielsen and EDO. Continue reading >> [ Source: Advertising Age | 2023-06-20 09:00:00 UTC ]
A new report from Group Black and Nielsen reveals Black creators have larger and more engaged followings than their non-Black peers. Continue reading >> [ Source: Advertising Age | 2023-06-13 14:00:00 UTC ]
Agency expects more trading on new currencies this year after disappointment in last year's upfront. Continue reading >> [ Source: Advertising Age | 2023-05-24 13:00:00 UTC ]
Nielsen and iSpot.tv also have integrations as YouTube rounds out measurement options. Continue reading >> [ Source: Advertising Age | 2023-05-17 10:00:00 UTC ]
Digiday's survey found that Comscore and Nielsen will be the dominant measurement providers during this year's NewFronts and upfronts. More than half of publishers said they will accommodate Comscore this year, and nearly half said they will accommodate Nielsen. Continue reading >> [ Source: Digiday | 2023-05-05 04:01:00 UTC ]
A Nielsen report finds that sales of print books in 10 countries totaled 614 million copies last year, level with 2021 sales. Continue reading >> [ Source: Publishers Weekly | 2023-05-05 04:00:00 UTC ]
We all have our favorite TV shows, and it seems every year there's a new hit series to add to our watchlist. What do these trends mean, especially to marketers? For decades, Nielsen was the place where advertisers and marketers could turn to better connect with their audiences by understanding... Continue reading >> [ Source: AdWeek | 2023-05-02 20:53:41 UTC ]
Measurement's biggest player will not participate in the industry's latest effort to enable multiple currencies. The Joint Industry Committee (JIC)--formed earlier this year by OpenAP, along with a working committee of media agencies, premium video programmers, streaming platforms and trade... Continue reading >> [ Source: AdWeek | 2023-04-25 14:14:53 UTC ]
The Booker Prize Foundation reveals a Nielsen study's data on consumers of translated fiction in the United Kingdom. The post London Book Fair: New Data on UK Readers of Translated Fiction appeared first on Publishing Perspectives. Continue reading >> [ Source: Publishing Perspectives | 2023-04-19 03:19:31 UTC ]
Just a few short weeks after Nielsen CEO David Kenny told Adweek the company was "making real progress" on earning back its accreditation status, the Media Rating Council lifted its suspension imposed in 2021. Top line The MRC first stripped Nielsen's accreditation of its national ratings in... Continue reading >> [ Source: AdWeek | 2023-04-17 15:00:00 UTC ]
It's been a rocky few years for Nielsen following the loss of its third-party accreditation in late 2021. Though the Media Rating Council (MRC) confirmed late last year that the measurement company's status remained suspended, Nielsen has been working hard to earn back trust from buyers and... Continue reading >> [ Source: AdWeek | 2023-04-10 20:00:00 UTC ]
Nielsen and rivals are challenged by homes that only stream to mobile devices, which are growing fast but not included in big data sets. Continue reading >> [ Source: Advertising Age | 2023-03-27 14:00:00 UTC ]
WPP outfit merged with the UK's biggest media agency Mediacom earlier this year. Continue reading >> [ Source: Media Week | 2023-03-26 21:50:25 UTC ]
This year’s Nielsen table shows 12 months of growth among the UK’s leading creative agencies, albeit on a smaller scale than in 2021 and not spread evenly across the board Continue reading >> [ Source: Media Week | 2023-03-23 14:34:42 UTC ]
In 2022, Nielsen BookData saw a 10-percent fall in ebook volumes in the UK, and a 3-percent drop in print. Audiobooks' growth slowed. The post Nielsen BookData 2022: A ‘Slight Decline’ in UK Book Sales appeared first on Publishing Perspectives. Continue reading >> [ Source: Publishing Perspectives | 2023-03-22 12:42:13 UTC ]
Streaming promised us a world without cable contracts and the satisfaction of only paying for what we actually wanted to watch. But at what cost? Cutting the cord typically means you don’t get to watch local channels, live sports or certain “cable only” networks. If you want to get back some of... Continue reading >> [ Source: Engadget | 2023-03-21 13:30:00 UTC ]
Measurement company VideoAmp has hired its first CMO as it works to establish itself as a serious contender in the battle to dominate the space. Top line There's been a vacancy for a lead measurement company since Nielsen lost its accreditation, and VideoAmp is looking to fill the gap. The... Continue reading >> [ Source: AdWeek | 2023-03-09 17:32:38 UTC ]
Mainak Mazumdar joins Fox as its first executive VP, chief advertising research and analytics officer. Continue reading >> [ Source: Advertising Age | 2023-03-07 17:55:42 UTC ]
Amid calls for better and more comparable data among publishing markets, Nielsen's BookData makes a timely expansion in Colombia. The post Nielsen BookData Opens BookScan Tracking in Colombia appeared first on Publishing Perspectives. Continue reading >> [ Source: Publishing Perspectives | 2023-02-14 17:19:31 UTC ]