Page 4 of 17 pages
Netflix and Nielsen are marching closer toward measurement solutions for the streaming service's new ad-supported tier. Top line Today, the two companies announced they're expanding their partnership with a multiyear agreement allowing Nielsen to provide linear and streaming audience data... Continue reading at 'AdWeek'
[ AdWeek | 2023-01-18 12:00:00 UTC ]
More news stories like this | News stories tagged with:
#global measurement
#measurement solutions
#streaming service
#companies announced
#streaming giant
#nielsen
Long-awaited Nielsen One is ready to use, but not ready for trading as VAB call it a 'work in progress.' Continue reading at 'Advertising Age'
[ Advertising Age | 2023-01-04 12:00:00 UTC ]
More news stories like this | News stories tagged with:
#nielsen
Nielsen is hitting the (ad) campaign trail. On Wednesday, the measurement and data giant announced the upcoming launch of Nielsen One Ads, a platform all about campaign measurement. According to Nielsen, the offering, available in the U.S. on Jan. 11, will provide a consistent, comparable and... Continue reading at 'AdWeek'
[ AdWeek | 2023-01-04 12:00:00 UTC ]
More news stories like this | News stories tagged with:
#upcoming launch
#nielsen
Nielsen faced growing scrutiny and competition as it went private and industry shifted toward CTV, clean rooms and outcomes. Continue reading at 'Advertising Age'
[ Advertising Age | 2022-12-14 10:30:00 UTC ]
More news stories like this | News stories tagged with:
#clean rooms
#nielsen
TV measurement panel provider TVision has closed an investment round led by iSpot.tv. Continue reading at 'Advertising Age'
[ Advertising Age | 2022-11-15 12:00:00 UTC ]
More news stories like this | News stories tagged with:
#investing millions
#nielsen
Consolidated report of over 600 individual Nielsen studies is "largest ever" study of podcast ads. Continue reading at 'Advertising Age'
[ Advertising Age | 2022-10-26 15:52:35 UTC ]
More news stories like this | News stories tagged with:
#nielsen finds
#nielsen
Put horror movies and games aside for a few minutes to listen to something truly unsettling this Halloween season. The European Space Agency has released audio of what our planet's magnetic field sounds like. While it protects us from cosmic radiation and charged particles from solar winds, it... Continue reading at 'Engadget'
[ Engadget | 2022-10-24 15:40:30 UTC ]
More news stories like this | News stories tagged with:
#bringing art
#november 3rd
#nielsen
Amazon doesn't want to limit itself to streaming football games on Thursday nights. The internet giant has struck a deal with the NFL for Prime Video to livestream a yearly match on Black Friday, the day after American Thanksgiving. The first game airs November 24th, 2023 at about 3PM Eastern,... Continue reading at 'Engadget'
[ Engadget | 2022-10-19 21:10:50 UTC ]
More news stories like this | News stories tagged with:
#internet giant
#black friday
#large audience
#nielsen ratings
#nielsen
Netflix's ad-supported tier finally has a release date, and it's now clear just what sacrifices you'll have to make to get a lower price. The new "Basic with Ads" plan will be available November 3rd at 12PM Eastern for $7 per month. It will initially be available to viewers in 12 countries,... Continue reading at 'Engadget'
[ Engadget | 2022-10-13 17:45:26 UTC ]
More news stories like this | News stories tagged with:
#premium plan
#november 3rd
#release date
#lower price
#12pm eastern
#south korea
#wider audience
#nielsen
As McDonald's and Nielsen lawsuits proceed, Allen says spending on Black-owned media isn't rising fast enough. Continue reading at 'Advertising Age'
[ Advertising Age | 2022-09-14 09:30:00 UTC ]
More news stories like this | News stories tagged with:
#nielsen
The social media platform is revolutionising bookshops and galvanising publishers. Enjoy it while it lastsThe bestselling book in the UK last week, and of the year so far, is an American novel that was published in 2016. If that sentence sounds implausible, the odds are you have not yet caught... Continue reading at 'The Guardian'
[ The Guardian | 2022-09-04 17:25:02 UTC ]
More news stories like this | News stories tagged with:
#guardian view
#covid pandemic
#colleen hoover
#nielsen
#bestselling book
Did you know streaming TV was the future? Nielsen data shows streaming TV viewership in the US surpassed cable for the first time this July. About 34.8 percent of viewing time went to shows on internet services — slightly more than the 34.4 percent for cable.Breaking it down further, Netflix had... Continue reading at 'Engadget'
[ Engadget | 2022-08-19 11:15:00 UTC ]
More news stories like this | News stories tagged with:
#warner bros
#cost $70
#usual $100
#nielsen
It was seemingly just a matter of time before streaming overtook at least one form of conventional TV, and now that moment has arrived. Nielsen data indicates that streaming TV viewership in the US surpassed cable for the first time this July. About 34.8 percent of viewing time went to shows on... Continue reading at 'Engadget'
[ Engadget | 2022-08-18 16:44:57 UTC ]
More news stories like this | News stories tagged with:
#nielsen data
#summer olympics
#significant milestone
#tv providers
#nielsen
July viewership hours soar for streaming, in large part thanks to Netflix’s "Stranger Things." Continue reading at 'Advertising Age'
[ Advertising Age | 2022-08-18 14:23:15 UTC ]
More news stories like this | News stories tagged with:
#large part
#stranger things
#nielsen
Even though Thursday Night Football is moving exclusively to Prime Video this season, marketers won't be in the dark about how many viewers are watching the games--and their ads. Nielsen and Amazon have signed a three-year agreement to measure Prime Video's NFL Thursday Night Football streaming... Continue reading at 'AdWeek'
[ AdWeek | 2022-08-16 12:15:00 UTC ]
More news stories like this | News stories tagged with:
#prime video
#three-year agreement
#streaming service
#nielsen
E-commerce giant wants to give advertisers familiar ratings but hints it will also leverage purchase data. Continue reading at 'Advertising Age'
[ Advertising Age | 2022-08-16 12:15:00 UTC ]
More news stories like this | News stories tagged with:
#e-commerce giant
#nielsen
How Nielsen and other media companies are navigating the measurement upheaval, plus industry reactions. Continue reading at 'Advertising Age'
[ Advertising Age | 2022-08-10 12:08:43 UTC ]
More news stories like this | News stories tagged with:
#media companies
#nielsen
Stocks that traded heavily or had substantial price changes Tuesday: Micron, Novavax fall; Qualys, Nielsen Holdings rise Continue reading at 'ABC News'
[ ABC News | 2022-08-09 20:13:11 UTC ]
More news stories like this | News stories tagged with:
#traded heavily
#substantial price
#nielsen
Measurement company Nielsen has launched four-screen ad deduplication, adding connected TV to its existing computer, mobile and linear TV deduplication measurement of YouTube. Top line The move will allow buyers to compare YouTube reach on linear TV, computer, mobile and connected TV devices,... Continue reading at 'AdWeek'
[ AdWeek | 2022-07-21 14:50:01 UTC ]
More news stories like this | News stories tagged with:
#top line
#linear tv
#nielsen
Looking at how industry professionals see the dynamics and value of book awards, Nielsen opens a new 10-minute survey. The post Nielsen BookData Opens a Third Annual Industry-Wide Awards Survey appeared first on Publishing Perspectives. Continue reading at 'Publishing Perspectives'
[ Publishing Perspectives | 2022-07-18 21:18:55 UTC ]
More news stories like this | News stories tagged with:
#industry professionals
#book awards
#nielsen