Measurement company Nielsen has launched four-screen ad deduplication, adding connected TV to its existing computer, mobile and linear TV deduplication measurement of YouTube. Top line The move will allow buyers to compare YouTube reach on linear TV, computer, mobile and connected TV devices,... Continue reading >> [ Source: AdWeek | 2022-07-21 14:50:01 UTC ]
Looking at how industry professionals see the dynamics and value of book awards, Nielsen opens a new 10-minute survey. The post Nielsen BookData Opens a Third Annual Industry-Wide Awards Survey appeared first on Publishing Perspectives. Continue reading >> [ Source: Publishing Perspectives | 2022-07-18 21:18:55 UTC ]
Measurement was a hot topic of conversation on the Croisette this week amid mounting uncertainty around Nielsen data. Continue reading >> [ Source: Advertising Age | 2022-06-24 14:08:24 UTC ]
Welcome to Day Two of Ad Age’s Cannes Today newsletter. Reading this online and want it delivered straight to your inbox? Sign up here. Joining us late? Catch up on Day One here.Netflix talks to Google about its ad plans “Netflix’s ad tech business is one of the hottest deals on offer in... Continue reading >> [ Source: Advertising Age | 2022-06-21 20:59:38 UTC ]
Study with iSpot.tv finds mix of up to 40% streaming is optimal for most brands, letting them reach more people with fewer impressions. Continue reading >> [ Source: Advertising Age | 2022-06-16 22:45:00 UTC ]
Nielsen One Alpha, to be showcased at Cannes, will add outcomes measurement options for CPG and automotive by early 2023. Continue reading >> [ Source: Advertising Age | 2022-06-15 13:00:00 UTC ]
Nielsen One isn't fully rolling out until December, but the measurement company is gearing up with an expanded rollout of Nielsen One Alpha, its early version of the offering. The cross-platform tool is designed to enable publishers and marketers to transact on a single metric across linear and... Continue reading >> [ Source: AdWeek | 2022-06-15 13:00:00 UTC ]
The first of several hearings on last year's Capitol attack kicked off this week with a big audience. Continue reading >> [ Source: The Huffington Post | 2022-06-11 15:44:30 UTC ]
Measurement solutions from iSpot.TV and Samba TV, among others, are buzzy at this year’s upfronts, but won't see much action. Continue reading >> [ Source: Advertising Age | 2022-05-26 14:00:29 UTC ]
Plus, Ad Age Agency Report 2022, Nielsen alternatives, macroeconomic news in a nutshell and more. Continue reading >> [ Source: Advertising Age | 2022-05-20 17:50:22 UTC ]
After a challenging 2021-22 upfront, buyers have higher hopes for this year's marketplace. But the 2022-23 upfront will be unlike any other, with at least one megamerger on the horizon, the continued erosion of linear ratings, and massive measurement upheaval as multiple media companies craft... Continue reading >> [ Source: AdWeek | 2022-05-11 14:10:39 UTC ]
ANA and 4A's join CIMM to foster transition to 'multi-currency' market for TV and video. Continue reading >> [ Source: Advertising Age | 2022-05-05 20:04:57 UTC ]
As the ad industry races toward a cookieless future where first-party data will be the guiding light for marketers, several new studies have offered insights into how chief marketing officers are struggling with their data and measurement strategies. In a global study from measurement firm... Continue reading >> [ Source: AdWeek | 2022-05-04 14:24:35 UTC ]
Streamer will add Digital Ad Ratings coverage with the goal of eventually using Nielsen's next-generation cross-platform measurement. Continue reading >> [ Source: Advertising Age | 2022-04-29 16:00:00 UTC ]
Roku has struck deals with four marketing tech providers — Analytic Partners, Ipsos MMA, IRI and Nielsen — to provide data breaking down creative types, dayparts and ZIP code-level impressions. The post Roku opens up more advertising data for marketing mix modeling to better compete with... Continue reading >> [ Source: Digiday | 2022-04-25 04:01:00 UTC ]
'Without a doubt a multi-currency ecosystem will become the new norm,' says chief investment officer. Continue reading >> [ Source: Advertising Age | 2022-04-19 16:22:07 UTC ]
Deal with Comcast's Effectv covers 66 local markets, 35 million subscribers and supports shift toward selling custom audiences during pandemic. Continue reading >> [ Source: Advertising Age | 2022-04-12 14:40:50 UTC ]
Former number one Leith Agency was knocked back into third place in Nielsen Ad Intel's billings table in 2021. Continue reading >> [ Source: Media Week | 2022-03-30 08:56:30 UTC ]
Nielsen is being acquired for $16 billion, including debt, about a week after the media measurement company rejected a smaller offer Continue reading >> [ Source: ABC News | 2022-03-29 21:47:16 UTC ]
A consortium of private equity firms is buying video and TV ratings firm Nielsen in an all-cash $16 billion deal. The group is led by Evergreen Coast Capital Corp. and Brookfield Business Partners. Nielsen's board of directors voted unanimously to support the acquisition proposal after rejecting... Continue reading >> [ Source: AdWeek | 2022-03-29 13:52:12 UTC ]