Nielsen Strikes Measurement Deal With Amazon for Thursday Night Football

Even though Thursday Night Football is moving exclusively to Prime Video this season, marketers won't be in the dark about how many viewers are watching the games--and their ads. Nielsen and Amazon have signed a three-year agreement to measure Prime Video's NFL Thursday Night Football streaming broadcasts. This is the first time a streaming service... Continue reading at 'AdWeek'

[ AdWeek | 2022-08-16 12:15:00 UTC ]
News tagged with: #nielsen #streaming service #three-year agreement #marketers won #prime video #moving exclusively

Other Publishing stories related to: 'Nielsen Strikes Measurement Deal With Amazon for Thursday Night Football'


Amazon strikes deal with Nielsen to measure NFL 'Thursday Night Football' ratings

E-commerce giant wants to give advertisers familiar ratings but hints it will also leverage purchase data. Continue reading at Advertising Age

[ Advertising Age | 2022-08-16 12:15:00 UTC ]
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Nielsen Can Now Measure (Some) Amazon Prime Video Ratings

Two years after Nielsen rolled out its SVOD Content Ratings to measure viewership for Netflix programs, the company is expanding the service to also cover Amazon Prime Video. The SVOD Content Ratings tool will now measure audiences for Amazon Prime Video content through connected televisions and... Continue reading at AdWeek

[ AdWeek | 2019-10-21 16:54:19 UTC ]
More news stories like this | News stories tagged with: #nielsen #measure audiences


Esports makes a deal with Nielsen to measure its audience

The esports industry, notorious for its lack of reliable streaming viewer figures, is trying to get its act together and provide third-party ratings to make its broadcasts attractive for rights buyers and advertisers. Companies like Tencent Holding Ltd.’s Riot Games and World of Warcraft’s... Continue reading at Advertising Age

[ Advertising Age | 2019-09-26 18:44:54 UTC ]
More news stories like this | News stories tagged with: #nielsen #—bloomberg news #super bowl #grown immensely


Carol Mason strikes new four-book deal with Amazon Publishing

Amazon Publishing has signed four new books from women’s fiction author Carol Mason. Continue reading at The Bookseller

[ The Bookseller | 2018-09-22 00:00:00 UTC ]
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Amazon strikes first deal with Caskie Mushens for concentration camp mystery

Amazon Publishing has bought a "captivating" debut novel about a secret letter sown into a German concentration camp uniform in its first deal with literary agency Caskie Mushens. Continue reading at The Bookseller

[ The Bookseller | 2018-06-11 00:00:00 UTC ]
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S&S strikes 'version of agency' deal with Amazon

Simon & Schuster in the US and Amazon have signed a new multiyear deal which is a "return to a version of agency" and is also “economically advantageous for both Simon & Schuster and its authors”. An email from Carolyn Reidy (pictured), president and c.e.o. at Simon & Schuster, said... Continue reading at The Bookseller

[ The Bookseller | 2014-10-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook pricing #limited exceptions #digital books #simon schuster #multiyear deal #agency pricing


Amazon strikes print deal with HMH

Amazon.com has struck a print licensing agreement with Houghton Mifflin Harcourt, which will... Continue reading at The Bookseller

[ The Bookseller | 2012-01-25 00:00:00 UTC ]
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Nielsen Expands Nielsen One Alpha by Adding End-to-End Measurement

Nielsen One isn't fully rolling out until December, but the measurement company is gearing up with an expanded rollout of Nielsen One Alpha, its early version of the offering. The cross-platform tool is designed to enable publishers and marketers to transact on a single metric across linear and... Continue reading at AdWeek

[ AdWeek | 2022-06-15 13:00:00 UTC ]
More news stories like this | News stories tagged with: #nielsen #digital platforms #single metric #enable publishers #cross-platform tool #measurement company


The best Black Friday Amazon deals on Kindles, Echo speakers, Fire TV devices and more

Now that Amazon has not one but two Prime Days per year, you might think they'd run out of deals. Not so. The world's largest retailer has plenty of deals to go around for Black Friday, including these discounts on their own devices. And for this sale, you don't even have to be a Prime member to... Continue reading at Engadget

[ Engadget | 2022-11-25 08:00:21 UTC ]
More news stories like this | News stories tagged with: #kindle #car experts #yahoo life #@engadgetdeals #rechargeable battery #blink minis #biggest difference #microsd card


Amazon's Kindle Paperwhite drops to $100, plus the rest of the week's best tech deals

Amazon's Prime Early Access Sale is coming next week and we've already started to see a number of preview deals pop up. Devices like the Echo Show 5, Fire TV Stick 4K Max and Kindle Paperwhite have been discounted ahead of the event, and we expect to see more deals on Amazon gadgets during the... Continue reading at Engadget

[ Engadget | 2022-10-07 15:45:38 UTC ]
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Amazon's Kindle Paperwhite drops to $110, plus the rest of the week's best tech deals

Labor Day is rapidly approaching and we're already starting to see more tech deals pop up across the web. Amazon discounted a bunch of its own gadgets this week, including the new Kindle Paperwhite, its Signature Edition and the Kindle Oasis, as well as a bunch of Fire TV Sticks and Fire... Continue reading at Engadget

[ Engadget | 2022-08-19 13:15:16 UTC ]
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Nielsen Expands YouTube Measurement With Four-Screen Ad Deduplication

Measurement company Nielsen has launched four-screen ad deduplication, adding connected TV to its existing computer, mobile and linear TV deduplication measurement of YouTube. Top line The move will allow buyers to compare YouTube reach on linear TV, computer, mobile and connected TV devices,... Continue reading at AdWeek

[ AdWeek | 2022-07-21 14:50:01 UTC ]
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Prime Day Kindle deals: Every Amazon e-reader is absurdly cheap

Amazon’s Kindles are the e-readers most people want. Usually, high demand means higher prices. Yet Amazon is all but giving Kindles away for Prime Day 2022, offering up deals on both basic and bougie models at absurdly low prices, even as “Prime Day” continues on into its second day. (You need... Continue reading at PC World

[ PC World | 2022-07-13 14:58:47 UTC ]
More news stories like this | News stories tagged with: #kindle #e-book #compelling option #usual $190 #whopping 32gb #significantly cheaper #brightness isn #extra inch #adding brightness #7-inch display #biggest draw #absolute steal #solid $10 #blowing past #earned accolades #shiniest gem


The best Amazon Prime Day 2022 deals so far

Amazon Prime Day is officially here and a number of our favorite gadgets are on sale. If you're a Prime member, you can save hundreds on devices from Sony, Razer, Samsung and others over the next 48-hours, plus Amazon has discounted most of its own devices, too. Prime Day can be somewhat tricky... Continue reading at Engadget

[ Engadget | 2022-07-12 23:07:32 UTC ]
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Check Amazon’s certified refurbished tech deals for bigger Prime Day savings

Smart shoppers don’t forget to check out Amazon Renewed, Amazon’s certified refurbished store, for additional Prime Day deals savings on everything from iPads to laptops to Amazon Kindles, Echos, and Fire tablets. It’s a way to save even more if you trust Amazon’s returns... Continue reading at PC World

[ PC World | 2022-07-12 20:11:34 UTC ]
More news stories like this | News stories tagged with: #kindle #bound books #full refund #fire tablet #ve found #retail stores


The best Amazon Prime Day deals under $50

You're not wrong to look for big-ticket gadgets to go on sale during Amazon Prime Day. Plenty of popular devices are down to record-low prices, and you should grab them before their prices go back up after Prime Day ends. But maybe you're on the hunt for even more affordable things, or useful... Continue reading at Engadget

[ Engadget | 2022-07-12 19:10:48 UTC ]
More news stories like this | News stories tagged with: #kindle #@engadgetdeals #motion alerts #1080p recording #bit smarter #punchy bass #comfortable fit #normal rate


NBCU says 40% of its upfront deals are on Nielsen alternative currencies

Study with iSpot.tv finds mix of up to 40% streaming is optimal for most brands, letting them reach more people with fewer impressions. Continue reading at Advertising Age

[ Advertising Age | 2022-06-16 22:45:00 UTC ]
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Nielsen's new measurement solution takes shape with custom audiences and ROI options

Nielsen One Alpha, to be showcased at Cannes, will add outcomes measurement options for CPG and automotive by early 2023. Continue reading at Advertising Age

[ Advertising Age | 2022-06-15 13:00:00 UTC ]
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TV ad leaders say Nielsen measurement alternatives not ready for prime time

Measurement solutions from iSpot.TV and Samba TV, among others, are buzzy at this year’s upfronts, but won't see much action. Continue reading at Advertising Age

[ Advertising Age | 2022-05-26 14:00:29 UTC ]
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