Even though Thursday Night Football is moving exclusively to Prime Video this season, marketers won't be in the dark about how many viewers are watching the games--and their ads. Nielsen and Amazon have signed a three-year agreement to measure Prime Video's NFL Thursday Night Football streaming broadcasts. This is the first time a streaming service... Continue reading at 'AdWeek'
[ AdWeek | 2022-08-16 12:15:00 UTC ]
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E-commerce giant wants to give advertisers familiar ratings but hints it will also leverage purchase data. Continue reading at Advertising Age
[ Advertising Age | 2022-08-16 12:15:00 UTC ]
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Even though Thursday Night Football is moving exclusively to Prime Video this season, marketers won't be in the dark about how many viewers are watching the games--and their ads. Nielsen and Amazon have signed a three-year agreement to measure Prime Video's NFL Thursday Night Football streaming... Continue reading at AdWeek
[ AdWeek | 2022-08-16 12:15:00 UTC ]
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Following a contentious meeting last week, Nielsen won't change panel currency used to write deals but will make Amazon first-party data part of offering. Continue reading at Advertising Age
[ Advertising Age | 2023-09-07 20:12:10 UTC ]
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In a March 13 statement, Bookwire officials said that, while they were unable to share terms of the new agreement, "relisting of the e-book titles" on Amazon, following their delisting earlier this week during tense negotiations, "is expected shortly." Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-03-14 04:00:00 UTC ]
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Long-awaited Nielsen One is ready to use, but not ready for trading as VAB call it a 'work in progress.' Continue reading at Advertising Age
[ Advertising Age | 2023-01-04 12:00:00 UTC ]
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Two years after Nielsen rolled out its SVOD Content Ratings to measure viewership for Netflix programs, the company is expanding the service to also cover Amazon Prime Video. The SVOD Content Ratings tool will now measure audiences for Amazon Prime Video content through connected televisions and... Continue reading at AdWeek
[ AdWeek | 2019-10-21 16:54:19 UTC ]
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The esports industry, notorious for its lack of reliable streaming viewer figures, is trying to get its act together and provide third-party ratings to make its broadcasts attractive for rights buyers and advertisers. Companies like Tencent Holding Ltd.’s Riot Games and World of Warcraft’s... Continue reading at Advertising Age
[ Advertising Age | 2019-09-26 18:44:54 UTC ]
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Amazon Publishing has signed four new books from women’s fiction author Carol Mason. Continue reading at The Bookseller
[ The Bookseller | 2018-09-22 00:00:00 UTC ]
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Amazon Publishing has bought a "captivating" debut novel about a secret letter sown into a German concentration camp uniform in its first deal with literary agency Caskie Mushens. Continue reading at The Bookseller
[ The Bookseller | 2018-06-11 00:00:00 UTC ]
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Simon & Schuster in the US and Amazon have signed a new multiyear deal which is a "return to a version of agency" and is also “economically advantageous for both Simon & Schuster and its authors”. An email from Carolyn Reidy (pictured), president and c.e.o. at Simon & Schuster, said... Continue reading at The Bookseller
[ The Bookseller | 2014-10-22 00:00:00 UTC ]
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Amazon.com has struck a print licensing agreement with Houghton Mifflin Harcourt, which will... Continue reading at The Bookseller
[ The Bookseller | 2012-01-25 00:00:00 UTC ]
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This year’s Amazon Prime Day is coming soon, so it’s a good time to start thinking about the things you’ll want to look for once the deal wave hits. Everything from gadgets to clothes to household necessities will be on sale during the event, and if you’re a Prime member, you’ll have access to... Continue reading at Engadget
[ Engadget | 2024-06-12 14:55:47 UTC ]
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Nielsen is hitting the (ad) campaign trail. On Wednesday, the measurement and data giant announced the upcoming launch of Nielsen One Ads, a platform all about campaign measurement. According to Nielsen, the offering, available in the U.S. on Jan. 11, will provide a consistent, comparable and... Continue reading at AdWeek
[ AdWeek | 2023-01-04 12:00:00 UTC ]
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Nielsen One isn't fully rolling out until December, but the measurement company is gearing up with an expanded rollout of Nielsen One Alpha, its early version of the offering. The cross-platform tool is designed to enable publishers and marketers to transact on a single metric across linear and... Continue reading at AdWeek
[ AdWeek | 2022-06-15 13:00:00 UTC ]
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The Amazon Prime Day sale ends tonight, but don't think that all opportunities to save have come and gone. In typical Amazon fashion, most of the best Prime Day deals on day one of the sale remain the best offers now on day two — if they didn't sell out already, that is. Thankfully, many of the... Continue reading at Engadget
[ Engadget | 2024-07-17 23:00:36 UTC ]
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Amazon Prime Day 2024 will be over in a few hours, but there's still time to save on some of our favorite gadgets. As to be expected, the best Prime Day deals from day one of the sale remain the best offers now on day two — if they didn't sell out already, that is. We haven't seen a ton of sold... Continue reading at Engadget
[ Engadget | 2024-07-17 17:35:46 UTC ]
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Today is the last day to snap up these Prime Day deals on some of the best kids' books. Continue reading at Book Riot
[ Book Riot | 2024-07-17 15:40:00 UTC ]
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Amazon's shopping holiday is the best time to buy some of the brand's devices that we love. Continue reading at Wired
[ Wired | 2024-07-17 11:10:44 UTC ]
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Amazon Prime Day 2024 has brought a bunch of solid tech deals on some of our favorite gadgets. The annual shopping event is a great time for Prime members to put that subscription to work and actually get some good deals on gadgets including tablets, earbuds, robot vacuum cleaners and more. This... Continue reading at Engadget
[ Engadget | 2024-07-17 00:20:35 UTC ]
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