Going in-house isn't a question of when or if for major marketers today but rather what they will take in-house. Doing so gives them more control as well as the ability to keep up with the growing needs of digital content today. The post Marketers feel growing pains as in-house agencies become... Continue reading at 'Digiday'
[ Digiday | 2019-10-11 04:01:45 UTC ]
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#in-house isn
#in-house agencies
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In the past, the customer journey was thought to be, or at least accepted as, primarily linear — meaning customers followed a predictable path to purchase over and over. For example, an individual might see a commercial, research the product online and head into the store to purchase it. It... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-10 14:00:00 UTC ]
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#digital content
#create relevant
#foundation continues
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#cohesive manner
#innovative methods
#third-party source
#effectively communicate
#vehicles online
#prefers messages
#relevant nuances
#automatically rely
#marketing strategy
#marketing ecosystem
#making sense
#company specializes
Judging by the dozens of cannabis pitches I receive weekly, weed—which is increasingly gaining recreational legal status across the U.S., despite the hundreds of thousands of people who continue to be arrested for it every year—is ripe for advertising opportunities. Here’s one standout cannabis... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-04 20:07:05 UTC ]
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#spotty success
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#education including
#client services
#tim lindstedt
#dalit zagorin
#ting teng
#senior copywriter
#diego sarmiento
#opperman weiss
#campbell ewald
Ahead of a contentious 2020 U.S. presidential election, two trade bodies representing media agencies and publishers are working toward more sophisticated brand safety standards and how to apply them to news content. These organizations--the American Association of Advertising Agencies and... Continue reading at 'AdWeek'
[ AdWeek | 2019-09-27 20:14:59 UTC ]
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#american association
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#presidential election
Meredith Corp. announced several promotions within its Digital Content Group this week: [caption id="attachment_170397" align="alignright" width="150"] Jessica Plautz[/caption] Jessica Plautz was promoted to the director of content operations, succeeding Ron Kelly, who departed the company in... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-08-29 18:50:41 UTC ]
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#federal courts
#ee news
#associate editor
#special projects
#work alongside
#christina tapper
#christina tapper/caption
#adjunct professor
#risks initiative
#senior fellow
"We are building a more franchise approach to content," said Edward Bearryman, head of content and communities at News UK. "As many brands in the digital space find, bringing in audiences with content is easy, but digital content brands can struggle with loyalty." The post How The Sun’s fantasy... Continue reading at 'Digiday'
[ Digiday | 2019-08-29 04:00:39 UTC ]
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Reuters today unveiled plans to enhance its digital content platform Reuters Connect with ‘end-to-end’ production apps offering creation, production and Continue reading at 'Editor & Publisher'
[ Editor & Publisher | 2019-08-20 15:02:57 UTC ]
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. Walmart removes pro-gun T-shirt listings Walmart has removed T-shirts with pro-gun slogans from its website... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-08-13 10:25:56 UTC ]
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#catholic school
#wieden kennedy
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#simply wished
#video made
#leading player
#vertical leap
#give fans
#orlando yesterday
#disney world
#nba experience
#andattributesamongthe nation
#pernod ricard
#lindsay rittenhouse
Verizon has announced the sale of Tumblr, the fallen online community left over from the Yahoo acquisition, to the owner of WordPress, the website publishing company. On Monday, Verizon Media said it was unloading Tumblr, but did not disclose the terms of the deal. Axios reported the sale was... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-08-12 22:12:36 UTC ]
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#long-term plans
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#crown jewel
#shooting star
#porn ban
#free expression
#illegal images
#sharing offensive
#zero-porn policy
WPP reports its second-quarter earnings on Friday,with some better-than-expected surprises. The company sees its revenue return to growth, up 1.6 percent in the first half of the year and 2.3 percent in the second quarter. In North America, revenue rises 0.4 percent in the second quarter but... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-08-09 19:31:00 UTC ]
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#car-commercials connoisseur
#commercials roster
#executive producer
#jim vaughan
#michael ton
#jordan wood
#business affairs
#oversee film
#arnold worldwide
#wieden kennedy
#project worldwide
#ally bank
The Interactive Advertising Bureau is putting together the lineup for its second annual Digital Content NewFronts West, the L.A. version of its one-week event held in New York in the spring. So far, the list includes tech giant Facebook, which will make its case for ad dollars for the first time... Continue reading at 'AdWeek'
[ AdWeek | 2019-08-08 15:34:45 UTC ]
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#newfronts west
Editor's note: This article was originally published as part of a Folio: Special Report on the state of data in publishing, but we have decided to open it up to a wider audience by publishing it below. To view the full report, click the link at the bottom. The rise of big data—and the ability... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-07-31 19:33:50 UTC ]
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#magazine publisher
#digital content
#e-book
#series meant
#free e-book
#ll notice
#continually refining
#kalmbach media
#offers related
#related newsletter
#boosting subscriptions
#phone calls
#promote attendance
#hanley wood
#sole intent
#b2b publications
#ongoing basis
#paying subscribers
By forgoing a subscription model for a digital content studio model, Otro is opening up for more audience scale and revenue options. The post Six months in, sports app Otro pivots away from subscriptions appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2019-07-31 04:01:04 UTC ]
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#digital content
#revenue options
#audience scale
#subscription model
#subscriptions appeared
With over 2,000 ADA website lawsuits filed last year, digital publishers should consider whether their digital content needs to comply with the Web Content Accessibility Guidelines (WCAG). Designed to make digital content more accessible to a wider range of people with disabilities, WCAG... Continue reading at 'Publishing Executive'
[ Publishing Executive | 2019-07-19 15:07:09 UTC ]
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#digital publishers
#easily achieved
#wcag compliance
#wider range
#ada accessible
Business is good at Nickel City Graphics, the Buffalo-based digital content studio founded by Neil Carroll in 2008. Carroll ran a solo enterprise focusing on video content for a long time. But he recently started to consciously grow his business, with four employees now and plans to add more.... Continue reading at 'Silicon Valley Business Journal'
[ Silicon Valley Business Journal | 2019-07-13 11:55:00 UTC ]
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#office suites
#columbus mckinnon
#local clients
#consciously grow
#long time
#video content
#carroll ran
#neil carroll
#neil carrol
#recently started
Recent developments suggest a grim future for digital content in libraries, writes Sari Feldman, unless library supporters find a way to fight back. Continue reading at 'Publishers Weekly'
[ Publishers Weekly | 2019-07-12 04:00:00 UTC ]
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The digital content market for libraries is about to get even more unsettled; Elsevier cuts off researchers at the University of California; and librarians gear up for the 2020 census. Continue reading at 'Publishers Weekly'
[ Publishers Weekly | 2019-07-12 04:00:00 UTC ]
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#librarians gear
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Los Angeles-based Hey Baby has added Polish-born filmmaker Stash Capar to its roster, his first representation in the United States. Capar worked between the U.K., Scandinavia and Dubai on assignments as an editor and promo producer for a decade before filming his own indie project, which was... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-07-10 14:04:36 UTC ]
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#jemelle hill
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#recently directed
#facebook watch
#feature film
#clown face
#teachable moment
#special projects
Yesterday, the cameras were rolling as Donald Trump—to applause and a handshake from Kim Jong Un—became the first sitting US president to set foot in North Korea. The footage was shaky and broadcast at 2:45am Eastern time; nonetheless, it was a “made-for-TV moment,” as Politico’s Anita Kumar... Continue reading at 'Columbia Journalism Review'
[ Columbia Journalism Review | 2019-07-01 11:38:14 UTC ]
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#russell crowe
#fox news
#gabriel sherman
#vanity fair
#long-awaited miniseries
#loudest voice
#brunswick news
[caption id="attachment_160793" align="aligncenter" width="820"] Jessica Levenson and Dean Praetorius answering audience questions about SEO[/caption] On June 18, some of the top practitioners in the industry from Atlantic Media, Bonnier, Meredith, TechTarget and Toast Media Group led a... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-06-25 20:52:36 UTC ]
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#optimize headlines
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#high priority
#bryan davis
#unfettered access