As librarians gather in Philadelphia for the 2020 ALA Midwinter Meeting, the future of digital content in libraries remains uncertain. Librarians must stay engaged. Continue reading at 'Publishers Weekly'
[ Publishers Weekly | 2019-12-13 05:00:00 UTC ]
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TEN Publishing will shutter 19 of its 22 automotive print magazines by the end of the year, leaving MotorTrend, Hot Rod and Four Wheeler as the only three titles that will continue to be published in a physical format in 2020. According to a memo sent to staffers at MotorTrend Group Friday... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-12-06 14:31:12 UTC ]
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#super chevy
#mustang monthly
#mopar muscle
#diesel power
#classic trucks
#car craft
#4-wheel off-road
#true multiplatform
#continued cross-promotion
#commercial agreement
#source interlink
While banner ads are past their prime, we wouldn’t be in this golden age of digital content marketing without them. Continue reading at 'Advertising Age'
[ Advertising Age | 2019-11-25 15:00:00 UTC ]
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[caption id="attachment_162357" align="alignright" width="150"] Catherine Levene[/caption] On Monday, Meredith Corp. announced a series of expanded leadership roles within its national media division. The president of Meredith Digital, Catherine Levene, who succeeded Stan Pavolvsky in that... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-11-21 17:20:43 UTC ]
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#washingtonian magazine
#times magazine
#washington bureau
#elaina plott/caption
#foreign policy
#book gulag
In the modern media environment, publishers need a formula for success that they can depend on—not just for today, but one that will allow them to adapt for the trends of tomorrow. That means embracing three key ingredients that every publisher needs to ensure future-readiness, regardless of... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-11-19 17:38:05 UTC ]
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#technology differently
#systems suck
#retain talent
#good talent
#taking money
#discussion back
#maintain compliance
#unique situation
#takes effect
#act quickly
#information drawn
[caption id="attachment_127941" align="alignright" width="150"] Gabrielle Korn[/caption] Refinery29 hired Gabrielle Korn as fashion and culture director, responsible for building the young women's brand’s voice in style, culture, identity, and world events, while also growing its digital... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-10-24 20:12:19 UTC ]
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#web summit
#duffy moves
#live events
#technology category
#duffy built
#thefinancial times
#hiredmike duffy
Bookstore sales tumbled 10.3% in August compared to August 2018, according to preliminary figures released by the U.S. Census Bureau. The double digit decline suggests that college students are cutting their purchases of print materials in favor of greater use of digital content. Continue reading at 'Publishers Weekly'
[ Publishers Weekly | 2019-10-16 04:00:00 UTC ]
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Going in-house isn't a question of when or if for major marketers today but rather what they will take in-house. Doing so gives them more control as well as the ability to keep up with the growing needs of digital content today. The post Marketers feel growing pains as in-house agencies become... Continue reading at 'Digiday'
[ Digiday | 2019-10-11 04:01:45 UTC ]
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In the past, the customer journey was thought to be, or at least accepted as, primarily linear — meaning customers followed a predictable path to purchase over and over. For example, an individual might see a commercial, research the product online and head into the store to purchase it. It... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-10 14:00:00 UTC ]
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#prefers messages
#relevant nuances
#automatically rely
#marketing strategy
#marketing ecosystem
#making sense
#company specializes
Judging by the dozens of cannabis pitches I receive weekly, weed—which is increasingly gaining recreational legal status across the U.S., despite the hundreds of thousands of people who continue to be arrested for it every year—is ripe for advertising opportunities. Here’s one standout cannabis... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-04 20:07:05 UTC ]
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#tim lindstedt
#dalit zagorin
#ting teng
#senior copywriter
#diego sarmiento
#opperman weiss
#campbell ewald
Ahead of a contentious 2020 U.S. presidential election, two trade bodies representing media agencies and publishers are working toward more sophisticated brand safety standards and how to apply them to news content. These organizations--the American Association of Advertising Agencies and... Continue reading at 'AdWeek'
[ AdWeek | 2019-09-27 20:14:59 UTC ]
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Meredith Corp. announced several promotions within its Digital Content Group this week: [caption id="attachment_170397" align="alignright" width="150"] Jessica Plautz[/caption] Jessica Plautz was promoted to the director of content operations, succeeding Ron Kelly, who departed the company in... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-08-29 18:50:41 UTC ]
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#special projects
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#christina tapper
#christina tapper/caption
#adjunct professor
#risks initiative
#senior fellow
"We are building a more franchise approach to content," said Edward Bearryman, head of content and communities at News UK. "As many brands in the digital space find, bringing in audiences with content is easy, but digital content brands can struggle with loyalty." The post How The Sun’s fantasy... Continue reading at 'Digiday'
[ Digiday | 2019-08-29 04:00:39 UTC ]
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Reuters today unveiled plans to enhance its digital content platform Reuters Connect with ‘end-to-end’ production apps offering creation, production and Continue reading at 'Editor & Publisher'
[ Editor & Publisher | 2019-08-20 15:02:57 UTC ]
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. Walmart removes pro-gun T-shirt listings Walmart has removed T-shirts with pro-gun slogans from its website... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-08-13 10:25:56 UTC ]
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#give fans
#orlando yesterday
#disney world
#nba experience
#andattributesamongthe nation
#pernod ricard
#lindsay rittenhouse
Verizon has announced the sale of Tumblr, the fallen online community left over from the Yahoo acquisition, to the owner of WordPress, the website publishing company. On Monday, Verizon Media said it was unloading Tumblr, but did not disclose the terms of the deal. Axios reported the sale was... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-08-12 22:12:36 UTC ]
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#shooting star
#porn ban
#free expression
#illegal images
#sharing offensive
#zero-porn policy
WPP reports its second-quarter earnings on Friday,with some better-than-expected surprises. The company sees its revenue return to growth, up 1.6 percent in the first half of the year and 2.3 percent in the second quarter. In North America, revenue rises 0.4 percent in the second quarter but... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-08-09 19:31:00 UTC ]
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The Interactive Advertising Bureau is putting together the lineup for its second annual Digital Content NewFronts West, the L.A. version of its one-week event held in New York in the spring. So far, the list includes tech giant Facebook, which will make its case for ad dollars for the first time... Continue reading at 'AdWeek'
[ AdWeek | 2019-08-08 15:34:45 UTC ]
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Editor's note: This article was originally published as part of a Folio: Special Report on the state of data in publishing, but we have decided to open it up to a wider audience by publishing it below. To view the full report, click the link at the bottom. The rise of big data—and the ability... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-07-31 19:33:50 UTC ]
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#boosting subscriptions
#phone calls
#promote attendance
#hanley wood
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#ongoing basis
#paying subscribers
By forgoing a subscription model for a digital content studio model, Otro is opening up for more audience scale and revenue options. The post Six months in, sports app Otro pivots away from subscriptions appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2019-07-31 04:01:04 UTC ]
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