#digital content

Publishing news tagged with #digital content


The Need For Digital Content Grows, But Will It Be Enough to Save News Outlets?

Readers have spent much of the last decade eschewing digital subscriptions to their local newspaper, staying on the free side Continue reading at 'Editor & Publisher'

[ Editor & Publisher | 2020-05-05 07:00:33 UTC ]
More news stories like this | News stories tagged with: #digital content #local newspaper


Meredith Entertainment Group SVP Will Lee on PEOPLE & Entertainment Weekly Digital Strategy

This episode we talk to Will Lee, SVP/Head of Digital for the Meredith Entertainment Group, about how the PEOPLE and Entertainment Weekly teams are adapting digital content strategy and driving audience engagement during the pandemic. Plus, Lee addresses the industry-wide advertising struggle... Continue reading at 'Publishing Executive'

[ Publishing Executive | 2020-05-04 12:34:44 UTC ]
More news stories like this | News stories tagged with: #digital content


Portal From Facebook Salutes Moms With Mother’s Day Campaign

The new campaign for the Portal From Facebook video-calling devices salutes mothers and their efforts during the coronavirus pandemic as Mother's Day approaches. Facebook said the integrated campaign will include a new television spot, digital content (both on- and off-Facebook) and partnerships... Continue reading at 'AdWeek'

[ AdWeek | 2020-04-27 19:15:41 UTC ]
More news stories like this | News stories tagged with: #digital content #wide range #coronavirus pandemic


Meredith Is Latest Presenter to Drop Out of Postponed NewFronts Week

Yet another company has pulled out of June's postponed Digital Content NewFronts. Meredith, the magazine publisher with publications that include People, Better Homes & Gardens and Allrecipes, will not court advertisers with a NewFronts presentation this year due to the "current climate,"... Continue reading at 'AdWeek'

[ AdWeek | 2020-04-14 17:34:21 UTC ]
More news stories like this | News stories tagged with: #digital content #magazine publisher #current climate #year due #newfronts presentation #homes gardens #include people


Generational Marketing Myths from Boomers to Gen Z

For marketers, age is a straightforward way to gain insight into your audience. It’s a cornerstone of segmenting, or categorizing, customers into different groups. But some companies aren’t effective at targeting different audience age groups. When they make sweeping generalizations about age... Continue reading at 'Advertising Age'

[ Advertising Age | 2020-04-14 14:00:00 UTC ]
More news stories like this | News stories tagged with: #digital content #watch shows #social networks #major factor #digital video


The Economist Names Its First Chief Product Officer | People on the Move

[caption id="attachment_179670" align="alignright" width="150"] Deep Bagchee[/caption] The Economist Group appointed Deepanshu Bagchee as chief product officer, charged with product management for all of the company's digital offerings, including The Economist and the Economist Intelligence... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2020-04-08 13:33:01 UTC ]
More news stories like this | News stories tagged with: #digital content #publishing director #hearst


Bridging the TV-digital divide from an engineer’s perspective

TV supports a complex ecosystem of planning, negotiation, reporting and measurement. As digital content merges with television, leading engineers and experts are tackling the significant challenge of bringing those same skill sets to the video landscape. The post Bridging the TV-digital divide... Continue reading at 'Digiday'

[ Digiday | 2020-04-06 20:23:15 UTC ]
More news stories like this | News stories tagged with: #digital content


Digital Edition Providers See Opportunity in Print Disruption Amid Covid-19

With magazine publishers bracing for a likely downturn in single-copy sales as the COVID-19 pandemic forces the closures of newsstands and retail outlets across the country, providers of digital-replica editions are sensing an opportunity to onboard new clients. "We’re actually seeing a huge... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2020-04-06 15:15:47 UTC ]
More news stories like this | News stories tagged with: #digital publishing #digital content #worth noting #consume content #long term #print remains #online survey


Statement: Ad Tech Companies: Stop Journalism-Harming Keyword Blocking Practices

The News Media Alliance and Digital Content Next call on digital advertisers and digital advertising companies to stop using keyword Continue reading at 'Editor & Publisher'

[ Editor & Publisher | 2020-04-03 21:38:18 UTC ]
More news stories like this | News stories tagged with: #digital content


Coronavirus Worklife: Grada’s ‘Now or Never’ Digital Effort in Prague

As print sales fall, Czech publisher Grada focuses on its digital subscription platform and much-needed tech upgrades to meet the growing demand for digital content. The post Coronavirus Worklife: Grada’s ‘Now or Never’ Digital Effort in Prague appeared first on Publishing Perspectives. Continue reading at 'Publishing Perspectives'

[ Publishing Perspectives | 2020-04-03 13:05:43 UTC ]
More news stories like this | News stories tagged with: #print sales #digital content #growing demand #digital effort #coronavirus worklife


Challenger Brands Have More Options as Demand for Digital Content in the Tech Age Grows

The U.S. Chamber of Commerce, the leading cheerleader for American business owners large and small, remains hopeful that U.S. businesses will emerge from the coronavirus crisis battered and bruised, but not broken. "It's too early to determine the long-term impact on supply chains,... Continue reading at 'AdWeek'

[ AdWeek | 2020-03-27 14:55:42 UTC ]
More news stories like this | News stories tagged with: #digital content


Twitter, Meredith Are Latest NewFronts Participants Moving to Digital-Only Presentations

Just two weeks ago, the International Advertising Bureau had deemed this year's Digital Content NewFronts the "new NewFronts." Indeed, the 2020 slate is going to be very different--just not the way the IAB had initially intended. The spread of the novel coronavirus, which the World Health... Continue reading at 'AdWeek'

[ AdWeek | 2020-03-11 20:24:39 UTC ]
More news stories like this | News stories tagged with: #digital content #weeks ago


IAB Preps NewFronts Streaming Option as Coronavirus Fears Grow

As fears over the coronavirus outbreak continue to affect events and conferences in and out of the U.S., the Interactive Advertising Bureau is preparing for a virtual NewFronts season. Events and company presenters for this year's Digital Content NewFronts--slated to take place April 27-May 6 in... Continue reading at 'AdWeek'

[ AdWeek | 2020-03-11 14:48:44 UTC ]
More news stories like this | News stories tagged with: #digital content


Why Questex Is Focusing on Experiences

Among former Informa, Penton and UBM executive Paul Miller's early initiatives after taking over as CEO of Questex late in 2018 was a reorganization of the company's media and events properties, reducing the number of divisions in the portfolio in an effort to foster more cross-brand... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2020-02-27 19:00:10 UTC ]
More news stories like this | News stories tagged with: #informa plc #digital content #key component


OverDrive Reports Record Digital Borrowing in 2019

Public Libraries around the world generated a record level of digital content circulation in 2019, providing patrons access to more than 326 million e-books, audiobooks and digital magazines, according to a report by Rakuten OverDrive, a digital distribution vendor for libraries. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2020-01-09 05:00:00 UTC ]
More news stories like this | News stories tagged with: #public libraries #digital content #rakuten overdrive #digital magazines


Here are the top tech trends of 2020, according to top experts

From AI breakthroughs to 5G deployment, these hot topics are on the minds of venture capitalists, tech execs, and analysts. In 2020, technologies will move toward the mainstream and begin impacting daily life. The next generation of wireless network, 5G, will begin to take hold, for example, and... Continue reading at 'Fast Company'

[ Fast Company | 2019-12-23 07:00:11 UTC ]
More news stories like this | News stories tagged with: #digital content #real world #tech execs #venture capitalists #hot topics


ALA Midwinter 2020: On E-books, Librarians Must Hold the Line

As librarians gather in Philadelphia for the 2020 ALA Midwinter Meeting, the future of digital content in libraries remains uncertain. Librarians must stay engaged. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2019-12-13 05:00:00 UTC ]
More news stories like this | News stories tagged with: #digital content #libraries #librarians gather


Exclusive: TEN Publishing Is Shuttering 19 Car Magazines

TEN Publishing will shutter 19 of its 22 automotive print magazines by the end of the year, leaving MotorTrend, Hot Rod and Four Wheeler as the only three titles that will continue to be published in a physical format in 2020. According to a memo sent to staffers at MotorTrend Group Friday... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2019-12-06 14:31:12 UTC ]
More news stories like this | News stories tagged with: #print titles #digital content #source interlink


Happy 25th anniversary, banner ads -- now it’s time to retire

While banner ads are past their prime, we wouldn’t be in this golden age of digital content marketing without them. Continue reading at 'Advertising Age'

[ Advertising Age | 2019-11-25 15:00:00 UTC ]
More news stories like this | News stories tagged with: #digital content #golden age #banner ads


Meredith’s Magazine Division Reveals New Leadership Structure | People on the Move

[caption id="attachment_162357" align="alignright" width="150"] Catherine Levene[/caption] On Monday, Meredith Corp. announced a series of expanded leadership roles within its national media division. The president of Meredith Digital, Catherine Levene, who succeeded Stan Pavolvsky in that... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2019-11-21 17:20:43 UTC ]
More news stories like this | News stories tagged with: #digital content #pulitzer prize #bloomberg media #advisory board #foreign policy