#digital content

Publishing news tagged with #digital content


ALA Midwinter 2020: On E-books, Librarians Must Hold the Line

As librarians gather in Philadelphia for the 2020 ALA Midwinter Meeting, the future of digital content in libraries remains uncertain. Librarians must stay engaged. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2019-12-13 05:00:00 UTC ]
More news stories like this | News stories tagged with: #digital content #libraries #stay engaged #librarians gather


Exclusive: TEN Publishing Is Shuttering 19 Car Magazines

TEN Publishing will shutter 19 of its 22 automotive print magazines by the end of the year, leaving MotorTrend, Hot Rod and Four Wheeler as the only three titles that will continue to be published in a physical format in 2020. According to a memo sent to staffers at MotorTrend Group Friday... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2019-12-06 14:31:12 UTC ]
More news stories like this | News stories tagged with: #print titles #digital content #truck trend  #super street #super chevy  #mustang monthly #mopar muscle #diesel power #classic trucks  #car craft #4-wheel off-road #true multiplatform #continued cross-promotion #commercial agreement #source interlink


Happy 25th anniversary, banner ads -- now it’s time to retire

While banner ads are past their prime, we wouldn’t be in this golden age of digital content marketing without them. Continue reading at 'Advertising Age'

[ Advertising Age | 2019-11-25 15:00:00 UTC ]
More news stories like this | News stories tagged with: #digital content #golden age #banner ads


Meredith’s Magazine Division Reveals New Leadership Structure | People on the Move

[caption id="attachment_162357" align="alignright" width="150"] Catherine Levene[/caption] On Monday, Meredith Corp. announced a series of expanded leadership roles within its national media division. The president of Meredith Digital, Catherine Levene, who succeeded Stan Pavolvsky in that... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2019-11-21 17:20:43 UTC ]
More news stories like this | News stories tagged with: #digital content #pulitzer prize #bloomberg media #grossman spent #advisory board #keith grossman #paper magazine #valentine moves #entertainment editor #washingtonian magazine #times magazine #washington bureau #elaina plott/caption #foreign policy #book gulag


3 Keys for Future Readiness in Publishing Operations

In the modern media environment, publishers need a formula for success that they can depend on—not just for today, but one that will allow them to adapt for the trends of tomorrow. That means embracing three key ingredients that every publisher needs to ensure future-readiness, regardless of... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2019-11-19 17:38:05 UTC ]
More news stories like this | News stories tagged with: #publishing industry #digital content #publishing companies #grow financially #transformation journey #complex engineering #technology innovation #technology differently #systems suck #retain talent #good talent #taking money #discussion back #maintain compliance #unique situation #takes effect #act quickly #information drawn


Refinery29 Brings in Ex-Nylon Editor, TIME Makes 3 More Hires | People on the Move

[caption id="attachment_127941" align="alignright" width="150"] Gabrielle Korn[/caption] Refinery29 hired Gabrielle Korn as fashion and culture director, responsible for building the young women's brand’s voice in style, culture, identity, and world events, while also growing its digital... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2019-10-24 20:12:19 UTC ]
More news stories like this | News stories tagged with: #digital content #publishers association #ces conferences #professional development #lifestyle group #food vertical #michelle edelbaum #meredith corp #published author #christopher beha/caption #web summit #duffy moves #live events #technology category #duffy built #thefinancial times #hiredmike duffy


Bookstore Sales Fell 10.3% in August

Bookstore sales tumbled 10.3% in August compared to August 2018, according to preliminary figures released by the U.S. Census Bureau. The double digit decline suggests that college students are cutting their purchases of print materials in favor of greater use of digital content. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2019-10-16 04:00:00 UTC ]
More news stories like this | News stories tagged with: #bookstore sales #digital content #print materials #college students #census bureau #august compared


Marketers feel growing pains as in-house agencies become a necessity

Going in-house isn't a question of when or if for major marketers today but rather what they will take in-house. Doing so gives them more control as well as the ability to keep up with the growing needs of digital content today. The post Marketers feel growing pains as in-house agencies become... Continue reading at 'Digiday'

[ Digiday | 2019-10-11 04:01:45 UTC ]
More news stories like this | News stories tagged with: #digital content #in-house isn #in-house agencies #necessity appeared


Adapt or fail: The shifting nature and evolution of customer identity

In the past, the customer journey was thought to be, or at least accepted as, primarily linear — meaning customers followed a predictable path to purchase over and over.  For example, an individual might see a commercial, research the product online and head into the store to purchase it. It... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-10-10 14:00:00 UTC ]
More news stories like this | News stories tagged with: #digital content #create relevant #foundation continues #reach audiences #cohesive manner #innovative methods #third-party source #effectively communicate #vehicles online #prefers messages #relevant nuances #automatically rely #marketing strategy #marketing ecosystem #making sense #company specializes


Agency Brief: get into the weeds of the latest wins, hires and acquisitions

Judging by the dozens of cannabis pitches I receive weekly, weed—which is increasingly gaining recreational legal status across the U.S., despite the hundreds of thousands of people who continue to be arrested for it every year—is ripe for advertising opportunities. Here’s one standout cannabis... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-10-04 20:07:05 UTC ]
More news stories like this | News stories tagged with: #privately owned #publishers including #digital content #kansas city—brings #dawn brings #important epiphany #spotty success #disney parks #missouri division #education including #client services #tim lindstedt #dalit zagorin #ting teng #senior copywriter #diego sarmiento #opperman weiss #campbell ewald


Brand Safety Worries Are Hurting News Publishers Ahead of 2020 Election

Ahead of a contentious 2020 U.S. presidential election, two trade bodies representing media agencies and publishers are working toward more sophisticated brand safety standards and how to apply them to news content. These organizations--the American Association of Advertising Agencies and... Continue reading at 'AdWeek'

[ AdWeek | 2019-09-27 20:14:59 UTC ]
More news stories like this | News stories tagged with: #digital content #analyzing sentiment #standardized means #advertising agencies #american association #news content #presidential election


Meredith Corp. Makes Digital-Side Promotions | People on the Move

Meredith Corp. announced several promotions within its Digital Content Group this week:  [caption id="attachment_170397" align="alignright" width="150"] Jessica Plautz[/caption] Jessica Plautz was promoted to the director of content operations, succeeding Ron Kelly, who departed the company in... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2019-08-29 18:50:41 UTC ]
More news stories like this | News stories tagged with: #digital content #assistant editor #eillie anzilotti #legal editor #judicial nominations #justice department #federal courts #ee news #associate editor #special projects #work alongside #christina tapper #christina tapper/caption #adjunct professor #risks initiative #senior fellow


How The Sun’s fantasy football newsletter increased retention by 68%

"We are building a more franchise approach to content," said Edward Bearryman, head of content and communities at News UK. "As many brands in the digital space find, bringing in audiences with content is easy, but digital content brands can struggle with loyalty." The post How The Sun’s fantasy... Continue reading at 'Digiday'

[ Digiday | 2019-08-29 04:00:39 UTC ]
More news stories like this | News stories tagged with: #digital content #68% appeared #news uk #edward bearryman #franchise approach


Reuters Connect to Offer End-to-End Productivity Suite with Partners

Reuters today unveiled plans to enhance its digital content platform Reuters Connect with ‘end-to-end’ production apps offering creation, production and Continue reading at 'Editor & Publisher'

[ Editor & Publisher | 2019-08-20 15:02:57 UTC ]
More news stories like this | News stories tagged with: #digital content #reuters connect


Walmart removes pro-gun T-shirts and Verizon sells Tumblr: Tuesday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here.   Walmart removes pro-gun T-shirt listings Walmart has removed T-shirts with pro-gun slogans from its website... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-08-13 10:25:56 UTC ]
More news stories like this | News stories tagged with: #digital content #forwarded email #catholic school #wieden kennedy #ad block #simply wished #video made #leading player #vertical leap #give fans #orlando yesterday #disney world #nba experience #andattributesamongthe nation #pernod ricard #lindsay rittenhouse


Verizon unloads Tumblr in deal with WordPress owner

Verizon has announced the sale of Tumblr, the fallen online community left over from the Yahoo acquisition, to the owner of WordPress, the website publishing company. On Monday, Verizon Media said it was unloading Tumblr, but did not disclose the terms of the deal. Axios reported the sale was... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-08-12 22:12:36 UTC ]
More news stories like this | News stories tagged with: #digital media #digital content #operated channels #user-generated atmosphere #produces brand-safe #faced difficulties #advertising prospects #long-term plans #turnaround project #crown jewel #shooting star #porn ban #free expression #illegal images #sharing offensive #zero-porn policy


Agency Brief: WPP revenue rises but profits dip in first half; MediaMonks ramps up production

WPP reports its second-quarter earnings on Friday,with some better-than-expected surprises. The company sees its revenue return to growth, up 1.6 percent in the first half of the year and 2.3 percent in the second quarter. In North America, revenue rises 0.4 percent in the second quarter but... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-08-09 19:31:00 UTC ]
More news stories like this | News stories tagged with: #digital content #digital media #web platforms—faster #cannes lions #garnered recognition #car-commercials connoisseur #commercials roster #executive producer #jim vaughan #michael ton #jordan wood #business affairs #oversee film #arnold worldwide #wieden kennedy #project worldwide #ally bank


Facebook Joins Initial Lineup at IAB’s NewFronts West

The Interactive Advertising Bureau is putting together the lineup for its second annual Digital Content NewFronts West, the L.A. version of its one-week event held in New York in the spring. So far, the list includes tech giant Facebook, which will make its case for ad dollars for the first time... Continue reading at 'AdWeek'

[ AdWeek | 2019-08-08 15:34:45 UTC ]
More news stories like this | News stories tagged with: #digital content #newfronts stage #ad dollars #newfronts west


How Publishers Are Using Data to Transform Their Marketing Operations

Editor's note: This article was originally published as part of a Folio: Special Report on the state of data in publishing, but we have decided to open it up to a wider audience by publishing it below. To view the full report, click the link at the bottom. The rise of big data—and the ability... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2019-07-31 19:33:50 UTC ]
More news stories like this | News stories tagged with: #magazine publisher #digital content #e-book #series meant #free e-book #ll notice #continually refining #kalmbach media #offers related #related newsletter #boosting subscriptions #phone calls #promote attendance #hanley wood #sole intent #b2b publications #ongoing basis #paying subscribers


Six months in, sports app Otro pivots away from subscriptions

By forgoing a subscription model for a digital content studio model, Otro is opening up for more audience scale and revenue options. The post Six months in, sports app Otro pivots away from subscriptions appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2019-07-31 04:01:04 UTC ]
More news stories like this | News stories tagged with: #digital content #revenue options #audience scale #subscription model #subscriptions appeared