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Just two weeks ago, the International Advertising Bureau had deemed this year's Digital Content NewFronts the "new NewFronts." Indeed, the 2020 slate is going to be very different--just not the way the IAB had initially intended. The spread of the novel coronavirus, which the World Health... Continue reading at 'AdWeek'
[ AdWeek | 2020-03-11 20:24:39 UTC ]
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#pandemic today
#digital content
As fears over the coronavirus outbreak continue to affect events and conferences in and out of the U.S., the Interactive Advertising Bureau is preparing for a virtual NewFronts season. Events and company presenters for this year's Digital Content NewFronts--slated to take place April 27-May 6 in... Continue reading at 'AdWeek'
[ AdWeek | 2020-03-11 14:48:44 UTC ]
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#digital content
Among former Informa, Penton and UBM executive Paul Miller's early initiatives after taking over as CEO of Questex late in 2018 was a reorganization of the company's media and events properties, reducing the number of divisions in the portfolio in an effort to foster more cross-brand... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-02-27 19:00:10 UTC ]
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#key component
#digital content
#informa plc
Public Libraries around the world generated a record level of digital content circulation in 2019, providing patrons access to more than 326 million e-books, audiobooks and digital magazines, according to a report by Rakuten OverDrive, a digital distribution vendor for libraries. Continue reading at 'Publishers Weekly'
[ Publishers Weekly | 2020-01-09 05:00:00 UTC ]
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#record level
#digital magazines
#rakuten overdrive
#digital content
#public libraries
From AI breakthroughs to 5G deployment, these hot topics are on the minds of venture capitalists, tech execs, and analysts. In 2020, technologies will move toward the mainstream and begin impacting daily life. The next generation of wireless network, 5G, will begin to take hold, for example, and... Continue reading at 'Fast Company'
[ Fast Company | 2019-12-23 07:00:11 UTC ]
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#hot topics
#venture capitalists
#tech execs
#real world
#digital content
As librarians gather in Philadelphia for the 2020 ALA Midwinter Meeting, the future of digital content in libraries remains uncertain. Librarians must stay engaged. Continue reading at 'Publishers Weekly'
[ Publishers Weekly | 2019-12-13 05:00:00 UTC ]
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#librarians gather
#stay engaged
#libraries
#digital content
TEN Publishing will shutter 19 of its 22 automotive print magazines by the end of the year, leaving MotorTrend, Hot Rod and Four Wheeler as the only three titles that will continue to be published in a physical format in 2020. According to a memo sent to staffers at MotorTrend Group Friday... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-12-06 14:31:12 UTC ]
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#source interlink
#digital content
#print titles
While banner ads are past their prime, we wouldn’t be in this golden age of digital content marketing without them. Continue reading at 'Advertising Age'
[ Advertising Age | 2019-11-25 15:00:00 UTC ]
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#banner ads
#golden age
#digital content
[caption id="attachment_162357" align="alignright" width="150"] Catherine Levene[/caption] On Monday, Meredith Corp. announced a series of expanded leadership roles within its national media division. The president of Meredith Digital, Catherine Levene, who succeeded Stan Pavolvsky in that... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-11-21 17:20:43 UTC ]
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#foreign policy
#advisory board
#bloomberg media
#pulitzer prize
#digital content
In the modern media environment, publishers need a formula for success that they can depend on—not just for today, but one that will allow them to adapt for the trends of tomorrow. That means embracing three key ingredients that every publisher needs to ensure future-readiness, regardless of... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-11-19 17:38:05 UTC ]
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#act quickly
#retain talent
#publishing companies
#digital content
#publishing industry
[caption id="attachment_127941" align="alignright" width="150"] Gabrielle Korn[/caption] Refinery29 hired Gabrielle Korn as fashion and culture director, responsible for building the young women's brand’s voice in style, culture, identity, and world events, while also growing its digital... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-10-24 20:12:19 UTC ]
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#technology category
#live events
#published author
#meredith corp
#lifestyle group
#professional development
#publishers association
#digital content
Bookstore sales tumbled 10.3% in August compared to August 2018, according to preliminary figures released by the U.S. Census Bureau. The double digit decline suggests that college students are cutting their purchases of print materials in favor of greater use of digital content. Continue reading at 'Publishers Weekly'
[ Publishers Weekly | 2019-10-16 04:00:00 UTC ]
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#august compared
#census bureau
#college students
#print materials
#digital content
#bookstore sales
Going in-house isn't a question of when or if for major marketers today but rather what they will take in-house. Doing so gives them more control as well as the ability to keep up with the growing needs of digital content today. The post Marketers feel growing pains as in-house agencies become... Continue reading at 'Digiday'
[ Digiday | 2019-10-11 04:01:45 UTC ]
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#digital content
In the past, the customer journey was thought to be, or at least accepted as, primarily linear — meaning customers followed a predictable path to purchase over and over. For example, an individual might see a commercial, research the product online and head into the store to purchase it. It... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-10 14:00:00 UTC ]
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#making sense
#marketing ecosystem
#marketing strategy
#innovative methods
#reach audiences
#digital content
Judging by the dozens of cannabis pitches I receive weekly, weed—which is increasingly gaining recreational legal status across the U.S., despite the hundreds of thousands of people who continue to be arrested for it every year—is ripe for advertising opportunities. Here’s one standout cannabis... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-04 20:07:05 UTC ]
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#client services
#digital content
#publishers including
#privately owned
Ahead of a contentious 2020 U.S. presidential election, two trade bodies representing media agencies and publishers are working toward more sophisticated brand safety standards and how to apply them to news content. These organizations--the American Association of Advertising Agencies and... Continue reading at 'AdWeek'
[ AdWeek | 2019-09-27 20:14:59 UTC ]
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#presidential election
#news content
#american association
#advertising agencies
#digital content
Meredith Corp. announced several promotions within its Digital Content Group this week: [caption id="attachment_170397" align="alignright" width="150"] Jessica Plautz[/caption] Jessica Plautz was promoted to the director of content operations, succeeding Ron Kelly, who departed the company in... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-08-29 18:50:41 UTC ]
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#senior fellow
#work alongside
#special projects
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#justice department
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#digital content
"We are building a more franchise approach to content," said Edward Bearryman, head of content and communities at News UK. "As many brands in the digital space find, bringing in audiences with content is easy, but digital content brands can struggle with loyalty." The post How The Sun’s fantasy... Continue reading at 'Digiday'
[ Digiday | 2019-08-29 04:00:39 UTC ]
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#news uk
#digital content
Reuters today unveiled plans to enhance its digital content platform Reuters Connect with ‘end-to-end’ production apps offering creation, production and Continue reading at 'Editor & Publisher'
[ Editor & Publisher | 2019-08-20 15:02:57 UTC ]
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#digital content
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. Walmart removes pro-gun T-shirt listings Walmart has removed T-shirts with pro-gun slogans from its website... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-08-13 10:25:56 UTC ]
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#lindsay rittenhouse
#disney world
#give fans
#leading player
#wieden kennedy
#catholic school
#forwarded email
#digital content