Happy 25th anniversary, banner ads -- now it’s time to retire

While banner ads are past their prime, we wouldn’t be in this golden age of digital content marketing without them. Continue reading at 'Advertising Age'

[ Advertising Age | 2019-11-25 15:00:00 UTC ]
News tagged with: #banner ads #golden age #digital content

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Here’s How Harry Potter Used 51 Times Square Ads to Create One Immersive Theater

Visiting Times Square at night can be a pretty overwhelming experience, in part because of the visual chaos of so many massive digital ads vying for your attention. But would it be even more overwhelming if all the ads came together to tell one immersive story? The producers of Broadway's Harry... Continue reading at AdWeek

[ AdWeek | 2019-10-10 20:54:51 UTC ]
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Google placed 'Stranger Things' AR ads in 'The New York Times'

If you see advertisements for a mall that look like they came straight out of the '80s on today's print edition of The New York Times, fire up Google Lens. Those neon-colored ads are most likely for Starcourt, the fictional Hawkins, Indiana mall that... Continue reading at Engadget

[ Engadget | 2019-07-11 13:00:00 UTC ]
More news stories like this | News stories tagged with: #print edition #stranger things


FILI’s ‘Happy’ Fifth Anniversary of Finland’s Guest of Honor

Five years after Finland was Frankfurter Buchmesse Guest of Honor, FILI has a series of events planned this year to keep up the momentum and 'build a structure for the future.' The post FILI’s ‘Happy’ Fifth Anniversary of Finland’s Guest of Honor appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-03-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #events planned #honor appeared


Transworld to mark Wood's 25th anniversary with library giveaway

Transworld is celebrating the 25th anniversary of the publication of Val Wood's first novel, The Hungry Tide (Penguin Random House), by giving out 10 sets of all the author’s books to Hull libraries. Continue reading at The Bookseller

[ The Bookseller | 2018-11-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #25th anniversary


New Horrid Henry book to mark series' 25th anniversary in 2019

Francesca Simon is publishing a new Horrid Henry book in 2019 with Hachette Children's Group as part of the series' 25th birthday celebrations. Continue reading at The Bookseller

[ The Bookseller | 2018-11-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hachette children #francesca simon #25th anniversary


Storey's 35th Anniversary a Time to 'Nourish'

At a festival in Storey Publishing’s hometown on July 28, the press celebrated its anniversary alongside dozens of vendors who make and sell the very things that are the subjects of its books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-08-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #35th anniversary #storey publishing


Facebook, New York Times Execs Get Into Heated Debate Over Ad Policy

Campbell Brown, head of global news partnerships at Facebook, said publishers have "welcomed" the company's approach to including them in their political ads policy. Mark Thompson, CEO of The New York Times, called bullshit. Brown and Thompson were discussing the findings in the 2018 Reuters... Continue reading at AdWeek

[ AdWeek | 2018-06-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad policy #heated debate #mark thompson #campbell brown


It's high time I retired: 94-year-old acclaimed author launches his final book

It's hard enough getting John Dunmore to stop and sit down; getting him to talk about himself is almost impossible. Continue reading at Stuff

[ Stuff | 2018-06-01 00:00:00 UTC ]
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Norman Pearlstine, Time Inc. Vice Chairman, to Retire

Pearlstine will retire in mid-July after a 40-year run in the publishing industry. The post Norman Pearlstine, Time Inc. Vice Chairman, to Retire appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-07-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing industry #vice chairman #norman pearlstine


Time Inc. Acquires Ad-Tech Company Adelphic to Beef Up Programmatic Advertising

As Time Inc. continues to pivot from being seen as a print magazine publisher to a digital media player, the company has acquired programmatic ad-tech company Adelphic. Adelphic will join Viant, a marketing company that Time Inc. acquired a year ago that uses first-party data and programmatic... Continue reading at AdWeek

[ AdWeek | 2017-01-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #past couple #premium content #selling point


Best of the week: Publishers weigh in on mid-roll Facebook ads and earlier start times

A roundup of some of our best stories this week: We spoke with publishers about reports that Facebook will start showing ads in the middle of videos. And we spoke with publishers who insist their reporters get an earlier start to their days. Publishers have also found a way to frack more traffic... Continue reading at Digiday

[ Digiday | 2017-01-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #downward spiral #clients alike #holding companies #media equation #moment -- #publishers weigh


Time Inc. Shifts to Selling Ads by Category Instead of by Its Brands. Will It Make A Difference?

As a "digital-first company," Time Inc. is now trying to keep pace with tech giants like Google, Facebook, and Comcast, in addition to fellow magazine publishers like Hearst and Cond Nast.That's one of the big reasons why Time Inc. is embracing a category-focused, more streamlined approach to... Continue reading at Advertising Age

[ Advertising Age | 2016-08-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #similar approach #include people #selling advertising #streamlined approach #cond nast #tech giants #selling ads


Ads on Premium Publishers' Sites Are 3 Times More Effective at Boosting Brand Favorability

Advertising on the websites of premium publishers, such as The New York Times and Hearst properties, is three times as effective as it is on those of nonpremium publishers at boosting brand favorability and making users more likely to recommend products or services, according to a study by... Continue reading at AdWeek

[ AdWeek | 2016-07-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online spending #subject matter #halo effect


Barnes and Noble Founder Len Riggio Finds the Time to Retire

The retiring B&N chairman reflects on his years in the bookselling business, and the big changes that have reshaped the chain in the past decade. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-04-29 00:00:00 UTC ]
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Time Inc. Partners with GumGum to Overlay Ads on Images

In-image advertising will arrive across the publisher's digital portfolio. The post Time Inc. Partners with GumGum to Overlay Ads on Images appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-12-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital portfolio #images appeared #post time


Google AMP battles ad-blocking, Apple and Facebook by cutting load times

Search company unveils Accelerated Mobile Pages in bid to work with publishers, ad companies and rival platforms Google is attempting to counter the threat from ad-blocking and rivals Facebook and Apple by radically improving the loading speed of web pages on smartphones and tablets.Accelerated... Continue reading at The Guardian

[ The Guardian | 2015-10-07 00:00:00 UTC ]
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Digital Nears a Third of New York Times Ad Revenue

The New York Times Co. posted second-quarter profit that topped analysts' estimates after the publisher cut expenses faster than revenue declined.Earnings excluding some items were 13 cents a share, the New York-based company said in a statement. That compares with the 11-cent average of... Continue reading at Advertising Age

[ Advertising Age | 2015-08-06 00:00:00 UTC ]
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At Times, L'Oréal Is Getting 90% Video Ad View Rates

L'Oréal has evidently found a video advertising vendor in Mediabong it's very high on. Mediabong—which is announcing a $5 million Series B round of funding today—said it achieved a 90 percent "video-through rate" for L'Oréal in a recent five-week ad campaign across various publishers.... Continue reading at AdWeek

[ AdWeek | 2015-05-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #video ads #digital advertising #hot topic #land rover


A Fifth of Time Inc.'s Ad Revenue Now Comes From Digital

Time Inc., the nation's largest magazine publisher, now generates 20% of its ad revenue through digital sales, the company said today.The company sold $73 million worth of digital ads in the first quarter, up 1% over the quarter a year earlier, Time Inc. executives told Wall Street investors as... Continue reading at Advertising Age

[ Advertising Age | 2015-05-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #earnings call #executive team #print publisher #mexican magazines #money magazines #year earlier #ad revenue