Happy 25th anniversary, banner ads -- now it’s time to retire

While banner ads are past their prime, we wouldn’t be in this golden age of digital content marketing without them. Continue reading at 'Advertising Age'

[ Advertising Age | 2019-11-25 15:00:00 UTC ]
News tagged with: #banner ads #golden age #digital content

Other Publishing stories related to: ' Happy 25th anniversary, banner ads -- now it’s time to retire '

Happy 25th anniversary, banner ads -- now it’s time to retire

While banner ads are past their prime, we wouldn’t be in this golden age of digital content marketing without them. Continue reading at Advertising Age

[ Advertising Age | 2019-11-25 15:00:00 UTC ]
More news stories like this | News stories tagged with: #banner ads #golden age #digital content

The Powerpuff Girls Mark 25th Anniversary with New Books

The Cartoon Network series 'The Powerpuff Girls' is in the midst of a year-long 25th-anniversary celebration, and Random House Children's Books is bringing three new titles to the party. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-02-08 05:00:00 UTC ]
More news stories like this | News stories tagged with: #random house

'New York Times' reports slower digital subscription growth and weakening ad revenue

The paper has been a bright spot for digital media despite falling ad revenue and a slowing growth rate for new subscribers Continue reading at Crains New York

[ Crains New York | 2023-05-10 18:44:39 UTC ]
More news stories like this | News stories tagged with: #bright spot #digital media

TV ad leaders say Nielsen measurement alternatives not ready for prime time

Measurement solutions from iSpot.TV and Samba TV, among others, are buzzy at this year’s upfronts, but won't see much action. Continue reading at Advertising Age

[ Advertising Age | 2022-05-26 14:00:29 UTC ]
More news stories like this | News stories tagged with: #samba tv #prime time #measurement solutions #nielsen

Cowell, Adeola and Bryon feature in World Book Day 25th anniversary celebration

Authors and illustrators including Cressida Cowell, Dapo Adeola and Nathan Bryon are among those taking part in World Book Day, which is celebrating its 25th anniversary this year. Continue reading at The Bookseller

[ The Bookseller | 2022-01-24 18:22:37 UTC ]
More news stories like this | News stories tagged with: #dapo adeola #taking part #25th anniversary #world book

Celebrate the Book Review's 125th Anniversary: A Times Event

On Oct. 25, join The New York Times Book Review and special guests for performances of favorite letters and reviews from the archives, trivia and more. Continue reading at The New York Times

[ The New York Times | 2021-10-07 16:09:57 UTC ]
More news stories like this | News stories tagged with: #book review #125th anniversary #special guests #times book

Bloomsbury unveils Harry Potter 25th anniversary plans

Bloomsbury has announced plans for a year-long campaign celebrating the 25th anniversary of Harry Potter and the Philosopher's Stone by J K Rowling in 2022. Continue reading at The Bookseller

[ The Bookseller | 2021-08-12 04:16:37 UTC ]
More news stories like this | News stories tagged with: #announced plans #bloomsbury #harry potter

‘No one even notices a banner ad anymore’: Marketers see post-pandemic value in out-of-home advertising

As digital media becomes saturated with too many players and ad spend diversification remains top of mind, marketers look to out-of-home as an alternative. The post ‘No one even notices a banner ad anymore’: Marketers see post-pandemic value in out-of-home advertising appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-08-12 04:01:00 UTC ]
More news stories like this | News stories tagged with: #digital media

‘Not just the Zoom happy hour’: Why publishers are adding benefits to lift employee peace of mind

Digital publishers have invested in providing employees with more virtual wellness services and career development programs in order to ease staffer stress levels. The post ‘Not just the Zoom happy hour’: Why publishers are adding benefits to lift employee peace of mind appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-01-22 05:01:00 UTC ]
More news stories like this | News stories tagged with: #mind appeared #digital publishers

New Picador edition to mark 25th anniversary of Bridget Jones's Diary

Picador will release Bridget Jones's Diary (And Other Writing) in February 2021, a new edition of the novel with more than 100 pages of extra material from author Helen Fielding. Continue reading at The Bookseller

[ The Bookseller | 2020-12-03 05:25:26 UTC ]
More news stories like this | News stories tagged with: #bridget jones #extra material #picador

Audio Publishers Association Names 25th Anniversary Audie Awards

The journalist Garrett Graff's 'The Only Plane in the Sky'–on the attacks of 9/11–wins the Audiobook of the Year Audie for Simon & Schuster Audio. The post Audio Publishers Association Names 25th Anniversary Audie Awards appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-03-03 11:30:57 UTC ]
More news stories like this | News stories tagged with: #audiobook #publishers association

Here’s How Harry Potter Used 51 Times Square Ads to Create One Immersive Theater

Visiting Times Square at night can be a pretty overwhelming experience, in part because of the visual chaos of so many massive digital ads vying for your attention. But would it be even more overwhelming if all the ads came together to tell one immersive story? The producers of Broadway's Harry... Continue reading at AdWeek

[ AdWeek | 2019-10-10 20:54:51 UTC ]
More news stories like this | News stories tagged with: #harry potter

Google placed 'Stranger Things' AR ads in 'The New York Times'

If you see advertisements for a mall that look like they came straight out of the '80s on today's print edition of The New York Times, fire up Google Lens. Those neon-colored ads are most likely for Starcourt, the fictional Hawkins, Indiana mall that... Continue reading at Engadget

[ Engadget | 2019-07-11 13:00:00 UTC ]
More news stories like this | News stories tagged with: #google lens #stranger things

FILI’s ‘Happy’ Fifth Anniversary of Finland’s Guest of Honor

Five years after Finland was Frankfurter Buchmesse Guest of Honor, FILI has a series of events planned this year to keep up the momentum and 'build a structure for the future.' The post FILI’s ‘Happy’ Fifth Anniversary of Finland’s Guest of Honor appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-03-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #honor appeared #events planned

Transworld to mark Wood's 25th anniversary with library giveaway

Transworld is celebrating the 25th anniversary of the publication of Val Wood's first novel, The Hungry Tide (Penguin Random House), by giving out 10 sets of all the author’s books to Hull libraries. Continue reading at The Bookseller

[ The Bookseller | 2018-11-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #25th anniversary

New Horrid Henry book to mark series' 25th anniversary in 2019

Francesca Simon is publishing a new Horrid Henry book in 2019 with Hachette Children's Group as part of the series' 25th birthday celebrations. Continue reading at The Bookseller

[ The Bookseller | 2018-11-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #25th anniversary #francesca simon #hachette children

Storey's 35th Anniversary a Time to 'Nourish'

At a festival in Storey Publishing’s hometown on July 28, the press celebrated its anniversary alongside dozens of vendors who make and sell the very things that are the subjects of its books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-08-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #storey publishing #35th anniversary

Facebook, New York Times Execs Get Into Heated Debate Over Ad Policy

Campbell Brown, head of global news partnerships at Facebook, said publishers have "welcomed" the company's approach to including them in their political ads policy. Mark Thompson, CEO of The New York Times, called bullshit. Brown and Thompson were discussing the findings in the 2018 Reuters... Continue reading at AdWeek

[ AdWeek | 2018-06-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #campbell brown #mark thompson #heated debate #ad policy