Meredith Is Latest Presenter to Drop Out of Postponed NewFronts Week

Yet another company has pulled out of June's postponed Digital Content NewFronts. Meredith, the magazine publisher with publications that include People, Better Homes & Gardens and Allrecipes, will not court advertisers with a NewFronts presentation this year due to the "current climate," the company said today. "With lots of unknowns and variables we're facing this... Continue reading at 'AdWeek'

[ AdWeek | 2020-04-14 17:34:21 UTC ]
News tagged with: #latest presenter #include people #homes gardens #court advertisers #newfronts presentation #year due #current climate #magazine publisher #digital content

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Twitter, Meredith Are Latest NewFronts Participants Moving to Digital-Only Presentations

Just two weeks ago, the International Advertising Bureau had deemed this year's Digital Content NewFronts the "new NewFronts." Indeed, the 2020 slate is going to be very different--just not the way the IAB had initially intended. The spread of the novel coronavirus, which the World Health... Continue reading at AdWeek

[ AdWeek | 2020-03-11 20:24:39 UTC ]
More news stories like this | News stories tagged with: #digital content #weeks ago


NewFronts Day 4: Meredith, Target and YouTube cap the week

We’re in the home stretch of the Digital Content NewFronts. We’ll start the day with Meredith in its first NewFronts presentation since selling off Fortune and Time. (In April, Meredith took Money magazine off the market and discontinued its print edition. Sports Illustrated is still up for... Continue reading at Advertising Age

[ Advertising Age | 2019-05-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #original content #content side #red carpets #reality tv


Finally, a NewFront Presentation That Looks Like What the NewFronts Sell

For decades the format for the TV upfronts has remained static: Agency executives and brand marketers wait in line outside of Radio City Music Hall or Carnegie Hall to listen to network leaders declare that their channels are No. 1 and hear some stand-up by the networks' late-night hosts. It all... Continue reading at Advertising Age

[ Advertising Age | 2017-04-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #industry executives #shake things #technological advances #digital publishers #pop star


The Most Memorable Moments From 2020’s NewFronts Week

After a two-month delay and a complete format overhaul, the 2020 Digital Content NewFronts have finally wrapped, capping a frenzied week of virtual presentations, insights panels and Q&As. In case you missed any of the events--and there were dozens of them--Adweek has rounded up the most... Continue reading at AdWeek

[ AdWeek | 2020-06-26 18:00:57 UTC ]
More news stories like this | News stories tagged with: #digital content #memorable moments


Ahead of Postponed NewFronts, Industry Leaders Talk Virtual Format, Adapting to Covid-19

Just four months ago, the Interactive Advertising Bureau heralded an overhaul of its annual Digital Content NewFronts slate, which it was calling the "new NewFronts." But the IAB had no idea just how "new" this year's event would become. In mid-March, Covid-19 shut down the industry, and the... Continue reading at AdWeek

[ AdWeek | 2020-06-22 00:00:40 UTC ]
More news stories like this | News stories tagged with: #digital content #months ago #annual event


IAB Snags HQ Trivia Alum Scott Rogowsky as Host of Virtual NewFronts Week

This year's Digital Content NewFronts will get down to the nitty gritty with former HQ Trivia host Scott Rogowsky, whom the Interactive Advertising Bureau has tapped to serve as the annual event's first-ever virtual emcee. Beginning with the first day of this year's NewFronts, slated to kick off... Continue reading at AdWeek

[ AdWeek | 2020-06-01 14:00:16 UTC ]
More news stories like this | News stories tagged with: #digital content #annual event


Meredith Entertainment Group SVP Will Lee on PEOPLE & Entertainment Weekly Digital Strategy

This episode we talk to Will Lee, SVP/Head of Digital for the Meredith Entertainment Group, about how the PEOPLE and Entertainment Weekly teams are adapting digital content strategy and driving audience engagement during the pandemic. Plus, Lee addresses the industry-wide advertising struggle... Continue reading at Publishing Executive

[ Publishing Executive | 2020-05-04 12:34:44 UTC ]
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Meredith Continues to Invest in Print With Latest Food & Wine Upgrade

As many magazine publishers continue to look for ways to cut costs by scaling back frequency, thinning their books, and reducing their overall quality, Meredith isn't convinced that's the only way forward. Food & Wine, a brand the company took over when it acquired Time Inc. in 2018, is the... Continue reading at Folio Magazine

[ Folio Magazine | 2020-03-12 14:16:40 UTC ]
More news stories like this | News stories tagged with: #recent months #concerted effort #revenue growth #magazine division


Naomi Wolf faces ‘new questions’ as US publisher postpones latest book

Houghton Mifflin Harcourt had said it would stand by Outrages after row in UK over its historical accuracy, but has now recalled copies from storesNaomi Wolf’s US publisher has postponed the release of her new book and is recalling copies from booksellers, saying that new questions have arisen... Continue reading at The Guardian

[ The Guardian | 2019-06-14 12:45:53 UTC ]
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TV Upfront and Digital NewFront 2019 calendar: the latest updates

YouTube CEO Susan Wojcicki at the YouTube Brandcast 2018 presentation at Radio City Music Hall on May 3, 2018 in New York City. Credit: Taylor Hill/FilmMagicMark your calendars: TV networks and digital publishers are gearing up to make their annual pitches to media buyers and marketers in their... Continue reading at Advertising Age

[ Advertising Age | 2019-02-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media company #stay up-to-date #media buyers #digital publishers #tv networks


Decline in Fiction Leads to Drop in Total Units in First Week of October

Unit sales of print books fell 2.7% in the week ended Oct. 6, 2018, compared to the similar week in 2017, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-10-12 00:00:00 UTC ]
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Units Drop 3% In Thanksgiving Week

Print unit sales were down 9% to mass merchandisers, and off 1% in the retail and club channel, in the Thanksgiving week. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-11-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #club channel #mass merchandisers #thanksgiving week


Twitter Is Pitching Its Live Video During Its First NewFronts Presentation

For the first time, Twitter is planning to participate in the Interactive Advertising Bureau's 2017 Digital Content NewFronts, giving the social platform a chance to showcase its live video and and other content offerings to marketers in New York. Dozens of major digital publishers and platforms... Continue reading at AdWeek

[ AdWeek | 2017-03-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #content offerings #social platform #newfronts presentation #live video


Meredith’s latest mobile ad strategy: rewards for taps

Meredith, like many publishers, is still trying to figure out how to effectively make money on mobile. Its latest strategy: “gamify” its mobile apps. The publisher has inked a one-year deal with Kiip, an ad tech startup that serves users branded “rewards” in exchange for completing certain... Continue reading at Digiday

[ Digiday | 2014-02-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing partners #post meredith #mobile apps


After a Long Wait, FDA's Latest Anti-Smoking Campaign Arrives Next Week

The Food and Drug Administration is rolling out an ambitious anti-smoking campaign designed to dissuade young people from picking up the habit by appealing to their vanity.DraftFCB is handling creative for the campaign, a two-year, $115 million campaign with the tagline "The Real Cost."... Continue reading at Advertising Age

[ Advertising Age | 2014-02-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bus shelters #teen vogue #real cost #long wait


Weekly E-Ranking: Eleanor Oliphant spends 14th week at the top

For an eighth week in total, the Weekly E-Book Ranking top two are once again completely fine—Gail Honeyman’s blockbuster début and Nibbies board-sweeper Eleanor Oliphant is Completely Fine and its perennial runner-up, Heather Morris’ The Tattooist of Auschwitz. Continue reading at The Bookseller

[ The Bookseller | 2018-05-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #heather morris #eighth week #weekly e-ranking


The Weekly Scorecard: Tracking Unit Print Sales for Week Ending January 8, 2017

Unit sales of print books declined 5% in the week ended Jan. 8, 2017, compared to the similar week in 2016, at outlets that report to Nielsen BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-01-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #nielsen bookscan #similar week #weekly scorecard


Unstoppable Train takes the Weekly E-Ranking number one for a 14th week

The Girl on the Train (Transworld) has chugged its way into a 14th non-consecutive week as the Weekly E-Ranking number one. Continue reading at The Bookseller

[ The Bookseller | 2016-12-25 00:00:00 UTC ]
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Weekly E-Book Ranking: five weeks at the top for Moyes' Me Before You

Jojo Moyes makes it five weeks on the trot at at the summit of the Weekly E-Book Ranking, with the film-boosted sales of Me Before You (Michael Joseph) showing little sign of slowing down. Continue reading at The Bookseller

[ The Bookseller | 2016-07-08 00:00:00 UTC ]
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