Challenger Brands Have More Options as Demand for Digital Content in the Tech Age Grows

The U.S. Chamber of Commerce, the leading cheerleader for American business owners large and small, remains hopeful that U.S. businesses will emerge from the coronavirus crisis battered and bruised, but not broken. "It's too early to determine the long-term impact on supply chains, manufacturing, and the American economy," the Chamber wrote in a note to... Continue reading at 'AdWeek'

[ AdWeek | 2020-03-27 14:55:42 UTC ]
News tagged with: #chamber wrote #challenger brands #leading cheerleader #remains hopeful #long-term impact #supply chains #american economy #digital content

Other Publishing stories related to: 'Challenger Brands Have More Options as Demand for Digital Content in the Tech Age Grows'


The Need For Digital Content Grows, But Will It Be Enough to Save News Outlets?

Readers have spent much of the last decade eschewing digital subscriptions to their local newspaper, staying on the free side Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-05-05 07:00:33 UTC ]
More news stories like this | News stories tagged with: #digital content #local newspaper


One Analyst’s 2018 Look-Ahead: Russian Digital Content Set to Grow

In the estimation of LitRes chief Sergey Anuriev, ebooks could double as a factor in Russia's market within two years and audiobooks are showing new strength as well. The prime challenge: piracy. The post One Analyst’s 2018 Look-Ahead: Russian Digital Content Set to Grow appeared first on... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-01-04 00:00:00 UTC ]
More news stories like this |


Nielsen Children's Book Summit: YouTube, Discoverability, All Ages Content, and Brands as Platforms

YouTube is the content king, discoverability remains kids' publishing's white whale, top brands are so ubiquitous that they are morphing into de facto platforms, and other takeaways from the 2016 Nielsen Children's Book Summit. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-11-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book summit #nielsen children #top brands


What Scribd’s Growing Pains Mean for the Future of Digital Content Subscription Models

Netflix earned more than $5 billion in 2014. No wonder companies want to be “the Netflix of” other kinds of digital media — ebooks, magazines, music.   That’s not easy to pull off when you don’t ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-07-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #$5 billion #growing pains


Aiming for TV dollars, digital publishers adopt Nielsen’s Digital Content Ratings

Publishers including BuzzFeed, Group Nine and Business Insider are investing in third-party measurement to add legitimacy to their video audiences. The post Aiming for TV dollars, digital publishers adopt Nielsen’s Digital Content Ratings appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-07-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #third-party measurement #business insider


Digital Solutions in India 2017: Gearing Up for the Shifts and Twists in the Digital Content Industry

Everything is different, and yet the same. Think about Polaroid cameras, which were first replaced by digicams and later smartphones for snapping instant photos. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-06-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital solutions


Digital Solutions in India 2016: Unfolding the Next Chapter in Digital Content Proposition

This being Generation Flux, perpetual innovation and transformation are imperative, and competitive advantages are, at best, fleeting. Continuous value creation and higher engagement—at lower cost and faster speed and with improved quality—is the key to business longevity. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-04-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #lower cost #digital solutions


Digital Discoverability of Relevant Content: Digital Solutions in India 2015

Until recently, our conversations about ebooks with publishing clients centered on conversion—on tools and workflows, competing standards, best practices, and retailer requirements, decisions around fixed layout v. reflow, opportunities for enhancement and interactivity, accessibility, and the... Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #reader experience #digital solutions #relevant content


Charting the Transformation in Digital Content and Solutions: Digital Solutions in India 2015

The first PW coverage of the India-based digital solutions industry, which was then widely known as “content services,” coincided with the launch of Twitter and Google’s acquisition of a 22-month-old startup called Android Inc. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #content services #pw coverage #digital content #digital solutions


How a Better Understanding of the Digital Media Supply Chain Can Give Brands a Leg Up

Chris Kane's job is to take a look at a brand's digital ad buys to see where there are overlaps that can be eliminated to improve the efficiency of the entire strategy. But in order to do that, brands have to understand exactly what they're buying through each exchange. Kane, founder and... Continue reading at AdWeek

[ AdWeek | 2020-07-29 21:03:28 UTC ]
More news stories like this | News stories tagged with: #digital media


To Change How You Publish in the Digital Age, Start with a Question

Publishers considering transforming their businesses from print first or print-centric to digital first or digital-centric should begin by asking lots of people a simple question: what would you like to be able to do that you can’t do now? Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-06-12 04:00:00 UTC ]
More news stories like this | News stories tagged with: #simple question #digital age


In an age of cancellations and quarantine, people are turning to Twitter for connections — and premium content

Each year around this time, digital publishers and tech platforms announce their content plans for the year ahead. These annual upfront and NewFronts pitches are a bid to partner with agencies and advertisers to reassemble audiences across the ever-changing video landscape. That process will... Continue reading at Digiday

[ Digiday | 2020-05-28 01:23:59 UTC ]
More news stories like this | News stories tagged with: #digital publishers #premium content #year ahead


New Tech, Fewer Reporters: Challenges Facing South Asian Newsrooms Post-COVID

Editors from several South Asian news publishers including The Quint (India), The Hindu (India), Times of India (India) and The Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-05-26 18:00:38 UTC ]
More news stories like this | News stories tagged with: #publishers including


Faber print sales down by a third but digital growing, says c.e.o

Stephen Page has said Faber's print sales are down "about a third year on year for print", but that digital growth is on the rise during lockdown. Continue reading at The Bookseller

[ The Bookseller | 2020-05-05 22:58:09 UTC ]
More news stories like this | News stories tagged with: #print sales #digital growth #stephen page


The Cold War roots of Putin’s digital-age intelligence strategy

The Soviet Union’s fall shapes the Russian leader’s espionage aims, Gordon Corera writes. Continue reading at The Washington Post

[ The Washington Post | 2020-04-10 12:00:00 UTC ]
More news stories like this | News stories tagged with: #soviet union


Digital offering being prepared for Summer Reading Challenge

The Reading Agency, Libraries Connected, Arts Council England and ASCEL have confirmed they will not be able to deliver the Summer Reading Challenge in its usual physical format this year. However, they have said a "high-quality digital offer" is in the pipeline.  Continue reading at The Bookseller

[ The Bookseller | 2020-04-02 12:08:57 UTC ]
More news stories like this | News stories tagged with: #libraries connected #reading agency #digital offering


Independent and Profitable, Digital Trends Aims to Redefine Tech Media

Asked whether, back in 2006, he could have possibly envisioned that the tech review blog he co-founded, using rented office space above an Oregon furniture store, would one day grow into a profitable digital media enterprise spanning three offices on two coasts and attracting talent from the... Continue reading at Folio Magazine

[ Folio Magazine | 2020-03-31 17:01:10 UTC ]
More news stories like this | News stories tagged with: #digital media #united nations #major shift #significant portion #sponsorship opportunities


IAB Preps NewFronts Streaming Option as Coronavirus Fears Grow

As fears over the coronavirus outbreak continue to affect events and conferences in and out of the U.S., the Interactive Advertising Bureau is preparing for a virtual NewFronts season. Events and company presenters for this year's Digital Content NewFronts--slated to take place April 27-May 6 in... Continue reading at AdWeek

[ AdWeek | 2020-03-11 14:48:44 UTC ]
More news stories like this | News stories tagged with: #digital content


How Bonnier is Finding Success with Branded Content

Amid a declining demand for display advertising and a rise in the use of ad blockers, many publishers turned to Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-12-20 16:09:39 UTC ]
More news stories like this | News stories tagged with: #bonnier #ad blockers #display advertising #branded content #finding success