Challenger Brands Have More Options as Demand for Digital Content in the Tech Age Grows

The U.S. Chamber of Commerce, the leading cheerleader for American business owners large and small, remains hopeful that U.S. businesses will emerge from the coronavirus crisis battered and bruised, but not broken. "It's too early to determine the long-term impact on supply chains, manufacturing, and the American economy," the Chamber wrote in a note to... Continue reading at 'AdWeek'

[ AdWeek | 2020-03-27 14:55:42 UTC ]
News tagged with: #supply chains #digital content

Other Publishing stories related to: 'Challenger Brands Have More Options as Demand for Digital Content in the Tech Age Grows'

How brands are keeping audiences engaged in a competitive content world

Arthur Gerigk, senior director of product management, Google Ads Today, consumers navigate a widening variety of digital content from text to image to video — and they choose to spend their time in the experiences that feel most natural and intuitive for them. Ahead of the holiday season, Google... Continue reading at Digiday

[ Digiday | 2022-11-16 15:33:50 UTC ]
More news stories like this | News stories tagged with: #senior director #product management #holiday season #google partnered #digital content

How the hyper-violent Squid Game has crept into digital content targeting young children

Children are being exposed to aspects of Netflix’s gory and dark drama Squid Game, but it’s most likely not from the streaming service itself. Continue reading at The Conversation

[ The Conversation | 2021-10-21 05:35:19 UTC ]
More news stories like this | News stories tagged with: #streaming service #digital content

New research finds a growing appetite for Australian books overseas, with increased demand in China

A new survey of Australia’s international book rights sales finds children’s books are most popular with overseas buyers but adult fiction is catching up. Continue reading at The Conversation

[ The Conversation | 2021-10-18 19:12:38 UTC ]
More news stories like this | News stories tagged with: #research finds #increased demand #adult fiction

Why two brothers are betting on creating new brands and e-commerce to grow their media company

Former Bonnier Corp. CEO Eric Zinczenko is the new COO/president of his brother David Zinczenko's company Galvanized Media. The post Why two brothers are betting on creating new brands and e-commerce to grow their media company appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-08-02 04:01:00 UTC ]
More news stories like this | News stories tagged with: #media company #bonnier corp #bonnier

U.S. Book Show: Indie Bookselling in the Digital Age

A panel of executives from Bookshop.org, Libro.fm, and IndieCommerce discussed ways in which booksellers could use their platforms to take full advantage of the shifts in consumer behavior since the pandemic began. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-05-25 04:00:00 UTC ]
More news stories like this | News stories tagged with: #book show #indie bookselling #digital age #full advantage #consumer behavior #pandemic began

Maryland Legislature Passes Law Supporting Library Access to Digital Content

The Maryland legislature this week became the first to pass legislation that would ensure libraries can license digital content that is available to consumers. Similar legislation is pending in New York and Rhode Island. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-03-11 05:00:00 UTC ]
More news stories like this | News stories tagged with: #ensure libraries #rhode island #digital content #libraries

New Nonprofit to Advocate for Digital Content in Libraries

Among the group's priorities will be to advocate for “less restrictive" e-book licenses and new digital licenses that would allow libraries to "own" digital works with the same associated rights as print materials. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-01-27 05:00:00 UTC ]
More news stories like this | News stories tagged with: #e-book licenses #print materials #libraries #e-book #digital content

A different Calibre: audiobook charity shares how it is meeting growing demand

North London-based charity Calibre Audio's Emma Scott talks to us about how it has navigated the boom in the audio sector to continue fulfilling it mission to provide free audiobooks to those with a print disability. Continue reading at The Bookseller

[ The Bookseller | 2021-01-18 13:02:19 UTC ]
More news stories like this | News stories tagged with: #audiobook

Scottish bookshops keep click and collect option as Sturgeon brands books 'essential'

Bookshops in Scotland will still be able to offer click and collect services despite a toughening of coronavirus restrictions, with Scottish First Minister Nicola Sturgeon branding books “essential items”. Continue reading at The Bookseller

[ The Bookseller | 2021-01-13 21:17:15 UTC ]
More news stories like this | News stories tagged with: #scottish bookshops #offer click #collect services #coronavirus restrictions

How a Better Understanding of the Digital Media Supply Chain Can Give Brands a Leg Up

Chris Kane's job is to take a look at a brand's digital ad buys to see where there are overlaps that can be eliminated to improve the efficiency of the entire strategy. But in order to do that, brands have to understand exactly what they're buying through each exchange. Kane, founder and... Continue reading at AdWeek

[ AdWeek | 2020-07-29 21:03:28 UTC ]
More news stories like this | News stories tagged with: #digital media

To Change How You Publish in the Digital Age, Start with a Question

Publishers considering transforming their businesses from print first or print-centric to digital first or digital-centric should begin by asking lots of people a simple question: what would you like to be able to do that you can’t do now? Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-06-12 04:00:00 UTC ]
More news stories like this | News stories tagged with: #digital age #simple question

In an age of cancellations and quarantine, people are turning to Twitter for connections — and premium content

Each year around this time, digital publishers and tech platforms announce their content plans for the year ahead. These annual upfront and NewFronts pitches are a bid to partner with agencies and advertisers to reassemble audiences across the ever-changing video landscape. That process will... Continue reading at Digiday

[ Digiday | 2020-05-28 01:23:59 UTC ]
More news stories like this | News stories tagged with: #year ahead #premium content #digital publishers

New Tech, Fewer Reporters: Challenges Facing South Asian Newsrooms Post-COVID

Editors from several South Asian news publishers including The Quint (India), The Hindu (India), Times of India (India) and The Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-05-26 18:00:38 UTC ]
More news stories like this | News stories tagged with: #publishers including

Faber print sales down by a third but digital growing, says c.e.o

Stephen Page has said Faber's print sales are down "about a third year on year for print", but that digital growth is on the rise during lockdown. Continue reading at The Bookseller

[ The Bookseller | 2020-05-05 22:58:09 UTC ]
More news stories like this | News stories tagged with: #stephen page #digital growth #print sales

The Cold War roots of Putin’s digital-age intelligence strategy

The Soviet Union’s fall shapes the Russian leader’s espionage aims, Gordon Corera writes. Continue reading at The Washington Post

[ The Washington Post | 2020-04-10 12:00:00 UTC ]
More news stories like this | News stories tagged with: #soviet union #russian leader

Digital offering being prepared for Summer Reading Challenge

The Reading Agency, Libraries Connected, Arts Council England and ASCEL have confirmed they will not be able to deliver the Summer Reading Challenge in its usual physical format this year. However, they have said a "high-quality digital offer" is in the pipeline. Continue reading at The Bookseller

[ The Bookseller | 2020-04-02 12:08:57 UTC ]
More news stories like this | News stories tagged with: #digital offering #reading agency #libraries connected

Independent and Profitable, Digital Trends Aims to Redefine Tech Media

Asked whether, back in 2006, he could have possibly envisioned that the tech review blog he co-founded, using rented office space above an Oregon furniture store, would one day grow into a profitable digital media enterprise spanning three offices on two coasts and attracting talent from the... Continue reading at Folio Magazine

[ Folio Magazine | 2020-03-31 17:01:10 UTC ]
More news stories like this | News stories tagged with: #sponsorship opportunities #significant portion #major shift #united nations #digital media

IAB Preps NewFronts Streaming Option as Coronavirus Fears Grow

As fears over the coronavirus outbreak continue to affect events and conferences in and out of the U.S., the Interactive Advertising Bureau is preparing for a virtual NewFronts season. Events and company presenters for this year's Digital Content NewFronts--slated to take place April 27-May 6 in... Continue reading at AdWeek

[ AdWeek | 2020-03-11 14:48:44 UTC ]
More news stories like this | News stories tagged with: #digital content

How Bonnier is Finding Success with Branded Content

Amid a declining demand for display advertising and a rise in the use of ad blockers, many publishers turned to Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-12-20 16:09:39 UTC ]
More news stories like this | News stories tagged with: #finding success #branded content #display advertising #ad blockers #bonnier