BMW's i Vision Dee concept digitizes the driving experience with a full-width heads-up display

BMW is once again ready to give the world a glimpse of the futuristic tech it has in the works as p[art of its i Vision concept vehicle program. Following 2017's iVision Dynamics, 2018's iNext SAV, and last year's iVision Circular, the German automaker revealed at CES 2023 on Thursday the i Vision Dee ("Digital Emotional Experience"), a pared-down concept vehicle with a HUD running the full width of the front windshield.And like the previous iVision iterations, many features from the Dee are expected to make their way into production models — specifically BMW's new NEUE KLASSE EV platform beginning in 2025. Per the company, the Dee will feature BMW's Mixed Reality Slider which leverages the company's "shy tech" sensors to control how much digital content is displayed on the heads-up display. It will slide from fully analog up four additional steps — driving-related information, to infotainment information, to AR — and (eventually) full VR. Fingers crossed that only happens after BMW masters Level 5 driver assist.ENES KUCEVIC“With BMW i Vision Dee, we are showing how the car can be seamlessly integrated into your digital life and become a trusty companion. The vehicle itself becomes your portal to the digital world – with the driver always in control,” Adrian van Hooydonk, head of BMW Group Design, said in a press release. “Implemented the right way, technology will create worthwhile experiences, make you a better driver and simply bring humans and machines closer... Continue reading at 'Engadget'

[ Engadget | 2023-01-05 04:15:55 UTC ]
News tagged with: #fingers crossed #digital life #sound effects #communicate directly #digital content

Other Publishing stories related to: 'BMW's i Vision Dee concept digitizes the driving experience with a full-width heads-up display'


BMW's i Vision Dee concept digitizes the driving experience with a full-width heads-up display

BMW is once again ready to give the world a glimpse of the futuristic tech it has in the works as p[art of its i Vision concept vehicle program. Following 2017's iVision Dynamics, 2018's iNext SAV, and last year's iVision Circular, the German automaker revealed at CES 2023 on Thursday the i... Continue reading at Engadget

[ Engadget | 2023-01-05 04:15:55 UTC ]
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10 New Full-Cast Audiobooks to Listen to for an Incredible Reading Experience

A full cast of narrators brings an audiobook to life in totally new and unexpected ways. Here are some of the latest you can't miss. Continue reading at Book Riot

[ Book Riot | 2022-07-21 10:36:00 UTC ]
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Questlove puts his obsessive music expertise on full display

In “Music Is History,” Questlove examines pivotal songs from each of the last 50 years, creating a hybrid of American history, musicology and memoir. Continue reading at The Washington Post

[ The Washington Post | 2021-10-20 13:45:00 UTC ]
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Watch: Reinventing the customer experience in the digital-first era

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Edinburgh International Book Festival celebrates 'special' digital experience

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[ The Bookseller | 2020-08-31 15:56:44 UTC ]
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When Experience Counts: How Bustle Digital Group Is Future-Proofing Its Business

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[ Folio Magazine | 2020-07-23 16:07:41 UTC ]
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When Experience Counts: How Bustle Digital Group Is Future-Proofing Its Business

Legacy media companies, particularly those with print products, are often told they should learn from digital startups who have allegedly disrupted norms and transformed the industry through innovation and a new, creative mindset. While this is true in some instances, there are plenty of... Continue reading at Folio Magazine

[ Folio Magazine | 2020-07-23 16:07:41 UTC ]
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When Experience Counts: How Bustle Digital Group Is Future-Proofing Its Business

Legacy media companies, particularly those with print products, are often told they should learn from digital startups who have allegedly disrupted norms and transformed the industry through innovation and a new, creative mindset. While this is true in some instances, there are plenty of... Continue reading at Folio Magazine

[ Folio Magazine | 2020-07-23 16:07:41 UTC ]
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Translating a Quality User Experience From Print Into Digital

Among the many degradations magazines have endured during the digital revolution, few are as heartbreaking as the erosion of the magazine design experience. Digital platforms are designed by engineers for engineers. The web browser shows little respect for any standardized flow and sequencing,... Continue reading at Folio Magazine

[ Folio Magazine | 2020-04-21 13:10:24 UTC ]
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Digital publishers want to grow non-advertising income as display revenue tanks

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Digiday Research: Digital publishers still see growth in direct-sold display ads

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How Le Monde is Using Podcasts to Drive Digital Subscriptions

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[ Editor & Publisher | 2019-09-11 15:00:26 UTC ]
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Sabrina Caluori, HBO’s Digital Experience Maven, Is Leaving

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[ AdWeek | 2019-09-10 21:48:25 UTC ]
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‘Grand experiment’: Digital publishers see Apple News+ as a testbed, not savior

Publishers including Vox Media, Business Insider and theSkimm will use Apple News+ to test things that will develop their own consumer revenue operations. The post ‘Grand experiment’: Digital publishers see Apple News+ as a testbed, not savior appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-03-27 00:00:00 UTC ]
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Digital drives revenue up 13% at Haynes

Group revenue at car manual publisher Haynes was up 13% for the year to 31st May 2018, driven by a 42% growth in its digital products. Continue reading at The Bookseller

[ The Bookseller | 2018-09-06 00:00:00 UTC ]
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How German publisher Spiegel is experimenting beyond the metered paywall to drive reader revenue

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[ Digiday | 2018-06-05 00:00:00 UTC ]
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Bloomberg Digital hires Julia Beizer as its first head of product

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[ Digiday | 2018-01-29 00:00:00 UTC ]
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Local digital news publishers are ignoring display revenue

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[ Digiday | 2018-01-03 00:00:00 UTC ]
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Beynon joins HQ as head of digital publishing

HarperCollins imprint HQ has appointed Nia Beynon to the newly-created role head of digital publishing.  Continue reading at The Bookseller

[ The Bookseller | 2017-07-25 00:00:00 UTC ]
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PRH UK to pay work experience interns in diversity drive

Penguin Random House UK (PRH UK) will now pay its work experience participants the National Living Wage in a bid to make the publishing industry more accessible and diverse.  Continue reading at The Bookseller

[ The Bookseller | 2017-04-18 00:00:00 UTC ]
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