BMW's i Vision Dee concept digitizes the driving experience with a full-width heads-up display

BMW is once again ready to give the world a glimpse of the futuristic tech it has in the works as p[art of its i Vision concept vehicle program. Following 2017's iVision Dynamics, 2018's iNext SAV, and last year's iVision Circular, the German automaker revealed at CES 2023 on Thursday the i Vision Dee ("Digital Emotional Experience"), a pared-down concept vehicle with a HUD running the full width of the front windshield.And like the previous iVision iterations, many features from the Dee are expected to make their way into production models — specifically BMW's new NEUE KLASSE EV platform beginning in 2025. Per the company, the Dee will feature BMW's Mixed Reality Slider which leverages the company's "shy tech" sensors to control how much digital content is displayed on the heads-up display. It will slide from fully analog up four additional steps — driving-related information, to infotainment information, to AR — and (eventually) full VR. Fingers crossed that only happens after BMW masters Level 5 driver assist.ENES KUCEVIC“With BMW i Vision Dee, we are showing how the car can be seamlessly integrated into your digital life and become a trusty companion. The vehicle itself becomes your portal to the digital world – with the driver always in control,” Adrian van Hooydonk, head of BMW Group Design, said in a press release. “Implemented the right way, technology will create worthwhile experiences, make you a better driver and simply bring humans and machines closer... Continue reading at 'Engadget'

[ Engadget | 2023-01-05 04:15:55 UTC ]
News tagged with: #fingers crossed #digital life #sound effects #digital content

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Local digital news publishers are ignoring display revenue

Rather than compete for dwindling display ad revenue, local digital news publishers are pursuing branded content and consumer revenue instead. The post Local digital news publishers are ignoring display revenue appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-01-03 00:00:00 UTC ]
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Beynon joins HQ as head of digital publishing

HarperCollins imprint HQ has appointed Nia Beynon to the newly-created role head of digital publishing.  Continue reading at The Bookseller

[ The Bookseller | 2017-07-25 00:00:00 UTC ]
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PRH UK to pay work experience interns in diversity drive

Penguin Random House UK (PRH UK) will now pay its work experience participants the National Living Wage in a bid to make the publishing industry more accessible and diverse.  Continue reading at The Bookseller

[ The Bookseller | 2017-04-18 00:00:00 UTC ]
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L,B's Howden joins Bonnier Zaffre to drive digital growth

Felice Howden, head of digital marketing and consumer engagement for Little, Brown, has joined Bonnier Zaffre in the newly-created role of digital marketing manager. Continue reading at The Bookseller

[ The Bookseller | 2017-02-09 00:00:00 UTC ]
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Haynes back on track with digital driving 15% revenue increase

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[ The Bookseller | 2017-01-27 00:00:00 UTC ]
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Kings Road's head of digital Nick Coveney leaves Bonnier Publishing

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[ The Bookseller | 2016-11-25 00:00:00 UTC ]
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Independent looks to the US to drive digital-only future

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[ The Guardian | 2016-06-03 00:00:00 UTC ]
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Jonathan Taplin’s Drive for a ‘Digital Renaissance’: DBW Keynote

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[ Publishing Perspectives | 2016-03-07 00:00:00 UTC ]
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Digital and Data Drive Growth in Fulfillment Services

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[ Folio Magazine | 2016-03-04 00:00:00 UTC ]
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How The Times of London is driving digital subscriptions

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[ Digiday | 2016-01-26 00:00:00 UTC ]
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Digital media needs to make user experience a priority — or else

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[ Digiday | 2016-01-15 00:00:00 UTC ]
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Meredith Continues Digital Drive With Acquisition of Grocery Server

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[ Advertising Age | 2015-07-14 00:00:00 UTC ]
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Expertise on Display: Projects Showcase: Digital Solutions in India 2015

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[ Publishers Weekly | 2015-04-27 00:00:00 UTC ]
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London Book Fair 2015: At Digital Minds, Publishers Urged to Experiment, and Learn

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[ Publishers Weekly | 2015-04-13 00:00:00 UTC ]
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Head of Print and Digital Sales at Time Magazine to Exit

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[ Advertising Age | 2014-11-14 00:00:00 UTC ]
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Mollet: EC's digital drive 'plays into hands of US platform companies'

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[ The Bookseller | 2014-11-05 00:00:00 UTC ]
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Subscriptions will help drive digital growth, says FutureBook Survey

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[ The Bookseller | 2014-10-17 00:00:00 UTC ]
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Frey's Full Fathom Five Launches Digital Imprint

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[ Publishers Weekly | 2014-09-08 00:00:00 UTC ]
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Driving the Content Industry Forward: Digital Publishing in Korea 2014

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[ Publishers Weekly | 2014-03-21 00:00:00 UTC ]
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[ The Guardian | 2014-01-19 00:00:00 UTC ]
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