Lonely Planet Blends Print, QR Codes in New Experience Guidebooks

Lonely Planet has launched a set of travel guides featuring “pull-out city maps, gatefold maps, and QR codes to unlock additional digital content from the Lonely Planet website.” Guides to Iceland, Ireland, Italy, Japan, Portugal, and Scotland roll out this spring. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2022-04-04 04:00:00 UTC ]
News tagged with: #qr codes #lonely planet #digital content

Other Publishing stories related to: 'Lonely Planet Blends Print, QR Codes in New Experience Guidebooks'


Lonely Planet Blends Print, QR Codes in New Experience Guidebooks

Lonely Planet has launched a set of travel guides featuring “pull-out city maps, gatefold maps, and QR codes to unlock additional digital content from the Lonely Planet website.” Guides to Iceland, Ireland, Italy, Japan, Portugal, and Scotland roll out this spring. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-04-04 04:00:00 UTC ]
More news stories like this | News stories tagged with: #qr codes #lonely planet #digital content


Powa Does Away With QR Codes to Allow Instant Orders Off Print Ads, Packages

Powa Technologies, which aims to make all ads "shoppable" by letting people scan them with their smartphones to buy products online, is taking another step to make that process easier -- doing away with the need for QR codes so people can scan the print ads whole.Participating brands can upload... Continue reading at Advertising Age

[ Advertising Age | 2015-12-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #find ways #digital publishers


Lonely Planet offers ebook "experience" guides

Lonely Planet is launching two new ebook series, one offering guidance to the enjoyable... Continue reading at The Bookseller

[ The Bookseller | 2012-04-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #lonely planet #ebook series


Lonely Planet Comes Out of Lockdown

Amid global travel restrictions and under a new parent company, Lonely Planet spent 2021 retooling. Now it's ready to hit the road. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-11-26 05:00:00 UTC ]
More news stories like this | News stories tagged with: #lonely planet


Red Ventures secures Lonely Planet

Red Ventures, a platform of digital businesses, has acquired global travel media company and guidebook brand Lonely Planet from NC2 Media for an undisclosed amount.  Continue reading at The Bookseller

[ The Bookseller | 2020-12-02 03:06:06 UTC ]
More news stories like this | News stories tagged with: #digital businesses #undisclosed amount


Translating a Quality User Experience From Print Into Digital

Among the many degradations magazines have endured during the digital revolution, few are as heartbreaking as the erosion of the magazine design experience. Digital platforms are designed by engineers for engineers. The web browser shows little respect for any standardized flow and sequencing,... Continue reading at Folio Magazine

[ Folio Magazine | 2020-04-21 13:10:24 UTC ]
More news stories like this | News stories tagged with: #creative process #nat geo #screen sizes


Lonely Planet plans to shutter its London and Melbourne offices

Travel publisher Lonely Planet is to drastically reduce its publishing and close "almost entirely" its London and Melbourne offices as a result of the coronavirus crisis.  Continue reading at The Bookseller

[ The Bookseller | 2020-04-09 03:44:51 UTC ]
More news stories like this | News stories tagged with: #coronavirus crisis


Publishers Are Reinvesting in the ‘Lean-Back’ Experience of Print Magazines

Despite flipping the “digital-only” switch on many titles, major publishers continue to launch new publications – and reinvest in existing ones – with a heightened focus on paper quality, editorial value, and the luxuries of print. Execs from Meredith, Hearst Autos, and Bonnier Media discuss how... Continue reading at Publishing Executive

[ Publishing Executive | 2020-02-20 22:40:45 UTC ]
More news stories like this | News stories tagged with: #print magazines #reading experience #hearst autos #bonnier #hearst


Lonely Planet turnover dips 5% as profit soars

Turnover for travel publisher Lonely Planet fell by 5% in 2018, while profit before tax increased by 111% on the previous year in a "solid" performance for the company.  Continue reading at The Bookseller

[ The Bookseller | 2019-08-16 15:47:40 UTC ]
More news stories like this |


Lonely Planet appoints new c.e.o. Cabrera

Lonely Planet has appointed Luis Cabrera as president and c.e.o. and revealed a new strategy which will “reinvigorate” its digital properties and launch ventures such as festivals, tours and a membership programme. Continue reading at The Bookseller

[ The Bookseller | 2019-02-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #lonely planet #membership programme


Lonely Planet Appoints New CEO

Luis Cabrera, a partner with BCG Digital Ventures, has been named CEO of the travel publisher with a mandate to remake the Lonely Planet brand "as an omnichannel travel platform." Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-02-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #named ceo #travel publisher


Lonely Planet's Hanna Otero outlines global publishing tips at Children’s Conference

Understanding local publishing terms, appreciating other perspectives and connecting with international colleagues are key to publishing across multiple territories, Lonely Planet publisher Hanna Otero revealed at this year’s The Bookseller Children’s Conference. Continue reading at The Bookseller

[ The Bookseller | 2018-09-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bookseller children #lonely planet #multiple territories


Lonely Planet, HarperCollins and Pullman to speak at The Bookseller Children’s Conference

The programme for this year’s The Bookseller Children’s Conference is now live, with speakers including Philip Pullman, HarperCollins, Penguin Random House and CLPE lined up to take part. Continue reading at The Bookseller

[ The Bookseller | 2018-07-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #lonely planet #bookseller children


Lonely Planet 'up for sale' as Houghton departs

Lonely Planet c.e.o. Daniel Houghton has left the travel publisher and parent company NC2 is reportedly pursuing a sale of the business. Continue reading at The Bookseller

[ The Bookseller | 2018-05-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #lonely planet #travel publisher


Lonely Planet Kids unveils redesign

Lonely Planet is redesigning its Lonely Planet Kids books in order to give the brand a clearer identity. Continue reading at The Bookseller

[ The Bookseller | 2017-09-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #lonely planet


Exploring Lonely Planet’s World

Lonely Planet, the world's number one guidebook publisher, has not only printed over 145 million guidebooks covering 95% of the world’s destinations, Lonely Planet has created content in over fourteen languages, including everything from magazines and TV shows to children’s books, cookbooks,... Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-08-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #gift books #lonely planet #guidebook publisher #tv shows


Exploring the USA With Lonely Planet

In addition to constantly expanding their international offerings, Lonely Planet has a growing commitment to books for travelers who want to explore the United States in all its variety. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-08-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #lonely planet #constantly expanding #growing commitment


Lonely Planet Inspires Adventures

Lonely Planet’s “Explore every day” motto guides everything the company does. “We want people to think of Lonely Planet on a regular basis, for local adventures, not just when planning a major international trip,” said Alvarez, the company’s trade marketing manager for the US. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-08-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #lonely planet #regular basis


Lonely Planet co-founder: 'The first book was an accident'

Launched in the 1970s, the travel empire preempted the gap year trend. Today Tony Wheeler is working on five books and is still an avid travellerTony and Maureen Wheeler co-founded Lonely Planet in 1973 after the couple travelled overland from London to Australia. The travel publisher, which has... Continue reading at The Guardian

[ The Guardian | 2017-02-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #travel publisher #bbc worldwide


Lonely Planet's turnover grows 6.7%

Turnover for travel publisher Lonely Planet grew 6.7% to £17.2m in 2015, while profit before tax increased by 63% on the previous year in a "strong" performance for the company. Continue reading at The Bookseller

[ The Bookseller | 2016-11-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #lonely planet