For marketers, age is a straightforward way to gain insight into your audience. It’s a cornerstone of segmenting, or categorizing, customers into different groups. But some companies aren’t effective at targeting different audience age groups. When they make sweeping generalizations about age groups in their advertising, they get hit with a consumer backlash that can be damaging to their brand. Context for generational marketing You can have marketing strategies for different generations, but there are two significant caveats to keep in mind: Generational marketing should be done in alignment with other marketing aspects, and you need to avoid clichés and stereotypes about age groups. The first step is to understand the role of generational marketing. Unfortunately, there’s often no easy way to define how age pertains to your industry and business. You need to take the time to learn more about your audience and shopper preferences. It’s critical to gather the right data to determine how age is relevant to your brand. The other thing to remember is how easy it can be to generalize. For instance, millennials are often thought of as selfish, while seniors are portrayed as frail and unaware. It’s also a bad idea to engage in inauthentic attempts at fitting in. According to Generation Z marketer Gisella Tan in Medium, trying out social humor or using generational terms such as “lit” to describe a product to the youngest generation will fail unless the brand already has... Continue reading at 'Advertising Age'
[ Advertising Age | 2020-04-14 14:00:00 UTC ]
Lower sales in the company's trade group, due mainly to the timing of the publication of some of its biggest books, was the major factor in dropping second quarter results. For the full fiscal year, Scholastic still expects revenue to increase between 4% and 6% over fiscal 2024. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-12-20 05:00:00 UTC ]
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A massive industrial complex in Bushwick that once served as a bread-making facility and bakery is slated for the wrecking ball to make way for one of two sprawling production studios a firm plans in the borough, records show.Manhattan-based real estate firm Bungalow Projects, which is focused... Continue reading at Crains New York
[ Crains New York | 2024-10-11 17:17:08 UTC ]
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Steam appears to have started posting a notice in its shopping cart that purchases on its storefront are only for a license and not a game, according to a notice spotted by Engadget. It looks like an attempt by the company to get ahead of a new California law coming next year that forces... Continue reading at Engadget
[ Engadget | 2024-10-11 08:51:06 UTC ]
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Sinclair's NewsON and Mindgrub have announced a collaboration to launch an Apple Vision Pro app for NewsON. This is Sinclair's first foray into spatial computing specifically for local news delivery, blending digital content with physical surroundings. Using Apple's... Continue reading at AdWeek
[ AdWeek | 2024-10-03 13:10:09 UTC ]
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Data privacy requirements and consumer expectations are driving corporations to rethink how they syndicate content. Since the early days of the modern internet, the creation and consumption of digital content has been steadily rising. Unsurprisingly, this has led to an increased focus on... Continue reading at Fast Company
[ Fast Company | 2024-09-17 16:24:38 UTC ]
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A Manhattan-based real estate firm focused on film and digital content creation has plans for a new studio in Bushwick, records show.Founded in May 2023, Bungalow Projects filed paperwork with the Department of Buildings today to construct a 6-story production hub at 242 Seigel St. There has... Continue reading at Crains New York
[ Crains New York | 2024-08-26 17:21:58 UTC ]
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In today’s digital age, whether for personal collection, learning, later viewing, or sharing, the requirements of recording streaming videos, live TV content, or other paid videos are becoming increasingly common. However, you will inevitably encounter black screen issues when recording... Continue reading at PC World
[ PC World | 2024-07-31 10:06:33 UTC ]
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Amazon Prime built its popularity by offering subscribers faster free shipping, access to streaming movies and TV shows, and exclusive deals (most noticeably during the company’s Prime Day dealfest, coming again July 16 and 17). But Prime membership includes other perks, too: Everything... Continue reading at PC World
[ PC World | 2024-07-01 13:28:52 UTC ]
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At a glanceExpert's Rating ProsModest price for decent specsBright, clear, and colorful displayCute and funky designImpressive microphonesConsDoesn’t have good sustainNot as snazzy or speedy as competitionHinge can pinchOur VerdictThe Acer Aspire Vero 16 is pretty average in most areas, but... Continue reading at PC World
[ PC World | 2024-06-19 10:30:00 UTC ]
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Modern gaming laptops are technological modern marvels. The amount of hardware packed into a small form factor can outpace even the best desktops of years past. With such stringent high-performance and tight tolerances, the right suite of software programs can have a surprising impact on... Continue reading at PC World
[ PC World | 2024-06-14 10:30:00 UTC ]
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Much of the recent AI hype train has centered around mesmerizing digital content generated from simple prompts, alongside concerns about its ability to decimate the workforce and make malicious propaganda much more convincing. (Fun!) However, some of AI’s most promising — and potentially much... Continue reading at Engadget
[ Engadget | 2024-05-08 19:47:26 UTC ]
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Audio platform Spotify made its first appearance at NewFronts week on Wednesday evening, part of a larger bid from the streaming platform to attract advertising to its growing inventory of digital video. While Spotify remains predominantly a music, podcast and audiobook... Continue reading at AdWeek
[ AdWeek | 2024-05-01 21:11:08 UTC ]
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In an April 17 complaint, the publisher alleges that Follett Higher Education could owe the publisher more than $9 million by May 1, for both print and digital content. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-24 04:00:00 UTC ]
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Nonprofit library technology cooperative OCLC, the company behind WorldCat, has acquired CloudLibrary, a technology platform offering patrons access to digital content through libraries, from library e-book vendor Bibliotheca. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-02 04:00:00 UTC ]
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The question of how much RAM a computer really needs is a hotly debated topic. While professional users who create digital content on the computer or analyze large amounts of data usually need more than 32GB of RAM, the sensible amount of RAM for a home PC depends on what tasks you mainly... Continue reading at PC World
[ PC World | 2024-01-10 11:30:00 UTC ]
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Storing online data in perpetuity is not just about photos and texts but thoughts and ideas. Platforms such as WordPress are starting to act, but it must be at a realistic priceWay back in 2004 the two founders of Google, Larry Page and Sergey Brin, thought that it would be a cool idea to scan... Continue reading at The Guardian
[ The Guardian | 2023-11-25 16:00:53 UTC ]
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When Mike Sotelo, vice president of digital content and experience at ad agency Alma, experimented with OpenAI's generative artificial intelligence tool GPT-3 in Spanish earlier this year, it wasn't long before he came across a language gap. Sotelo entered two prompts: "How does a guey [a... Continue reading at AdWeek
[ AdWeek | 2023-11-13 21:00:00 UTC ]
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Call comes amid moves to combat disinformation from Russia, while Twitter is warned to comply with new digital content lawsSocial media companies including Google and Facebook have been urged by the EU to “immediately” start labelling content and images generated by artificial intelligence as... Continue reading at The Guardian
[ The Guardian | 2023-06-05 13:06:04 UTC ]
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Last year, Nintendo put its eShop in "maintenance mode" in Russia, which prevented access to the eShop for customers in the country. Now, the company is making it official: Nintendo is halting all sales in Russia.Nintendo of Europe announced that as of May 31st, 2023, the company will halt all... Continue reading at Engadget
[ Engadget | 2023-06-01 20:45:48 UTC ]
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The U.S. Book Show kicked off with lively discussions of the recent wave of book bans across the country, how citizens can successfully fight against those who would restrict our freedom to read, and how libraries and publishers can be strategic partners in enabling access to digital content. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-22 04:00:00 UTC ]
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