TV measurement panel provider TVision has closed an investment round led by iSpot.tv. Continue reading at 'Advertising Age'
[ Advertising Age | 2022-11-15 12:00:00 UTC ]
News tagged with:
#investing millions
#nielsen
TV measurement panel provider TVision has closed an investment round led by iSpot.tv. Continue reading at Advertising Age
[ Advertising Age | 2022-11-15 12:00:00 UTC ]
More news stories like this | News stories tagged with:
#investing millions
#nielsen
New measurement and data initiatives include retail media deal with Publicis Groupe's CitrusAd and a metric counterweight to creator content. Continue reading at Advertising Age
[ Advertising Age | 2023-02-08 19:00:34 UTC ]
More news stories like this | News stories tagged with:
#publicis groupe
#nielsen
Nielsen is extending coverage of its national TV out-of-home (OOH) panel this year, which the measurement company says will account for 100% of U.S. TV households. Top line The company's OOH reporting system currently monitors 44 markets, and Nielsen's expansion will now... Continue reading at AdWeek
[ AdWeek | 2024-02-01 20:46:18 UTC ]
More news stories like this | News stories tagged with:
#measurement company
#top line
#nielsen
Partnership will test buy-side systems’ ability to run on alternative currencies, and what it means for next steps. Continue reading at Advertising Age
[ Advertising Age | 2023-08-17 14:00:00 UTC ]
More news stories like this | News stories tagged with:
#nielsen
Veteran researcher spent more than decade linking Nielsen audience data with Catalina sales data for CPG clients. Continue reading at Advertising Age
[ Advertising Age | 2023-07-27 12:00:00 UTC ]
More news stories like this | News stories tagged with:
#nielsen
Cross-industry initiative outlines scoring process and streaming data service roadmap. Continue reading at Advertising Age
[ Advertising Age | 2023-06-22 07:00:00 UTC ]
More news stories like this | News stories tagged with:
#nielsen
Disney, Warner Bros. Discovery and Mediahub among early users of the integrated data from Nielsen and EDO. Continue reading at Advertising Age
[ Advertising Age | 2023-06-20 09:00:00 UTC ]
More news stories like this | News stories tagged with:
#warner bros
#nielsen
Agency expects more trading on new currencies this year after disappointment in last year's upfront. Continue reading at Advertising Age
[ Advertising Age | 2023-05-24 13:00:00 UTC ]
More news stories like this | News stories tagged with:
#nielsen
Study with iSpot.tv finds mix of up to 40% streaming is optimal for most brands, letting them reach more people with fewer impressions. Continue reading at Advertising Age
[ Advertising Age | 2022-06-16 22:45:00 UTC ]
More news stories like this | News stories tagged with:
#nielsen
The first of several hearings on last year's Capitol attack kicked off this week with a big audience. Continue reading at The Huffington Post
[ The Huffington Post | 2022-06-11 15:44:30 UTC ]
More news stories like this | News stories tagged with:
#prime time
#big audience
#nielsen
Measurement solutions from iSpot.TV and Samba TV, among others, are buzzy at this year’s upfronts, but won't see much action. Continue reading at Advertising Age
[ Advertising Age | 2022-05-26 14:00:29 UTC ]
More news stories like this | News stories tagged with:
#samba tv
#prime time
#measurement solutions
#nielsen
'Without a doubt a multi-currency ecosystem will become the new norm,' says chief investment officer. Continue reading at Advertising Age
[ Advertising Age | 2022-04-19 16:22:07 UTC ]
More news stories like this | News stories tagged with:
#horizon media
#nielsen alternatives
#nielsen
Deal with Comcast's Effectv covers 66 local markets, 35 million subscribers and supports shift toward selling custom audiences during pandemic. Continue reading at Advertising Age
[ Advertising Age | 2022-04-12 14:40:50 UTC ]
More news stories like this | News stories tagged with:
#nielsen
NBCUniversal is certifying eight companies in audience measurement—and Nielsen didn't make the list. Continue reading at Advertising Age
[ Advertising Age | 2022-03-22 15:00:00 UTC ]
More news stories like this | News stories tagged with:
#nielsen
The Rebel Girls brand has raised $13 million, and has announced new additions to its board of directors. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-03-03 05:00:00 UTC ]
More news stories like this |
Bill Livek announces departure amid growing industry interest in Nielsen competitors. Continue reading at Advertising Age
[ Advertising Age | 2022-03-01 00:04:04 UTC ]
More news stories like this | News stories tagged with:
#nielsen
Alternative measurement providers will mainly play the role of understudy to Nielsen’s measurements, but some advertisers will adopt them as primary currencies for individual campaigns and targeted ad buys. The post Advertisers, TV networks plan to set Nielsen alternatives as ‘shadow currencies’... Continue reading at Digiday
[ Digiday | 2022-01-31 05:01:00 UTC ]
More news stories like this | News stories tagged with:
#upfront negotiations
#nielsen
The network aims for ‘symmetry’ by having agencies use the same tool for currency they already use for planning and optimizing. Continue reading at Advertising Age
[ Advertising Age | 2021-09-28 12:45:00 UTC ]
More news stories like this | News stories tagged with:
#nielsen
UK book manufacturer Clays has ordered a new printing press which will have the capacity to produce roughly 50 million books a year. Continue reading at The Bookseller
[ The Bookseller | 2021-08-09 22:52:28 UTC ]
More news stories like this | News stories tagged with:
#uk book
The funding will support the Palace Project, a nascent partnership between LYRASIS and the Digital Public Library of America to develop digital tools and services for libraries. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-06-29 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital platform
#palace project