New measurement and data initiatives include retail media deal with Publicis Groupe's CitrusAd and a metric counterweight to creator content. Continue reading >> [ Source: Advertising Age | 2023-02-08 19:00:34 UTC ]
You might not be stuck inside watching shows like you were at the height of the pandemic, but there were clearly some favorite online titles last year. Nielsen has shared its top streaming shows of 2022 in the US, and the most-streamed by far was Stranger Things — the fourth season helped... Continue reading >> [ Source: Engadget | 2023-01-27 18:20:44 UTC ]
Netflix and Nielsen are marching closer toward measurement solutions for the streaming service's new ad-supported tier. Top line Today, the two companies announced they're expanding their partnership with a multiyear agreement allowing Nielsen to provide linear and streaming audience data... Continue reading >> [ Source: AdWeek | 2023-01-18 12:00:00 UTC ]
Nielsen is hitting the (ad) campaign trail. On Wednesday, the measurement and data giant announced the upcoming launch of Nielsen One Ads, a platform all about campaign measurement. According to Nielsen, the offering, available in the U.S. on Jan. 11, will provide a consistent, comparable and... Continue reading >> [ Source: AdWeek | 2023-01-04 12:00:00 UTC ]
Long-awaited Nielsen One is ready to use, but not ready for trading as VAB call it a 'work in progress.' Continue reading >> [ Source: Advertising Age | 2023-01-04 12:00:00 UTC ]
Nielsen faced growing scrutiny and competition as it went private and industry shifted toward CTV, clean rooms and outcomes. Continue reading >> [ Source: Advertising Age | 2022-12-14 10:30:00 UTC ]
TV measurement panel provider TVision has closed an investment round led by iSpot.tv. Continue reading >> [ Source: Advertising Age | 2022-11-15 12:00:00 UTC ]
Consolidated report of over 600 individual Nielsen studies is "largest ever" study of podcast ads. Continue reading >> [ Source: Advertising Age | 2022-10-26 15:52:35 UTC ]
Put horror movies and games aside for a few minutes to listen to something truly unsettling this Halloween season. The European Space Agency has released audio of what our planet's magnetic field sounds like. While it protects us from cosmic radiation and charged particles from solar winds, it... Continue reading >> [ Source: Engadget | 2022-10-24 15:40:30 UTC ]
Amazon doesn't want to limit itself to streaming football games on Thursday nights. The internet giant has struck a deal with the NFL for Prime Video to livestream a yearly match on Black Friday, the day after American Thanksgiving. The first game airs November 24th, 2023 at about 3PM Eastern,... Continue reading >> [ Source: Engadget | 2022-10-19 21:10:50 UTC ]
Netflix's ad-supported tier finally has a release date, and it's now clear just what sacrifices you'll have to make to get a lower price. The new "Basic with Ads" plan will be available November 3rd at 12PM Eastern for $7 per month. It will initially be available to viewers in 12 countries,... Continue reading >> [ Source: Engadget | 2022-10-13 17:45:26 UTC ]
As McDonald's and Nielsen lawsuits proceed, Allen says spending on Black-owned media isn't rising fast enough. Continue reading >> [ Source: Advertising Age | 2022-09-14 09:30:00 UTC ]
The social media platform is revolutionising bookshops and galvanising publishers. Enjoy it while it lastsThe bestselling book in the UK last week, and of the year so far, is an American novel that was published in 2016. If that sentence sounds implausible, the odds are you have not yet caught... Continue reading >> [ Source: The Guardian | 2022-09-04 17:25:02 UTC ]
Did you know streaming TV was the future? Nielsen data shows streaming TV viewership in the US surpassed cable for the first time this July. About 34.8 percent of viewing time went to shows on internet services — slightly more than the 34.4 percent for cable.Breaking it down further, Netflix had... Continue reading >> [ Source: Engadget | 2022-08-19 11:15:00 UTC ]
It was seemingly just a matter of time before streaming overtook at least one form of conventional TV, and now that moment has arrived. Nielsen data indicates that streaming TV viewership in the US surpassed cable for the first time this July. About 34.8 percent of viewing time went to shows on... Continue reading >> [ Source: Engadget | 2022-08-18 16:44:57 UTC ]
July viewership hours soar for streaming, in large part thanks to Netflix’s "Stranger Things." Continue reading >> [ Source: Advertising Age | 2022-08-18 14:23:15 UTC ]
E-commerce giant wants to give advertisers familiar ratings but hints it will also leverage purchase data. Continue reading >> [ Source: Advertising Age | 2022-08-16 12:15:00 UTC ]
Even though Thursday Night Football is moving exclusively to Prime Video this season, marketers won't be in the dark about how many viewers are watching the games--and their ads. Nielsen and Amazon have signed a three-year agreement to measure Prime Video's NFL Thursday Night Football streaming... Continue reading >> [ Source: AdWeek | 2022-08-16 12:15:00 UTC ]
How Nielsen and other media companies are navigating the measurement upheaval, plus industry reactions. Continue reading >> [ Source: Advertising Age | 2022-08-10 12:08:43 UTC ]
Stocks that traded heavily or had substantial price changes Tuesday: Micron, Novavax fall; Qualys, Nielsen Holdings rise Continue reading >> [ Source: ABC News | 2022-08-09 20:13:11 UTC ]