Black creators drive higher media value for marketers, study finds

A new report from Group Black and Nielsen reveals Black creators have larger and more engaged followings than their non-Black peers. Continue reading at 'Advertising Age'

[ Advertising Age | 2023-06-13 14:00:00 UTC ]
News tagged with: #study finds #nielsen

Other Publishing stories related to: 'Black creators drive higher media value for marketers, study finds'


Black creators drive higher media value for marketers, study finds

A new report from Group Black and Nielsen reveals Black creators have larger and more engaged followings than their non-Black peers. Continue reading at Advertising Age

[ Advertising Age | 2023-06-13 14:00:00 UTC ]
More news stories like this | News stories tagged with: #study finds #nielsen


Majority of UK children’s books with Black main characters written by white authors, study finds

Report finds that books with main characters from minority ethnicities or who are disabled or neurodivergent are written by those who do not share the protagonist’s identityMore than half of children’s books with marginalised main characters are by writers and illustrators who do not share their... Continue reading at The Guardian

[ The Guardian | 2024-10-03 17:10:48 UTC ]
More news stories like this | News stories tagged with: #books published #main characters #report finds #white authors #study finds #uk children


Black science fiction writers face 'universal' racism, study finds

Fireside Fiction’s report, #BlackSpecFic, finds less than 2% of SF stories published in 2015 were by black writers The world of speculative fiction publishing is plagued by “structural, institutional, personal, universal” racism, according to a new report that found less than 2% of more than... Continue reading at The Guardian

[ The Guardian | 2016-08-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #black author


Marketers Still Eager to Increase Spending on Facebook and Google, Study Finds

A record 57% of marketers and agencies are allocating 20% or more of budgets to digital advertising, including 23% who earmark more than half of their spending for digital, according to the most recent in a series of studies published by RBC Capital Markets in partnership with Ad Age. Two... Continue reading at Advertising Age

[ Advertising Age | 2016-03-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital spend #digital advertising #study finds #studies published


Airbnb Hosts Discriminate Against Black Renters, Study Finds

Airbnb hosts were less inclined to book renters with stereotypically African-American names, Harvard Business School researchers found.A new study from Harvard Business School finds that Airbnb hosts are more likely to book reservations with users who have "distinctly white" names, according to... Continue reading at Fast Company

[ Fast Company | 2015-12-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #study finds #airbnb hosts


Girls like digital media while boys prefer print, finds study on reading habits

National Literacy Trust report also says girls continue to outpace boys in their enthusiasm for reading for pleasureGirls have more firmly embraced digital literacy and formats such as Facebook, email and text message, while boys are more comfortable with traditional printed media such as... Continue reading at The Guardian

[ The Guardian | 2015-05-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #black girls #finds study #text message #study published


Media Decoder: Conrad Black, Still in Prison, Finds Publisher for Memoir

The former newspaper baron, serving out a sentence for fraud and obstruction, will publish "A Matter of Principle" in the fall. Continue reading at The New York Times

[ The New York Times | 2011-06-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media decoder


Black Futures Co-Creators to Guest-Curate Facebook App’s Lift Black Voices Section

Kimberly Drew and Jenna Wortham, co-authors of visual anthology Black Futures, will become the first-ever guest curators of the Lift Black Voices section in its flagship mobile applications. Starting Monday and lasting for three weeks, they will personally select collections of dialogues, essays... Continue reading at AdWeek

[ AdWeek | 2021-01-11 18:55:42 UTC ]
More news stories like this | News stories tagged with: #kimberly drew #jenna wortham #anthology


Print Media Is Underserved by Not Including Black-Owned Media in Ad Buys

Last September, my Instagram feed was filled with this collage of beautiful black women on the covers of various print media outlets. However, I immediately noticed a clear and apparent flaw: Only one of the magazines were actually owned and run by a person of color (Essence). The rest, contrary... Continue reading at AdWeek

[ AdWeek | 2019-06-19 16:15:54 UTC ]
More news stories like this | News stories tagged with: #ad buys #instagram feed #print media


Black Garnet Books in St. Paul Finds a Buyer

Minnesota's first Black woman–owned indie bookstore has changed hands five months after owner Dionne Sims announced that she intended to sell. The new owner—a self-described artist, academic, and an activist—will identify herself at an open house event at the store next week. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-11-14 05:00:00 UTC ]
More news stories like this | News stories tagged with: #bookstore #changed hands #black woman


Black Friday 2024 deals: The best early sales we could find from Amazon, Best Buy, Apple, Anker and others

Black Friday may technically just be one day, but it’s evolved to consume the entire month of November in the US at this point. For the past few years, retailers like Amazon, Walmart and Target have ushered in the holiday shopping season earlier and earlier, and this year is no different. Early... Continue reading at Engadget

[ Engadget | 2024-11-12 15:35:44 UTC ]
More news stories like this | News stories tagged with: #audiobook #slashing prices #cross things #cyber monday #tech space #end immediately #multipoint connectivity #punchy base #tiny speaker #alexa train


Black Friday 2024 deals: The best early sales we could find from Amazon, Best Buy, Apple, Samsung and more

Black Friday may technically just be one day, but it’s evolved to consume the entire month of November in the US at this point. For the past few years, retailers like Amazon, Walmart and Target have ushered in the holiday shopping season earlier and earlier, and this year is no different. Early... Continue reading at Engadget

[ Engadget | 2024-11-10 18:29:06 UTC ]
More news stories like this | News stories tagged with: #audiobook #slashing prices #cross things #cyber monday #tech space #end immediately #echo dot


Black Friday 2024: The best early deals we could find from Amazon, Best Buy, Apple, Samsung and more

With each passing year, Black Friday seems to turn more and more into "Black November," with many retailers starting their holiday sales weeks before the day itself. But while the bombardment of promos can be annoying, it also presents a good chance to beat the rush and finish holiday shopping... Continue reading at Engadget

[ Engadget | 2024-11-08 17:19:44 UTC ]
More news stories like this | News stories tagged with: #audiobook #slashing prices #cross things #cyber monday #tech space #end immediately #lightning variants #android device #major hindrance #wider range #listing doesn #touch controls #cloud-based games #play mobile


Black Friday 2024: The best early deals we could find from Amazon, Best Buy and more

Black Friday may technically just be one day, but it’s evolved to consume the entire month of November in the US at this point. For the past few years, retailers like Amazon, Walmart and Target have ushered in the holiday shopping season earlier and earlier, and this year is no different. Early... Continue reading at Engadget

[ Engadget | 2024-11-06 16:13:12 UTC ]
More news stories like this | News stories tagged with: #audiobook #slashing prices #cross things #cyber monday #tech space #end immediately #tv values #web suggest #spacious sound #soundcore motion+ #word processing #lower-power tasks #extra peace #ultrawideband tech


How Brands Find New Audiences As Media Habits Shift

Brands are always on the hunt for new audiences. At ADWEEK's Mediaweek event in New York last week, executives from Coca-Cola's Bodyarmor Sports Nutrition and news publisher The Shade Room discussed how they're expanding their audiences by working with influencers and... Continue reading at AdWeek

[ AdWeek | 2024-11-04 19:20:03 UTC ]
More news stories like this | News stories tagged with: #news publisher #social platforms #content distribution


The best early Black Friday 2024 deals we could find from Amazon, Best Buy and more

With each passing year, Black Friday seems to turn more and more into "Black November," with many retailers starting their holiday sales weeks before the day itself. But while the bombardment of promos can be annoying, it also presents a good chance to beat the rush and finish holiday shopping... Continue reading at Engadget

[ Engadget | 2024-11-01 16:30:39 UTC ]
More news stories like this | News stories tagged with: #audiobook #slashing prices #cyber monday #tech space #android device #wider range


The creator of the popular Well-Read Black Girl book club on the books that saved her

Glory Edim's 'Gather Me' traces the dramatic arc of her life as well as her discovery of Maya Angelou, James Baldwin, Toni Morrison and other Black writers. Continue reading at Los Angeles Times

[ Los Angeles Times | 2024-10-21 17:03:20 UTC ]
More news stories like this | News stories tagged with: #book club #black writers #toni morrison #james baldwin #maya angelou #glory edim


Black Garnet Books in St. Paul Goes on the Market

Dionne Sims, who opened Black Garnet Books in St. Paul, Minn., to sell books by BIPOC authors in response to the 2020 murder of George Floyd in Minneapolis, is selling the store to return to school and focus on writing. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-06-20 04:00:00 UTC ]
More news stories like this | News stories tagged with: #george floyd #bipoc authors #sell books


Authors drive boom in US marketing demand as they seek help to plug books

Writers say investments in book promotion to augment publishers’ in-house staff are key to successKatherine Reay has written a dozen novels. When The Berlin Letters, her most recent, hit the shelves earlier this year, she embarked upon a 30-stop promotional book tour.“I love the personal... Continue reading at The Guardian

[ The Guardian | 2024-06-07 11:30:48 UTC ]
More news stories like this | News stories tagged with: #bookstore events #book promotion #personal connection #bookstore


Black 'Nones' Find a Humanist 'Religion'

More Black Americans are choosing nonbelief as their "religion" and Humanism as their new identification, says Anthony Pinn, author of 'The Black Practice of Disbelief: An Introduction to the Principles, History, and Communities of Black Nonbelievers' (Beacon, May 22). PW caught up with Pinn to... Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-05-15 04:00:00 UTC ]
More news stories like this | News stories tagged with: #black americans #black church #pw caught