The main measurement companies, Nielsen and Comscore, say they're trying to update and change metrics, but buyers remain frustrated by the lack of progress. The post A ‘constant merry-go-round’: Nielsen and Comscore say the right things, but aren’t progressing fast enough for media buyers... Continue reading >> [ Source: Digiday | 2021-09-30 19:04:53 UTC ]
Bernardine Evaristo, Captain Sir Thomas Moore and T M Logan have won Nielsen Bestseller Awards for passing milestone sales thresholds during 2021. Continue reading >> [ Source: The Bookseller | 2021-09-29 23:11:17 UTC ]
As the industry continues to explore alternative measurement solutions in the wake of Nielsen's public stumbles, ViacomCBS is offering its advertisers a new set of measurement metrics to transact against, alongside stalwarts Nielsen and Comscore. VideoAmp has been added to the fold, in a new... Continue reading >> [ Source: AdWeek | 2021-09-28 13:00:00 UTC ]
The network aims for ‘symmetry’ by having agencies use the same tool for currency they already use for planning and optimizing. Continue reading >> [ Source: Advertising Age | 2021-09-28 12:45:00 UTC ]
Increasingly under fire from its clients, the Nielsen company says it will soon incorporate homes that have cut the cable cord and rely on broadband in its measurement of local TV viewership Continue reading >> [ Source: ABC News | 2021-09-21 20:37:02 UTC ]
Nielsen is shifting local TV from ratings-based buying and selling to impressions-based buying. In January, the company will move to impressions-based buying and selling in local markets across the country, it said today. Top line At the same time Nielsen will shift to impressions-based... Continue reading >> [ Source: AdWeek | 2021-09-21 14:38:25 UTC ]
In its first week on sale, Rooney’s new novel has outsold Jamie Oliver and beaten day-one sales of her previous book Normal People by 1,200% at WaterstonesSally Rooney’s Beautiful World, Where Are You has shot to the top of the UK’s book charts, selling more than 40,000 copies in just five... Continue reading >> [ Source: The Guardian | 2021-09-14 14:20:14 UTC ]
VAB announces new group dedicated to forwarding video measurement, with NBCUniversal signing on as a partner. Continue reading >> [ Source: Advertising Age | 2021-09-09 17:20:46 UTC ]
Nielsen seems to be betting the industry will shrug off its loss of accreditation. Continue reading >> [ Source: Advertising Age | 2021-08-30 09:00:00 UTC ]
The media company is reviewing more than 70 responses, expected to conclude in September. Continue reading >> [ Source: Media Week | 2021-08-27 17:39:39 UTC ]
Although they represent 26 percent of the U.S. population, portrayals lag despite progress in product development and entertainment, Nielsen finds. Continue reading >> [ Source: Advertising Age | 2021-08-19 18:10:40 UTC ]
The Media Rating Council, the third-party accreditation organization that checks Nielsen and other measurement firms' methodology, is likely to reach a decision about the status of Nielsen's national TV service early next week--and the industry is bracing for Nielsen's longstanding National TV... Continue reading >> [ Source: AdWeek | 2021-08-13 17:32:55 UTC ]
Baking blogger Jane Dunn's cookbook Jane's Patisserie (Ebury) has risen straight into the UK Official Top 50 number one spot, selling 44,444 copies through Nielsen BookScan's Total Consumer Market in its first three days on sale. Continue reading >> [ Source: The Bookseller | 2021-08-10 07:50:17 UTC ]
The new feature helps podcast publishers better understand who their listeners are — and sell those audiences to advertisers. Continue reading >> [ Source: Media Week | 2021-08-06 14:45:38 UTC ]
David Walliams and Tony Ross' Megamonster (HarperCollins) notched up a fifth week in the Official UK Top 50 number one spot, selling 19,799 copies through Nielsen BookScan's TCM. Continue reading >> [ Source: The Bookseller | 2021-07-27 10:03:09 UTC ]
Publicis, Nielsen and Havas Media all took steps to advance DE&I efforts in the last 24 hours. The post Agencies’ latest DE&I initiatives aim to dig deeper into systemic challenges for diverse and minority media appeared first on Digiday. Continue reading >> [ Source: Digiday | 2021-07-08 04:01:00 UTC ]
Nielsen's latest studies show the number of podcast listeners who tune in one to three times a month has grown 10% since 2018. The post Cheat Sheet: Nielsen studies show ‘light’ listeners make up nearly half of podcast audience appeared first on Digiday. Continue reading >> [ Source: Digiday | 2021-06-22 04:01:00 UTC ]
Nielsen's ongoing quest to measure the fast-changing television landscape will now include a monthly snapshot into how consumers around the country are spending their TV screen time. A new monthly graphic, which Nielsen is calling The Gauge, will offer a window into total TV time, including both... Continue reading >> [ Source: AdWeek | 2021-06-17 21:56:31 UTC ]
Chief Brand Officer Marc Pritchard announces cross-platform tech test, discusses minority media data sharing and concerns about Google, Facebook and Nielsen in wide-ranging ANA speech and interview. Continue reading >> [ Source: Advertising Age | 2021-06-17 15:00:06 UTC ]
Richard Osman's The Thursday Murder Club (Viking) has booked a slot at the top of the UK Official Top 50 chart through Nielsen BookScan's TCM, selling 44,096 copies in its first three days on sale in paperback. Continue reading >> [ Source: The Bookseller | 2021-05-18 10:35:07 UTC ]