Future of TV Briefing: How the TV ad measurement landscape has changed since summer

The Future of TV Briefing this week reviews the flurry of activity on the TV ad measurement front since the summer when the Media Rating Council stripped Nielsen of its accreditation and NBCUniversal opened the doors to alternative providers. The post Future of TV Briefing: How the TV ad measurement landscape has changed since summer appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2021-11-24 05:01:00 UTC ]
News tagged with: #nielsen #alternative providers #nbcuniversal opened #week reviews #tv briefing #summer appeared #post future

Other Publishing stories related to: 'Future of TV Briefing: How the TV ad measurement landscape has changed since summer'


Nielsen Is Adding Addressable Ads to National TV Measurement in Major Shift

For several years, networks and marketers alike have been trying to scale addressable advertising on linear TV, making only minimal progress. Now, Nielsen is about to supercharge those efforts in one of the company's biggest moves in a decade. Nielsen is adding addressable ad measurement to its... Continue reading at AdWeek

[ AdWeek | 2020-11-10 14:00:00 UTC ]
More news stories like this | News stories tagged with: #nielsen #linear tv #major shift


‘I need it verified’: Vizio will add Nielsen measurement to lure linear TV ad dollars to its connected TV platform

In the first half of 2021, the smart TV maker will start selling CTV ads guaranteed against Nielsen’s Digital Ad Ratings. The post ‘I need it verified’: Vizio will add Nielsen measurement to lure linear TV ad dollars to its connected TV platform appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2020-11-17 05:01:32 UTC ]
More news stories like this | News stories tagged with: #nielsen


Nielsen Will Measure TV Audiences For Individual Ads in C3 Overhaul

C3, TV's standard metric for commercial measurement since 2007, could be on its last legs. Nielsen said today it will create more precise Nielsen Individual Commercial Metrics, in which its audience estimates will be based on each individual ad, instead of overall commercial minutes. The switch,... Continue reading at AdWeek

[ AdWeek | 2021-11-22 14:00:00 UTC ]
More news stories like this | News stories tagged with: #nielsen


A TV Talk Show Appearance That Can Change an Author’s Future

Seth Meyers on Late Night, a US TV talk show, has embraced interviewing novelists and the result is often a boost in book sales following broadcast. The post A TV Talk Show Appearance That Can Change an Author’s Future appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-07-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book sales #late night #seth meyers #future appeared


Direct Line Group is shifting digital ad spending to targeted TV ads

Insurance group Direct Line dumped a large chunk of its digital media for TV in 2017 and could move even more over. The company is one of the largest TV advertisers in the U.K. As Direct Line upped its spending on TV, the business cut the number of display and programmatic online video ads it... Continue reading at Digiday

[ Digiday | 2019-10-24 04:00:05 UTC ]
More news stories like this | News stories tagged with: #digital media #large chunk


Wednesday Wake-Up Call: The Future of Ads on Amazon's Alexa. Plus, Diageo Suspends Snapchat Ads

Vice: Vice Media suspended President Andrew Creighton and Chief Digital Officer Mike Germano as it probes harassment complaints about them, Bloomberg News reports.Out: Patrick Scissons is out as KBS' global chief creative officer, after a year marked by high-profile departures from the agency,... Continue reading at Advertising Age

[ Advertising Age | 2018-01-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #neil young


Ad Age Wake-Up Call: Changes Ahead for Social Media Video Ads, and Other News to Know Today

Good morning. Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing and digital-related news. What people are talking about today: Social media video advertising. It's been in the news a lot in the last 24 hours, with a few different developments of note to anyone keeping... Continue reading at Advertising Age

[ Advertising Age | 2017-08-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #journal notes #limited test #video ads #keeping track #daily roundup


Now TV Wants Nielsen to Measure Up

After years of complaints, NBCUniversal and its peers are looking for other ways to count viewers, with or without the ratings giant. Continue reading at The New York Times

[ The New York Times | 2021-11-12 10:00:19 UTC ]
More news stories like this | News stories tagged with: #nielsen #ratings giant


Amid Radical Changes, David Edmonds Examines ‘Future Morality’

In his new book, 'Future Morality,' David Edmonds collects writings of contemporary philosophers focused on the moral issues we may face in the near future, including changes to medicine, communication, and humans’ relationship to machines. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-11-10 05:00:00 UTC ]
More news stories like this | News stories tagged with: #moral issues


TV trade group forms measurement task force amid Nielsen issues

VAB announces new group dedicated to forwarding video measurement, with NBCUniversal signing on as a partner.  Continue reading at Advertising Age

[ Advertising Age | 2021-09-09 17:20:46 UTC ]
More news stories like this | News stories tagged with: #nielsen


I did not spend my summer binge-watching TV. Here are the books I loved instead.

Secondhand bookstores provided ample choices at low prices. So I picked up books by Joseph Conrad, James Webb and (too) many more. Continue reading at The Washington Post

[ The Washington Post | 2021-08-25 14:00:00 UTC ]
More news stories like this | News stories tagged with: #joseph conrad #low prices


People with disabilities appear in 1% of TV ads

Although they represent 26 percent of the U.S. population, portrayals lag despite progress in product development and entertainment, Nielsen finds. Continue reading at Advertising Age

[ Advertising Age | 2021-08-19 18:10:40 UTC ]
More news stories like this | News stories tagged with: #nielsen #nielsen finds #product development


Novelists are writing for TV more than ever. How it's changing the industry

Over the past 20 years, industry shifts have funneled more novelists into TV rooms than ever. It's salutary in many ways — beginning with health insurance. Continue reading at Los Angeles Times

[ Los Angeles Times | 2021-02-11 15:00:05 UTC ]
More news stories like this | News stories tagged with: #novelists


National TV Ad Sales Shrank 11% This Year, But Are Bouncing Back

In the U.S. and around the world, the third quarter of 2020 wasn't a pretty one for traditional advertising revenue. But digital media is looking up. According to Magna's latest quarterly advertising forecast, U.S. linear advertising revenues for 2020 (which include linear TV, linear radio,... Continue reading at AdWeek

[ AdWeek | 2020-12-07 02:00:00 UTC ]
More news stories like this | News stories tagged with: #digital media


Nielsen Introduces Database Designed to Measure Ad Campaign Effectiveness

Key Insight: Demand for more accountability and transparency has been loud for years, and cuts to ad budgets during the pandemic have made it louder. Today, global measurement and data analytics firm Nielsen is rolling out a new tool called Nielsen Compass, which matches audience levels across... Continue reading at AdWeek

[ AdWeek | 2020-09-17 12:00:07 UTC ]
More news stories like this | News stories tagged with: #nielsen #sales data #ad budgets


Publishing for the future: how children’s books have changed in 20 years

Looking back and charting changes in a business as multi-faceted and all-encompassing as children’s books is a tricky business. Given that the peak titles from the past last a very long time while most titles fade away fairly fast and the least successful disappear surprisingly completely it is... Continue reading at The Bookseller

[ The Bookseller | 2020-04-29 19:37:34 UTC ]
More news stories like this | News stories tagged with: #long time #tricky business


Digital Media’s Future Lies Beyond Ads and With Direct Consumer Revenue

The long-predicted digital media consolidation has finally come to pass. More than 100 online publishing companies are on pace to be sold this year, highlighted by the recent purchases of Refinery29, PopSugar and New York Magazine. The impetus for the sudden deal velocity is the direct result of... Continue reading at AdWeek

[ AdWeek | 2019-11-11 16:49:21 UTC ]
More news stories like this | News stories tagged with: #digital media #online publishing #york magazine


Natural Light Seltzer runs first TV ads as it chases market leader White Claw

Anheuser-Busch InBev is putting more marketing muscle behind Natural Light Seltzer as the brewer tries to make up ground in the hot-selling category dominated by White Claw and Truly. The line extension, which hit stores in August, will run its first TV ads starting this weekend during college... Continue reading at Advertising Age

[ Advertising Age | 2019-10-18 21:39:48 UTC ]
More news stories like this | News stories tagged with: #nielsen #bon viv #nielsen data #hard lemonade #ll continue #ab inbev #senior director


Nielsen Overhauls and Expands Local TV Measurement

Nielsen unveiled an expansive overhaul of TV measurement in its 208 local markets that will substantially expand its audience panels while also adding out-of-home measurement in several markets. The company said the local TV overhaul, which has been in the works for three years, will deliver... Continue reading at AdWeek

[ AdWeek | 2019-10-03 10:00:35 UTC ]
More news stories like this | News stories tagged with: #nielsen