David Walliams and Tony Ross' Code Name Bananas (HarperCollins) has bounced up five places to claim the Amazon Charts' Most-Sold: Fiction number one spot, in the same week it sold 89,558 copies through Nielsen BookScan's TCM. Continue reading >> [ Source: The Bookseller | 2020-11-10 16:20:16 UTC ]
For several years, networks and marketers alike have been trying to scale addressable advertising on linear TV, making only minimal progress. Now, Nielsen is about to supercharge those efforts in one of the company's biggest moves in a decade. Nielsen is adding addressable ad measurement to its... Continue reading >> [ Source: AdWeek | 2020-11-10 14:00:00 UTC ]
The 2020 presidential race between President Donald Trump and former Vice President Joe Biden has yet to be decided--but the Nielsen numbers are in. Editor's note: According to updated data from Nielsen, 56.9 million total viewers watched prime time coverage of election night 2020 across 21... Continue reading >> [ Source: AdWeek | 2020-11-04 22:15:12 UTC ]
The Trade Desk today announced that Nielsen has signed on as a collaborator on its Unified ID 2.0, a cookie-less, open-source sign-on solution for the open web. This marks the third such deal within a week, as LiveRamp and Criteo just pledged their respective support for The Trade Desk's... Continue reading >> [ Source: AdWeek | 2020-11-02 18:23:42 UTC ]
HyphaMetrics, which enters the marketplace with $2 million investment, says it can measure down to the individual level and across linear, streaming and gaming devices. Continue reading >> [ Source: Advertising Age | 2020-11-02 10:30:00 UTC ]
Richard Osman's The Thursday Murder Club (Viking) has bounced back into the UK Official Top 50 number one spot, selling 28,756 copies through Nielsen BookScan's Total Consumer Market. Continue reading >> [ Source: The Bookseller | 2020-10-26 19:38:08 UTC ]
Four in five consumers say sustainability matters, but taste and health both rate higher. During the early stage of the pandemic, consumers had trouble buying meat as food processing facilities shut temporarily to slow the spread of COVID-19. As a result, consumers turned to plant-based... Continue reading >> [ Source: Fast Company | 2020-10-21 06:00:54 UTC ]
The ratings for Thursday's controversial presidential town hall faceoff between NBC and ABC are in, and ABC's Joe Biden broadcast was the ratings winner--even though NBC News simulcast its President Trump town hall across multiple networks--according to early Nielsen data released this... Continue reading >> [ Source: AdWeek | 2020-10-16 19:34:41 UTC ]
Early Nielsen figures showed Joseph R. Biden Jr. drawing 13.9 million viewers, against 13.1 million for President Trump, a ratings obsessive. Continue reading >> [ Source: The New York Times | 2020-10-16 18:09:04 UTC ]
Nielsen is beta testing new features in its addressable TV platform through a data-integration with Tru Optik, a company recently purchased by TransUnion for a reputed $100 million. The tie-up will see Tru Optik's identity data from more than 80 million homes fuel Nielsen's addressable TV... Continue reading >> [ Source: AdWeek | 2020-10-14 10:00:00 UTC ]
The rise of streaming and familiar characters may have cut into the record viewership of four years ago. Fox News led all networks in audience size, Nielsen said. Continue reading >> [ Source: The New York Times | 2020-09-30 23:08:15 UTC ]
Robert Galbraith's Troubled Blood (Sphere) and Brian Masters' Dennis Nielsen biography Killing for Company (Cornerstone) have rocketed to the top of the Amazon Charts. Continue reading >> [ Source: The Bookseller | 2020-09-22 15:55:56 UTC ]
Key Insight: Demand for more accountability and transparency has been loud for years, and cuts to ad budgets during the pandemic have made it louder. Today, global measurement and data analytics firm Nielsen is rolling out a new tool called Nielsen Compass, which matches audience levels across... Continue reading >> [ Source: AdWeek | 2020-09-17 12:00:07 UTC ]
Richard Osman's The Thursday Murder Club (Penguin) has charted top of the Bookstat e-book top 10 in its second week on sale, rising from third to score an across-formats double, after its hardback claimed the UK Official Top 50 number one through Nielsen BookScan's TCM. Continue reading >> [ Source: The Bookseller | 2020-09-16 21:50:09 UTC ]
Richard Osman's The Thursday Murder Club (Penguin) has topped the Amazon Charts' Most-Sold: Fiction top 20 for a second week running, in the same week its hardback claimed a second week atop the UK Official Top 50 chart through Nielsen BookScan's Total Consumer Market. Continue reading >> [ Source: The Bookseller | 2020-09-16 05:52:35 UTC ]
Jamie Oliver's 7 Ways (Michael Joseph) has soared into the UK Official Top 50 number one spot, selling 34,241 copies through Nielsen BookScan's TCM. Continue reading >> [ Source: The Bookseller | 2020-08-24 18:56:55 UTC ]
Nielsen ratings were down from 2016, though younger viewers watched online and MSNBC nearly doubled its usual audience. Continue reading >> [ Source: The New York Times | 2020-08-18 23:35:17 UTC ]
Stephenie Meyer's Midnight Sun (Atom) rose 11 places to top the Amazon Charts' Most-Sold: Fiction chart, as the Twilight reboot sold 62,460 copies in hardback to claim the UK Official Top 50 number one through Nielsen BookScan's TCM. Continue reading >> [ Source: The Bookseller | 2020-08-12 02:23:16 UTC ]
Jojo Moyes' The Giver of Stars (Penguin) has soared into the UK Official Top 50 number one spot, selling 25,331 copies through Nielsen BookScan's TCM in its first full week on the shelves. Continue reading >> [ Source: The Bookseller | 2020-08-04 00:24:26 UTC ]
Italian publishers see 'encouraging signs of an upturn,' as data from Nielsen and Informazioni Editoriali shows revenue losses were cut in half in July. The post Italian Book Industry: Publishers’ Study Sees ‘Signs of Recovery’ appeared first on Publishing Perspectives. Continue reading >> [ Source: Publishing Perspectives | 2020-07-28 14:58:45 UTC ]