Nielsen and iSpot.tv also have integrations as YouTube rounds out measurement options. Continue reading at 'Advertising Age'
[ Advertising Age | 2023-05-17 10:00:00 UTC ]
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Nielsen and iSpot.tv also have integrations as YouTube rounds out measurement options. Continue reading at Advertising Age
[ Advertising Age | 2023-05-17 10:00:00 UTC ]
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#nielsen
Since 2017, 130-year-old Canadian publisher La Presse has been digital only, a shift that's led to a focus on growing online audiences. The publisher has grown from 4 million monthly unique visitors in 2019 to over 4.6 million as of July 2023, according to data by Comscore, which only has data... Continue reading at AdWeek
[ AdWeek | 2023-09-29 06:00:00 UTC ]
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YouTube added television data from Nielsen to its Reach Planner, which it rolled out in April 2018 to aid brands planning their media campaigns on YouTube and other video platforms. Product manager for video ads Dacheng Zhao said in a blog post that advertisers can now see how different... Continue reading at AdWeek
[ AdWeek | 2019-11-20 18:20:54 UTC ]
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Nielsen guarantees will remain an option, at least for now, as YouTube joins Amazon in alt currency movement. Continue reading at Advertising Age
[ Advertising Age | 2023-08-21 09:00:00 UTC ]
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New measurement and data initiatives include retail media deal with Publicis Groupe's CitrusAd and a metric counterweight to creator content. Continue reading at Advertising Age
[ Advertising Age | 2023-02-08 19:00:34 UTC ]
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The network aims for ‘symmetry’ by having agencies use the same tool for currency they already use for planning and optimizing. Continue reading at Advertising Age
[ Advertising Age | 2021-09-28 12:45:00 UTC ]
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Context is everything when it comes to analyzing data, says Hilary Mason. Are you selling a million copies of a book, or one copy of a million books? The post A Data Scientist Explains Some Approaches to “Big Data” appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-01-19 00:00:00 UTC ]
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It's a day for launching advertiser tools: not just Tremor Video but data leviathan Acxiom, as well, is bringing a new tool to the digital marketplace, and where Tremor has extensive publisher relationships to leverage its new DSP, Acxiom has all the information anyone could ever want about more... Continue reading at AdWeek
[ AdWeek | 2013-09-23 00:00:00 UTC ]
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IDG Enterprise looks to better serve their advertisers with the launch of its Premium Data Services, a portfolio of products that will integrate both first and third party data for ad clients looking to more deeply understand their target audiences. Continue reading at Folio Magazine
[ Folio Magazine | 2012-06-15 00:00:00 UTC ]
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Amazon moves to shore up Audible against Spotify's audiobook success, plus a power ranking of the books of 1994, and more. Continue reading at Book Riot
[ Book Riot | 2024-11-20 16:00:00 UTC ]
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As of today, subscribers to Amazon Music Unlimited in the U.S., UK, and Canada can now listen to one audiobook per month from Audible's catalog for free. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-11-19 05:00:00 UTC ]
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We have Spider-Man updates, Kelsey Impicciche's forthcoming book, and more book news to have on your radar! Continue reading at Book Riot
[ Book Riot | 2024-11-12 11:30:00 UTC ]
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The ‘story’ being told by FEP book industry data, says Enrico Turrin, shows a stable, post-pandemic book market across Europe. By Brianna Robles | @breesharraine uring the opening day (October 16) of the Frankfurt Book Fair, the Federation of European Publishers (FEP) presented key data about... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-10-17 07:37:57 UTC ]
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January to August, Nielsen BookData and GfK Entertainment report on fiction and nonfiction sales 'in many regions.' The post Nielsen BookData Releases Book Sales Data on Several Markets appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-10-15 14:26:13 UTC ]
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This week, we’re joined by tech critic Paris Marx to discuss Data Vampires, his latest Tech Won’t Save us podcast series. We chat about how data centers suck up vast amounts of power, water and other resources, and why the AI boom is exacerbating those issues. Also, Devindra and Ben dive into a... Continue reading at Engadget
[ Engadget | 2024-10-11 13:30:50 UTC ]
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Betsy Lerner has spent decades in the publishing industry. Writing her first novel, “Shred Sisters,” unlocked a completely new side to her creativity. Continue reading at The New York Times
[ The New York Times | 2024-10-01 19:20:03 UTC ]
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Here are the latest numbers out of Banned Books Week. Spoiler: book banning is not slowing down. Continue reading at Book Riot
[ Book Riot | 2024-09-27 13:30:00 UTC ]
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Academic publishing with an eye to current affairs: Taylor & Francis renews its 'Pledge To Open' model after its pilot program succeeds. The post Taylor & Francis’ Issue-Driven ‘Pledge To Open’ Adds Seven Collections appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-09-17 23:12:39 UTC ]
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Susan Wojcicki, best known as the head of YouTube but also a key player in convincing the book world to allow Google to scan books into its search engine, died of lung cancer on August 9. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-08-14 04:00:00 UTC ]
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In the latest example of a troubling industry pattern, NVIDIA appears to have scraped troves of copyrighted content for AI training. On Monday, 404 Media’s Samantha Cole reported that the $2.4 trillion company asked workers to download videos from YouTube, Netflix and other datasets to develop... Continue reading at Engadget
[ Engadget | 2024-08-05 20:49:43 UTC ]
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