Fox hires Nielsen exec to lead new data-driven sales strategy

Mainak Mazumdar joins Fox as its first executive VP, chief advertising research and analytics officer. Continue reading at 'Advertising Age'

[ Advertising Age | 2023-03-07 17:55:42 UTC ]

Other news stories related to: "Fox hires Nielsen exec to lead new data-driven sales strategy"


Donald Trump’s Meet the Press Interview Scores 3 Million Viewers

Three million viewers tuned in to watch President-elect Donald Trump sit for his first post-election interview with a non-Fox News legacy media outlet over the weekend. According to Nielsen Media Research, Trump's appearance on NBC News' Meet the Press with Kristen... Continue reading at AdWeek

[ AdWeek | 2024-12-10 21:44:39 UTC ]
More news stories like this


Samantha Harvey’s Booker-winning Orbital tops UK bestseller list

The short novel narrating a day in the life of six astronauts on the International Space Station becomes the first book to top the charts in the week of its winSamantha Harvey’s Booker-winning Orbital has rocketed to the top of the UK bestseller chart, becoming the first Booker novel to hit... Continue reading at The Guardian

[ The Guardian | 2024-11-20 15:01:38 UTC ]
More news stories like this


42.3 Million Viewers Watched Presidential Election Night Coverage

Donald Trump made a political comeback, but the ratings didn't. On Tuesday, 42.3 million viewers tuned in to watch presidential election coverage across 18 networks, according to Nielsen Media Research. That's a 25% decline in viewership compared to 2020, which drew 56.9... Continue reading at AdWeek

[ AdWeek | 2024-11-06 23:34:29 UTC ]
More news stories like this


Sales of Boris Johnson’s memoir slump by 62% in second week

Former prime minister’s heavily promoted book, Unleashed, just hung on to No 1 bestseller spot in UKSales of Boris Johnson’s memoir, Unleashed, have slumped by 62% in its second week since publication.The heavily marketed tome, promoted in a prolonged media round by the former prime minister in... Continue reading at The Guardian

[ The Guardian | 2024-10-24 14:17:36 UTC ]
More news stories like this


‘It’s quite galling’: children’s authors frustrated by rise in celebrity-penned titles

Keira Knightley is latest star to publish a children’s book, but some say trend pushes aside genuine writers and makes it harder to find great children’s fiction“A modern classic by Keira Knightley” reads the provisional cover of the actor’s debut children’s book, I Love You Just the Same. Set... Continue reading at The Guardian

[ The Guardian | 2024-10-20 13:00:48 UTC ]
More news stories like this


Nearly 8 Million Viewers Watched Kamala Harris’ Fox News Interview

The gamble paid off for Vice President Kamala Harris. The Democratic presidential candidate's contentious Wednesday evening interview on Fox News returned nice dividends from a ratings perspective. According to final numbers from Nielsen Media Research, 7.8 million total... Continue reading at AdWeek

[ AdWeek | 2024-10-17 22:55:45 UTC ]
More news stories like this


Amazon Scores Highest Monthly Growth Among Streamers Thanks to Thursday Night Football, Rings of Power

The kickoff of the National Football League season was readily apparent in Nielsen's September Gauge report, with broadcast TV seeing a slight viewership bump, and streaming services with exclusive NFL games also seeing big gains. (THR) Per Nielsen data, Amazon received... Continue reading at AdWeek

[ AdWeek | 2024-10-16 11:57:00 UTC ]
More news stories like this


Nielsen BookData Releases Book Sales Data on Several Markets

January to August, Nielsen BookData and GfK Entertainment report on fiction and nonfiction sales 'in many regions.' The post Nielsen BookData Releases Book Sales Data on Several Markets appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-10-15 14:26:13 UTC ]
More news stories like this


Emmys Ratings Bear Fruit, Hit Nearly 6.9M Viewers After Record Low

Thanks to the new Emmys ratings, ABC was the big winner Sunday night. According to Nielsen numbers, the 76th Primetime Emmy Awards on ABC scored its highest ratings in three years, reaching 6.87 million average viewers. (ADWEEK) The evening ceremony at the Peacock... Continue reading at AdWeek

[ AdWeek | 2024-09-17 11:59:00 UTC ]
More news stories like this


Emmys Ratings Bear Fruit, Hit Nearly 6.9 Million Viewers After Record Low

Thanks to the new Emmys ratings, ABC was the big winner on Sunday night. According to Nielsen numbers, the 76th Emmys on ABC scored its highest ratings in three years. The latest iteration of the awards show, hosted by father-and-son duo Eugene Levy and Dan Levy, reached... Continue reading at AdWeek

[ AdWeek | 2024-09-16 22:53:47 UTC ]
More news stories like this


VMAs Swiftly Reach Biggest Audience in 4 Years

The 2024 Video Music Awards were Taylor-made for big ratings. According to Nielsen data, Wednesday night's VMAs delivered its biggest audience in four years, topping 4 million viewers. The awards, which were also simulcast across 13 Paramount-owned networks, were up 8%... Continue reading at AdWeek

[ AdWeek | 2024-09-13 11:57:00 UTC ]
More news stories like this


The VMAs Swiftly Reach Biggest Audience in 4 Years

The VMAs were Taylor-made for big ratings. According to Nielsen data, Wednesday night's VMAs delivered its biggest audience in four years, topping 4 million viewers. The awards, which were also simulcast across 13 Paramount-owned networks, were up 8% year over year... Continue reading at AdWeek

[ AdWeek | 2024-09-12 22:15:35 UTC ]
More news stories like this


Over 67 Million Viewers Watched ABC News’ Presidential Debate

The heavily-anticipated showdown between Vice President Kamala Harris and former President Donald Trump on Tuesday night was seen by 67.135 million viewers, according to Nielsen Media Research. Hosted by ABC News and simulcast across 17 networks, the Harris/Trump... Continue reading at AdWeek

[ AdWeek | 2024-09-12 14:10:13 UTC ]
More news stories like this


67M Watched Harris/Trump Debate as Candidates Consider Second Match

The first presidential debate between Vice President Kamala Harris and former President Donald Trump drew an estimated 67.1 million viewers across 17 television networks, according to Nielsen data. (CNN) That's almost 16 million more people (a 31% jump) than the final... Continue reading at AdWeek

[ AdWeek | 2024-09-12 12:00:00 UTC ]
More news stories like this


Streaming hit multiple new viewership records in July, Nielsen reports

Streaming posted another banner month in July, reaching multiple new milestones in the latest issue of The Gauge report from Nielsen. The big headline is that streaming was responsible for 41.4 percent of all TV viewing during the month. That's the highest share in the report's brief history for... Continue reading at Engadget

[ Engadget | 2024-08-20 19:15:29 UTC ]
More news stories like this


Streaming accounted for more than 40 percent of TV viewing in June

Streaming has hit a new high on the American viewing charts. According to the latest Nielsen data, streaming services were responsible for 40.3 percent of daily TV viewing in June 2024. It's a banner result for streaming video, which first overtook cable in Nielsen ratings back in 2022. The June... Continue reading at Engadget

[ Engadget | 2024-07-16 20:32:06 UTC ]
More news stories like this


Mortgage for former Goldman Sachs HQ a 'loan of concern'

The $360 million mortgage for Goldman Sachs’ former headquarters at 85 Broad St. is a “loan of concern,” Fitch Ratings said.Goldman developed the 1.1 million-square-foot building in 1983 to house its entire workforce of 1,500 before moving out in 2010 for new headquarters on West Street. Only... Continue reading at Crains New York

[ Crains New York | 2024-07-11 17:49:07 UTC ]
More news stories like this


Future of TV Briefing: Why Yahoo’s DSP adding CTV support for Nielsen rivals matters to the future of measurement

This week’s Future of TV Briefing looks at how Yahoo DSP’s integration of three alternative measurement providers could help to shape the future of TV and streaming ad measurement. Continue reading at Digiday

[ Digiday | 2024-06-12 04:01:00 UTC ]
More news stories like this


Fox News and MSNBC Notch Rating Wins After Trump’s Verdict

In prime time, MSNBC scored a rare Nielsen victory. Earlier, when the news broke, Fox News attracted the biggest live audience. Continue reading at The New York Times

[ The New York Times | 2024-05-31 22:17:51 UTC ]
More news stories like this


AANHPI consumers want better brand representation, Nielsen reports

As companies around the country roll out plans to honor May as Asian American, Native Hawaiian and Pacific Islander Heritage Month, a new report out Wednesday suggests members of those communities are paying more attention than ever to representation Continue reading at ABC News

[ ABC News | 2024-05-01 18:38:04 UTC ]
More news stories like this