Fox hires Nielsen exec to lead new data-driven sales strategy

Mainak Mazumdar joins Fox as its first executive VP, chief advertising research and analytics officer. Continue reading at 'Advertising Age'

[ Advertising Age | 2023-03-07 17:55:42 UTC ]
News tagged with: #executive vp #nielsen

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Hely Hutchinson listed among 2016's Leading LGBT Execs

Tim Hely Hutchinson, group c.e.o. for Hachette UK, has made it onto a list published by the FT of 100 leading LBGT executives. Hely Hutchinson came in at number 62. Continue reading at The Bookseller

[ The Bookseller | 2016-10-26 00:00:00 UTC ]
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Inside Chief Executive’s Data-Driven Evolution

How the 40-year-old business magazine adapted to meet 21st-century market demands. The post Inside Chief Executive’s Data-Driven Evolution appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-10-12 00:00:00 UTC ]
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Bookouture makes two hires as sales reach 4.2m in 2016

Bookouture has made two major hires as the three-year-old company hits unit sales of 4.2m in 2016 year to date. Continue reading at The Bookseller

[ The Bookseller | 2016-10-06 00:00:00 UTC ]
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For the Love of Industry Data: Nielsen’s Co-Location With Romance Writers of America

With analysis of a "slow erosion" of sales and much more, Nielsen's Romance Book Summit is a mix of research analysis and thematic exploration at the Romance Writers of America's gathering. The post For the Love of Industry Data: Nielsen’s Co-Location With Romance Writers of America appeared... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-07-13 00:00:00 UTC ]
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The Spring’s Data: A Few UK and US Charts From Nielsen Book Research

Who's buying the books, who's coloring them, and how are they finding them? Here are a few glimpses from Nielsen's 2015 research. The post The Spring’s Data: A Few UK and US Charts From Nielsen Book Research appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-05-26 00:00:00 UTC ]
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Romancing the Data: Nielsen’s First Romance Book Summit at RWA

'There is no area in publishing today more transformed by digital than romance,' Nielsen's conference organizers say. And they're creating an unprecedented event for both authors and publishers in July. The post Romancing the Data: Nielsen’s First Romance Book Summit at RWA appeared first on... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-05-25 00:00:00 UTC ]
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BEA 2016: E-book Sales Fell 13% in 2015, Nielsen Reports

Unit sales of ebooks published by traditional publishers fell 13% in 2015 compared to 2014, said Kempton Mooney of Nielsen during a Thursday panel aimed at examining different publishing markets. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-05-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #kempton mooney #publishing markets

Facebook Just Added Data to Help Brands See If They're Driving Offline Sales

Facebook Atlas, the social platform's ad server that extends far beyond its own site and apps, is getting a few noteworthy updates today. The Menlo Park, Calif.-based company is announcing Offline Actions, which lets Atlas-using marketers upload their own point-of-sale data and view it... Continue reading at AdWeek

[ AdWeek | 2016-03-07 00:00:00 UTC ]
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Can publishing keep its soul in an increasingly data-driven future?

The Literary Platform's Sophie Rochester on publishing by numbers, and whether the industry can keep its soul in an increasingly data-driven future. Continue reading at The Bookseller

[ The Bookseller | 2016-03-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #literary platform

Nielsen and Germany’s GfK to Partner on Book Industry Data

Market research companies Nielsen and GfK announced a partnership on Monday with the aim of providing insights about global book publishing. The post Nielsen and Germany’s GfK to Partner on Book Industry Data appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-10-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post nielsen

Direct Sales Is a Key Strategy for Top Indonesia Publisher

A direct sales force of 5,000 young mothers has increased sales for Indonesia's Pelangi Mizan publishing group fourfold in the last three years. The post Direct Sales Is a Key Strategy for Top Indonesia Publisher appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-10-11 00:00:00 UTC ]
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Nielsen Summit Shows the Data Behind the Children's Book Boom

The book team at Nielsen held its second-annual Children's Book Summit, to discuss the current children's publishing market, presenting data that showed a wide range of sales and demographic trends. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-09-17 00:00:00 UTC ]
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Conde Nast Taps Two Execs to Lead Branded Entertainment Arm

Conde Nast Entertainment -- the magazine publisher's digital video, TV and film division -- is looking to grow its branded entertainment business with the hire of two execs. It has tapped Starcom MediaVest Group vet Eden Gorcey and former Coach marketer Will Misselbrook to run its branded... Continue reading at Advertising Age

[ Advertising Age | 2015-09-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #branded content #digital sales #conde nast #senior vp #executive vp

Huynh Thi appointed as Foyles sales and events hire manager

Foyles has appointed Kim Huynh Thi as its first full time sales and events hire manager. As part of the Foyles Events team, she will report to both Andy Quinn, head of Events at Foyles and Richard Shaw, manager of Leafi Café at Foyles. Huynh Thi’s new role will be to organise and... Continue reading at The Bookseller

[ The Bookseller | 2015-08-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #previously worked

Nielsen developing festival sales channel

Nielsen is in the testing stage to develop a festival sales channel to record sales from Hay and Edinburgh Literary Festivals. The information company has been liaising with Hay Festival and Edinburgh Book Festival on the prospect of producing a BookScan “festival sales measurement” after... Continue reading at The Bookseller

[ The Bookseller | 2015-06-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hay festival #record sales #james shaw

Slumping E-books Lead to Sales Decline at HBG

First quarter sales at Hachette Book Group USA fell 12.3% compared to the first first period of 2014. A decline in ebook sales was a major reason for the drop. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sales decline #quarter sales #3% compared #ebook sales #major reason

Stolper to lead Nielsen Book

Nielsen has promoted Jonathan Stolper to senior vice president and m.d. of Nielsen Book. Stolper will take on the global leadership of Nielsen Book, as current president Jonathan Nowell is stepping down. Stolper, who is currently senior v.p of Nielsen’s US book business, said: “I am thrilled to... Continue reading at The Bookseller

[ The Bookseller | 2015-05-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #nielsen book #book business

Medium Poaches Vox Sales Exec to Build Nascent Ad Business

Medium -- the publishing platform founded by the guys who started Twitter -- is getting more aggressive in its bid to attract brand advertising dollars. The site just raided digital publisher Vox Media, hiring Joe Purzycki, the company's head of ad sales, to lead brand partnerships at... Continue reading at Advertising Age

[ Advertising Age | 2015-03-31 00:00:00 UTC ]
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Charges Lead to Loss at Scholastic; Sales Up

Revenue at Scholastic rose 2% in the third quarter, but a number of one-time charges led to a net loss of $22.1 million compared to a loss of $12.1 million in last year’s third quarter. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-03-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #net loss