Nielsen Names New CEO in Latest Measurement Shakeup

Top line TV measurement and analytics giant Nielsen has named Karthik Rao as CEO, effective immediately. Former CEO David Kenny, who had the position since 2018, will take the role of executive chairman. Between the lines Following his appointment as CEO, Rao said he was looking to position Nielsen "for the next century and beyond."... Continue reading at 'AdWeek'

[ AdWeek | 2023-09-14 13:35:17 UTC ]
News tagged with: #nielsen names #effective immediately #executive chairman #nielsen

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Nielsen Names New CEO in Latest Measurement Shakeup

Top line TV measurement and analytics giant Nielsen has named Karthik Rao as CEO, effective immediately. Former CEO David Kenny, who had the position since 2018, will take the role of executive chairman. Between the lines Following his appointment as CEO, Rao said he was looking to position... Continue reading at AdWeek

[ AdWeek | 2023-09-14 13:35:17 UTC ]
More news stories like this | News stories tagged with: #nielsen names #effective immediately #executive chairman #nielsen


VideoAmp laying off 10% of workforce in the latest measurement shakeup

The move follows Nielsen laying off 9% of its own staff and comes a day after VideoAmp announced a $150 million funding round. Continue reading at Advertising Age

[ Advertising Age | 2023-09-14 20:19:52 UTC ]
More news stories like this | News stories tagged with: #nielsen


Nielsen replaces CEO amid measurement turbulence

Nielsen named Karthik Rao, who headed Nielsen Audience Measurement, as CEO of the entire company, succeeding David Kenny, who will become executive chairman. Continue reading at Advertising Age

[ Advertising Age | 2023-09-14 13:51:57 UTC ]
More news stories like this | News stories tagged with: #entire company #executive chairman #nielsen


Why Nielsen Isn’t Joining TV’s Latest Measurement Collaboration

Measurement's biggest player will not participate in the industry's latest effort to enable multiple currencies. The Joint Industry Committee (JIC)--formed earlier this year by OpenAP, along with a working committee of media agencies, premium video programmers, streaming platforms and trade... Continue reading at AdWeek

[ AdWeek | 2023-04-25 14:14:53 UTC ]
More news stories like this | News stories tagged with: #cross-platform measurement #latest effort #media agencies #streaming platforms #nielsen


Nielsen CEO David Kenny on Nielsen One Learnings, Reaccreditation and What’s Next

It's been a rocky few years for Nielsen following the loss of its third-party accreditation in late 2021. Though the Media Rating Council (MRC) confirmed late last year that the measurement company's status remained suspended, Nielsen has been working hard to earn back trust from buyers and... Continue reading at AdWeek

[ AdWeek | 2023-04-10 20:00:00 UTC ]
More news stories like this | News stories tagged with: #measurement company #working hard #nielsen


Nielsen Announces Launch of Nielsen One Ads for Campaign Measurement

Nielsen is hitting the (ad) campaign trail. On Wednesday, the measurement and data giant announced the upcoming launch of Nielsen One Ads, a platform all about campaign measurement. According to Nielsen, the offering, available in the U.S. on Jan. 11, will provide a consistent, comparable and... Continue reading at AdWeek

[ AdWeek | 2023-01-04 12:00:00 UTC ]
More news stories like this | News stories tagged with: #upcoming launch #nielsen


Nielsen Expands Nielsen One Alpha by Adding End-to-End Measurement

Nielsen One isn't fully rolling out until December, but the measurement company is gearing up with an expanded rollout of Nielsen One Alpha, its early version of the offering. The cross-platform tool is designed to enable publishers and marketers to transact on a single metric across linear and... Continue reading at AdWeek

[ AdWeek | 2022-06-15 13:00:00 UTC ]
More news stories like this | News stories tagged with: #early version #measurement company #cross-platform tool #enable publishers #single metric #digital platforms #nielsen


Future of TV Briefing: Why Yahoo’s DSP adding CTV support for Nielsen rivals matters to the future of measurement

This week’s Future of TV Briefing looks at how Yahoo DSP’s integration of three alternative measurement providers could help to shape the future of TV and streaming ad measurement. Continue reading at Digiday

[ Digiday | 2024-06-12 04:01:00 UTC ]
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B&NE Names New CEO, Completes Refinancing Package

In complementary moves, Jonathan Shar was promoted to CEO of Barnes & Noble Education following the completion of a new financing package that includes a 100-to-1 reverse stock split. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-06-12 04:00:00 UTC ]
More news stories like this | News stories tagged with: #barnes


Disney Veteran Michael Paull Named RBmedia CEO

RBmedia has appointed Michael Paull, former president of Disney's direct-to-consumer business, as its new chief executive officer, following what the company called “another year of record-breaking growth” in 2023. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-03-20 04:00:00 UTC ]
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Q&A: Nielsen’s CEO on Rolling With Massive Changes in 2024

The measurement industry is at an inflection point. In 2021, measurement giant Nielsen lost its third-party accreditation from the Media Rating Council after the company admitted to undercounting audiences, which could've translated to hundreds of millions of dollars in... Continue reading at AdWeek

[ AdWeek | 2024-03-12 10:00:00 UTC ]
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Praveen Madan Named CEO and Publisher at Berrett-Koehler

Madan, a former chair of Berrett-Koehler's board of directors, comes to the publisher from Kepler's Books in Menlo Park, Calif., where he has been CEO since 2012, and where he cofounded the bookselling initiative Reimagining Bookstores. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-01-04 05:00:00 UTC ]
More news stories like this | News stories tagged with: #menlo park


David C Cook Names New CEO

Bill Reeves, previously an agent and an executive producer in the Christian entertainment industry, has been named CEO of Christian publisher David C Cook. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-12-05 05:00:00 UTC ]
More news stories like this | News stories tagged with: #named ceo #executive producer


Heather Reisman Returns as Indigo's CEO; Markus Dohle Named Chair

Reisman has returned as CEO of Indigo Books & Music, not long after CEO Peter Ruis resigned and Reisman officially retired. Newly elected board member Markus Dohle has taken the role of company chair. The company is also preparing to open a new concept store in Toronto. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-09-19 04:00:00 UTC ]
More news stories like this | News stories tagged with: #concept store


Nihar Malaviya Officially Named CEO of Penguin Random House

Malaviya, who was named interim head of the global operations of Penguin Random House following the departure of Markus Dohle at the end of 2022, has officially been named CEO of the world's largest trade publisher. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-09-18 04:00:00 UTC ]
More news stories like this | News stories tagged with: #global operations #markus dohle #named ceo #penguin random house


Paramount and Omnicom testing Nielsen measurement alternatives in buy-side platforms

Partnership will test buy-side systems’ ability to run on alternative currencies, and what it means for next steps. Continue reading at Advertising Age

[ Advertising Age | 2023-08-17 14:00:00 UTC ]
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Tattered Cover Names New Interim CEO

Tattered Cover has named Brad Dempsey interim CEO of the Denver bookstore chain, replacing CFO Margie Keenan, who served as interim CEO after former CEO and co-owner Kwame Spearman left in April to start a political career. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-07-06 04:00:00 UTC ]
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Why measurement rivals Nielsen and EDO are teaming up

Disney, Warner Bros. Discovery and Mediahub among early users of the integrated data from Nielsen and EDO. Continue reading at Advertising Age

[ Advertising Age | 2023-06-20 09:00:00 UTC ]
More news stories like this | News stories tagged with: #warner bros #nielsen


Digiday+ Research: Nielsen gets boost in NewFronts, upfront cycle — but Comscore wins as measurement provider

Digiday's survey found that Comscore and Nielsen will be the dominant measurement providers during this year's NewFronts and upfronts. More than half of publishers said they will accommodate Comscore this year, and nearly half said they will accommodate Nielsen. Continue reading at Digiday

[ Digiday | 2023-05-05 04:01:00 UTC ]
More news stories like this | News stories tagged with: #digiday+ research #survey found #nielsen