Top line TV measurement and analytics giant Nielsen has named Karthik Rao as CEO, effective immediately. Former CEO David Kenny, who had the position since 2018, will take the role of executive chairman. Between the lines Following his appointment as CEO, Rao said he was looking to position Nielsen "for the next century and beyond."... Continue reading at 'AdWeek'
[ AdWeek | 2023-09-14 13:35:17 UTC ]
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HyphaMetrics, which enters the marketplace with $2 million investment, says it can measure down to the individual level and across linear, streaming and gaming devices. Continue reading at Advertising Age
[ Advertising Age | 2020-11-02 10:30:00 UTC ]
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Key Insight: Demand for more accountability and transparency has been loud for years, and cuts to ad budgets during the pandemic have made it louder. Today, global measurement and data analytics firm Nielsen is rolling out a new tool called Nielsen Compass, which matches audience levels across... Continue reading at AdWeek
[ AdWeek | 2020-09-17 12:00:07 UTC ]
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Nielsen said today it will overhaul its digital measurement methodology and begin a phased rollout to clients in early 2021. Amid new privacy rules--enforcement of the California Consumer Privacy Act began July 1, and Google will stop supporting third-party cookies in its Chrome browser by... Continue reading at AdWeek
[ AdWeek | 2020-07-21 13:00:53 UTC ]
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After Nielsen weathered severe backlash from networks following Thursday's surprise announcement to delay its national out-of-home measurement rollout--scheduled for this fall--until at least early 2021, the company has reversed course. This afternoon, Nielsen told networks it will go ahead with... Continue reading at AdWeek
[ AdWeek | 2020-07-10 20:36:48 UTC ]
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During the ongoing round of upfront talks, media companies were seemingly operating from a defensive position amid economic uncertainty due to Covid-19 and linear ratings continuing to decline--but thought they had an ace up their sleeve. Nielsen had planned to integrate its out-of-home viewing... Continue reading at AdWeek
[ AdWeek | 2020-07-10 15:04:30 UTC ]
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Charles F. “Chuck” Champion has been named President and CEO of the California News Publishers Association (CNPA), a newly created Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-05-28 22:21:39 UTC ]
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Jonathan Karp, who joined S&S in June 2010 as publisher of Simon & Schuster’s flagship imprint and was promoted to president and publisher of Simon & Schuster Adult Publishing in 2018, has been tapped to succeed the late Carolyn Reidy as president and CEO. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-05-28 04:00:00 UTC ]
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[caption id="attachment_126319" align="alignright" width="150"] Linda Thomas Brooks[/caption] Just two months after concluding her four-year term as president and CEO of MPA, The Association of Magazine Media, Linda Thomas Brooks is taking on a new role: interim managing director of Connectiv,... Continue reading at Folio Magazine
[ Folio Magazine | 2020-03-03 22:07:16 UTC ]
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Julia Cowlishaw has been named the new CEO of Vroman's Bookstore in Pasadena, Calif., and Book Soup in West Hollywood, Calif., She begins on January 6. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-12-17 05:00:00 UTC ]
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Nielsen Holdings has announced that Jacqueline Woods will be joining the company as chief marketing officer of its Global Connect division, which provides CPG manufacturers and retailers with data insights on consumer trends. "I am humbled and excited to join the team, as we begin to create the... Continue reading at AdWeek
[ AdWeek | 2019-11-21 17:13:28 UTC ]
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Two years after Nielsen rolled out its SVOD Content Ratings to measure viewership for Netflix programs, the company is expanding the service to also cover Amazon Prime Video. The SVOD Content Ratings tool will now measure audiences for Amazon Prime Video content through connected televisions and... Continue reading at AdWeek
[ AdWeek | 2019-10-21 16:54:19 UTC ]
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The president and CEO of Vroman's Bookstore will succeed Oren Teicher as CEO of the American Booksellers Association on March 1 of next year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-10-11 04:00:00 UTC ]
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Nielsen unveiled an expansive overhaul of TV measurement in its 208 local markets that will substantially expand its audience panels while also adding out-of-home measurement in several markets. The company said the local TV overhaul, which has been in the works for three years, will deliver... Continue reading at AdWeek
[ AdWeek | 2019-10-03 10:00:35 UTC ]
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The esports industry, notorious for its lack of reliable streaming viewer figures, is trying to get its act together and provide third-party ratings to make its broadcasts attractive for rights buyers and advertisers. Companies like Tencent Holding Ltd.’s Riot Games and World of Warcraft’s... Continue reading at Advertising Age
[ Advertising Age | 2019-09-26 18:44:54 UTC ]
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The Nielsen Social Content Ratings measure talent's promotion of television shows across Instagram, Facebook and Twitter, and its data from Instagram just became more robust. Nielsen said in a release that the improvement was made possible by Instagram's recent enabling of creator account... Continue reading at AdWeek
[ AdWeek | 2019-09-19 13:30:21 UTC ]
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Both the United States-based Rakuten OverDrive and the UK-based Nielsen Book are named today as new partners for CILIP in Libraries Week 2019. The post Nielsen Book and Rakuten OverDrive Named Supporters of the UK’s Libraries Week appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-07-17 08:10:12 UTC ]
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Netflix International Originals will be centerstage in the Frankfurt Pavilion when the division's vice-president Kelly Luegenbiehl speaks. The post Frankfurter Buchmesse Names Netflix’s Kelly Luegenbiehl for CEO Talk appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-07-09 12:25:50 UTC ]
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Mary Burns, who was named president of Barbour last year, has been promoted to president and CEO of the company-owned Christian publishing house. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-07-01 04:00:00 UTC ]
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Nielsen will soon lend even more legitimacy to esports advertising by measuring sponsorship deals through Riot Games. Riot Games, the gaming publisher and esports event organizer, said it will begin working with Nielsen to measure the value of brand deals for Riot's League of Legends leagues and... Continue reading at AdWeek
[ AdWeek | 2019-06-27 20:44:59 UTC ]
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