Nielsen opens big data for trading without MRC accreditation or explaining some of its figures

Nielsen’s big data trading rollout comes prior to MRC audit meetings and without Nielsen detailing findings that could drastically impact ratings for some Spanish-language networks and other programming. Continue reading at 'Advertising Age'

[ Advertising Age | 2023-08-28 09:30:00 UTC ]
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Nielsen opens big data for trading without MRC accreditation or explaining some of its figures

Nielsen’s big data trading rollout comes prior to MRC audit meetings and without Nielsen detailing findings that could drastically impact ratings for some Spanish-language networks and other programming. Continue reading at Advertising Age

[ Advertising Age | 2023-08-28 09:30:00 UTC ]
More news stories like this | News stories tagged with: #nielsen

A Data Scientist Explains Some Approaches to “Big Data”

Context is everything when it comes to analyzing data, says Hilary Mason. Are you selling a million copies of a book, or one copy of a million books? The post A Data Scientist Explains Some Approaches to “Big Data” appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-01-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #big data #million copies #million books

Nielsen and TV networks clash again over Amazon data as MRC debates adoption

Nielsen says networks had months to integrate their own streaming data, but networks deny meaningful talks happened.  Continue reading at Advertising Age

[ Advertising Age | 2023-08-30 21:14:51 UTC ]
More news stories like this | News stories tagged with: #nielsen

Networks Ask Nielsen to Delay ‘Big Data’ Releases Until After Upfronts

The networks are once again publicly taking Nielsen to task for what they allege is flawed data from the measurement company. This time, the Video Advertising Bureau is asking the Nielsen to delay its new "big data" monthly impact releases--set-top box and smart television viewership metrics... Continue reading at AdWeek

[ AdWeek | 2022-03-08 22:58:31 UTC ]
More news stories like this | News stories tagged with: #measurement company #big data #national tv #nielsen

Trade figures weigh in on Booker Prize longlist as big names dominate

The Booker Prize longlist has been declared “an absolute gift for bookselling” by Waterstones, as retailers acknowledged the lack of surprise entries. Continue reading at The Bookseller

[ The Bookseller | 2019-07-24 14:15:32 UTC ]
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How Big Is Esports Really? Nielsen Attempts to Figure It Out

Professional video gaming is the next big thing. How big that is, though, is hard to say. Some estimates pegged it as a $493 million industry in 2016, others said it was nearly twice as big. As for the audience, some say it's 85% male, others say it's 56% male. No one really knows.Nielsen says... Continue reading at Advertising Age

[ Advertising Age | 2017-08-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #big thing

DBW 2017 Opening Themes: The Trade, Its Resilience, and Its Data

The 2017 Digital Book World conference opened with calls for more data-driven decision-making, despite the inherently subjective nature of book publishing. The post DBW 2017 Opening Themes: The Trade, Its Resilience, and Its Data appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-01-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #data appeared #book publishing

Metamarkets Raises $6 Million To Help Big Web Publishers Corral Big Data

A ad tech startup that promises to help Web publishers make sense of all the data their ad sales generate. Continue reading at AllThingsD

[ AllThingsD | 2011-05-31 00:00:00 UTC ]
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Measurement Companies Are Making ‘Big Data’ Moves Ahead of NewFronts and Upfronts

Measurement companies are looking to measure up ahead of the upfront season, with Nielsen making "big data" announcements and the Joint Industry Committee (JIC) certifying Comscore and VideoAmp. To explain exactly what's going on in measurement, ADWEEK went to great... Continue reading at AdWeek

[ AdWeek | 2024-04-04 19:17:06 UTC ]
More news stories like this | News stories tagged with: #big data #nielsen

At Frankfurter Buchmesse: IPA Events Open to Trade Visitors, Exhibitors

The International Publishers Association has a series of events during Frankfurt Book Fair, many open to trade visitors and exhibitors. The post At Frankfurter Buchmesse: IPA Events Open to Trade Visitors, Exhibitors appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-09-26 23:54:02 UTC ]
More news stories like this | News stories tagged with: #exhibitors appeared #frankfurter buchmesse #trade visitors #publishers association

Nielsen won’t force Amazon’s data into ‘Thursday Night Football’ ad deals this year

Following a contentious meeting last week, Nielsen won't change panel currency used to write deals but will make Amazon first-party data part of offering. Continue reading at Advertising Age

[ Advertising Age | 2023-09-07 20:12:10 UTC ]
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As Nielsen incorporates Amazon’s own data, networks demand answers

TV network executives are alleging bias from two referees in the industry—Nielsen and the Media Rating Council. Continue reading at Advertising Age

[ Advertising Age | 2023-08-25 13:30:25 UTC ]
More news stories like this | News stories tagged with: #nielsen

YouTube will trade on its own co-viewing data, sparking agency pushback

Nielsen guarantees will remain an option, at least for now, as YouTube joins Amazon in alt currency movement. Continue reading at Advertising Age

[ Advertising Age | 2023-08-21 09:00:00 UTC ]
More news stories like this | News stories tagged with: #nielsen

Canadians aren't big on talking openly about class. This author says that needs to change

Toronto Star books editor Deborah Dundas says that even though class divisions exist in Canada, we don't talk about them openly. Continue reading at CBC

[ CBC | 2023-05-27 08:00:00 UTC ]
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Nielsen Regains National Accreditation After 2021 Suspension

Just a few short weeks after Nielsen CEO David Kenny told Adweek the company was "making real progress" on earning back its accreditation status, the Media Rating Council lifted its suspension imposed in 2021. Top line The MRC first stripped Nielsen's accreditation of its national ratings in... Continue reading at AdWeek

[ AdWeek | 2023-04-17 15:00:00 UTC ]
More news stories like this | News stories tagged with: #top line #nielsen

Fox hires Nielsen exec to lead new data-driven sales strategy

Mainak Mazumdar joins Fox as its first executive VP, chief advertising research and analytics officer. Continue reading at Advertising Age

[ Advertising Age | 2023-03-07 17:55:42 UTC ]
More news stories like this | News stories tagged with: #executive vp #nielsen

Nielsen BookData Opens BookScan Tracking in Colombia

Amid calls for better and more comparable data among publishing markets, Nielsen's BookData makes a timely expansion in Colombia. The post Nielsen BookData Opens BookScan Tracking in Colombia appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-02-14 17:19:31 UTC ]
More news stories like this | News stories tagged with: #colombia appeared #publishing markets #nielsen #bookscan

Barnes & Noble Opening 30 Stores in 2023, Leading Big Real Estate Wave

Competition from Amazon seems to have ended as Barnes & Noble plans to open more stores in 2023 as part of a real estate expansion wave. Continue reading at Book Riot

[ Book Riot | 2022-12-22 16:50:46 UTC ]
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Rights Edition: Bologna Opens Its Agents’ Center to Adult Trade

Bologna Children's Book Fair at 60 makes a major rights-trading change, opening its Agents' Center to adult as well as children's content. The post Rights Edition: Bologna Opens Its Agents’ Center to Adult Trade appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-09-09 18:33:47 UTC ]
More news stories like this | News stories tagged with: #adult trade #bologna children #rights edition #book fair #children's book