Amazon strikes deal with Nielsen to measure NFL 'Thursday Night Football' ratings

E-commerce giant wants to give advertisers familiar ratings but hints it will also leverage purchase data. Continue reading at 'Advertising Age'

[ Advertising Age | 2022-08-16 12:15:00 UTC ]
News tagged with: #e-commerce giant #nielsen

Other news stories related to: "Amazon strikes deal with Nielsen to measure NFL 'Thursday Night Football' ratings"

Amazon strikes deal with Nielsen to measure NFL 'Thursday Night Football' ratings

E-commerce giant wants to give advertisers familiar ratings but hints it will also leverage purchase data. Continue reading at Advertising Age

[ Advertising Age | 2022-08-16 12:15:00 UTC ]
More news stories like this | All news stories tagged with: #nielsen #e-commerce giant

Nielsen Strikes Measurement Deal With Amazon for Thursday Night Football

Even though Thursday Night Football is moving exclusively to Prime Video this season, marketers won't be in the dark about how many viewers are watching the games--and their ads. Nielsen and Amazon have signed a three-year agreement to measure Prime Video's NFL Thursday Night Football streaming... Continue reading at AdWeek

[ AdWeek | 2022-08-16 12:15:00 UTC ]
More news stories like this | All news stories tagged with: #nielsen #streaming service #three-year agreement #prime video

Nielsen won’t force Amazon’s data into ‘Thursday Night Football’ ad deals this year

Following a contentious meeting last week, Nielsen won't change panel currency used to write deals but will make Amazon first-party data part of offering. Continue reading at Advertising Age

[ Advertising Age | 2023-09-07 20:12:10 UTC ]
More news stories like this | All news stories tagged with: #nielsen

Amazon Scores Highest Monthly Growth Among Streamers Thanks to Thursday Night Football, Rings of Power

The kickoff of the National Football League season was readily apparent in Nielsen's September Gauge report, with broadcast TV seeing a slight viewership bump, and streaming services with exclusive NFL games also seeing big gains. (THR) Per Nielsen data, Amazon received... Continue reading at AdWeek

[ AdWeek | 2024-10-16 11:57:00 UTC ]
More news stories like this | All news stories tagged with: #nielsen #big gains #streaming services #broadcast tv #nielsen data

Nielsen Can Now Measure (Some) Amazon Prime Video Ratings

Two years after Nielsen rolled out its SVOD Content Ratings to measure viewership for Netflix programs, the company is expanding the service to also cover Amazon Prime Video. The SVOD Content Ratings tool will now measure audiences for Amazon Prime Video content through connected televisions and... Continue reading at AdWeek

[ AdWeek | 2019-10-21 16:54:19 UTC ]
More news stories like this | All news stories tagged with: #nielsen #measure audiences

Titles to Be Restored After Bookwire, Amazon Strike New Deal

In a March 13 statement, Bookwire officials said that, while they were unable to share terms of the new agreement, "relisting of the e-book titles" on Amazon, following their delisting earlier this week during tense negotiations, "is expected shortly." Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-03-14 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #e-book

Nielsen brings next-gen measurement to market—but isn't using it for deals yet

Long-awaited Nielsen One is ready to use, but not ready for trading as VAB call it a 'work in progress.' Continue reading at Advertising Age

[ Advertising Age | 2023-01-04 12:00:00 UTC ]
More news stories like this | All news stories tagged with: #nielsen

Nielsen audience measurement hiatus tests Media Rating Council relevance

Nielsen seems to be betting the industry will shrug off its loss of accreditation. Continue reading at Advertising Age

[ Advertising Age | 2021-08-30 09:00:00 UTC ]
More news stories like this | All news stories tagged with: #nielsen

Esports makes a deal with Nielsen to measure its audience

The esports industry, notorious for its lack of reliable streaming viewer figures, is trying to get its act together and provide third-party ratings to make its broadcasts attractive for rights buyers and advertisers. Companies like Tencent Holding Ltd.’s Riot Games and World of Warcraft’s... Continue reading at Advertising Age

[ Advertising Age | 2019-09-26 18:44:54 UTC ]
More news stories like this | All news stories tagged with: #nielsen #—bloomberg news #super bowl #grown immensely #competitive gaming

Nielsen Social Content Ratings Bolsters Talent Promotion Measurement via Instagram

The Nielsen Social Content Ratings measure talent's promotion of television shows across Instagram, Facebook and Twitter, and its data from Instagram just became more robust. Nielsen said in a release that the improvement was made possible by Instagram's recent enabling of creator account... Continue reading at AdWeek

[ AdWeek | 2019-09-19 13:30:21 UTC ]
More news stories like this | All news stories tagged with: #nielsen #television shows

No damage to 'Sunday Night Football' ratings as Pats mangle Steelers

Given the savagery with which New England Patriots dispatched the Pittsburgh Steelers, NBC executives would have been forgiven for thinking that last night’s “Sunday Night Football” opener would disappoint on the ratings front. And while viewers began tuning out once Tom Brady and Co. had... Continue reading at Advertising Age

[ Advertising Age | 2019-09-09 22:50:19 UTC ]
More news stories like this | All news stories tagged with: #nielsen #press time #sunday afternoon #hotly anticipated #average draw #instant classic

Carol Mason strikes new four-book deal with Amazon Publishing

Amazon Publishing has signed four new books from women’s fiction author Carol Mason. Continue reading at The Bookseller

[ The Bookseller | 2018-09-22 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #amazon publishing #four-book deal

Amazon strikes first deal with Caskie Mushens for concentration camp mystery

Amazon Publishing has bought a "captivating" debut novel about a secret letter sown into a German concentration camp uniform in its first deal with literary agency Caskie Mushens. Continue reading at The Bookseller

[ The Bookseller | 2018-06-11 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #amazon publishing #caskie mushens

S&S strikes 'version of agency' deal with Amazon

Simon & Schuster in the US and Amazon have signed a new multiyear deal which is a "return to a version of agency" and is also “economically advantageous for both Simon & Schuster and its authors”. An email from Carolyn Reidy (pictured), president and c.e.o. at Simon & Schuster, said... Continue reading at The Bookseller

[ The Bookseller | 2014-10-22 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #ebook pricing #limited exceptions #digital books #simon schuster #multiyear deal #agency pricing

Amazon strikes print deal with HMH

Amazon.com has struck a print licensing agreement with Houghton Mifflin Harcourt, which will... Continue reading at The Bookseller

[ The Bookseller | 2012-01-25 00:00:00 UTC ]
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The best Prime Day deals to shop for on the last day of Amazon's Big Deal Days sale: Apple, Anker, Sony and more

October Prime Day 2024 has given Prime members another opportunity to save one some of our favorite tech and maybe even snag some holiday gifts early and for less. If you checked out Amazon's site yesterday or today, you may have quickly gotten overwhelmed by the volume of deals — we wouldn't... Continue reading at Engadget

[ Engadget | 2024-10-09 23:00:18 UTC ]
More news stories like this | All news stories tagged with: #kindle #harry potter #follow @engadgetdeals #$100 range #stay tuned #buying advice #productivity setup #ultimate controller #touch strip #programmable buttons #operating system #free content #excellent cameras

Amazon Prime Day 2024: The best deals we found from Apple, Anker, Sony, Lego and others before October Big Deal Days ends tonight

October Prime Day 2024 is half over but you can still save thanks to a slew of deals across the entirety of Amazon’s online storefront. Props to you if you came prepared with a wishlist of items you hope to buy on sale, because it can be easy to get distracted by the thousands of other deals... Continue reading at Engadget

[ Engadget | 2024-10-09 15:14:28 UTC ]
More news stories like this | All news stories tagged with: #kindle #harry potter #follow @engadgetdeals #$100 range #stay tuned #buying advice #productivity setup #ultimate controller #touch strip #programmable buttons #operating system #free content #excellent cameras

Amazon Prime Day deals are available to shop before October Big Deal Days starts tomorrow

Amazon Prime Big Deal Days is back this year, returning on October 8 and 9. The “fall Prime Day” of sorts has served as the online retailer’s unofficial kickoff to the holiday shopping season for the past few years. We expect most of the deals to be Prime exclusives, meaning you must be an... Continue reading at Engadget

[ Engadget | 2024-10-07 21:00:14 UTC ]
More news stories like this | All news stories tagged with: #kindle #harry potter #follow @engadgetdeals #stay tuned #buying advice #fabric cover #reliable connection #charging base #automatically return #mop floors #mop combo #midrange smartphone #pixel 8a #android phone #solid choice #applecore+ protection

Amazon Prime Day 2024: We found the best early deals to shop before October Big Deal Days

The Amazon Prime Big Deal Days event is coming up in a few days, so it’s time to start thinking about what you may want to snag at a discount during the sale. Some may shudder at the thought of holiday shopping already, but if you pay the $139 annual fee for Prime, these sale events are a great... Continue reading at Engadget

[ Engadget | 2024-10-06 13:12:09 UTC ]
More news stories like this | All news stories tagged with: #kindle #harry potter #follow @engadgetdeals #buying advice #reliable connection #charging base #automatically return #mop floors #mop combo #midrange smartphone #pixel 8a #android phone #solid choice #applecore+ protection #muted colors #nintendo switch