Amazon strikes deal with Nielsen to measure NFL 'Thursday Night Football' ratings

E-commerce giant wants to give advertisers familiar ratings but hints it will also leverage purchase data. Continue reading at 'Advertising Age'

[ Advertising Age | 2022-08-16 12:15:00 UTC ]

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Rakuten to buy Internet messaging app Viber for $900 million

Japan’s Rakuten will acquire instant messaging and calling app developer Viber Media for US$900 million, the e-commerce giant said Friday, highlighting its moves to penetrate new markets.Rakuten’s purchase of the messaging and VoIP company follows its acquisitions of Canada’s ebook platform... Continue reading at PC World

[ PC World | 2014-02-14 00:00:00 UTC ]
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