E-commerce giant wants to give advertisers familiar ratings but hints it will also leverage purchase data. Continue reading at 'Advertising Age'
[ Advertising Age | 2022-08-16 12:15:00 UTC ]
NBC News’ coverage of the first Democratic presidential debate of the 2020 election cycle may have been short on interpersonal drama, but the two-hour event certainly managed to draw a crowd. According to Nielsen live-plus-same-day data, the debate averaged 15.3 million viewers across NBC, MSNBC... Continue reading at Advertising Age
[ Advertising Age | 2019-06-28 00:20:59 UTC ]
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Nielsen will soon lend even more legitimacy to esports advertising by measuring sponsorship deals through Riot Games. Riot Games, the gaming publisher and esports event organizer, said it will begin working with Nielsen to measure the value of brand deals for Riot's League of Legends leagues and... Continue reading at AdWeek
[ AdWeek | 2019-06-27 20:44:59 UTC ]
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LiveRamp has agreed to acquire Boston-based Data Plus Math for $150 million, a move the company says will allow marketers to measure TV ad effectiveness across linear and advanced TV. LiveRamp provides brands the ability to match their first-party data to platforms such as Pinterest, for... Continue reading at Advertising Age
[ Advertising Age | 2019-06-24 15:34:50 UTC ]
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AT&T is now part of Harry Potter lore as the first brand to ink a sponsorship deal with the new augmented reality game about the wizarding world. AT&T stores are incorporated into the landscape of the game, called “Harry Potter: Wizards Unite,” which is by Niantic, the creator of... Continue reading at Advertising Age
[ Advertising Age | 2019-06-21 21:00:51 UTC ]
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An astonishing 91% of right-leaning Americans have lost faith in the media, according to a study from the Reuters Institute of Digital News and the University of Oxford. Rasmus Kleis Nielsen from the Reuters Institute for the Study of Journalism explained some of the key findings of the report,... Continue reading at AdWeek
[ AdWeek | 2019-06-20 11:00:53 UTC ]
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YouTube has introduced augmented reality into videos, providing a canvas for beauty bloggers to play with virtual makeup while also opening a new route for brands to hawk their products. On Tuesday, Google, which owns YouTube, announced the new augmented-reality feature, which enables “virtual... Continue reading at Advertising Age
[ Advertising Age | 2019-06-19 21:35:54 UTC ]
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CANNES, France--If you want to rent a yacht for client meetings, branded events or just a good, old-fashioned party in Cannes, it'll set you back about a quarter of a million dollars this week. As Adweek's Ronan Shields reported that's a relative bargain. Nielsen is back with its yacht this... Continue reading at AdWeek
[ AdWeek | 2019-06-19 20:19:28 UTC ]
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Guardian research shows that the top 100 illustrated children’s books last year showed growing marginalisation of female and minority ethnic charactersThe most popular picture books published in 2018 collectively present a white and male-dominated world to children, feature very few BAME (black,... Continue reading at The Guardian
[ The Guardian | 2019-06-13 05:00:18 UTC ]
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Amazon is taking a bigger piece of ad sales on Fire TV, its connected TV devices, by requiring TV networks and digital publishers to hand over 30 percent of their commercial space for it to sell, according to new terms from the e-commerce giant.Until last month, Amazon let the publishers sell... Continue reading at Advertising Age
[ Advertising Age | 2018-11-20 00:00:00 UTC ]
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Apple is ready to take on Amazon.com in the digital book market again, years after regulators forced the iPhone maker to back down from an earlier effort to challenge the e-commerce giant's lead. Apple is working on a redesigned version of its iBooks ebook reading application for iPhones and... Continue reading at Baltimore Sun
[ Baltimore Sun | 2018-01-26 00:00:00 UTC ]
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Amazon had $5bn (£3.8bn) wiped off its stock market valuation after the US president Donald Trump hit out at the e-commerce giant for doing “great damage to tax paying retailers” in a tweet. Continue reading at The Bookseller
[ The Bookseller | 2017-08-18 00:00:00 UTC ]
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Amazon's second Massachusetts bricks and mortar opened yesterday, becoming the e-commerce giant's sixth physical bookstore in the U.S. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-04-19 00:00:00 UTC ]
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Amazon, best known for demolishing the bookstore industry by selling books online, celebrated the opening of its first physical bookstore in the state. The Amazon Books at the Legacy Place shopping center in Dedham is the e-commerce giant's fourth physical store. The other three are in... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2017-03-01 00:00:00 UTC ]
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Amazon Books, the e-commerce giant’s seemingly incongruous bricks-and-mortar venture, is now open in San Diego. The store marks the company’s second foray into offline retail. The 3,500-square-foot shop at a mall in the University City neighborhood premiered with little fanfare Sept. 7 and is... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-09-16 00:00:00 UTC ]
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The Advertising Standards Authority has rapped Amazon for misleading delivery charges to customers and ordered the e-commerce giant to clarify them. Continue reading at The Bookseller
[ The Bookseller | 2016-08-04 00:00:00 UTC ]
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Debut psychological thriller Behind Closed Doors by BA Paris (Mira) is Amazon Kindle's number-one selling ebook this year to date, according to its summer 2016 report disclosing the latest retail trends for the e-commerce giant. Continue reading at The Bookseller
[ The Bookseller | 2016-07-07 00:00:00 UTC ]
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Amazon’s China country manager Doug Gurr will move to the UK to replace Christopher North at the helm of the e-commerce giant this May. Continue reading at The Bookseller
[ The Bookseller | 2016-04-28 00:00:00 UTC ]
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Twenty years after Amazon.com famously upended the brick-and-mortar book business, the e-commerce giant is going to open a physical bookstore of its own. Continue reading at Stuff
[ Stuff | 2015-11-04 00:00:00 UTC ]
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Amazon could be on the cusp of launching a grocery delivery operation in the UK after leasing a warehouse from Tesco, it has been reported. Retail Week reported the e-commerce giant has agreed a 10-year lease with Tesco for a warehouse in Surrey, which is currently being revamped by Clegg Food... Continue reading at The Bookseller
[ The Bookseller | 2015-08-11 00:00:00 UTC ]
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Amazon and Boots have struck up a partnership for the cosmetics chain to sell one of the e-commerce giant's e-reading devices and its Fire tablets. Customers are being offered a £5 Amazon gift card as an incentive to buy a Kindle Paperwhite device or Fire tablet from Boots, as part of an Amazon... Continue reading at The Bookseller
[ The Bookseller | 2015-08-05 00:00:00 UTC ]
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