As the U.S. advances on a title defense, Women's World Cup ratings soar

The 2019 FIFA Women’s World Cup has been putting up big numbers for Fox Sports, and if the United States squad can get past England in Tuesday’s semifinal match, advertisers are all but assured that a massive audience will tune in for the July 7 final. According to Nielsen live-same-day data, the U.S. team’s 2-1 victory over France on Friday averaged 6.12 million viewers and a 3.7 household rating on Fox, making it the fifth most-watched Women’s World Cup match on record. Despite kicking off at 3 p.m. EDT, the France-U.S. showdown out-delivered 61 of this year’s 76 NBA playoff games, a tally that includes three of the six Eastern Conference Finals telecasts on TNT. Friday’s quarterfinal peaked at 8.24 million viewers. In addition to the outsized linear TV audience, the France-U.S. match also averaged a record 211,000 streaming viewers. Both U.S. goals were scored by co-captain Megan Rapinoe who, after her second shot rocketed past the French keeper, struck a triumphant pose that birthed ten thousand memes. Having put four balls into the net in the last two games, Rapinoe is now tied with teammate Alex Morgan and England’s Ellen White for first place in the race for the Golden Boot. All three players have scored five goals since the tourney began. In a perfect world, France and the U.S. would have met up in the final. Instead, the defending champs on Tuesday will take on a somewhat lesser European squad in England, whose all-time record against the Yanks is a meager... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-07-01 17:19:54 UTC ]
News tagged with: #soccer fans #west coast #tv estimates #wells fargo #$6 million #wednesday afternoon #nielsen

Other news stories related to: " As the U.S. advances on a title defense, Women's World Cup ratings soar "


As the U.S. advances on a title defense, Women's World Cup ratings soar

The 2019 FIFA Women’s World Cup has been putting up big numbers for Fox Sports, and if the United States squad can get past England in Tuesday’s semifinal match, advertisers are all but assured that a massive audience will tune in for the July 7 final. According to Nielsen live-same-day data,... Continue reading at Advertising Age

[ Advertising Age | 2019-07-01 17:19:54 UTC ]
More news stories like this | News stories tagged with: #nielsen #wednesday afternoon #$6 million #wells fargo #tv estimates #west coast #soccer fans


Women's World Cup showed how safety guardrails cost brands valuable audiences

For 30 glorious days each year, brands in every category reach out to LGBTQ+ consumers and say, "We see you (and your wallets)." By July, the media and marketing industries have usually abandoned their rainbow-tinted Pride goggles. This year though, the LGBTQ+ community was gifted a brief,... Continue reading at Advertising Age

[ Advertising Age | 2019-09-03 22:13:52 UTC ]
More news stories like this | News stories tagged with: #digital publishers #brand safety #marketing campaigns #pride month #hate speech #president trump #artificial intelligence


Reports Indicate the World Cup Boosted Book Sales for Traditional Russian Titles

For all the excitement, tourism, and politically tinged analysis that FIFA's 21st World Cup brought to Moscow, the books market seems to have come out cheering, too, with international visitors said to be asking for Russian reads. The post Reports Indicate the World Cup Boosted Book Sales for... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-08-08 00:00:00 UTC ]
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J&J's World Cup Campaign Barely Mentions Soccer or World Cup

No soccer players, no references to Rio de Janiero or Brazil. Is this any way to launch a World Cup campaign?Johnson & Johnson thinks so. The official health-care sponsor of the 2014 FIFA World Cup Brazil is kicking off its U.S. marketing effort for the games by hardly mentioning them.... Continue reading at Advertising Age

[ Advertising Age | 2014-06-04 00:00:00 UTC ]
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Reading Women Discuss Indigenous Women Writers from Around the World

To introduce Reading Women‘s theme this month, Kendra Winchester and Jaclyn Masters discuss books by and/or about Indigenous women, including Joy Harjo’s An American Sunrise, the anthology Growing Up Aboriginal in Australia, edited by Dr. Anita Heiss, Rebecca Roanhorse’s Trail of Lightning, and... Continue reading at Literrary Hub

[ Literrary Hub | 2019-09-04 08:46:57 UTC ]
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Imagining More: Women Writing Worlds in Crisis

I wrote the bulk of my debut novel between 2016 and 2020, years of intense political tension and heightened concern for our planet and the people we love. My debut novel, Walk the Vanished Earth, is a speculative exploration of what it means to be both a parent and a child at the mercy of […] Continue reading at Literrary Hub

[ Literrary Hub | 2022-06-01 08:51:21 UTC ]
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Seeking a world without women, Tabitha Lasley lost herself — and found a better book

A journalist went to Scotland to investigate the world of oil riggers and slept with her first source. "Sea State" is her raw memoir of the aftermath Continue reading at Los Angeles Times

[ Los Angeles Times | 2021-12-07 14:00:53 UTC ]
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Should 007 be played by a woman? Why not? Seven books by women in the spy world show us how it’s done.

Women in espionage take center stage in “Red Widow,” “The Targeter,” “Life Undercover” and more. Continue reading at The Washington Post

[ The Washington Post | 2021-10-06 14:00:00 UTC ]
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Morpurgo, Jackson and Lucas among £1 World Book Day titles

Michael Morpurgo, Sharna Jackson and Matt Lucas are among the authors on the list of World Book Day's £1 books for 2022.  Continue reading at The Bookseller

[ The Bookseller | 2021-09-23 02:12:21 UTC ]
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How women conquered the world of fiction

From Sally Rooney to Raven Leilani, female novelists have captured the literary zeitgeist, with more buzz, prizes and bestsellers than men. But is this cultural shift something to celebrate or rectify?In March, Vintage, one of the UK’s largest literary fiction divisions, announced the five debut... Continue reading at The Guardian

[ The Guardian | 2021-05-16 06:00:48 UTC ]
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Titles on Bible Women Draw the Spotlight

FOX News Books hit a marketing bonanza in 'Women of the Bible Speak' as more books offer new perspectives on women in Scripture — whether lionized or demonized, famous or forgotten. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-04-28 04:00:00 UTC ]
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Keiichiro Hirano Leads Amazon Crossing’s World Book Day Titles

Translations now free in this year's offer include today's release of Keiichiro Hirano's bestseller in Tokyo, 'At the End of the Matinee.' The post Keiichiro Hirano Leads Amazon Crossing’s World Book Day Titles appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-04-15 23:53:49 UTC ]
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Why Are Chicago Public Libraries Still Open Amid Soaring COVID Rates?

Demand an explanation for why Chicago Public Libraries are open to in-person services while COVID positivity rates soar above 15%. Continue reading at Book Riot

[ Book Riot | 2020-11-27 15:17:51 UTC ]
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CUP enters Latham's World of Bob Dylan

Cambridge University Press has scored a “unique and fresh” collection of new writing on Bob Dylan, to coincide with the star's 80th birthday in May 2021. Continue reading at The Bookseller

[ The Bookseller | 2020-09-29 19:51:48 UTC ]
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World's Worst Parents tops the charts as Nibbies winners soar

David Walliams and Tony Ross' The World's Worst Parents (HarperCollins) has rocketed into the UK Official Top 50 number one spot, selling 74,328 copies in its first three days on sale. Continue reading at The Bookseller

[ The Bookseller | 2020-07-06 19:39:47 UTC ]
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McGowan and Tan take CILIP medals with titles inspired by the natural world

Anthony McGowan and Shaun Tan this week won the CILIP Carnegie Medal and Kate Greenaway Medal respectively for their books. Continue reading at The Bookseller

[ The Bookseller | 2020-06-18 14:49:12 UTC ]
More news stories like this | News stories tagged with: #natural world #titles inspired #shaun tan #anthony mcgowan


CUP tackles body image with new children’s non-fiction titles

Cambridge University Press has acquired two children’s non-fiction titles by Dr Charlotte Markey as part of a new trade publishing programme aimed at a broader audience.   Continue reading at The Bookseller

[ The Bookseller | 2020-06-01 00:35:46 UTC ]
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Naomi Wolf and Sandi Toksvig to headline Women of the World Festival

Naomi Wolf, Shazia Mirza, Scarlett Curtis, Sandi Toksvig and Mary Robinson will headline the 10th Women of the World (WOW) Festival in London in March 2020. Continue reading at The Bookseller

[ The Bookseller | 2019-11-29 02:55:25 UTC ]
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Why Fox isn’t sweating the low-rated World Series: Sports Media Brief

Welcome to the another edition of Ad Age Sports Media Brief, a weekly roundup of news from every zone of the sports media spray chart, including the latest on broadcast/cable/streaming, sponsorships, endorsements, gambling and tech. Rock for Light The World Series tonight returns to the... Continue reading at Advertising Age

[ Advertising Age | 2019-10-25 21:12:59 UTC ]
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Feminist Writing by Women from around the World, by Olivia McCourry

Lit Lists Olivia McCourry Asja BakićMarsTranslated by Jennifer Zoble Feminist Press, 2019 With imaginative and striking prose, Bosnian author Asja Bakić’s debut story collection, Mars, tells a tale of a series of different universes. Each realist tale... Continue reading at World Literature Today

[ World Literature Today | 2019-10-16 13:12:17 UTC ]
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