As the U.S. advances on a title defense, Women's World Cup ratings soar

The 2019 FIFA Women’s World Cup has been putting up big numbers for Fox Sports, and if the United States squad can get past England in Tuesday’s semifinal match, advertisers are all but assured that a massive audience will tune in for the July 7 final. According to Nielsen live-same-day data, the U.S. team’s 2-1 victory over France on Friday averaged 6.12 million viewers and a 3.7 household rating on Fox, making it the fifth most-watched Women’s World Cup match on record. Despite kicking off at 3 p.m. EDT, the France-U.S. showdown out-delivered 61 of this year’s 76 NBA playoff games, a tally that includes three of the six Eastern Conference Finals telecasts on TNT. Friday’s quarterfinal peaked at 8.24 million viewers. In addition to the outsized linear TV audience, the France-U.S. match also averaged a record 211,000 streaming viewers. Both U.S. goals were scored by co-captain Megan Rapinoe who, after her second shot rocketed past the French keeper, struck a triumphant pose that birthed ten thousand memes. Having put four balls into the net in the last two games, Rapinoe is now tied with teammate Alex Morgan and England’s Ellen White for first place in the race for the Golden Boot. All three players have scored five goals since the tourney began. In a perfect world, France and the U.S. would have met up in the final. Instead, the defending champs on Tuesday will take on a somewhat lesser European squad in England, whose all-time record against the Yanks is a meager... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-07-01 17:19:54 UTC ]
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Women's World Cup showed how safety guardrails cost brands valuable audiences

For 30 glorious days each year, brands in every category reach out to LGBTQ+ consumers and say, "We see you (and your wallets)." By July, the media and marketing industries have usually abandoned their rainbow-tinted Pride goggles. This year though, the LGBTQ+ community was gifted a brief,... Continue reading at Advertising Age

[ Advertising Age | 2019-09-03 22:13:52 UTC ]
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Reports Indicate the World Cup Boosted Book Sales for Traditional Russian Titles

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[ Publishing Perspectives | 2018-08-08 00:00:00 UTC ]
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J&J's World Cup Campaign Barely Mentions Soccer or World Cup

No soccer players, no references to Rio de Janiero or Brazil. Is this any way to launch a World Cup campaign?Johnson & Johnson thinks so. The official health-care sponsor of the 2014 FIFA World Cup Brazil is kicking off its U.S. marketing effort for the games by hardly mentioning them.... Continue reading at Advertising Age

[ Advertising Age | 2014-06-04 00:00:00 UTC ]
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Reading Women Discuss Indigenous Women Writers from Around the World

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[ Literrary Hub | 2019-09-04 08:46:57 UTC ]
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Why Are Chicago Public Libraries Still Open Amid Soaring COVID Rates?

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CUP enters Latham's World of Bob Dylan

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[ The Bookseller | 2020-09-29 19:51:48 UTC ]
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World's Worst Parents tops the charts as Nibbies winners soar

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[ The Bookseller | 2020-07-06 19:39:47 UTC ]
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McGowan and Tan take CILIP medals with titles inspired by the natural world

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[ The Bookseller | 2020-06-18 14:49:12 UTC ]
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CUP tackles body image with new children’s non-fiction titles

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[ The Bookseller | 2020-06-01 00:35:46 UTC ]
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Naomi Wolf and Sandi Toksvig to headline Women of the World Festival

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[ The Bookseller | 2019-11-29 02:55:25 UTC ]
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Why Fox isn’t sweating the low-rated World Series: Sports Media Brief

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[ Advertising Age | 2019-10-25 21:12:59 UTC ]
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Feminist Writing by Women from around the World, by Olivia McCourry

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[ World Literature Today | 2019-10-16 13:12:17 UTC ]
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Hodder to publish Woodward success guide after Rugby World Cup

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[ The Bookseller | 2019-09-16 22:55:28 UTC ]
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[ The New York Times | 2019-07-29 15:37:53 UTC ]
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Megan Rapinoe Nets Book Deal After World Cup Win

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[ The Huffington Post | 2019-07-25 17:42:59 UTC ]
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Guinness World Records retires car-sales title after dispute

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[ Advertising Age | 2018-08-28 00:00:00 UTC ]
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