As the U.S. advances on a title defense, Women's World Cup ratings soar

The 2019 FIFA Women’s World Cup has been putting up big numbers for Fox Sports, and if the United States squad can get past England in Tuesday’s semifinal match, advertisers are all but assured that a massive audience will tune in for the July 7 final. According to Nielsen live-same-day data, the U.S. team’s 2-1 victory over France on Friday averaged 6.12 million viewers and a 3.7 household rating on Fox, making it the fifth most-watched Women’s World Cup match on record. Despite kicking off at 3 p.m. EDT, the France-U.S. showdown out-delivered 61 of this year’s 76 NBA playoff games, a tally that includes three of the six Eastern Conference Finals telecasts on TNT. Friday’s quarterfinal peaked at 8.24 million viewers. In addition to the outsized linear TV audience, the France-U.S. match also averaged a record 211,000 streaming viewers. Both U.S. goals were scored by co-captain Megan Rapinoe who, after her second shot rocketed past the French keeper, struck a triumphant pose that birthed ten thousand memes. Having put four balls into the net in the last two games, Rapinoe is now tied with teammate Alex Morgan and England’s Ellen White for first place in the race for the Golden Boot. All three players have scored five goals since the tourney began. In a perfect world, France and the U.S. would have met up in the final. Instead, the defending champs on Tuesday will take on a somewhat lesser European squad in England, whose all-time record against the Yanks is a meager... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-07-01 17:19:54 UTC ]

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