Streaming accounted for more than 40 percent of TV viewing in June

Streaming has hit a new high on the American viewing charts. According to the latest Nielsen data, streaming services were responsible for 40.3 percent of daily TV viewing in June 2024. It's a banner result for streaming video, which first overtook cable in Nielsen ratings back in 2022. The June result marks not only the biggest share recorded for streaming since Nielsen added it as a tracked category on The Gauge report, but it is also the largest share Nielsen has ever recorded for a single viewership category. Cable TV secured 27.2 percent of American viewing for the month, followed by broadcast TV at 20.5 percent. YouTube was the favorite streaming platform with 9.9 percent of the monthly usage, followed by Netflix at 8.4 percent. The summer sensation of Bridgerton helped boost Netflix's performance; the costume drama was responsible for a staggering 9.3 billion minutes of viewing during the month. There's a notable drop after those two services, with Amazon's Prime Video securing 3.1 percent, and companion platforms Hulu and Disney+ coming in with 3 percent and 2 percent shares, respectively. In case those streaming figures seem low, it's important to note that Nielsen tracks viewing only on television screens. That means the vast number of hours Americans spend streaming shows on their phones and tablets isn't part of this accounting. While streaming continues to draw ever-more eyeballs, executives are more focused on drawing in dollars. Another report, this one... Continue reading at 'Engadget'

[ Engadget | 2024-07-16 20:32:06 UTC ]
News tagged with: #television screens #tablets isn #draw ever- #analyst pricewaterhousecoopers #ad share #growth rate #consumer uptake #core offering #lower rate #greater difficulty #digital goods #market saturation #follow suit #nielsen

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Streaming accounted for more than 40 percent of TV viewing in June

Streaming has hit a new high on the American viewing charts. According to the latest Nielsen data, streaming services were responsible for 40.3 percent of daily TV viewing in June 2024. It's a banner result for streaming video, which first overtook cable in Nielsen ratings back in 2022. The June... Continue reading at Engadget

[ Engadget | 2024-07-16 20:32:06 UTC ]
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Streaming TV surpasses cable viewing for the first time, Nielsen reports

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[ Advertising Age | 2022-08-18 14:23:15 UTC ]
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[ Publishing Perspectives | 2023-08-30 13:08:32 UTC ]
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Paramount sales beat forecasts thanks to streaming TV growth

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[ Advertising Age | 2023-08-07 22:19:36 UTC ]
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The Morning After: Streaming overtakes cable TV for the first time

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[ Engadget | 2022-08-19 11:15:00 UTC ]
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Streaming viewership surpasses cable TV for the first time in the US

It was seemingly just a matter of time before streaming overtook at least one form of conventional TV, and now that moment has arrived. Nielsen data indicates that streaming TV viewership in the US surpassed cable for the first time this July. About 34.8 percent of viewing time went to shows on... Continue reading at Engadget

[ Engadget | 2022-08-18 16:44:57 UTC ]
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[ Publishing Perspectives | 2022-07-11 20:49:57 UTC ]
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[ Publishing Perspectives | 2022-06-22 22:31:24 UTC ]
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[ Engadget | 2021-09-02 11:15:37 UTC ]
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Locast loses legal protections that keep its local TV streaming service alive

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[ Engadget | 2021-09-01 10:42:15 UTC ]
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AAP StatShot: US Industry Up 18.1 Percent, January to June, Year to Date

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[ Publishing Perspectives | 2021-08-24 15:00:26 UTC ]
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Streaming TV, Films Drive Surge In Graphic Novel Sales

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[ Publishers Weekly | 2021-04-21 04:00:00 UTC ]
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Duckworth bags 'honest' account of motherhood after 40

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[ Publishing Perspectives | 2020-07-21 14:30:43 UTC ]
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