The measurement industry is at an inflection point. In 2021, measurement giant Nielsen lost its third-party accreditation from the Media Rating Council after the company admitted to undercounting audiences, which could've translated to hundreds of millions of dollars in lost advertising spend. This blew the doors wide open for competitors debuting alternate currencies. Since that... Continue reading at 'AdWeek'
[ AdWeek | 2024-03-12 10:00:00 UTC ]
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The measurement industry is at an inflection point. In 2021, measurement giant Nielsen lost its third-party accreditation from the Media Rating Council after the company admitted to undercounting audiences, which could've translated to hundreds of millions of dollars in... Continue reading at AdWeek
[ AdWeek | 2024-03-12 10:00:00 UTC ]
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It's been a rocky few years for Nielsen following the loss of its third-party accreditation in late 2021. Though the Media Rating Council (MRC) confirmed late last year that the measurement company's status remained suspended, Nielsen has been working hard to earn back trust from buyers and... Continue reading at AdWeek
[ AdWeek | 2023-04-10 20:00:00 UTC ]
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Improving psychological safety, clarity around corporate strategy, and more attention on professional development are the three areas of focus Penguin Random House will prioritize over the two years, according to a memo from global CEO Nihar Malaviya. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-01-10 05:00:00 UTC ]
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Nielsen named Karthik Rao, who headed Nielsen Audience Measurement, as CEO of the entire company, succeeding David Kenny, who will become executive chairman. Continue reading at Advertising Age
[ Advertising Age | 2023-09-14 13:51:57 UTC ]
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Top line TV measurement and analytics giant Nielsen has named Karthik Rao as CEO, effective immediately. Former CEO David Kenny, who had the position since 2018, will take the role of executive chairman. Between the lines Following his appointment as CEO, Rao said he was looking to position... Continue reading at AdWeek
[ AdWeek | 2023-09-14 13:35:17 UTC ]
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Bill Livek announces departure amid growing industry interest in Nielsen competitors. Continue reading at Advertising Age
[ Advertising Age | 2022-03-01 00:04:04 UTC ]
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Nielsen and two colleagues were suspended by WPP following a whistleblower’s allegations. Continue reading at Media Week
[ Media Week | 2021-11-11 20:15:28 UTC ]
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Third-quarter sales rose 37% over 2019 and earnings soared at the e-commerce giant. The company said it has seen signs that customers are indeed shopping early, something retailers of all kinds are pushing for to avoid lost sales if Covid-19 cases surge closer to the end of the holiday shopping... Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-10-30 04:00:00 UTC ]
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Read your way into excellent 2024 YA books featuring nonbinary characters, plus this week's YA book news. Continue reading at Book Riot
[ Book Riot | 2024-06-27 15:30:00 UTC ]
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How to prepare for Pride month in the library, both as library workers and library lovers. That, plus this week's book censorship news roundup. Continue reading at Book Riot
[ Book Riot | 2024-05-10 11:30:00 UTC ]
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This year’s recipients of the Hans Christian Andersen Award, the highest international distinction given to authors and illustrators of children’s books, are Austria’s Heinz Janisch, for writing; and Canada’s Sydney Smith, for illustration. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-09 04:00:00 UTC ]
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Nielsen is hitting the (ad) campaign trail. On Wednesday, the measurement and data giant announced the upcoming launch of Nielsen One Ads, a platform all about campaign measurement. According to Nielsen, the offering, available in the U.S. on Jan. 11, will provide a consistent, comparable and... Continue reading at AdWeek
[ AdWeek | 2023-01-04 12:00:00 UTC ]
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Nielsen One isn't fully rolling out until December, but the measurement company is gearing up with an expanded rollout of Nielsen One Alpha, its early version of the offering. The cross-platform tool is designed to enable publishers and marketers to transact on a single metric across linear and... Continue reading at AdWeek
[ AdWeek | 2022-06-15 13:00:00 UTC ]
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Nielsen is getting an early jump on Nielsen One, its cross-platform tool that will enable publishers and marketers to transact on a single metric across linear and digital platforms. While the metric isn't set to roll out until next December, Nielsen will be debuting the first version of the... Continue reading at AdWeek
[ AdWeek | 2021-12-21 12:30:00 UTC ]
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'Brian Napack helms the AAP board, saying, 'A vibrant, independent publishing industry plays an essential role in our democracy.' The post AAP Officers: Wiley CEO Brian Napack Is Chair, Hachette CEO Pietsch is Vice-Chair appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-01-27 23:29:51 UTC ]
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A new Chartbeat study found only one-third of publishers see clear evidence of a traffic increase from the fast-loading articles format. The post Google AMP beat Facebook Instant Articles, but publishers start to question AMP’s benefits appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-08-23 00:00:00 UTC ]
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Lauren Markham on why she almost quit journalism (and what made her come back). | Lit Hub Memoir “I fear the obvious so much that my evasions of it have sometimes made me ridiculous.” Phil Christman considers the poetics of place. | Lit Hub Craft Sarah Manguso’s Liars, Anne... Continue reading at Literrary Hub
[ Literrary Hub | 2024-07-26 10:30:31 UTC ]
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Whodunit? That's the question at the heart of these compelling and engaging 2024 YA mysteries. That, plus this week's YA book news. Continue reading at Book Riot
[ Book Riot | 2024-07-25 15:00:00 UTC ]
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Among the books hitting shelves next week are a picture book about finding joy in difficult places, a middle grade fantasy set at a beloved library, a YA mystery following a family reuniting, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-07-25 04:00:00 UTC ]
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Read on for news about Sky Turtle Nova's books based on Ultraman, Worldwide Buddies' Rosie’s Rules license, IDW’s American Girl graphic novels, the expansion of Firefly Books' Gumboot Kids mysteries, a growing publishing and consumer products program for the Moomins, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-07-25 04:00:00 UTC ]
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