More than a quarter of readers of YA are over the age of 28 research shows

Report commissioned by HarperCollins shows that uptake in YA fiction in older readers is due to behavioural changes described as ‘emerging adulthood’ or delaying ‘adult’ lifeYoung adult fiction such as The Hunger Games, A Good Girl’s Guide to Murder and the Heartstopper graphic novels might be aimed at teenagers – but new research has shown that more than a quarter of readers of YA in the UK are over the age of 28.Research commissioned by publisher HarperCollins, in collaboration with Nielsen Book, the UK book industry’s data provider, suggests that a growing number of adult readers have been reading YA fiction since 2019. According to the report, 74% of YA readers were adults, and 28% were over the age of 28. The research suggests this is due to behavioural changes described as “emerging adulthood”: young people growing up more slowly and delaying “adult” life. The feelings of instability and “in-betweenness” this can cause has led to young adults seeking solace in young adult fiction – and for some these books remain a source of comfort as they grow older. Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2024-04-30 11:59:14 UTC ]

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Paramount and Nielsen End Dispute, Agree to Multiyear Deal

The standoff is over. Today, Paramount and Nielsen revealed they've signed a new, multiyear deal for data and measurement, effective immediately. Karthik Rao, Nielsen CEO, and George Cheeks, president and CEO, CBS and co-CEO, Paramount Global, announced the news, which... Continue reading at AdWeek

[ AdWeek | 2025-02-03 18:11:13 UTC ]
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Donald Trump’s Inauguration Draws 24.5 Million Viewers, Down From 2021 and 2017 (Updated)

This post has been updated with final numbers from Nielsen Media Research The numbers are in, and 24.589 million total viewers watched President Donald Trump's inauguration on Monday, per Nielsen Media Research. That viewership spanned 15 networks and peaked at 34.4... Continue reading at AdWeek

[ AdWeek | 2025-01-22 23:30:00 UTC ]
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How Netflix and Other Streamers Reached Record Ratings in December

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[ AdWeek | 2025-01-21 18:07:46 UTC ]
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The Annotated Nightstand: What Aria Aber Is Reading Now, and Next

“Those people. My whole existence, neatly packed into one demonstrative adjective,” says Nila, the protagonist of Aria Aber’s pulsing debut novel Good Girl. Nila was born in Berlin, “inside its ghetto-heart, as a small, wide-eyed rat, in the months after reunification.” As these quotations show,... Continue reading at Literrary Hub

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Harlequin Trade Publishing Consolidates Its Imprints

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[ Publishers Weekly | 2025-01-16 05:00:00 UTC ]
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LA Stations Saw Audience Increase During Wildfire Coverage

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[ AdWeek | 2025-01-14 23:41:20 UTC ]
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Book Review: ‘Good Girl,’ by Aria Aber

Aria Aber’s exciting debut novel finds the daughter of an Afghan refugee sidestepping disapproval and racism as she dives into Berlin’s nightworld. Continue reading at The New York Times

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HarperCollins Holland: Acquiring Four Gottmer Imprints

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[ Publishing Perspectives | 2025-01-08 04:40:03 UTC ]
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HarperCollins Holland Acquires Gottmer's Lifestyle Imprints

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Netflix sets NFL streaming record with festive Christmas Day debut

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Netflix smashes records with NFL double-header and Beyoncé Bowl on Christmas Day

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Generation TikTok: how sportswomen set the bar higher than the men

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Donald Trump’s Meet the Press Interview Scores 3 Million Viewers

Three million viewers tuned in to watch President-elect Donald Trump sit for his first post-election interview with a non-Fox News legacy media outlet over the weekend. According to Nielsen Media Research, Trump's appearance on NBC News' Meet the Press with Kristen... Continue reading at AdWeek

[ AdWeek | 2024-12-10 21:44:39 UTC ]
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New HarperCollins Imprint to Focus on Pop Culture

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[ Publishers Weekly | 2024-12-04 05:00:00 UTC ]
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A leader in lifestyle and guidebook publishing in Germany, Hamburg's Gräfe und Unzer is being acquired by Verlagsgruppe HarperCollins. The post Verlagsgruppe HarperCollins To Acquire Gräfe und Unzer appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-11-26 02:39:03 UTC ]
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