More than a quarter of readers of YA are over the age of 28 research shows

Report commissioned by HarperCollins shows that uptake in YA fiction in older readers is due to behavioural changes described as ‘emerging adulthood’ or delaying ‘adult’ lifeYoung adult fiction such as The Hunger Games, A Good Girl’s Guide to Murder and the Heartstopper graphic novels might be aimed at teenagers – but new research has shown that more than a quarter of readers of YA in the UK are over the age of 28.Research commissioned by publisher HarperCollins, in collaboration with Nielsen Book, the UK book industry’s data provider, suggests that a growing number of adult readers have been reading YA fiction since 2019. According to the report, 74% of YA readers were adults, and 28% were over the age of 28. The research suggests this is due to behavioural changes described as “emerging adulthood”: young people growing up more slowly and delaying “adult” life. The feelings of instability and “in-betweenness” this can cause has led to young adults seeking solace in young adult fiction – and for some these books remain a source of comfort as they grow older. Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2024-04-30 11:59:14 UTC ]

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Donald Trump’s Joint Address to Congress Draws 36.6 Million Viewers

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[ AdWeek | 2025-03-06 00:10:22 UTC ]
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2025 Oscar Ratings Dip to 18.1 Million Viewers

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Streaming Ratings, Week of Jan. 27: Second Week at No. 1 for Netflix’s The Night Agent

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Week of Feb. 17 Cable News Ratings: Fox News and CNN Make Primetime Gains

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Streaming Ratings, Week of Jan. 13: Cameron Diaz Is Back in Action Keeping Netflix on Top

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Graham Media and Nielsen Reach Multi-Year Agreement

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Donald Trump’s Super Bowl Interview Draws 11 Million Viewers

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Fox Sports projects 2025’s Super Bowl averaged a record 126 million U.S. viewers

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Super Bowl 59 Is the Most-Watched Ever With 126 Million Viewers, According to Fox

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Nielsen says Christmas had more viewing on streaming services than any day ever

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AAP Announces HarperCollins’ Brian Murray Chair of the Board

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Donald Trump’s Inauguration Draws 24.5 Million Viewers, Down From 2021 and 2017 (Updated)

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How Netflix and Other Streamers Reached Record Ratings in December

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Book Review: ‘Good Girl,’ by Aria Aber

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