Advertisers looking to shill for their products and services within the context of an Emmy Award-winning series are once again more or less out of luck, as premium cable and streaming platforms gobbled up most of this morning’s nominations. Of the dozens of scripted, reality and variety series acknowledged today by the Television Academy, only a handful are ad-supported productions. As such, marketers looking to get in on the Primetime Emmy buzz before the statuettes are handed out this fall will have to scramble. Which isn’t to say that the likes of HBO and Netflix have crowded out the traditional TV players altogether. For the third consecutive year, NBC’s Kleenex-depleting serial “This Is Us” has been nominated for Outstanding Drama Series, while its afterlife sitcom “The Good Place” earned its first nod for Outstanding Comedy Series. The Peacock also scared up a bunch of votes for “Saturday Night Live”—since bowing back in 1975, Lorne Michaels’ cultural lodestone has been in the running for no fewer than 270 of those pointy, gold-plated trophies—while its chair-spinning musical program “The Voice” was cited as one of TV’s top competition series. For all the critical praise heaped on “This Is Us,” the show’s latest round of nominations doesn’t exactly signal a return to form for network TV. The rise of streaming services and the creative freedom that comes with not having to please advertisers have conspired to delegitimize traditional TV’s claim as the repository... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-07-16 19:19:03 UTC ]
News tagged with:
#call saul
#bbc america
#anthony bourdain
#cast members
#true detective
#original shows
#limited series
#prime video
#marvelous mrs
#pearson
#nielsen
Advertisers looking to shill for their products and services within the context of an Emmy Award-winning series are once again more or less out of luck, as premium cable and streaming platforms gobbled up most of this morning’s nominations. Of the dozens of scripted, reality and variety series... Continue reading at Advertising Age
[ Advertising Age | 2019-07-16 19:19:03 UTC ]
More news stories like this | News stories tagged with:
#call saul
#bbc america
#anthony bourdain
#cast members
#true detective
#original shows
#limited series
#prime video
#marvelous mrs
#pearson
#nielsen
Welcome to First Things First, Adweek's daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Hearst Magazines President Resigns... Continue reading at AdWeek
[ AdWeek | 2020-07-24 10:45:52 UTC ]
More news stories like this | News stories tagged with:
#daily resource
#inappropriate behavior
#hearst
Ratings for Fox’s presentation of the 71st Primetime Emmy Awards plummeted to an all-time low Sunday night, but given that the broadcast now functions as a three-hour infomercial for the streaming services and premium cable networks that are gobbling network TV’s lunch, it’s perhaps for the best... Continue reading at Advertising Age
[ Advertising Age | 2019-09-23 22:17:27 UTC ]
More news stories like this | News stories tagged with:
#traditional tv
#anthology
Platforms and publishers today face an age-old challenge when it comes to advertising: creating and carrying ads that are effective for the advertiser without annoying the consumer. MediaLink kicked off Digital Content NewFronts today with its annual breakfast and panel during which four... Continue reading at AdWeek
[ AdWeek | 2019-04-30 00:00:00 UTC ]
More news stories like this |
If you believe what you read, and what you hear at events like the IAB's Annual Leadership Meeting, ad blocking is an existential crisis for the advertising industry, and even more so for the content publishing industry. At the aforementioned meeting, Article 19 of the Universal Declaration of... Continue reading at Advertising Age
[ Advertising Age | 2016-02-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#universal declaration
#human rights
#put back
With competition from Netflix and a host of new digital video providers, the television industry has undergone seismic changes over the last five years. But one thing has remained constant: TV is still by far the most effective advertising medium. That's the finding of a new study Turner... Continue reading at AdWeek
[ AdWeek | 2015-06-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#companies involved
#eye opening
#streaming service
#dramatic change
#latest addition
#high level
For digital publishers, effectively harnessing data can turn a large but poorly understood audience into the targets advertisers covet, or help predict when certain consumers will be most likely to buy. The Weather Company has figured this out -- noticing that drops in summer temperatures, for... Continue reading at Advertising Age
[ Advertising Age | 2013-09-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital publishers
#weather company
Max Czollek, whose first nonfiction book is a rebuttal to calls for integration, believes that his country must face its history with more honesty — and that those who are singled out shouldn’t try to fit in. Continue reading at The New York Times
[ The New York Times | 2020-01-16 10:00:17 UTC ]
More news stories like this | News stories tagged with:
#nonfiction book
The Pulitzer Prize-winning poet and essayist wrote lyrically about nature, but there's more to her work than meets the eye. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2019-01-19 00:00:00 UTC ]
More news stories like this |
Free content on the web can only survive if consumers stop using ad blocking software but advertisers need to stop their ‘pay and spray’ approachThe sale of the Financial Times marked an important milestone in traditional media continuing it transformation into the digital world. Many... Continue reading at The Guardian
[ The Guardian | 2015-08-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital world
#publishing world
#long time
#media businesses
A quarter century of a Gen X classic, a new children's literature museum opens, and yes everyone is trying to get you to play their crossword. Continue reading at Book Riot
[ Book Riot | 2024-04-01 20:48:47 UTC ]
More news stories like this | News stories tagged with:
#quarter century
#children's literature
Like last week's Golden Globes, the Emmys were very good to streaming services. The 75th Primetime Emmys aired on Monday, January 15 and saw Max, Hulu and Netflix take home the most awards by a solid margin. Hulu led the pack, winning six Primetime Emmys thanks to its dark comedy, The Bear. The... Continue reading at Engadget
[ Engadget | 2024-01-16 10:44:09 UTC ]
More news stories like this | News stories tagged with:
#final season
#ali wong
#originally scheduled
#anthology
British influencer posted a weekly video for 10 years, about everything from pegasus crossings to the National GridTen years ago, Tom Scott held up his phone camera and recorded a 90-second video about traffic lights on bridleways. In Britain, we have pelican crossings, toucan crossings and... Continue reading at The Guardian
[ The Guardian | 2024-01-05 12:00:22 UTC ]
More news stories like this | News stories tagged with:
#phone camera
#puffin
PEN America has released "a cumulative data summary" of nearly 6,000 book bans in public schools, finding that shared lists of targeted books by organized political groups have led to books and authors being targeted in multiple communities across the country. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-12-14 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#scarlet letter
#book bans
#pen america
#public schools
To what extent copyright law applies to generative AI tools is a legal gray area -- and cause for concern among companies using these tools for commercial purposes. Continue reading at Digiday
[ Digiday | 2023-11-20 05:01:00 UTC ]
More news stories like this | News stories tagged with:
#generative ai
#commercial purposes
#copyright law
This year’s winner of the National Book Award for Fiction, Justin Torres’s Blackouts is a complex story about recovering the history of erased and ignored gay lives. Continue reading at The Atlantic
[ The Atlantic | 2023-11-16 19:12:00 UTC ]
More news stories like this | News stories tagged with:
#justin torres
#national book award
Scottish author Margot Livesey returns with a novel that explores inheritance, clairvoyance, and consequences Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-10 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#margot livesey
Every society, civilization and culture has mythologies and cosmologies; they make up a corpus of ancient and sacred narratives that help give meaning to the world. Passed down through generations, myths educate and clarify our place in a world full of things and forces that are larger than us.... Continue reading at Literrary Hub
[ Literrary Hub | 2023-11-03 08:30:51 UTC ]
More news stories like this | News stories tagged with:
#world full