For advertisers, the Emmy halo effect is a thing of the past

Advertisers looking to shill for their products and services within the context of an Emmy Award-winning series are once again more or less out of luck, as premium cable and streaming platforms gobbled up most of this morning’s nominations. Of the dozens of scripted, reality and variety series acknowledged today by the Television Academy, only a handful are ad-supported productions. As such, marketers looking to get in on the Primetime Emmy buzz before the statuettes are handed out this fall will have to scramble. Which isn’t to say that the likes of HBO and Netflix have crowded out the traditional TV players altogether. For the third consecutive year, NBC’s Kleenex-depleting serial “This Is Us” has been nominated for Outstanding Drama Series, while its afterlife sitcom “The Good Place” earned its first nod for Outstanding Comedy Series. The Peacock also scared up a bunch of votes for “Saturday Night Live”—since bowing back in 1975, Lorne Michaels’ cultural lodestone has been in the running for no fewer than 270 of those pointy, gold-plated trophies—while its chair-spinning musical program “The Voice” was cited as one of TV’s top competition series. For all the critical praise heaped on “This Is Us,” the show’s latest round of nominations doesn’t exactly signal a return to form for network TV. The rise of streaming services and the creative freedom that comes with not having to please advertisers have conspired to delegitimize traditional TV’s claim as the repository... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-07-16 19:19:03 UTC ]

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2025 Oscar Ratings Dip to 18.1 Million Viewers

Oscar voters may have loved Anora, but viewers at home still need to get to know her. Preliminary ratings for the 97th Oscars are in, and this year's independent film-dominated show saw a 7% dip from 2024's Barbenheimer barnburner. Per early Nielsen fast national... Continue reading at AdWeek

[ AdWeek | 2025-03-04 04:50:22 UTC ]
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Streaming Ratings, Week of Jan. 27: Second Week at No. 1 for Netflix’s The Night Agent

Netflix's crime thriller The Night Agent made it two weeks in a row as the most-watched streaming title, taking the honor for the final week of January, according to Nielsen Streaming Content Ratings. The Night Agent had 2.924 billion viewing minutes for Netflix, which... Continue reading at AdWeek

[ AdWeek | 2025-02-28 17:41:23 UTC ]
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Week of Feb. 17 Cable News Ratings: Fox News and CNN Make Primetime Gains

This is TVNewser's basic cable network ranker and cable news report for the week of Feb. 17, 2025. Fox News and CNN were the recipients of positive momentum as the two cable networks recorded week-to-week growth in total viewers and the Adults 25-54 demo during... Continue reading at AdWeek

[ AdWeek | 2025-02-26 23:51:46 UTC ]
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Ex-Adams adviser abused authority in brawl at migrant shelter, watchdog finds

Timothy Pearson, a former senior adviser to Mayor Eric Adams, abused his authority by instigating a brawl with two guards at a migrant shelter in 2023, then lying about the incident to police in order to get the guards falsely arrested, according to an investigation released Thursday by the... Continue reading at Crains New York

[ Crains New York | 2025-02-20 16:59:00 UTC ]
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Streaming Ratings, Week of Jan. 13: Cameron Diaz Is Back in Action Keeping Netflix on Top

Cameron Diaz's return to acting has paid off for her and Netflix, as her action comedy film Back in Action was the No. 1 streamed title for the week of Jan. 13. According to Nielsen streaming ratings, Netflix had six standalone titles in the top 10 for the overall... Continue reading at AdWeek

[ AdWeek | 2025-02-13 23:00:22 UTC ]
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Graham Media and Nielsen Reach Multi-Year Agreement

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[ AdWeek | 2025-02-12 22:07:22 UTC ]
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Donald Trump’s Super Bowl Interview Draws 11 Million Viewers

The Philadelphia Eagles' rout of the Kansas City Chiefs in Super Bowl LIX brought in big numbers for Fox with 127.7 million total viewers tuning in. Ahead of the Big Game, Fox News' Bret Baier scored an interview with President Donald Trump that attracted over 11 million... Continue reading at AdWeek

[ AdWeek | 2025-02-12 18:24:37 UTC ]
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Fox Sports projects 2025’s Super Bowl averaged a record 126 million U.S. viewers

The audience peaked at 135.7 million in the second quarter. Fox Sports is projecting a Super Bowl record average audience of 126 million U.S. viewers across television and streaming platforms for Philadelphia’s 40-22 victory over Kansas City on Sunday night.The game was televised by Fox, Fox... Continue reading at Fast Company

[ Fast Company | 2025-02-11 13:26:01 UTC ]
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Super Bowl 59 Is the Most-Watched Ever With 126 Million Viewers, According to Fox

The Eagles blew out the Chiefs, and Fox blew out the ratings record. Today, Fox reports that Super Bowl 59 reached an average of 126 million viewers. Those numbers come from Fox projections, including Nielsen Fast Nationals and Tubi/NFL first-party analytics. With the... Continue reading at AdWeek

[ AdWeek | 2025-02-11 00:43:27 UTC ]
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Nielsen says Christmas had more viewing on streaming services than any day ever

Christmas Day marked a milestone in media history, even if it's likely to be surpassed Continue reading at ABC News

[ ABC News | 2025-02-07 17:36:10 UTC ]
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Paramount and Nielsen End Dispute, Agree to Multiyear Deal

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[ AdWeek | 2025-02-03 18:11:13 UTC ]
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Donald Trump’s Inauguration Draws 24.5 Million Viewers, Down From 2021 and 2017 (Updated)

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[ AdWeek | 2025-01-22 23:30:00 UTC ]
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How Netflix and Other Streamers Reached Record Ratings in December

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[ AdWeek | 2025-01-21 18:07:46 UTC ]
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These 4 groups of workers are most impacted by issues in the North American aviation industry

The CHRO of Toronto Pearson says these workers will feel the impact labor shortages reshaping North American aviation as we enter 2025. From airlines to air traffic controllers and airplane manufacturers, 2024 was a year when the labor landscape was remade across a wide swath of the aviation... Continue reading at Fast Company

[ Fast Company | 2025-01-18 10:00:00 UTC ]
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LA Stations Saw Audience Increase During Wildfire Coverage

Los Angeles' local stations saw a spike in viewership when the fires in Pacific Palisades and Altadena started on Tuesday. Stations went wall-to-wall with coverage. Variety said the local stations saw their normal viewership double and even triple in some cases,... Continue reading at AdWeek

[ AdWeek | 2025-01-14 23:41:20 UTC ]
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Netflix sets NFL streaming record with festive Christmas Day debut

Two holiday matchups averaged over 24 million viewers each, eclipsing the previous NFL streaming record and marking a triumphant entry for Netflix. Netflix (NFLX) entered the NFL live-streaming arena with a spectacular debut on Christmas Day, setting a new streaming record for the league.... Continue reading at Fast Company

[ Fast Company | 2024-12-27 19:15:00 UTC ]
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Netflix smashes records with NFL double-header and Beyoncé Bowl on Christmas Day

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Tisch’s NYPD house-cleaning is latest reform in Adams world

When the New York Police Department’s top uniformed officer abruptly resigned Friday following sexual abuse allegations, it was the latest major shakeup in Jessica Tisch’s short month running the NYPD. And it follows a pattern of what critics have called belated steps toward competence in Mayor... Continue reading at Crains New York

[ Crains New York | 2024-12-23 17:44:19 UTC ]
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Generation TikTok: how sportswomen set the bar higher than the men

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[ The Guardian | 2024-12-22 08:00:42 UTC ]
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