For advertisers, the Emmy halo effect is a thing of the past

Advertisers looking to shill for their products and services within the context of an Emmy Award-winning series are once again more or less out of luck, as premium cable and streaming platforms gobbled up most of this morning’s nominations. Of the dozens of scripted, reality and variety series acknowledged today by the Television Academy, only a handful are ad-supported productions. As such, marketers looking to get in on the Primetime Emmy buzz before the statuettes are handed out this fall will have to scramble. Which isn’t to say that the likes of HBO and Netflix have crowded out the traditional TV players altogether. For the third consecutive year, NBC’s Kleenex-depleting serial “This Is Us” has been nominated for Outstanding Drama Series, while its afterlife sitcom “The Good Place” earned its first nod for Outstanding Comedy Series. The Peacock also scared up a bunch of votes for “Saturday Night Live”—since bowing back in 1975, Lorne Michaels’ cultural lodestone has been in the running for no fewer than 270 of those pointy, gold-plated trophies—while its chair-spinning musical program “The Voice” was cited as one of TV’s top competition series. For all the critical praise heaped on “This Is Us,” the show’s latest round of nominations doesn’t exactly signal a return to form for network TV. The rise of streaming services and the creative freedom that comes with not having to please advertisers have conspired to delegitimize traditional TV’s claim as the repository... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-07-16 19:19:03 UTC ]
News tagged with: #call saul #bbc america #anthony bourdain #cast members #true detective #original shows #limited series #prime video #marvelous mrs #pearson #nielsen

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Bloomberg Media Is Shutting Off Its Open-Market Programmatic Advertising

The business news publisher Bloomberg Media will stop serving open-market third-party programmatic display advertising on both its website and mobile app, beginning Jan. 1, 2023, according to chief executive officer Scott Havens. The publisher will also discontinue its use of vendors whose... Continue reading at AdWeek

[ AdWeek | 2022-10-11 09:54:39 UTC ]
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Inside the Narrators Booth: Things You Never Knew About Audiobook Narrators

Ever wondered what goes on behind the scenes while recording audiobooks? Six prolific audiobook narrators gave us the inside scoop. Continue reading at Book Riot

[ Book Riot | 2022-09-23 10:31:00 UTC ]
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Byron Allen threatens to sue more advertisers in push to increase Black media spend

As McDonald's and Nielsen lawsuits proceed, Allen says spending on Black-owned media isn't rising fast enough. Continue reading at Advertising Age

[ Advertising Age | 2022-09-14 09:30:00 UTC ]
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Windows File History review: Free, effective continuous data protection

At a glanceExpert's Rating ProsExcellent continuous data protection with versioningEasy, timeline browsing of backed-up filesIntegrated into WindowsBacks up user-created librariesConsEasy “Add folder” function removed from Windows 11Our VerdictWindows File History is still the easiest,... Continue reading at PC World

[ PC World | 2022-09-06 14:30:00 UTC ]
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All Things Are Possible: Mario Vargas Llosa on the Eternal Youth of Flaubert’s Writing

Translated by Charlotte Whittle At some point in the last century, I arrived in Paris and that very day bought a copy of Madame Bovary in a bookstore called Joie de Vivre in the Latin Quarter. I stayed up nearly all night reading it and by dawn I knew what kind of writer I wanted […] Continue reading at Literrary Hub

[ Literrary Hub | 2022-08-29 08:52:14 UTC ]
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News Corp almost doubles its profits on back of digital advertising and subscribers

Rupert Murdoch’s publishing and media giant attributes record profits and revenue to acquisitions and digital transformationRupert Murdoch’s News Corporation has almost doubled its profits in 2021/22 to a record $US760m ($A1.1bn).The US-listed company owns News Corp Australia, as well as... Continue reading at The Guardian

[ The Guardian | 2022-08-08 23:21:18 UTC ]
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Little Free Libraries for dogs are a (very cute) thing now.

Well, we still have some nice things—or rather, dogs do. While walking through my neighborhood in Missoula recently (a neighborhood that features seven Little Free Libraries for humans, it should be said), I stumbled across a very cute sight: some good Samaritan (by the looks of it, a small one)... Continue reading at Literrary Hub

[ Literrary Hub | 2022-07-14 14:30:34 UTC ]
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Look through this archive of all the random things people have lost in library books.

In the back of my favorite bookstore in Brooklyn, there’s a wall covered in all the random things the employees have found in the used books they sell: photos, newspaper clippings, notes, receipts, pressed flowers, etc. It’s a fascinating little archive, both meaningless and somehow magical,... Continue reading at Literrary Hub

[ Literrary Hub | 2022-07-11 14:16:40 UTC ]
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‘Invisible Things’ is a science fiction novel with an eye on the now

Mat Johnson’s latest book delivers a biting satire of American politics and class issues — from the vantage point of outer space. Continue reading at The Washington Post

[ The Washington Post | 2022-06-22 13:00:32 UTC ]
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Oni-Lion Forge Pushes Past the Pandemic

Over the past two years, the Oni-Lion Forge Publishing Group has faced the challenge of merging two independent comics publishers and dealing with the impact of the pandemic. Now its eyes are on what's on the horizon. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-06-17 04:00:00 UTC ]
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Racism’s ill effects on the health-care system — and the body itself

Linda Villarosa offers data as well as vivid anecdotes to illustrate the biases that patients of color face. Continue reading at The Washington Post

[ The Washington Post | 2022-06-10 12:00:45 UTC ]
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‘After lockdown, things exploded’ – how TikTok triggered a books revolution

Have teenagers taken control of publishing? With some authors notching up a billion views, we look at how TikTok is electrifying the world of books – creating bestsellers, reviving classics and rescuing neglected genresIt’s four o’clock on a sunny Saturday afternoon and the Krispy Kreme doughnut... Continue reading at The Guardian

[ The Guardian | 2022-06-08 05:00:14 UTC ]
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Train yourself to study more effectively and save time with this $49 bundle

Study is a vital part of any scholastic journey. But not all methods are the same. Some, indeed, are far more effective than others. Want to put yourself in a better position to excel? Then the 2022 Perfect Score Academic Success Master Class Bundle is a must-buy, especially as it’s on sale... Continue reading at PC World

[ PC World | 2022-06-01 23:38:22 UTC ]
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Adapting to Changes in Pay-per-Click Advertising

In this panel—scheduled for May 24, 3–4 p.m. ET, and moderated by Carlyn Robertson, marketing lead at BookBub—book marketing experts will discuss what’s changed in the world of digital advertising in the past year. Topics of discussion include how marketers can adapt as major ad platforms and... Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-05-16 04:00:00 UTC ]
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Roku opens up more advertising data for marketing mix modeling to better compete with traditional TV

Roku has struck deals with four marketing tech providers — Analytic Partners, Ipsos MMA, IRI and Nielsen — to provide data breaking down creative types, dayparts and ZIP code-level impressions. The post Roku opens up more advertising data for marketing mix modeling to better compete with... Continue reading at Digiday

[ Digiday | 2022-04-25 04:01:00 UTC ]
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Fancy pet decor is a thing. So what? Our furry friends deserve it.

Two new books — "For the Love of Pets” and “Where They Purr” — remind us that a little indulgence goes a long way when it comes to co-existing with our four-legged housemates. Continue reading at The Washington Post

[ The Washington Post | 2022-04-23 11:00:00 UTC ]
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For fans of ‘Veep,’ Grant Ginder’s new novel is just the thing

‘Let’s Not Do That Again’ is a political comedy of manners starring a Selina Meyer’s stand-in Continue reading at The Washington Post

[ The Washington Post | 2022-04-06 12:00:18 UTC ]
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Remembrance of Bookstores Past

New Yorkers still tell stories of browsing at Harlem’s Liberation Bookstore or spending the afternoon at Scribner’s. Continue reading at The New York Times

[ The New York Times | 2022-04-01 09:03:09 UTC ]
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‘Halo’ wishes it was ‘The Mandalorian’

Halo’s TV adaptation doesn't waste any time differentiating itself from the popular game franchise. We open in a rebel village bar, where patrons are discussing the evil UNSC (United Nations Space Command) and boogey-man like Spartans. It could easily be a scene from Firefly, the short-lived... Continue reading at Engadget

[ Engadget | 2022-03-25 17:17:05 UTC ]
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NBCC Awards 2022: Moving Forward With An Eye to the Past

The NBCC virtual awards ceremony Thursday evening was an upliffting affair, with a diverse group of award recipients underscoring the importance of books, both to audiences today and to future generations. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-03-17 04:00:00 UTC ]
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