For advertisers, the Emmy halo effect is a thing of the past

Advertisers looking to shill for their products and services within the context of an Emmy Award-winning series are once again more or less out of luck, as premium cable and streaming platforms gobbled up most of this morning’s nominations. Of the dozens of scripted, reality and variety series acknowledged today by the Television Academy, only a handful are ad-supported productions. As such, marketers looking to get in on the Primetime Emmy buzz before the statuettes are handed out this fall will have to scramble. Which isn’t to say that the likes of HBO and Netflix have crowded out the traditional TV players altogether. For the third consecutive year, NBC’s Kleenex-depleting serial “This Is Us” has been nominated for Outstanding Drama Series, while its afterlife sitcom “The Good Place” earned its first nod for Outstanding Comedy Series. The Peacock also scared up a bunch of votes for “Saturday Night Live”—since bowing back in 1975, Lorne Michaels’ cultural lodestone has been in the running for no fewer than 270 of those pointy, gold-plated trophies—while its chair-spinning musical program “The Voice” was cited as one of TV’s top competition series. For all the critical praise heaped on “This Is Us,” the show’s latest round of nominations doesn’t exactly signal a return to form for network TV. The rise of streaming services and the creative freedom that comes with not having to please advertisers have conspired to delegitimize traditional TV’s claim as the repository... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-07-16 19:19:03 UTC ]

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Peel police arrest another suspect tied to Toronto airport gold heist

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[ CBC | 2024-05-09 19:55:15 UTC ]
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AANHPI consumers want better brand representation, Nielsen reports

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[ ABC News | 2024-05-01 18:38:04 UTC ]
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[ Crains New York | 2024-04-23 19:11:11 UTC ]
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9 facing charges in Canada's biggest gold theft in the country's history

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[ ABC News | 2024-04-18 00:54:39 UTC ]
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Multiple arrests, 19 charges laid in $22.5M Pearson gold heist

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[ CBC | 2024-04-17 11:01:09 UTC ]
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Arrests made a year after gold and cash worth millions were stolen at Toronto airport

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[ ABC News | 2024-04-17 01:10:08 UTC ]
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Police to announce arrests in Toronto airport gold heist

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[ CBC | 2024-04-16 19:47:31 UTC ]
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1 year after the Pearson heist, no arrests and no sign yet of all that gold and cash

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[ CBC | 2024-04-14 08:00:00 UTC ]
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Matt Cain is Breaking the Mold

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Horror novel sales boomed during year of real-world anxieties

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LaGuardia's $8 billion renovation is finally getting its flowers

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[ Crains New York | 2024-03-14 19:49:00 UTC ]
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Q&A: Nielsen’s CEO on Rolling With Massive Changes in 2024

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Ratings Jump 18% for Biden’s Feisty State of the Union

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GLAAD's first annual gaming report is here to tell us how gay games are

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