For advertisers, the Emmy halo effect is a thing of the past

Advertisers looking to shill for their products and services within the context of an Emmy Award-winning series are once again more or less out of luck, as premium cable and streaming platforms gobbled up most of this morning’s nominations. Of the dozens of scripted, reality and variety series acknowledged today by the Television Academy, only a handful are ad-supported productions. As such, marketers looking to get in on the Primetime Emmy buzz before the statuettes are handed out this fall will have to scramble. Which isn’t to say that the likes of HBO and Netflix have crowded out the traditional TV players altogether. For the third consecutive year, NBC’s Kleenex-depleting serial “This Is Us” has been nominated for Outstanding Drama Series, while its afterlife sitcom “The Good Place” earned its first nod for Outstanding Comedy Series. The Peacock also scared up a bunch of votes for “Saturday Night Live”—since bowing back in 1975, Lorne Michaels’ cultural lodestone has been in the running for no fewer than 270 of those pointy, gold-plated trophies—while its chair-spinning musical program “The Voice” was cited as one of TV’s top competition series. For all the critical praise heaped on “This Is Us,” the show’s latest round of nominations doesn’t exactly signal a return to form for network TV. The rise of streaming services and the creative freedom that comes with not having to please advertisers have conspired to delegitimize traditional TV’s claim as the repository... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-07-16 19:19:03 UTC ]
News tagged with: #call saul #bbc america #anthony bourdain #cast members #true detective #original shows #limited series #prime video #marvelous mrs #pearson #nielsen

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Michelle Obama to Narrate Children’s Classic WHERE THE WILD THINGS ARE

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[ Book Riot | 2023-10-25 11:45:24 UTC ]
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The Past Is Messy and Repeats Itself: The Trap of Fairytale Victory Endings in Historical Fiction

This essay isn’t about World War II. But like any historical fiction writer publishing in 2023, it’s impossible to ignore the recent wave of WWII novels that fill bookstore shelves at the moment. As someone who reads and enjoys many of these books but has no desire to write one, I have a theory... Continue reading at Literrary Hub

[ Literrary Hub | 2023-10-17 08:45:05 UTC ]
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3 Nerdy New Books on How Things Get Made

Ever wonder how a dictionary, a NASA telescope, or a handcrafted wooden globe gets made? These new books will tell you. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-10-13 04:00:00 UTC ]
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Spotify’s new audiobook streaming could have ‘devastating effect’, says Society of Authors

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[ The Guardian | 2023-10-11 15:40:05 UTC ]
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Why Genre Fiction Is So Effective in Tackling Social Issues

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[ Publishers Weekly | 2023-10-06 04:00:00 UTC ]
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Appeals Court Lets Texas Book Rating Law Take Effect, Orders Expedited Hearing

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[ Publishers Weekly | 2023-10-06 04:00:00 UTC ]
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For premium publishers, proving an advertiser’s return on investment is more important than ever

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[ Digiday | 2023-09-22 04:01:00 UTC ]
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[ The New York Times | 2023-09-21 04:01:24 UTC ]
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Art Books Extraordinaire: 10 of Phaidon’s Most Innovative Titles of the Past Century

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[ Literrary Hub | 2023-09-15 08:35:11 UTC ]
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Texas Argues Parts of New 'Book Rating' Law Should Be Allowed to Take Effect

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[ Publishers Weekly | 2023-09-05 04:00:00 UTC ]
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These 8 books will help soothe your climate anxiety by focusing on the little things

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[ Los Angeles Times | 2023-08-04 13:00:09 UTC ]
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Judge Temporarily Blocks Montana’s Drag Law from Taking Effect

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[ Publishers Weekly | 2023-07-31 04:00:00 UTC ]
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The Emmys are reportedly delayed due to ongoing strikes

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[ Engadget | 2023-07-28 16:49:58 UTC ]
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The Rest is History: Andrew Ridker on Writing About the Recent Past

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[ Literrary Hub | 2023-07-12 08:51:46 UTC ]
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[ Advertising Age | 2023-06-26 09:45:00 UTC ]
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[ Advertising Age | 2023-06-26 09:45:00 UTC ]
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The Morning After: All the cool things Netflix showed off over the weekend

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[ Engadget | 2023-06-19 11:15:23 UTC ]
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[ World Literature Today | 2023-06-12 19:28:50 UTC ]
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[ Publishers Weekly | 2023-06-09 04:00:00 UTC ]
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