For advertisers, the Emmy halo effect is a thing of the past

Advertisers looking to shill for their products and services within the context of an Emmy Award-winning series are once again more or less out of luck, as premium cable and streaming platforms gobbled up most of this morning’s nominations. Of the dozens of scripted, reality and variety series acknowledged today by the Television Academy, only a handful are ad-supported productions. As such, marketers looking to get in on the Primetime Emmy buzz before the statuettes are handed out this fall will have to scramble. Which isn’t to say that the likes of HBO and Netflix have crowded out the traditional TV players altogether. For the third consecutive year, NBC’s Kleenex-depleting serial “This Is Us” has been nominated for Outstanding Drama Series, while its afterlife sitcom “The Good Place” earned its first nod for Outstanding Comedy Series. The Peacock also scared up a bunch of votes for “Saturday Night Live”—since bowing back in 1975, Lorne Michaels’ cultural lodestone has been in the running for no fewer than 270 of those pointy, gold-plated trophies—while its chair-spinning musical program “The Voice” was cited as one of TV’s top competition series. For all the critical praise heaped on “This Is Us,” the show’s latest round of nominations doesn’t exactly signal a return to form for network TV. The rise of streaming services and the creative freedom that comes with not having to please advertisers have conspired to delegitimize traditional TV’s claim as the repository... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-07-16 19:19:03 UTC ]

Other news stories related to: " For advertisers, the Emmy halo effect is a thing of the past "


Nielsen BookData Releases Book Sales Data on Several Markets

January to August, Nielsen BookData and GfK Entertainment report on fiction and nonfiction sales 'in many regions.' The post Nielsen BookData Releases Book Sales Data on Several Markets appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-10-15 14:26:13 UTC ]
More news stories like this


Editorial: Swagger takes a back seat to competence and hard work at City Hall

At last, competency trumped loyalty.Mayor Eric Adams this week elevated Maria Torres-Springer — a deeply experienced public servant with allies in the business, real estate and nonprofit communities — to the number-two job at City Hall. The move elicited a collective sigh of relief that some... Continue reading at Crains New York

[ Crains New York | 2024-10-11 10:03:49 UTC ]
More news stories like this


‘My disability is the least interesting thing about me’: Actor Adam Pearson on fame, film and his sibling rivalry

Actor Adam Pearson feels disfigurement onscreen is often presented as a problem. He sees it very differently. He talks about karaoke in Croydon, rivalry with his twin, Oscar ambitions – and why his mum refuses to believe he’s famousAdam Pearson has a longstanding argument with his mother,... Continue reading at The Guardian

[ The Guardian | 2024-10-06 10:00:02 UTC ]
More news stories like this


Top Adams deputy Sheena Wright to step down: reports

First Deputy Mayor Sheena Wright is expected to leave Mayor Eric Adams’ administration, the New York Post and other outlets reported Friday, making her the highest-ranking City Hall official to depart in the wake of the mayor’s criminal indictment and the federal investigations that have... Continue reading at Crains New York

[ Crains New York | 2024-10-04 17:56:58 UTC ]
More news stories like this


Adams’ schools chancellor to leave months earlier than planned

New York City Schools Chancellor David Banks will step down on Oct. 16, months earlier than he had previously planned to, City Hall disclosed late Wednesday.The unexpected move may deepen questions about the reasons for Banks’ departure, which comes after his phones were seized by federal agents... Continue reading at Crains New York

[ Crains New York | 2024-10-03 13:14:57 UTC ]
More news stories like this


Adams projects confidence standing alone in City Hall

Eric Adams stood alone in City Hall on Tuesday and tried to project confidence in his imperiled mayoralty as he answered in-depth questions for the first time since his federal corruption indictment.Adams was not seated at a table surrounded by his usual phalanx of deputy mayors, and instead... Continue reading at Crains New York

[ Crains New York | 2024-10-01 19:47:39 UTC ]
More news stories like this


Embattled Adams aide Tim Pearson resigns after testing mayor’s loyalty

Tim Pearson, a powerful aide to Mayor Eric Adams who was embroiled in multiple scandals during a tumultuous tenure in City Hall, announced his resignation late Monday.Pearson, a former colleague of the mayor’s in the police department, wielded significant power over the NYPD and contracts... Continue reading at Crains New York

[ Crains New York | 2024-10-01 15:09:19 UTC ]
More news stories like this


Eric Adams grows legal team as defense costs mount

When Alex Spiro, an attorney for Mayor Eric Adams, filed a motion on Monday to dismiss the federal bribery charge against him, it was not the first time that one of the mayor’s lawyers had made such an argument. A different set of attorneys, from the firm WilmerHale, made many of the same claims... Continue reading at Crains New York

[ Crains New York | 2024-09-30 19:39:38 UTC ]
More news stories like this


$600 million will go to Ohio residents affected by the Norfolk Southern derailment 

Anyone who lived within 2 miles (3.2 kilometers) of the derailment can get up to $70,000 per household for property damage plus up to $25,000 per person for health problems. A federal judge on Wednesday approved a $600 million class-action settlement Wednesday that Norfolk Southern railroad... Continue reading at Fast Company

[ Fast Company | 2024-09-26 13:48:03 UTC ]
More news stories like this


When I Work names Chip Pearson CEO

Chip Pearson, already a board member at When I Work, will step into the lead executive role after the company's former CEO left after less than two years. Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2024-09-20 12:05:09 UTC ]
More news stories like this


Emmys Ratings Bear Fruit, Hit Nearly 6.9M Viewers After Record Low

Thanks to the new Emmys ratings, ABC was the big winner Sunday night. According to Nielsen numbers, the 76th Primetime Emmy Awards on ABC scored its highest ratings in three years, reaching 6.87 million average viewers. (ADWEEK) The evening ceremony at the Peacock... Continue reading at AdWeek

[ AdWeek | 2024-09-17 11:59:00 UTC ]
More news stories like this


Emmys Ratings Bear Fruit, Hit Nearly 6.9 Million Viewers After Record Low

Thanks to the new Emmys ratings, ABC was the big winner on Sunday night. According to Nielsen numbers, the 76th Emmys on ABC scored its highest ratings in three years. The latest iteration of the awards show, hosted by father-and-son duo Eugene Levy and Dan Levy, reached... Continue reading at AdWeek

[ AdWeek | 2024-09-16 22:53:47 UTC ]
More news stories like this


VMAs Swiftly Reach Biggest Audience in 4 Years

The 2024 Video Music Awards were Taylor-made for big ratings. According to Nielsen data, Wednesday night's VMAs delivered its biggest audience in four years, topping 4 million viewers. The awards, which were also simulcast across 13 Paramount-owned networks, were up 8%... Continue reading at AdWeek

[ AdWeek | 2024-09-13 11:57:00 UTC ]
More news stories like this


The VMAs Swiftly Reach Biggest Audience in 4 Years

The VMAs were Taylor-made for big ratings. According to Nielsen data, Wednesday night's VMAs delivered its biggest audience in four years, topping 4 million viewers. The awards, which were also simulcast across 13 Paramount-owned networks, were up 8% year over year... Continue reading at AdWeek

[ AdWeek | 2024-09-12 22:15:35 UTC ]
More news stories like this


Over 67 Million Viewers Watched ABC News’ Presidential Debate

The heavily-anticipated showdown between Vice President Kamala Harris and former President Donald Trump on Tuesday night was seen by 67.135 million viewers, according to Nielsen Media Research. Hosted by ABC News and simulcast across 17 networks, the Harris/Trump... Continue reading at AdWeek

[ AdWeek | 2024-09-12 14:10:13 UTC ]
More news stories like this


67M Watched Harris/Trump Debate as Candidates Consider Second Match

The first presidential debate between Vice President Kamala Harris and former President Donald Trump drew an estimated 67.1 million viewers across 17 television networks, according to Nielsen data. (CNN) That's almost 16 million more people (a 31% jump) than the final... Continue reading at AdWeek

[ AdWeek | 2024-09-12 12:00:00 UTC ]
More news stories like this


Feds search homes of NYPD commissioner, mayor's aides

Federal agents searched the homes of multiple senior officials in Mayor Eric Adams’s administration, including Police Commissioner Edward Caban and Deputy Mayors Sheena Wright and Philip Banks, according to people familiar with the matter.Investigators also seized the phones of officials... Continue reading at Crains New York

[ Crains New York | 2024-09-05 21:07:45 UTC ]
More news stories like this


Lawmakers assail Mastro as mayor's nomination appears in peril

City Council members signaled that they may reject Mayor Eric Adams’ pick to be the city’s top lawyer as they laid into the nominee, Randy Mastro, during a tense confirmation hearing on Tuesday that was ongoing as of midafternoon.Mastro, a prominent and accomplished attorney, faced hours of... Continue reading at Crains New York

[ Crains New York | 2024-08-27 20:06:54 UTC ]
More news stories like this


Streaming hit multiple new viewership records in July, Nielsen reports

Streaming posted another banner month in July, reaching multiple new milestones in the latest issue of The Gauge report from Nielsen. The big headline is that streaming was responsible for 41.4 percent of all TV viewing during the month. That's the highest share in the report's brief history for... Continue reading at Engadget

[ Engadget | 2024-08-20 19:15:29 UTC ]
More news stories like this


Adams nominates Randy Mastro as city’s top lawyer, defying council opposition

Mayor Eric Adams nominated the accomplished but controversial attorney Randy Mastro to be the city’s top lawyer on Tuesday, defying expected opposition from the City Council.Mastro, currently a partner at King & Spalding, is a former federal prosecutor who held senior roles in Mayor Rudy... Continue reading at Crains New York

[ Crains New York | 2024-07-30 18:28:40 UTC ]
More news stories like this