For advertisers, the Emmy halo effect is a thing of the past

Advertisers looking to shill for their products and services within the context of an Emmy Award-winning series are once again more or less out of luck, as premium cable and streaming platforms gobbled up most of this morning’s nominations. Of the dozens of scripted, reality and variety series acknowledged today by the Television Academy, only a handful are ad-supported productions. As such, marketers looking to get in on the Primetime Emmy buzz before the statuettes are handed out this fall will have to scramble. Which isn’t to say that the likes of HBO and Netflix have crowded out the traditional TV players altogether. For the third consecutive year, NBC’s Kleenex-depleting serial “This Is Us” has been nominated for Outstanding Drama Series, while its afterlife sitcom “The Good Place” earned its first nod for Outstanding Comedy Series. The Peacock also scared up a bunch of votes for “Saturday Night Live”—since bowing back in 1975, Lorne Michaels’ cultural lodestone has been in the running for no fewer than 270 of those pointy, gold-plated trophies—while its chair-spinning musical program “The Voice” was cited as one of TV’s top competition series. For all the critical praise heaped on “This Is Us,” the show’s latest round of nominations doesn’t exactly signal a return to form for network TV. The rise of streaming services and the creative freedom that comes with not having to please advertisers have conspired to delegitimize traditional TV’s claim as the repository... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-07-16 19:19:03 UTC ]
News tagged with: #call saul #bbc america #anthony bourdain #cast members #true detective #original shows #limited series #prime video #marvelous mrs #pearson #nielsen

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Hitting the Books: Why we like bigger things better

We Americans love to have ourselves a big old time. It's not just our waistlines that have exploded outward since the post-WWII era. Our houses have grown larger, as have the appliances within them, the vehicles in their driveways, the income inequalities between ourselves and our neighbors, and... Continue reading at Engadget

[ Engadget | 2023-06-04 14:30:20 UTC ]
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The Presence of the Past in Good Night, Irene: A Conversation with Luis Alberto Urrea, by Renee H. Shea

The Presence of the Past in Good Night, Irene: A Conversation with Luis Alberto Urrea, by Renee H. Shea Interviews [email protected] Fri, 05/26/2023 - 13:30 The author’s mother, Phyllis Irene McLaughlinAward-winning writer Luis Alberto Urrea... Continue reading at World Literature Today

[ World Literature Today | 2023-05-26 18:30:53 UTC ]
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The Only Good Harry Potter Spinoff Could Teach a Thing or Two to J.K. Rowling

America’s second-most-popular play at high schools is a very unauthorized wizard story. Continue reading at Slate

[ Slate | 2023-05-26 09:50:00 UTC ]
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Omar: An Opera of the Past and Present, by Marame Gueye

Omar: An Opera of the Past and Present, by Marame Gueye Culture [email protected] Mon, 05/15/2023 - 16:11 Scene from the premiere of Omar at the Spoleto Festival in May 2022 / Photo by Leigh Webber / spoletousa.orgThe opera Omar, which had its... Continue reading at World Literature Today

[ World Literature Today | 2023-05-15 21:11:26 UTC ]
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The Taylor Swift effect: why a mystery book is rocketing up US charts – despite no one knowing anything about it

Wild speculation over a book known as ‘4C Untitled Flatiron Nonfiction Summer 2023’ has seen excited Swifties placing pre-orders. The bad news? It is likely not by herThe formula to a bestselling book is a mystery publishers have wrestled with for centuries. Now they may finally have their... Continue reading at The Guardian

[ The Guardian | 2023-05-10 03:53:07 UTC ]
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At 48, I should be inspired by Gwyneth Paltrow and her abs. But they make me want to throw things | Emma Beddington

You want a middle-aged woman to run an ultramarathon or start a wellness empire? Can’t I just have a breakdown?There is good news for midlifers, so gird your loins for a flurry of off-brand optimism. Kicking off the list is a new prize for debut novelists over 50. “The reason we launched the... Continue reading at The Guardian

[ The Guardian | 2023-04-30 13:00:05 UTC ]
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The National Enquirer Unveils Its First-Ever Digital Advertising Strategy

Long a fixture of checkout queues and newsstand kiosks, the celebrity news publisher The National Enquirer will soon bring its salacious storytelling online for the first time in its 96-year-old history. The publisher, along with its sister sites Globe, National Examiner and The National... Continue reading at AdWeek

[ AdWeek | 2023-04-20 11:59:40 UTC ]
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'Halo Infinite' creative head Joseph Staten is leaving Microsoft

Joseph Staten, one of the creatives most closely associated with the Halo franchise, is leaving Microsoft. News of the departure was first reported on Friday by IGN. “We’re grateful for Joseph’s contributions to the Halo franchise and Xbox as a whole," Microsoft told the outlet. “We wish him all... Continue reading at Engadget

[ Engadget | 2023-04-08 19:10:51 UTC ]
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How advertisers are addressing media wastage

Nicholas Greco, senior vice president, U.S. sales, Channel Factory The digital advertising industry is increasingly scrutinizing media wastage, and recent numbers highlight the extent of the issue. Next&Co’s annual Digital Media Wastage report revealed that $5.6 billion of digital ad spend... Continue reading at Digiday

[ Digiday | 2023-04-07 15:17:55 UTC ]
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The Morning After: Amazon’s Halo Rise sleep tracker is surprisingly helpful

The Halo Rise is also a small but significant piece of Amazon’s ongoing foray into health and wellness. For $140 (on sale now for $100), the Rise uses motion sensing to predict and track your breathing rate and calculate how long you’ve slept.Like Google’s Nest Hub, which also uses motion... Continue reading at Engadget

[ Engadget | 2023-04-06 11:15:05 UTC ]
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Charles Frazier on How the Past Converses With the Present

Charles Frazier, who will forever be known for Cold Mountain, his National Book Award winning, mega-selling 1997 first novel, opens his fifth novel, The Trackers, with an image that tells us exactly what we’re in for, and also reveals the author’s inspiration. “In a muddy black-and-white... Continue reading at Literrary Hub

[ Literrary Hub | 2023-04-04 08:53:48 UTC ]
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Colleen Hoover’s Effect on Christian Romance

Religion publishers discuss the star author’s impact on the category of contemporary Christian romance. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-03-24 04:00:00 UTC ]
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Things (Some) Readers Find Annoying About Books and the Book World

Even the most passionate bibliophile gets annoyed by aspects of books and the book world sometimes. Here are some examples. Continue reading at Book Riot

[ Book Riot | 2023-03-22 10:34:00 UTC ]
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Adobe is bringing generative AI features to Photoshop, After Effects and Premiere Pro

Adobe’s suite of photo and video editing software has long leveraged the assistance of machine intelligence to help its human users do their jobs, having employed the Sensei AI system for more than a decade to power features like Neural Filters in Photoshop or Acrobat's Liquid Mode. On Tuesday,... Continue reading at Engadget

[ Engadget | 2023-03-21 13:00:34 UTC ]
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Jennifer Rosner on Crafting Evocative Historical Fiction That Honors the Past

I first connected with Jennifer Rosner as fellow debut authors in early 2020 (you might recall what happened next). Historical fiction authors trip upon, excavate and fictionalize stories from the past that in turn inspire each other. I loved Jennifer’s brilliant debut The Yellow Bird Sings and... Continue reading at Literrary Hub

[ Literrary Hub | 2023-03-16 08:52:55 UTC ]
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ChatGPT Is Already Influencing Skills for Advertising and Marketing Jobs

When IPG-owned performance marketing agency Reprise Digital began using a form of the same AI that powers ChatGPT a couple of years ago, it started with a test. The firm pitted its OpenAI-powered copywriting software, Transcribe--paired with human editors--against internal and external teams of... Continue reading at AdWeek

[ AdWeek | 2023-03-15 00:00:00 UTC ]
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A Debut Novel Creates a World From Pages Taken From the Past

When Alice Winn stumbled on the archives of her British boarding school’s newspaper, she discovered a world, only to see it “destroyed and dismantled” during World War I. She brought it back in her novel, “In Memoriam.” Continue reading at The New York Times

[ The New York Times | 2023-03-05 14:54:05 UTC ]
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Why advertising’s DEI movement has a global blindspot

Michael Weaver, senior vice president, business development and growth, Al Jazeera Media Network As the digital media industry has dedicated itself to more diverse, equitable and inclusive (DEI) practices, newsrooms have diversified their staffs and advertisers have followed suit, aiming to... Continue reading at Digiday

[ Digiday | 2023-03-02 15:43:20 UTC ]
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Roald Dahl is the last thing we should worry about on World Book Day | Frank Cottrell-Boyce

More important than culture-war noise are the multiple threats to British children learning to love books of any kindBack in the days when everything took place on Zooms and Teams, I was part of a World Book Day event that was livestreamed from the set of the hit musical Matlida. The set is... Continue reading at The Guardian

[ The Guardian | 2023-03-02 11:42:37 UTC ]
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‘Things are definitely opening up’: the rise of older female writers

Unpublished authors in their 60s, 70s and 80s are now at a premium in the book world – with radical, edgy women in high demandThe literary world is often accused of an obsession with youth, from multiple awards targeted at authors under 40 to publishers who hunt for new voices exclusively among... Continue reading at The Guardian

[ The Guardian | 2023-02-25 07:00:46 UTC ]
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