For advertisers, the Emmy halo effect is a thing of the past

Advertisers looking to shill for their products and services within the context of an Emmy Award-winning series are once again more or less out of luck, as premium cable and streaming platforms gobbled up most of this morning’s nominations. Of the dozens of scripted, reality and variety series acknowledged today by the Television Academy, only a handful are ad-supported productions. As such, marketers looking to get in on the Primetime Emmy buzz before the statuettes are handed out this fall will have to scramble. Which isn’t to say that the likes of HBO and Netflix have crowded out the traditional TV players altogether. For the third consecutive year, NBC’s Kleenex-depleting serial “This Is Us” has been nominated for Outstanding Drama Series, while its afterlife sitcom “The Good Place” earned its first nod for Outstanding Comedy Series. The Peacock also scared up a bunch of votes for “Saturday Night Live”—since bowing back in 1975, Lorne Michaels’ cultural lodestone has been in the running for no fewer than 270 of those pointy, gold-plated trophies—while its chair-spinning musical program “The Voice” was cited as one of TV’s top competition series. For all the critical praise heaped on “This Is Us,” the show’s latest round of nominations doesn’t exactly signal a return to form for network TV. The rise of streaming services and the creative freedom that comes with not having to please advertisers have conspired to delegitimize traditional TV’s claim as the repository... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-07-16 19:19:03 UTC ]

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Over 67 Million Viewers Watched ABC News’ Presidential Debate

The heavily-anticipated showdown between Vice President Kamala Harris and former President Donald Trump on Tuesday night was seen by 67.135 million viewers, according to Nielsen Media Research. Hosted by ABC News and simulcast across 17 networks, the Harris/Trump... Continue reading at AdWeek

[ AdWeek | 2024-09-12 14:10:13 UTC ]
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67M Watched Harris/Trump Debate as Candidates Consider Second Match

The first presidential debate between Vice President Kamala Harris and former President Donald Trump drew an estimated 67.1 million viewers across 17 television networks, according to Nielsen data. (CNN) That's almost 16 million more people (a 31% jump) than the final... Continue reading at AdWeek

[ AdWeek | 2024-09-12 12:00:00 UTC ]
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Feds search homes of NYPD commissioner, mayor's aides

Federal agents searched the homes of multiple senior officials in Mayor Eric Adams’s administration, including Police Commissioner Edward Caban and Deputy Mayors Sheena Wright and Philip Banks, according to people familiar with the matter.Investigators also seized the phones of officials... Continue reading at Crains New York

[ Crains New York | 2024-09-05 21:07:45 UTC ]
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Lawmakers assail Mastro as mayor's nomination appears in peril

City Council members signaled that they may reject Mayor Eric Adams’ pick to be the city’s top lawyer as they laid into the nominee, Randy Mastro, during a tense confirmation hearing on Tuesday that was ongoing as of midafternoon.Mastro, a prominent and accomplished attorney, faced hours of... Continue reading at Crains New York

[ Crains New York | 2024-08-27 20:06:54 UTC ]
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Streaming hit multiple new viewership records in July, Nielsen reports

Streaming posted another banner month in July, reaching multiple new milestones in the latest issue of The Gauge report from Nielsen. The big headline is that streaming was responsible for 41.4 percent of all TV viewing during the month. That's the highest share in the report's brief history for... Continue reading at Engadget

[ Engadget | 2024-08-20 19:15:29 UTC ]
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Adams nominates Randy Mastro as city’s top lawyer, defying council opposition

Mayor Eric Adams nominated the accomplished but controversial attorney Randy Mastro to be the city’s top lawyer on Tuesday, defying expected opposition from the City Council.Mastro, currently a partner at King & Spalding, is a former federal prosecutor who held senior roles in Mayor Rudy... Continue reading at Crains New York

[ Crains New York | 2024-07-30 18:28:40 UTC ]
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Joanna Pearson on Writing a Literary Whodunnit

Welcome to I’m a Writer But, where writers discuss their work, their lives, their other work, the stuff that takes up any free time they have, all the stuff they’re not able to get to, and the ways in which any of us get anything done. Plus: book recommendations, bad jokes, okay jokes, despair,... Continue reading at Literrary Hub

[ Literrary Hub | 2024-07-23 08:01:09 UTC ]
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Streaming accounted for more than 40 percent of TV viewing in June

Streaming has hit a new high on the American viewing charts. According to the latest Nielsen data, streaming services were responsible for 40.3 percent of daily TV viewing in June 2024. It's a banner result for streaming video, which first overtook cable in Nielsen ratings back in 2022. The June... Continue reading at Engadget

[ Engadget | 2024-07-16 20:32:06 UTC ]
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Fire commissioner is the latest high-profile woman leader to leave Adams’ City Hall

Mayor Eric Adams expresses frequent pride in the number of women he has elevated to senior roles in his administration. But several of those appointees have departed under murky circumstances in the past year, reflecting the continued difficulties those leaders face — especially in... Continue reading at Crains New York

[ Crains New York | 2024-07-16 19:14:25 UTC ]
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Mortgage for former Goldman Sachs HQ a 'loan of concern'

The $360 million mortgage for Goldman Sachs’ former headquarters at 85 Broad St. is a “loan of concern,” Fitch Ratings said.Goldman developed the 1.1 million-square-foot building in 1983 to house its entire workforce of 1,500 before moving out in 2010 for new headquarters on West Street. Only... Continue reading at Crains New York

[ Crains New York | 2024-07-11 17:49:07 UTC ]
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Wait, where's the loot? The Toronto gold heist is far from solved

The theft of 400 kilograms of gold from Toronto's Pearson Airport in April 2023 played out like a Hollywood movie. But even after police charged 12 men in connection with the heist, tens of millions in gold is still missing, raising the question of whether investigators have really cracked the case. Continue reading at CBC

[ CBC | 2024-06-20 08:00:46 UTC ]
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Future of TV Briefing: Why Yahoo’s DSP adding CTV support for Nielsen rivals matters to the future of measurement

This week’s Future of TV Briefing looks at how Yahoo DSP’s integration of three alternative measurement providers could help to shape the future of TV and streaming ad measurement. Continue reading at Digiday

[ Digiday | 2024-06-12 04:01:00 UTC ]
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Fox News and MSNBC Notch Rating Wins After Trump’s Verdict

In prime time, MSNBC scored a rare Nielsen victory. Earlier, when the news broke, Fox News attracted the biggest live audience. Continue reading at The New York Times

[ The New York Times | 2024-05-31 22:17:51 UTC ]
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Alive She Was Mythic, Dead She Is Larger Than Life

An excerpt from Bright and Tender Dark by Joanna Pearson From LoveandLegacy.com: Karlie Richards (July 13, 1980–January 8, 2000) Margaret Karla “Karlie” Richards of Sycamore Grove, NC, darling daughter, sister, and friend, went to meet her Heavenly Father in the early hours of January 8, 2000,... Continue reading at Electric Literature

[ Electric Literature | 2024-05-20 11:05:00 UTC ]
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Officials seize around $500K worth of baby eels at Toronto airport

Federal officials say they've made what they describe as a major seizure of baby eels after finding 109 kilograms of elvers at Toronto's Pearson International Airport earlier this week. Continue reading at CBC

[ CBC | 2024-05-18 12:10:01 UTC ]
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Peel police arrest another suspect tied to Toronto airport gold heist

Peel police have arrested a 36-year-old Brampton man in connection with the heist of nearly $24 million in gold and cash from Toronto's Pearson airport a year ago. Continue reading at CBC

[ CBC | 2024-05-09 19:55:15 UTC ]
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AANHPI consumers want better brand representation, Nielsen reports

As companies around the country roll out plans to honor May as Asian American, Native Hawaiian and Pacific Islander Heritage Month, a new report out Wednesday suggests members of those communities are paying more attention than ever to representation Continue reading at ABC News

[ ABC News | 2024-05-01 18:38:04 UTC ]
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More than a quarter of readers of YA are over the age of 28 research shows

Report commissioned by HarperCollins shows that uptake in YA fiction in older readers is due to behavioural changes described as ‘emerging adulthood’ or delaying ‘adult’ lifeYoung adult fiction such as The Hunger Games, A Good Girl’s Guide to Murder and the Heartstopper graphic novels might be... Continue reading at The Guardian

[ The Guardian | 2024-04-30 11:59:14 UTC ]
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Adams defends Randy Mastro as opposition builds to lawyer’s nomination

Mayor Eric Adams’ administration went on the offensive Tuesday as he prepares to nominate Randy Mastro, an attorney with a long and controversial career, to be the city’s top lawyer.Despite opposition by the City Council, Adams’ administration has confirmed it is considering Mastro, a partner at... Continue reading at Crains New York

[ Crains New York | 2024-04-23 19:11:11 UTC ]
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9 facing charges in Canada's biggest gold theft in the country's history

Canadian police say nine people are facing charges in the biggest gold theft in Canadian history from Toronto’s Pearson International airport a year ago Continue reading at ABC News

[ ABC News | 2024-04-18 00:54:39 UTC ]
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