Advertisers looking to shill for their products and services within the context of an Emmy Award-winning series are once again more or less out of luck, as premium cable and streaming platforms gobbled up most of this morning’s nominations. Of the dozens of scripted, reality and variety series acknowledged today by the Television Academy, only a handful are ad-supported productions. As such, marketers looking to get in on the Primetime Emmy buzz before the statuettes are handed out this fall will have to scramble. Which isn’t to say that the likes of HBO and Netflix have crowded out the traditional TV players altogether. For the third consecutive year, NBC’s Kleenex-depleting serial “This Is Us” has been nominated for Outstanding Drama Series, while its afterlife sitcom “The Good Place” earned its first nod for Outstanding Comedy Series. The Peacock also scared up a bunch of votes for “Saturday Night Live”—since bowing back in 1975, Lorne Michaels’ cultural lodestone has been in the running for no fewer than 270 of those pointy, gold-plated trophies—while its chair-spinning musical program “The Voice” was cited as one of TV’s top competition series. For all the critical praise heaped on “This Is Us,” the show’s latest round of nominations doesn’t exactly signal a return to form for network TV. The rise of streaming services and the creative freedom that comes with not having to please advertisers have conspired to delegitimize traditional TV’s claim as the repository... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-07-16 19:19:03 UTC ]
News tagged with:
#call saul
#bbc america
#anthony bourdain
#cast members
#true detective
#original shows
#limited series
#prime video
#marvelous mrs
#pearson
#nielsen
Lots of good bookish things happened this week, including research that proves libraries lead to healthier, more equitable communities. Continue reading at Book Riot
[ Book Riot | 2021-10-29 10:42:00 UTC ]
More news stories like this | News stories tagged with:
#libraries
#free book
Welcome to Day 2 of Ad Age’s special edition Advertising Week newsletter. Whether you’re attending in-person at Hudson Yards or from the comfort of your home office, many marketers will likely be glad to see the return of Advertising Week New York. One of the biggest ad industry events has... Continue reading at Advertising Age
[ Advertising Age | 2021-10-20 13:34:45 UTC ]
More news stories like this | News stories tagged with:
#pizza hut
#non-fungible tokens
#contextual targeting
#digital content
“The Every,” a sequel to “The Circle,” suffers from the Web’s worst quality: unlimited space. Continue reading at The Washington Post
[ The Washington Post | 2021-10-19 12:00:00 UTC ]
More news stories like this | News stories tagged with:
#interesting thing
Those who market and publicise books on climate change for children can make a vast difference by keeping messaging positive—and by collaborating. Continue reading at The Bookseller
[ The Bookseller | 2021-10-15 06:57:16 UTC ]
More news stories like this | News stories tagged with:
#publicise books
#climate change
Danis Goulet's Night Raiders had the widest theatrical opening of any movie by an Indigenous Canadian filmmaker. But while the movie examines very real — and heartbreaking — events, Goulet opted to do so through the lens of science fiction. ... Continue reading at CBC
[ CBC | 2021-10-10 08:00:00 UTC ]
More news stories like this | News stories tagged with:
#science fiction
In her new memoir, “Hooked,” the star of “Younger” and “Thoroughly Modern Millie” explains how her hobbies became so much more. Continue reading at The Washington Post
[ The Washington Post | 2021-10-09 12:00:00 UTC ]
More news stories like this |
Hearst builds a Youth + Wellness Group Airship to show advertisers potential opportunities for virtual, co-branded experiences that can reach young female gamers. The post Hearst launches blimp in the metaverse in a bid to show advertisers virtual co-branded opportunities appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-10-08 04:01:00 UTC ]
More news stories like this | News stories tagged with:
#hearst
The main measurement companies, Nielsen and Comscore, say they're trying to update and change metrics, but buyers remain frustrated by the lack of progress. The post A ‘constant merry-go-round’: Nielsen and Comscore say the right things, but aren’t progressing fast enough for media buyers... Continue reading at Digiday
[ Digiday | 2021-09-30 19:04:53 UTC ]
More news stories like this | News stories tagged with:
#media buyers
#nielsen
Chicago’s Architecture Biennial could permanently transform the city’s vacant lots. Chicago’s latest attraction is a bright pink playground. Designed by architect Germane Barnes of Studio Barnes, in Miami, the climbable pavilion sits on a vacant lot in North Lawndale, a low-income, majority... Continue reading at Fast Company
[ Fast Company | 2021-09-28 06:00:28 UTC ]
More news stories like this |
Matti Siegel, author of 'The Secret History of Food,' spills the beans on vanilla, beer, ice cream, Chilean sea bass, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-09-15 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#secret history
#ice cream
An author’s historical fiction novel connects the past with the present. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-08-31 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#historical fiction
A new independent bookshop which nods to Bristol’s “radical past and present” has opened in the city’s Harbourside area, near where Edward Colston's statue was brought down last year. Continue reading at The Bookseller
[ The Bookseller | 2021-08-25 11:33:12 UTC ]
More news stories like this | News stories tagged with:
#independent bookshop
#bookshop
In ‘The Madness of Crowds,’ the sweet town of Three Pines struggles with the pandemic and its fallout. Continue reading at The Washington Post
[ The Washington Post | 2021-08-24 13:00:00 UTC ]
More news stories like this | News stories tagged with:
#louise penny
#post-covid world
Laura Dave’s suspense novel is impossible to put down. But how satisfying is that conclusion? Continue reading at The Washington Post
[ The Washington Post | 2021-08-12 13:00:00 UTC ]
More news stories like this | News stories tagged with:
#ve read
As digital media becomes saturated with too many players and ad spend diversification remains top of mind, marketers look to out-of-home as an alternative. The post ‘No one even notices a banner ad anymore’: Marketers see post-pandemic value in out-of-home advertising appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-08-12 04:01:00 UTC ]
More news stories like this | News stories tagged with:
#digital media
Azareen Van der Vliet Oloomi’s second novel follows her 2019 PEN/Faulkner Award for “Call Me Zebra.” Continue reading at The Washington Post
[ The Washington Post | 2021-08-09 13:00:00 UTC ]
More news stories like this |
In this week’s Dispatches from The Secret Library, Dr Oliver Tearle ponders the links between famous writers and advertising slogans Fay Weldon, author of The Life and Loves of a She-Devil (1983), is one of several famous novelists who started out in the field of advertising. In this connection... Continue reading at Interesting Literature
[ Interesting Literature | 2021-07-23 14:00:03 UTC ]
More news stories like this | News stories tagged with:
#secret library
#famous writers
#novelists
As advertisers have been increasing their carbon impact through the growing use of digital advertising, one adtech business has developed a campaign in a bid to support their attempt to repair the damage. Good-Loop, has created an ad tracker, 'The Green Ad Tag', which can be run cross-platform... Continue reading at AdWeek
[ AdWeek | 2021-07-19 12:56:17 UTC ]
More news stories like this | News stories tagged with:
#digital advertising
#digital media
Internet sensation Jackie Weaver’s first book You Do Have the Authority Here! has gone to Constable, promising "plain old common sense". Continue reading at The Bookseller
[ The Bookseller | 2021-07-07 23:20:50 UTC ]
More news stories like this |
What happens to the ‘hot books’ at the London Book Fair, once the dust has settled and the ink has dried on those often lucrative contracts? Tom Tivnan delves into the annals of past LBFs to look at how acquisitions at the fair have fared, using the all-new barometer of success: the Julietometer... Continue reading at The Bookseller
[ The Bookseller | 2021-07-03 06:06:33 UTC ]
More news stories like this | News stories tagged with:
#hot books