For advertisers, the Emmy halo effect is a thing of the past

Advertisers looking to shill for their products and services within the context of an Emmy Award-winning series are once again more or less out of luck, as premium cable and streaming platforms gobbled up most of this morning’s nominations. Of the dozens of scripted, reality and variety series acknowledged today by the Television Academy, only a handful are ad-supported productions. As such, marketers looking to get in on the Primetime Emmy buzz before the statuettes are handed out this fall will have to scramble. Which isn’t to say that the likes of HBO and Netflix have crowded out the traditional TV players altogether. For the third consecutive year, NBC’s Kleenex-depleting serial “This Is Us” has been nominated for Outstanding Drama Series, while its afterlife sitcom “The Good Place” earned its first nod for Outstanding Comedy Series. The Peacock also scared up a bunch of votes for “Saturday Night Live”—since bowing back in 1975, Lorne Michaels’ cultural lodestone has been in the running for no fewer than 270 of those pointy, gold-plated trophies—while its chair-spinning musical program “The Voice” was cited as one of TV’s top competition series. For all the critical praise heaped on “This Is Us,” the show’s latest round of nominations doesn’t exactly signal a return to form for network TV. The rise of streaming services and the creative freedom that comes with not having to please advertisers have conspired to delegitimize traditional TV’s claim as the repository... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-07-16 19:19:03 UTC ]
News tagged with: #call saul #bbc america #anthony bourdain #cast members #true detective #original shows #limited series #prime video #marvelous mrs #pearson #nielsen

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The Wall Street Journal, Barron’s Group Emphasize First-Party Data to Advertisers

In an especially challenging year for print media advertising, The Wall Street Journal and Barron's Group executives spent their NewFronts presentation (virtually) touting their first-party data on consumers, especially the new paying readers who signed up during the pandemic. "There's a lot... Continue reading at AdWeek

[ AdWeek | 2020-06-24 18:42:54 UTC ]
More news stories like this | News stories tagged with: #challenging year #first-party data #paying readers #print media


Barstool Sports CEO on Why Advertisers Shouldn’t Be Scared of the Edgy Platform

Dave Portnoy launched Barstool Sports in 2003 as a print publication about sports gambling and fantasy sports projections. In the later 2000s, it became a company known for raunchy blog posts and throwing paint parties for college students at bars. Fast-forward to 2020, and it's one of the most... Continue reading at AdWeek

[ AdWeek | 2020-06-23 22:10:32 UTC ]
More news stories like this | News stories tagged with: #college students #digital media #print publication


Condé Nast Pitches Diversity to Advertisers at NewFronts

Publishing giant Cond? Nast is committed to championing more diverse voices, executives told potential advertisers today at the company's virtual NewFronts presentation. The event comes two weeks after charges of racist and biased behavior toward former and current employees who were outspoken... Continue reading at AdWeek

[ AdWeek | 2020-06-23 19:36:48 UTC ]
More news stories like this | News stories tagged with: #diverse voices #publishing giant


Rowling reveals past trauma as she explains her gender views

J K Rowling has revealed she is a domestic abuse and sexual assault survivor, in an extended piece on her website dedicated to explaining her views on sex and gender issues. Continue reading at The Bookseller

[ The Bookseller | 2020-06-11 09:07:50 UTC ]
More news stories like this | News stories tagged with: #domestic abuse #website dedicated #gender issues


Writers of the past turned suffering into literary masterpieces. They might help us understand how to meet the challenges of our day.

Authors have always tried to turn their sorrow and confusion into enduring monuments of beauty among the ruins. Continue reading at The Washington Post

[ The Washington Post | 2020-06-03 13:00:00 UTC ]
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The past lives and present glories of the Louvre

James Gardner traces its evolution from a 12th-century fortress to the world’s largest museum. Continue reading at The Washington Post

[ The Washington Post | 2020-05-22 12:00:00 UTC ]
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‘A tale of two cities’: The coronavirus is creating a barbell effect for publishers’ ad sales

The coronavirus is causing many publishers to experience of bifurcation of their ad sales that’s led to an evaporation of the mid-sized deal. Many large digital publishers are finding the bulk of their deal flow is smaller deals. There are still the big fish to land with wide-ranging campaigns,... Continue reading at Digiday

[ Digiday | 2020-05-18 04:00:00 UTC ]
More news stories like this | News stories tagged with: #ad sales #big fish #digital publishers


Needful things

Some weeks are sent to test us. This is one of them. On Monday, we learned that bookshops could be part of a first wave of non-essential retailers allowed to reopen from 1st June, with the emphasis, for now, on the “could”, as we wait uncertainly for government confirmation. Continue reading at The Bookseller

[ The Bookseller | 2020-05-15 14:57:48 UTC ]
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Escape to the Past With These 5 Historical Manga

Need a break from the present? Dive into the past with these historical manga series, which feature epic quests, blood-soaked revenge, or gentle romance! Continue reading at Book Riot

[ Book Riot | 2020-05-14 10:36:45 UTC ]
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She thought her past was painful; then Stephanie Danler wrote about it

Readers thought Stephanie Danler's debut novel, "Sweetbitter," was autobiography. The reality, in her memoir "Stray," is far more painfully dramatic. Continue reading at Los Angeles Times

[ Los Angeles Times | 2020-05-12 13:00:01 UTC ]
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‘Diversify your revenue streams, period’: IAB CEO Randall Rothenberg thinks relying on solely on advertising is ‘wrong’

The news publishing industry may be getting squeezed by the pandemic economy, but for Interactive Advertising Bureau CEO Randall Rothenberg, it set itself up for failure long ago, by leaning too heavily on advertiser revenue. "When the United States became a national marketplace in the mid to... Continue reading at Digiday

[ Digiday | 2020-05-12 04:00:00 UTC ]
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Five things we learned about Michelle Obama from her Netflix documentary ‘Becoming’

One of them is that if you’re holding out hope for her to save 2020, it’s not going to happen. “Your life isn’t yours anymore,” says Michelle Obama at the outset of Becoming, the new documentary based on her 2018 memoir of the same name. She makes the poignantly self-aware comment as she... Continue reading at Fast Company

[ Fast Company | 2020-05-06 06:30:05 UTC ]
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A Bookstore Turned “Travel Agency”; Chewy Celebrates Very Good Pets: Friday’s First Things First

Welcome to First Things First, Adweek's daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. A Bookstore Shocked Fans and Boosted... Continue reading at AdWeek

[ AdWeek | 2020-05-01 10:45:39 UTC ]
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Crisis comms: gaining perspective from writers past

It’s just over a month since lockdown began. I don’t need to tell you about the uncertainties or worries, but at Riot the crisis has strengthened our raison d'etre: we exist to promote culture, because we know how culture can offer perspective during turbulent times. Continue reading at The Bookseller

[ The Bookseller | 2020-05-01 08:34:43 UTC ]
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Virtual Author Events Are the Next Big Thing

Booksellers are finding that the format is drawing big audiences—albeit with varying degrees of sales success. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-05-01 04:00:00 UTC ]
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Missing your friends? Rereading Harry Potter might be the next best thing

Our relationships with characters from books and screen – called parasocial relationships – serve many of the same functions as our friendships with real people, minus the infection risks. Continue reading at The Conversation

[ The Conversation | 2020-04-21 03:11:35 UTC ]
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The only thing better than books is bookstore t-shirts that support booksellers.

It’s not a particularly hopeful time for literally anyone right now (unless maybe you’re getting a $1.7 million tax break?) but that doesn’t mean we should stop trying to help people whenever we can. I’m getting pretty tired of washing my clothes in the bathtub and have been sorely tempted to... Continue reading at Literrary Hub

[ Literrary Hub | 2020-04-17 15:09:39 UTC ]
More news stories like this | News stories tagged with: #support booksellers #bookstore


Feminism Means a Lot of Things, and This Book Contains Them All

The anthology “Burn It Down!,” edited by Breanne Fahs, collects manifestos from a range of perspectives and voices. Continue reading at The New York Times

[ The New York Times | 2020-04-15 09:00:01 UTC ]
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Reconnecting With the Past Over a Meal of ‘Braised Pork’

In this debut novel by the Chinese author An Yu, male characters propel the heroine into a journey of self-discovery. Continue reading at The New York Times

[ The New York Times | 2020-04-14 09:00:21 UTC ]
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How Chaos Is The Only Sure Thing

An interview with Lulu Miller, co-founder of the podcast Invisibilia, whose new book "Why Fish Don't Exist" could not be better timed. Continue reading at HuffPost

[ HuffPost | 2020-04-11 10:00:15 UTC ]
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