Advertisers looking to shill for their products and services within the context of an Emmy Award-winning series are once again more or less out of luck, as premium cable and streaming platforms gobbled up most of this morning’s nominations. Of the dozens of scripted, reality and variety series acknowledged today by the Television Academy, only a handful are ad-supported productions. As such, marketers looking to get in on the Primetime Emmy buzz before the statuettes are handed out this fall will have to scramble. Which isn’t to say that the likes of HBO and Netflix have crowded out the traditional TV players altogether. For the third consecutive year, NBC’s Kleenex-depleting serial “This Is Us” has been nominated for Outstanding Drama Series, while its afterlife sitcom “The Good Place” earned its first nod for Outstanding Comedy Series. The Peacock also scared up a bunch of votes for “Saturday Night Live”—since bowing back in 1975, Lorne Michaels’ cultural lodestone has been in the running for no fewer than 270 of those pointy, gold-plated trophies—while its chair-spinning musical program “The Voice” was cited as one of TV’s top competition series. For all the critical praise heaped on “This Is Us,” the show’s latest round of nominations doesn’t exactly signal a return to form for network TV. The rise of streaming services and the creative freedom that comes with not having to please advertisers have conspired to delegitimize traditional TV’s claim as the repository... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-07-16 19:19:03 UTC ]
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AT&T’s Brian Lesser, who heads up the company’s key advertising unit, Xandr, is leaving the company, according to a new report from Reuters. Lesser felt comfortable stepping down because Xandr is in a good position and its first quarter results are expected to show significant growth, the... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2020-03-11 18:26:08 UTC ]
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The first hour of the day in a children’s bookstore is chock full of challenges. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-03-04 13:00:00 UTC ]
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An inside look at what advertisers look for when selecting print and digital publisher partners. By Kevin Rehberg, Vice President, Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-02-27 18:23:48 UTC ]
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Helen Fremont’s parents were Holocaust survivors. Her new book “The Escape Artist” explores what happened when she shared that in a book. Continue reading at The Washington Post
[ The Washington Post | 2020-02-20 15:00:00 UTC ]
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Ever-changing external landscapes present both threats and opportunities for media firms. Shifting marketing budgets and the proliferation of free content challenge publishers that rely on advertising and paid subscriptions. Yet the industry is not cowering: the results of Folio:’s 2020... Continue reading at Folio Magazine
[ Folio Magazine | 2020-02-18 15:48:16 UTC ]
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Barstool Sports launched as a print publication in 2003. Since then, they’ve become a multi-million dollar diversified sports and pop culture media company. Barstool recently sold to one of their advertisers, Penn National Gaming (owner of the Tropicana), for $450 million. A few years ago... Continue reading at Publishing Executive
[ Publishing Executive | 2020-02-14 19:59:30 UTC ]
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Nearly five months after News Corp announced it was launching a product billed as a “generous aggregation” of news and the antidote to Google News' monopolistic position, the company debuted Knewz.com on January 29. Its launch didn’t generate much consumer-side buzz, despite it having an... Continue reading at Folio Magazine
[ Folio Magazine | 2020-02-13 17:20:50 UTC ]
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“Alternate history, in my opinion, is a more demanding game,” says the author of “Agency” and other science fiction novels, “if only because conventional historical fiction, like history, is itself highly speculative.” Continue reading at The New York Times
[ The New York Times | 2020-01-09 10:00:07 UTC ]
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One night, when he was seven or eight, she read her son a story from a book called These Bad Things. It was surprisingly scary, and she knew she should stop, but they were so far in. She wanted to see how it ended. The post These Bad Things appeared first on Guernica. Continue reading at Guernica
[ Guernica | 2019-12-23 19:30:20 UTC ]
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What is it like to be paid to be part of someone’s family? Kiley Reid’s début explores the uneasy nature of "transactional relationships". Continue reading at The Bookseller
[ The Bookseller | 2019-12-23 14:27:08 UTC ]
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L.A. Times Book Club reads "Barking to the Choir" by Gregory Boyle. Here's 5 things to know. Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-12-13 18:54:51 UTC ]
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Kogan Page has acquired the new book from entrepreneur and public intellectual Julia Hobsbawm on how to keep things simple in a complex world. Continue reading at The Bookseller
[ The Bookseller | 2019-12-12 15:18:06 UTC ]
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“My Brilliant Friend” and Elena Ferrante’s other best-selling books are inspiring female novelists and shaking up the country’s male-dominated literary establishment. Continue reading at The New York Times
[ The New York Times | 2019-12-09 10:00:14 UTC ]
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It's time for digital media and corporate communications teams to reach across the water cooler and really cooperate. Continue reading at Advertising Age
[ Advertising Age | 2019-12-04 10:00:00 UTC ]
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Shopping, cooking, a million holiday parties. In order to get it done—and actually enjoy yourself—you’ll need to be extra ruthless about prioritizing the important things. Here’s how. It’s touted as the most wonderful time of year, but for most professionals, it’s more like the most chaotic... Continue reading at Fast Company
[ Fast Company | 2019-11-25 05:00:29 UTC ]
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On the day the 2019 honorees are to be unveiled, we recall recipients who have died in recent years. Continue reading at The New York Times
[ The New York Times | 2019-11-20 23:04:27 UTC ]
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#national book award
Nearly nine in 10 digital publishers consider non-advertising income 'high-priority' focus. Continue reading at Media Week
[ Media Week | 2019-11-20 11:19:56 UTC ]
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Including: Lewis gave away his royalties and how he helped Tolkien write 'The Lord of the Rings.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-11-15 05:00:00 UTC ]
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To improve the efficiency of digital tools, technologists and users need to collaborate, writes Bill Trippe. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-11-15 05:00:00 UTC ]
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Just two months after the company's fiscal 2019 earnings report saw its share price tumble 23% in a single day, Meredith Corp. revealed a somewhat optimistic forecast for the company's print magazine business in its Q1 2020 report, covering the period from July 1 to September 30. On an earnings... Continue reading at Folio Magazine
[ Folio Magazine | 2019-11-07 19:16:37 UTC ]
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