The networks are once again publicly taking Nielsen to task for what they allege is flawed data from the measurement company. This time, the Video Advertising Bureau is asking the Nielsen to delay its new "big data" monthly impact releases--set-top box and smart television viewership metrics that complement its in-house panel data for national TV... Continue reading at 'AdWeek'
[ AdWeek | 2022-03-08 22:58:31 UTC ]
News tagged with:
#measurement company
#big data
#national tv
#nielsen
The networks are once again publicly taking Nielsen to task for what they allege is flawed data from the measurement company. This time, the Video Advertising Bureau is asking the Nielsen to delay its new "big data" monthly impact releases--set-top box and smart television viewership metrics... Continue reading at AdWeek
[ AdWeek | 2022-03-08 22:58:31 UTC ]
More news stories like this | News stories tagged with:
#measurement company
#big data
#national tv
#nielsen
Measurement companies are looking to measure up ahead of the upfront season, with Nielsen making "big data" announcements and the Joint Industry Committee (JIC) certifying Comscore and VideoAmp. To explain exactly what's going on in measurement, ADWEEK went to great... Continue reading at AdWeek
[ AdWeek | 2024-04-04 19:17:06 UTC ]
More news stories like this | News stories tagged with:
#big data
#nielsen
Nielsen says networks had months to integrate their own streaming data, but networks deny meaningful talks happened. Continue reading at Advertising Age
[ Advertising Age | 2023-08-30 21:14:51 UTC ]
More news stories like this | News stories tagged with:
#nielsen
Nielsen’s big data trading rollout comes prior to MRC audit meetings and without Nielsen detailing findings that could drastically impact ratings for some Spanish-language networks and other programming. Continue reading at Advertising Age
[ Advertising Age | 2023-08-28 09:30:00 UTC ]
More news stories like this | News stories tagged with:
#nielsen
TV network executives are alleging bias from two referees in the industry—Nielsen and the Media Rating Council. Continue reading at Advertising Age
[ Advertising Age | 2023-08-25 13:30:25 UTC ]
More news stories like this | News stories tagged with:
#nielsen
Alternative measurement providers will mainly play the role of understudy to Nielsen’s measurements, but some advertisers will adopt them as primary currencies for individual campaigns and targeted ad buys. The post Advertisers, TV networks plan to set Nielsen alternatives as ‘shadow currencies’... Continue reading at Digiday
[ Digiday | 2022-01-31 05:01:00 UTC ]
More news stories like this | News stories tagged with:
#upfront negotiations
#nielsen
After Nielsen weathered severe backlash from networks following Thursday's surprise announcement to delay its national out-of-home measurement rollout--scheduled for this fall--until at least early 2021, the company has reversed course. This afternoon, Nielsen told networks it will go ahead with... Continue reading at AdWeek
[ AdWeek | 2020-07-10 20:36:48 UTC ]
More news stories like this | News stories tagged with:
#surprise announcement
#nielsen
During the ongoing round of upfront talks, media companies were seemingly operating from a defensive position amid economic uncertainty due to Covid-19 and linear ratings continuing to decline--but thought they had an ace up their sleeve. Nielsen had planned to integrate its out-of-home viewing... Continue reading at AdWeek
[ AdWeek | 2020-07-10 15:04:30 UTC ]
More news stories like this | News stories tagged with:
#media companies
#nielsen
Context is everything when it comes to analyzing data, says Hilary Mason. Are you selling a million copies of a book, or one copy of a million books? The post A Data Scientist Explains Some Approaches to “Big Data” appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-01-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#big data
#million copies
#million books
A ad tech startup that promises to help Web publishers make sense of all the data their ad sales generate. Continue reading at AllThingsD
[ AllThingsD | 2011-05-31 00:00:00 UTC ]
More news stories like this |
Following a contentious meeting last week, Nielsen won't change panel currency used to write deals but will make Amazon first-party data part of offering. Continue reading at Advertising Age
[ Advertising Age | 2023-09-07 20:12:10 UTC ]
More news stories like this | News stories tagged with:
#nielsen
The bestselling spirituality author and two-time presidential candidate says promoting 'The Mystic Jesus' doesn't "align" with her current campaign for the Democratic presidential nomination. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-07-21 04:00:00 UTC ]
More news stories like this |
Digiday's survey found that Comscore and Nielsen will be the dominant measurement providers during this year's NewFronts and upfronts. More than half of publishers said they will accommodate Comscore this year, and nearly half said they will accommodate Nielsen. Continue reading at Digiday
[ Digiday | 2023-05-05 04:01:00 UTC ]
More news stories like this | News stories tagged with:
#digiday+ research
#survey found
#nielsen
Mainak Mazumdar joins Fox as its first executive VP, chief advertising research and analytics officer. Continue reading at Advertising Age
[ Advertising Age | 2023-03-07 17:55:42 UTC ]
More news stories like this | News stories tagged with:
#executive vp
#nielsen
Hogwarts Legacy won't be making its way to the PlayStation 4 and Xbox One until May 5th, so you'll have two more months of waiting to do if you have an older console. That is, if Warner Bros. Games and Avalanche Software don't push back its release date yet again. They had postponed the game's... Continue reading at Engadget
[ Engadget | 2023-03-07 09:41:48 UTC ]
More news stories like this | News stories tagged with:
#february 10th
#hogwarts legacy
#warner bros
#push back
#april 4th
#takes place
#working hard
#july 25th
#harry potter
Study with iSpot.tv finds mix of up to 40% streaming is optimal for most brands, letting them reach more people with fewer impressions. Continue reading at Advertising Age
[ Advertising Age | 2022-06-16 22:45:00 UTC ]
More news stories like this | News stories tagged with:
#nielsen
'Without a doubt a multi-currency ecosystem will become the new norm,' says chief investment officer. Continue reading at Advertising Age
[ Advertising Age | 2022-04-19 16:22:07 UTC ]
More news stories like this | News stories tagged with:
#horizon media
#nielsen alternatives
#nielsen
Bill Livek announces departure amid growing industry interest in Nielsen competitors. Continue reading at Advertising Age
[ Advertising Age | 2022-03-01 00:04:04 UTC ]
More news stories like this | News stories tagged with:
#nielsen
When Roku and Nielsen struck a strategic alliance last March, users of connected TV's most popular platform were promised a major advertising upgrade. Roku, whose platform now has 56.4 million active accounts, is adding Nielsen's Digital Ad Ratings audience guarantees to its ad platform OneView,... Continue reading at AdWeek
[ AdWeek | 2022-02-01 14:00:00 UTC ]
More news stories like this | News stories tagged with:
#popular platform
#strategic alliance
#connected tv
#nielsen
Nielsen's ongoing quest to measure the fast-changing television landscape will now include a monthly snapshot into how consumers around the country are spending their TV screen time. A new monthly graphic, which Nielsen is calling The Gauge, will offer a window into total TV time, including both... Continue reading at AdWeek
[ AdWeek | 2021-06-17 21:56:31 UTC ]
More news stories like this | News stories tagged with:
#nielsen