For advertisers, the Emmy halo effect is a thing of the past

Advertisers looking to shill for their products and services within the context of an Emmy Award-winning series are once again more or less out of luck, as premium cable and streaming platforms gobbled up most of this morning’s nominations. Of the dozens of scripted, reality and variety series acknowledged today by the Television Academy, only a handful are ad-supported productions. As such, marketers looking to get in on the Primetime Emmy buzz before the statuettes are handed out this fall will have to scramble. Which isn’t to say that the likes of HBO and Netflix have crowded out the traditional TV players altogether. For the third consecutive year, NBC’s Kleenex-depleting serial “This Is Us” has been nominated for Outstanding Drama Series, while its afterlife sitcom “The Good Place” earned its first nod for Outstanding Comedy Series. The Peacock also scared up a bunch of votes for “Saturday Night Live”—since bowing back in 1975, Lorne Michaels’ cultural lodestone has been in the running for no fewer than 270 of those pointy, gold-plated trophies—while its chair-spinning musical program “The Voice” was cited as one of TV’s top competition series. For all the critical praise heaped on “This Is Us,” the show’s latest round of nominations doesn’t exactly signal a return to form for network TV. The rise of streaming services and the creative freedom that comes with not having to please advertisers have conspired to delegitimize traditional TV’s claim as the repository... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-07-16 19:19:03 UTC ]
News tagged with: #call saul #bbc america #anthony bourdain #cast members #true detective #original shows #limited series #prime video #marvelous mrs #pearson #nielsen

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Digital Advertising Growth Will Slow This Year, Magna Report Predicts

As digital media penetration reaches near-universal status, digital advertising revenues around the world, including in the U.S., are anticipated to slow by several percentage points compared to years past, according to Magna Global's newest advertising forecast. The report from IPG Mediabrands'... Continue reading at AdWeek

[ AdWeek | 2019-06-17 01:00:56 UTC ]
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African publishers should publish more books in African languages, says Ngugi wa Thing’o

African publishers should publish more books in indigenous languages to stop their disappearance and to increase the awareness of African writers in their own countries, the celebrated Kenyan writer and activist Ngugi wa Thing’o told delegates at the second International Publishers Association... Continue reading at The Bookseller

[ The Bookseller | 2019-06-13 23:53:47 UTC ]
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‘The advertising industry is a day-to-day unrelenting grind’: Why agencies should unionize

Agencies aren't unionized. As unionization among digital media companies continues to grow the question of why collective bargaining is happening agencies remains. The post ‘The advertising industry is a day-to-day unrelenting grind’: Why agencies should unionize appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-06-13 04:01:37 UTC ]
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The ALA Is Ready To Shake Things Up...With Comics

The ALA’s new Graphic Novel and Comics Roundtable aims to transform the way that books in the medium are collected and circulated by libraries. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-06-07 04:00:00 UTC ]
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‘Mostly Dead Things’ captures the humor and strangeness of Florida without the easy stereotypes

Kristen Arnett’s debut follows a woman trying to keep her family’s taxidermy shop afloat. Continue reading at The Washington Post

[ The Washington Post | 2019-06-05 13:50:57 UTC ]
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Broadcast autopsy: 6 things we learned from digging in the guts of the 2018-19 TV season

The 2018-19 broadcast TV season (which officially wrapped up last Wednesday) died of natural causes, succumbing to the thousand natural shocks the primetime schedule is heir to after having served out its assigned 35-week lifespan. The brain has been weighed, the heart dissected, the guts... Continue reading at Advertising Age

[ Advertising Age | 2019-05-31 16:36:08 UTC ]
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Actress Kate Mulgrew discovers her past in a memoir about her parents

When Kate Mulgrew was growing up in Iowa, she dreamed of becoming a writer. Then, one day, her mother suggested she would be a much better actress and even tucked a collection of Shakespeare plays under her daughter’s pillow that night to reinforce the point. That decided things. “Roles were... Continue reading at Los Angeles Times

[ Los Angeles Times | 2019-05-31 14:00:00 UTC ]
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The glorious past of a long-gone Madison Square Garden

Suzanne Hinman uses a new book about the second Madison Square Garden to revisit the Gilded Age. Continue reading at The Washington Post

[ The Washington Post | 2019-05-30 13:42:39 UTC ]
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BookExpo 2019: Daniel José Older Is Haunted by the Past

The bestselling children’s book author Daniel José Older steps out of his comfort zone with his first literary adult novel, 'The Book of Lost Saints' (Imprint, Nov.) Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-05-30 04:00:00 UTC ]
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Mueller is staying quiet. But past special prosecutors spoke out.

Past special prosecutors explained themselves – and they all faced the same problems Continue reading at The Washington Post

[ The Washington Post | 2019-05-24 15:37:18 UTC ]
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Five new things about online campaigning

In 2017, pro-Labour posts and memes were shared more widely on Facebook than Conservative messages. What has changed since then? Continue reading at BBC World

[ BBC World | 2019-05-13 00:19:58 UTC ]
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Singapore debates a law targeting fake news online. Critics warn of a chilling effect

Facebook, Twitter and Google have been under fire all over the world for not doing enough to police their platforms for misinformation. The Singaporean government thinks it has a solution: a law that imposes jail time and hundreds of thousands of dollars in potential fines for posting or failing... Continue reading at Los Angeles Times

[ Los Angeles Times | 2019-05-08 00:00:00 UTC ]
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Is the Next Big Idea Club the Next Big Thing?

Although serial entrepreneur Rufus Griscom has a background in books, he had no intention of getting into the book business when he launched a new venture, Heleo, in 2015. With the Next Big Idea Club, that's changed. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-04-26 00:00:00 UTC ]
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Apple News Won’t Save Magazines. That’s Not Such a Bad Thing.

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[ Folio Magazine | 2019-04-24 00:00:00 UTC ]
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Toasted Collective Is Bringing Programmatic Advertising to the Cannabis Industry

The burgeoning cannabis industry has had a fraught relationship with premium inventory across a bevy of publishers, as media companies often blacklist cannabis-related ads. Toasted Collective, a cannabis digital agency, wants to change that. The agency--which recently secured exclusive... Continue reading at AdWeek

[ AdWeek | 2019-04-10 00:00:00 UTC ]
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Study: Facebook ad targeting may discriminate—even when advertisers don’t want it to

Despite researchers’ efforts to target every race equally, they found that Facebook’s platform targeted by race anyway A new research paper published on Wednesday shows that Facebook’s ad targeting can discriminate by race and gender, even when advertisers request that their ads should be shown... Continue reading at Fast Company

[ Fast Company | 2019-04-04 00:00:00 UTC ]
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Kings' past haunts them in shootout after Canucks' Tanner Pearson scores winning goal

Tanner Pearson scored in the fourth round of the shootout and the Vancouver Canucks kept their faint playoff hopes alive, beating the Los Angeles Kings 3-2 Thursday night. Brock Boeser and Alex Edler scored in regulation for the Canucks, who are seven points behind Colorado for the second... Continue reading at Los Angeles Times

[ Los Angeles Times | 2019-03-29 00:00:00 UTC ]
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Every report on past presidential scandal was a warning. Why didn’t we listen?

Robert Mueller’s predecessors investigated Watergate, Iran-contra and Bill Clinton. They warned that checks and balances aren’t enough. Continue reading at The Washington Post

[ The Washington Post | 2019-03-22 14:40:51 UTC ]
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6 things you need to stop doing today to be more productive

Some of the productivity wisdom we accept may be flat-out wrong. Greater productivity is a workplace holy grail. We study how to better manage our time to get more done. We evaluate what to delegate, as well as the tasks we should skip entirely. We read books and listen to podcasts about how to... Continue reading at Fast Company

[ Fast Company | 2019-03-19 00:00:00 UTC ]
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Wild Things wins inaugural British Book Awards Small Press accolade

Bath-based travel publisher Wild Things Publishing has won the inaugural British Book Awards Small Press of the Year, announced at the London Book Fair, and sponsored by the CPI Group. Continue reading at The Bookseller

[ The Bookseller | 2019-03-14 00:00:00 UTC ]
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