For advertisers, the Emmy halo effect is a thing of the past

Advertisers looking to shill for their products and services within the context of an Emmy Award-winning series are once again more or less out of luck, as premium cable and streaming platforms gobbled up most of this morning’s nominations. Of the dozens of scripted, reality and variety series acknowledged today by the Television Academy, only a handful are ad-supported productions. As such, marketers looking to get in on the Primetime Emmy buzz before the statuettes are handed out this fall will have to scramble. Which isn’t to say that the likes of HBO and Netflix have crowded out the traditional TV players altogether. For the third consecutive year, NBC’s Kleenex-depleting serial “This Is Us” has been nominated for Outstanding Drama Series, while its afterlife sitcom “The Good Place” earned its first nod for Outstanding Comedy Series. The Peacock also scared up a bunch of votes for “Saturday Night Live”—since bowing back in 1975, Lorne Michaels’ cultural lodestone has been in the running for no fewer than 270 of those pointy, gold-plated trophies—while its chair-spinning musical program “The Voice” was cited as one of TV’s top competition series. For all the critical praise heaped on “This Is Us,” the show’s latest round of nominations doesn’t exactly signal a return to form for network TV. The rise of streaming services and the creative freedom that comes with not having to please advertisers have conspired to delegitimize traditional TV’s claim as the repository... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-07-16 19:19:03 UTC ]

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NYT Mag Wins Big at Virtual National Magazine Awards

The New York Times Magazine was the top winner at this year's National Magazine Awards (commonly referred to as the "Ellies"), which were held as a virtual ceremony Thursday evening after the annual gala, originally set for Brooklyn in mid-March, was canceled due to the COVID-19 pandemic. By... Continue reading at Folio Magazine

[ Folio Magazine | 2020-05-29 01:15:13 UTC ]
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Coronavirus patterns make local news even more important

During the coronavirus pandemic, Ed Yong, a staff writer for The Atlantic, has written an impressive series of in-depth articles on the virus that causes COVID-19 and the often confusing details about how it has spread, what medical experts say we should be doing about it, and what governments... Continue reading at Columbia Journalism Review

[ Columbia Journalism Review | 2020-05-21 11:45:15 UTC ]
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Joe Wicks' Wean in 15 toddles to charts top spot

Joe Wicks' Wean in 15 (Bluebird) has star-jumped into the UK Official Top 50 number one spot according to Nielsen BookScan. Continue reading at The Bookseller

[ The Bookseller | 2020-05-19 05:58:51 UTC ]
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Greater collaboration will help our industry in the fight for recovery

The bosses of two Omnicom stablemates, Tammy Einav of Adam & Eve/DDB and Tim Pearson from OMD Group UK, have been working more closely since the virus crisis and have a blueprint for recovery. Continue reading at Media Week

[ Media Week | 2020-05-15 07:16:20 UTC ]
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Sally Rooney's Normal People tops UK book charts as readers fall for TV version

Costa award-winning love story of Connell and Marianne takes top slot from David Walliams’ bestselling children’s book SlimeSally Rooney’s Normal People has flown to the top of the UK’s book charts more than two years after it was published, thanks to the release of the TV adaptation starring... Continue reading at The Guardian

[ The Guardian | 2020-05-13 15:44:19 UTC ]
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Macmillan Children's hires Pearson and Timms as publishing directors

Macmillan Children’s Books has appointed Egmont's Nicole Pearson and Little Tiger's Barry Timms to new publishing director roles in its expanding Preschool, Brands and Classics division. Continue reading at The Bookseller

[ The Bookseller | 2020-05-05 14:15:14 UTC ]
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'Too big to fail': COVID-19 and Canadian real estate

Could the "wealth-conjuring machine" that is Canadian real estate grind to a halt after the COVID-19 crisis exposed its worst weaknesses? That's the concern many who watch a sector that makes up a bigger part of the Canadian economy than oil and... Continue reading at CBC

[ CBC | 2020-05-05 04:00:00 UTC ]
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8 of This Week’s Most Telling Marketing Stats, From Earnings Calls to a Surge in Fashion Sales

In the midst of all our town halls, Latin dance breaks and golf tournaments on Zoom, April zoomed by at an alarmingly rapid pace. With the calendar turning to May, it's officially Q1 earnings season. Plus, Nielsen dives into what sports fans are watching in the absence of sports. Here are the... Continue reading at AdWeek

[ AdWeek | 2020-05-01 20:05:11 UTC ]
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Lockdown TV: Netflix Dominates, News Surges and Bea Arthur Is Still Golden

But after a peak in March, the audience has started to shrink. “There’s only so much content people can consume,” a Nielsen executive says. Continue reading at The New York Times

[ The New York Times | 2020-04-30 21:29:30 UTC ]
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Nielsen: TV-Related Tweets Are Up Nearly Across the Board During Covid-19

Tweets about television are up in nearly every category from March 1 through April 15 compared with the same time last year, largely driven by the coronavirus pandemic, Nielsen found in a study, but one category stands out as a glaring exception: sports. Nielsen Social Content Ratings found that... Continue reading at AdWeek

[ AdWeek | 2020-04-28 12:05:23 UTC ]
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Pearson down 5% in first quarter amid Covid-19 disruption

Pearson has reported it will pay its final dividend for 2019 to investors and is not furloughing any staff, despite a 5% fall in global revenues for the first quarter as a result of Covid-19. Continue reading at The Bookseller

[ The Bookseller | 2020-04-23 16:58:47 UTC ]
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Walliams' Slime slithers to the charts' top spot

David Walliams' Slime (HarperCollins Children's) has leapfrogged Mrs Hinch's The Little Book of Lists (Michael Joseph) at the top of the UK Official Top 50 through Nielsen BookScan's TCM, for the comedian-turned-author's 57th week atop the chart. Continue reading at The Bookseller

[ The Bookseller | 2020-04-14 13:04:11 UTC ]
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Mrs Hinch dust-busts into the top spot, with Nielsen data still incomplete

Mrs Hinch's The Little Book of Lists (Michael Joseph) has swept straight into the UK Official Top 50 number one spot, ending the four-week reign of Hilary Mantel's The Mirror and the Light (Fourth Estate) at the top. Continue reading at The Bookseller

[ The Bookseller | 2020-04-07 17:08:28 UTC ]
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A newly discovered portrait of Mary Pearson reminds us that the Austens were total jerks about her.

Long before Tinder, there was Jane Austen, warning your dates and their families that you looked nothing like your picture: in this instance, her subject was Mary Pearson, a portrait of whom has recently been discovered and acquired by Jane Austen’s House museum. Pearson, who likely inspired... Continue reading at Literrary Hub

[ Literrary Hub | 2020-04-07 15:55:45 UTC ]
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SA company lands large partner to provide professional certifications

San Antonio-based TrueAbility, a skills assessment software company, has signed a multiyear agreement with Minneapolis-based Pearson VUE, enhancing the global testing company's ability to administer certification exams for clients that can accurately demonstrate a test taker's competencies and... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2020-04-04 13:27:17 UTC ]
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TV Time Spikes for Kids Stuck at Home During Coronavirus

It's no surprise that as Americans across the country are being told to stay home or shelter in place, national television usage is up. But new data from Nielsen shows that kids are spending considerably more time in front of the television than other audience demos--and many of them are playing... Continue reading at AdWeek

[ AdWeek | 2020-03-27 17:50:19 UTC ]
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Mantel maintains top spot as print market hangs on

Hilary Mantel's The Mirror and the Light (Fourth Estate) has held the UK Official Top 50 number one spot for a third week running, selling 30,280 copies through Nielsen BookScan's TCM. Continue reading at The Bookseller

[ The Bookseller | 2020-03-23 20:03:58 UTC ]
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Pearson warns Covid-19 will hit profits and pauses share buyback

Pearson has warned its profits will be hit, and paused its share buyback, after the Covid-19 pandemic closed testing centres and saw US state assessments postponed or waived.  Continue reading at The Bookseller

[ The Bookseller | 2020-03-22 23:25:19 UTC ]
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The Mirror and the Light shines with huge first-week sales

Hilary Mantel’s conclusion to her Thomas Cromwell trilogy sold more than 95,000 copies in three daysHilary Mantel’s much-anticipated The Mirror and the Light has been selling a copy every 2.7 seconds since its release last Thursday, with the final book in the two-time Booker winner’s trilogy... Continue reading at The Guardian

[ The Guardian | 2020-03-10 18:55:55 UTC ]
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Amazon Charts: Mantel maintains Most-Sold number one

Hilary Mantel's The Mirror and the Light (Fourth Estate) has held the Amazon Charts' Most-Sold: Fiction top spot for a second week, the same week the eagerly awaited title sold 95,141 copies across all print editions through Nielsen BookScan's TCM. Continue reading at The Bookseller

[ The Bookseller | 2020-03-10 16:43:19 UTC ]
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