Advertisers looking to shill for their products and services within the context of an Emmy Award-winning series are once again more or less out of luck, as premium cable and streaming platforms gobbled up most of this morning’s nominations. Of the dozens of scripted, reality and variety series acknowledged today by the Television Academy, only a handful are ad-supported productions. As such, marketers looking to get in on the Primetime Emmy buzz before the statuettes are handed out this fall will have to scramble. Which isn’t to say that the likes of HBO and Netflix have crowded out the traditional TV players altogether. For the third consecutive year, NBC’s Kleenex-depleting serial “This Is Us” has been nominated for Outstanding Drama Series, while its afterlife sitcom “The Good Place” earned its first nod for Outstanding Comedy Series. The Peacock also scared up a bunch of votes for “Saturday Night Live”—since bowing back in 1975, Lorne Michaels’ cultural lodestone has been in the running for no fewer than 270 of those pointy, gold-plated trophies—while its chair-spinning musical program “The Voice” was cited as one of TV’s top competition series. For all the critical praise heaped on “This Is Us,” the show’s latest round of nominations doesn’t exactly signal a return to form for network TV. The rise of streaming services and the creative freedom that comes with not having to please advertisers have conspired to delegitimize traditional TV’s claim as the repository... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-07-16 19:19:03 UTC ]
News tagged with:
#call saul
#bbc america
#anthony bourdain
#cast members
#true detective
#original shows
#limited series
#prime video
#marvelous mrs
#pearson
#nielsen
The Financial Times and New York Media suspended their paid media on Facebook over concerns about how news publishers are treated under its new ad policy. The post Publishers stop Facebook ad spending over policy that treats publishers as political advertisers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-05-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ad policy
#paid media
#news publishers
The YA author’s first venture into adult fiction could find a wide readership, finds Alice O’Keeffe. Continue reading at The Bookseller
[ The Bookseller | 2018-05-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#holly bourne
#important thing
#ya author
#adult fiction
#wide readership
Netflix pays creators, but for digital publishers, there's also a ton of value in just being able to say they have a show on Netflix. The post The Netflix Effect: Publishers see Netflix deals as gateways to more TV work appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-05-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital publishers
A debut author flyposted Penguin Random House's offices in London's Vauxhall as part of a guerrilla marketing stunt to promote his new book. Continue reading at The Bookseller
[ The Bookseller | 2018-05-04 00:00:00 UTC ]
More news stories like this |
3. The 'pee-tape' stuff is back, biglyThe Washington Post also got an advance copy of the book. Rather than review it, the Post's White House Bureau Chief Philip Rucker sums it up in a story titled "James Comey's memoir: Trump fixates on proving lewd dossier allegations false." Rucker... Continue reading at Advertising Age
[ Advertising Age | 2018-04-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#human emotion
“When you’re living your life, it doesn’t feel like a story. It only feels like a story when you look back on it,” says Benjamin Taylor. In the style of his memoir, “The Hue and Cry at Our House: A Year Remembered,” winner of The Times’ 2018 Christopher Isherwood Prize for Autobiographical Prose,... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-04-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#benjamin taylor
Former FBI Director James Comey has a book dropping on Tuesday, so prepare for the president of the United States to be tweetin’. The Republican Party is already gearing up for a fight with a Trumpspeak-inspired “Lyin’ Comey” website. While it will surely be interesting and instructive to hear... Continue reading at Slate
[ Slate | 2018-04-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#american history
#higher loyalty
#advance copy
Hearst Magazines Digital Media makes changes to its leadership and other people on the move. The post Emmy-Nominated Editor Rejoins TIME’s Newsroom | People on the Move appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-04-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#move appeared
The London Book Fair Author of the Day discusses the inspiration for her bestselling work. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-03-23 00:00:00 UTC ]
More news stories like this |
Man-bear love in Saddam Hussein's romance novel, Vladimir Putin's judo manual, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-03-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#saddam hussein
#vladimir putin
PW talks to Parkland Public Library director Joe Green about how the community is coping after the tragic shooting there, and how the library is helping. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-03-02 00:00:00 UTC ]
More news stories like this |
Richard Johnson is stepping down as group chief executive of Bonnier Publishing with immediate effect, after nine years in the role. He is being replaced by Jim Zetterlund, current chief operating officer and chief financial officer of Bonnier Books in Sweden. Continue reading at The Bookseller
[ The Bookseller | 2018-02-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#richard johnson
#bonnier publishing
#jim zetterlund
#bonnier books
"Facebook is aggressively turning the dial against [brands and publishers]." The post News UK to advertisers: Run your Facebook ads on our sites appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-02-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#facebook ads
#news uk
One of the world's largest advertisers is threatening to pull its ads from social sites such as Facebook and YouTube if the tech companies don't do more to minimize divisive content on their platforms. Unilever's chief marketing officer, Keith Weed, will call on Silicon Valley on Monday to better... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-02-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#largest advertisers
#social sites
#silicon valley
University of Oxford project finds Trump supporters consume largest volume of ‘junk news’ on Facebook and TwitterLow-quality, extremist, sensationalist and conspiratorial news published in the US was overwhelmingly consumed and shared by rightwing social network users, according to a new study... Continue reading at The Guardian
[ The Guardian | 2018-02-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#months leading
#union address
Newsweek Media Group's chairman and finance director have resigned from their roles at the company. Newsweek Media Group (formerly IBT Media)--which owns Newsweek, International Business Times and other digital media properties--confirmed in a memo to staff on Thursday that Etienne Uzac and... Continue reading at AdWeek
[ AdWeek | 2018-02-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#previous day
#finance director
Brand safety, once shorthand for making sure your banner ad isn’t served alongside vulgar content, has become one of digital media’s most pressing issues. Brands are more concerned than ever with how they are perceived online, while platforms struggle with how to police user-generated content... Continue reading at Digiday
[ Digiday | 2018-01-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#fell swoop
#brand safety
#pressing issues
[Partner Content] Not only do publishers need to ensure their readiness, they need to demand their tech partners support native component-based advertising. The post Mobile Referendum: How Native Advertising Can Close the New Attention Gap appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-01-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#native advertising
#partner content
In an ever-competitive landscape, user IDs and cross-platform tracking are the true measures of your brand’s worth. The post It’s All About Data: How Magazine Media Wins the Digital Advertising Challenge appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-01-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#user ids