For advertisers, the Emmy halo effect is a thing of the past

Advertisers looking to shill for their products and services within the context of an Emmy Award-winning series are once again more or less out of luck, as premium cable and streaming platforms gobbled up most of this morning’s nominations. Of the dozens of scripted, reality and variety series acknowledged today by the Television Academy, only a handful are ad-supported productions. As such, marketers looking to get in on the Primetime Emmy buzz before the statuettes are handed out this fall will have to scramble. Which isn’t to say that the likes of HBO and Netflix have crowded out the traditional TV players altogether. For the third consecutive year, NBC’s Kleenex-depleting serial “This Is Us” has been nominated for Outstanding Drama Series, while its afterlife sitcom “The Good Place” earned its first nod for Outstanding Comedy Series. The Peacock also scared up a bunch of votes for “Saturday Night Live”—since bowing back in 1975, Lorne Michaels’ cultural lodestone has been in the running for no fewer than 270 of those pointy, gold-plated trophies—while its chair-spinning musical program “The Voice” was cited as one of TV’s top competition series. For all the critical praise heaped on “This Is Us,” the show’s latest round of nominations doesn’t exactly signal a return to form for network TV. The rise of streaming services and the creative freedom that comes with not having to please advertisers have conspired to delegitimize traditional TV’s claim as the repository... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-07-16 19:19:03 UTC ]
News tagged with: #call saul #bbc america #anthony bourdain #cast members #true detective #original shows #limited series #prime video #marvelous mrs #pearson #nielsen

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Books: A literary woman with a hidden past

Hi, I’m books editor Carolyn Kellogg with our weekly newsletter. THE BIG STORY This week we’ve dedicated all of our print pages to a single story that tells the tale of Anna March, a writer who came to L.A. with a hidden past. Written by reporter Melissa Chadburn and me, the article is online now... Continue reading at Los Angeles Times

[ Los Angeles Times | 2018-07-28 00:00:00 UTC ]
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Vintage and Riot back audio advertising and Portman to boost Harari’s Lessons

Runaway bestseller Sapiens established Yuval Noah Harari as a staple of the smart-thinking non-fiction field; four years on, Vintage and Riot Communications hope to take the Israeli’s new work, 21 Lessons, to an even broader readership. Continue reading at The Bookseller

[ The Bookseller | 2018-07-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #broader readership

Customers rally to support Imagined Things after shop's 'worst day'

An independent bookshop in Harrogate has experienced a "phenomenal" response to a desperate Twitter plea for sales after only taking £12.34 in a day. Continue reading at The Bookseller

[ The Bookseller | 2018-06-27 00:00:00 UTC ]
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How Gannett Is Putting Its Advertisers Closer to Its Readers

CANNES, France--Being able to effectively target an audience is the ultimate quest of any digital media company. That's why Gannett, publisher of USA Today, more than 100 local newspapers and a dozen national digital sites, is looking to a new product to connect brands and users. We caught up... Continue reading at AdWeek

[ AdWeek | 2018-06-25 00:00:00 UTC ]
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Facebook Tightened Its Policies on Advertising Accessories for Weapons

Starting Thursday (June 21), advertisers on Facebook can no longer promote weapon accessories and other related items to people under 18. The social network already had restrictions in place banning ads for weapon sales and modifications, such as magazines, but weapons accessories--such as... Continue reading at AdWeek

[ AdWeek | 2018-06-19 00:00:00 UTC ]
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The right poetry collection for right now: Terrance Hayes' 'American Sonnets for My Past and Future Assassin'

Now’s the time for “American Sonnets for My Past and Future Assassin,” Terrance Hayes’ electric, new book. In his five previous poetry collections — “Muscular Music” (1999), “Hip Logic” (2002), “Wind in a Box” (2006), the National Book Award-winning “Lighthead” (2010) and “How to Be Drawn” (2015)... Continue reading at Los Angeles Times

[ Los Angeles Times | 2018-06-14 00:00:00 UTC ]
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PRH UK confirms 'Stranger Things' book programme for this autumn

Penguin Random House UK has confirmed it is embarking on a "Stranger Things" book programme with Netflix and will release two titles in autumn 2018. Continue reading at The Bookseller

[ The Bookseller | 2018-06-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #stranger things

Love 'Stranger Things' the show? Now books are on the way

Penguin Random House and Netflix are teaming up in an effort to take book fans to the Upside Down. “Stranger Things” will be moving from the small screen to the page when the publisher and the entertainment company roll out a number of books based on the hit science fiction series, Deadline... Continue reading at Los Angeles Times

[ Los Angeles Times | 2018-06-12 00:00:00 UTC ]
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Facebook advertises for 'fake news' fact checkers

Firm changes initial ad for ‘news credibility specialists’ to ‘news publisher specialists’Facebook has advertised for “news credibility specialists” to fact-check content that appears on its site, after accusations of bias and the ongoing controversy over fake news. Almost two years after the... Continue reading at The Guardian

[ The Guardian | 2018-06-08 00:00:00 UTC ]
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Political advertising online to be reformed, says UK data regulator

Twitter and Facebook told they will be held more responsible for the content they publishBritain’s chief data regulator has said the online political advertising industry will be forced to reform for good as a result of the Cambridge Analytica scandal.Elizabeth Denham, the head of the... Continue reading at The Guardian

[ The Guardian | 2018-06-05 00:00:00 UTC ]
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Publishers stop Facebook ad spending over policy that treats publishers as political advertisers

The Financial Times and New York Media suspended their paid media on Facebook over concerns about how news publishers are treated under its new ad policy. The post Publishers stop Facebook ad spending over policy that treats publishers as political advertisers appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-05-25 00:00:00 UTC ]
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Holly Bourne | 'The most important thing to me as a writer of fiction—oddly enough—is to tell the truth'

The YA author’s first venture into adult fiction could find a wide readership, finds Alice O’Keeffe. Continue reading at The Bookseller

[ The Bookseller | 2018-05-22 00:00:00 UTC ]
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The Netflix Effect: Publishers see Netflix deals as gateways to more TV work

Netflix pays creators, but for digital publishers, there's also a ton of value in just being able to say they have a show on Netflix. The post The Netflix Effect: Publishers see Netflix deals as gateways to more TV work appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-05-18 00:00:00 UTC ]
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Debut author flyposts PRH offices to advertise own book

A debut author flyposted Penguin Random House's offices in London's Vauxhall as part of a guerrilla marketing stunt to promote his new book. Continue reading at The Bookseller

[ The Bookseller | 2018-05-04 00:00:00 UTC ]
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6 things you should know about the Comey book and the media frenzy around it

3. The 'pee-tape' stuff is back, biglyThe Washington Post also got an advance copy of the book. Rather than review it, the Post's White House Bureau Chief Philip Rucker sums it up in a story titled "James Comey's memoir: Trump fixates on proving lewd dossier allegations false." Rucker... Continue reading at Advertising Age

[ Advertising Age | 2018-04-13 00:00:00 UTC ]
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Benjamin Taylor on his award-winning memoir: It’s the past that is knowable, incandescent, real

“When you’re living your life, it doesn’t feel like a story. It only feels like a story when you look back on it,” says Benjamin Taylor. In the style of his memoir, “The Hue and Cry at Our House: A Year Remembered,” winner of The Times’ 2018 Christopher Isherwood Prize for Autobiographical Prose,... Continue reading at Los Angeles Times

[ Los Angeles Times | 2018-04-13 00:00:00 UTC ]
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Brace Yourself, James Comey Wrote a Memoir. Here’s Some of What It Says, “the Golden Showers Thing” Included.

Former FBI Director James Comey has a book dropping on Tuesday, so prepare for the president of the United States to be tweetin’. The Republican Party is already gearing up for a fight with a Trumpspeak-inspired “Lyin’ Comey” website. While it will surely be interesting and instructive to hear... Continue reading at Slate

[ Slate | 2018-04-13 00:00:00 UTC ]
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Emmy-Nominated Editor Rejoins TIME’s Newsroom | People on the Move

Hearst Magazines Digital Media makes changes to its leadership and other people on the move. The post Emmy-Nominated Editor Rejoins TIME’s Newsroom | People on the Move appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2018-04-04 00:00:00 UTC ]
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