For advertisers, the Emmy halo effect is a thing of the past

Advertisers looking to shill for their products and services within the context of an Emmy Award-winning series are once again more or less out of luck, as premium cable and streaming platforms gobbled up most of this morning’s nominations. Of the dozens of scripted, reality and variety series acknowledged today by the Television Academy, only a handful are ad-supported productions. As such, marketers looking to get in on the Primetime Emmy buzz before the statuettes are handed out this fall will have to scramble. Which isn’t to say that the likes of HBO and Netflix have crowded out the traditional TV players altogether. For the third consecutive year, NBC’s Kleenex-depleting serial “This Is Us” has been nominated for Outstanding Drama Series, while its afterlife sitcom “The Good Place” earned its first nod for Outstanding Comedy Series. The Peacock also scared up a bunch of votes for “Saturday Night Live”—since bowing back in 1975, Lorne Michaels’ cultural lodestone has been in the running for no fewer than 270 of those pointy, gold-plated trophies—while its chair-spinning musical program “The Voice” was cited as one of TV’s top competition series. For all the critical praise heaped on “This Is Us,” the show’s latest round of nominations doesn’t exactly signal a return to form for network TV. The rise of streaming services and the creative freedom that comes with not having to please advertisers have conspired to delegitimize traditional TV’s claim as the repository... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-07-16 19:19:03 UTC ]

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A newly discovered portrait of Mary Pearson reminds us that the Austens were total jerks about her.

Long before Tinder, there was Jane Austen, warning your dates and their families that you looked nothing like your picture: in this instance, her subject was Mary Pearson, a portrait of whom has recently been discovered and acquired by Jane Austen’s House museum. Pearson, who likely inspired... Continue reading at Literrary Hub

[ Literrary Hub | 2020-04-07 15:55:45 UTC ]
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SA company lands large partner to provide professional certifications

San Antonio-based TrueAbility, a skills assessment software company, has signed a multiyear agreement with Minneapolis-based Pearson VUE, enhancing the global testing company's ability to administer certification exams for clients that can accurately demonstrate a test taker's competencies and... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2020-04-04 13:27:17 UTC ]
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TV Time Spikes for Kids Stuck at Home During Coronavirus

It's no surprise that as Americans across the country are being told to stay home or shelter in place, national television usage is up. But new data from Nielsen shows that kids are spending considerably more time in front of the television than other audience demos--and many of them are playing... Continue reading at AdWeek

[ AdWeek | 2020-03-27 17:50:19 UTC ]
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Mantel maintains top spot as print market hangs on

Hilary Mantel's The Mirror and the Light (Fourth Estate) has held the UK Official Top 50 number one spot for a third week running, selling 30,280 copies through Nielsen BookScan's TCM. Continue reading at The Bookseller

[ The Bookseller | 2020-03-23 20:03:58 UTC ]
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Pearson warns Covid-19 will hit profits and pauses share buyback

Pearson has warned its profits will be hit, and paused its share buyback, after the Covid-19 pandemic closed testing centres and saw US state assessments postponed or waived.  Continue reading at The Bookseller

[ The Bookseller | 2020-03-22 23:25:19 UTC ]
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The Mirror and the Light shines with huge first-week sales

Hilary Mantel’s conclusion to her Thomas Cromwell trilogy sold more than 95,000 copies in three daysHilary Mantel’s much-anticipated The Mirror and the Light has been selling a copy every 2.7 seconds since its release last Thursday, with the final book in the two-time Booker winner’s trilogy... Continue reading at The Guardian

[ The Guardian | 2020-03-10 18:55:55 UTC ]
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Amazon Charts: Mantel maintains Most-Sold number one

Hilary Mantel's The Mirror and the Light (Fourth Estate) has held the Amazon Charts' Most-Sold: Fiction top spot for a second week, the same week the eagerly awaited title sold 95,141 copies across all print editions through Nielsen BookScan's TCM. Continue reading at The Bookseller

[ The Bookseller | 2020-03-10 16:43:19 UTC ]
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Pearson Earned £65 Million In Profits from Its PRH Stake in 2019

Pearson’s 25% stake in Penguin Random House earned the company £65 million in operating profit in 2019. Pearson has sold its 25% share of PRH to Bertelsmann in a deal expected to generated net proceeds of $675 million when the transaction closes. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-02-21 05:00:00 UTC ]
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Beer is no longer cool, says Nielsen, but these drinks are

The year in drinking is shaping up to be fizzy and bright-colored. The good people at Nielsen measure more than TV viewership: They also know a lot about drinking! Here’s what they say you can expect to see in beer aisles and bars and restaurants this year.Read Full Story Continue reading at Fast Company

[ Fast Company | 2020-01-29 12:43:50 UTC ]
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Pinch of Nom: Everyday Light bags fourth number one

Kay Featherstone and Kate Allinson’s Pinch of Nom: Everyday Light (Bluebird) reigned over the UK Official Top 50 for a fourth week in total, with 51,842 copies sold through Nielsen BookScan’s TCM.  Continue reading at The Bookseller

[ The Bookseller | 2020-01-14 01:31:35 UTC ]
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Forbes Announces New Digital Leadership | People on the Move

[caption id="attachment_176235" align="alignright" width="150"] Nina Gould[/caption] On Thursday, Forbes announced the promotions of Nina Gould (formerly VP of product) to chief product office and Vadim Supitskiy (formerly SVP, engineering) to chief technology officer. Both veterans of the... Continue reading at Folio Magazine

[ Folio Magazine | 2020-01-09 20:03:07 UTC ]
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Nielsen’s Advanced TV Push Continues With Addressable Platform Beta Test

Less than a year after creating a video advertising group dedicated to expanding available addressable TV inventory, Nielsen is taking another step toward an addressable future. The company today is introducing a beta version of an addressable TV advertising platform, with more than a half-dozen... Continue reading at AdWeek

[ AdWeek | 2020-01-07 14:00:50 UTC ]
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Pinch of Nom: Everyday Light switched on for a third week in the top spot

Kay Featherstone and Kate Allinson’s Pinch of Nom: Everyday Light (Bluebird) has maintained its UK Official Top 50 number one spot for a second week running and a third week in total, selling 58,614 copies through Nielsen BookScan’s Total Consumer Market.  Continue reading at The Bookseller

[ The Bookseller | 2020-01-07 12:47:17 UTC ]
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Review of the Year 2019: The Bestsellers

With print books selling 191.6 million units for £1.66bn, 2019 became the print market’s fifth consecutive year of growth and its best since 2010 in value terms, according to Nielsen BookScan’s Total Consumer Market.  Continue reading at The Bookseller

[ The Bookseller | 2020-01-02 20:35:48 UTC ]
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Print grows for fifth consecutive year in 2019

Kay Featherstone and Kate Allinson’s Pinch of Nom: Everyday Light (Bluebird) has re-claimed the UK Official Top 50 number one spot, with 44,024 copies sold through Nielsen BookScan’s Total Consumer Market, as the print market posts 2.4% growth in value for 2019 and a 0.4% bump in volume year on... Continue reading at The Bookseller

[ The Bookseller | 2019-12-30 18:15:33 UTC ]
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“The House of God,” a Book as Sexist as It Was Influential, Gets a Sequel

Rachel Pearson reviews the sequel to “The House of God,” “Man’s 4th Best Hospital,” by Stephen Bergman, written under the pen name Samuel Shem, and discusses the book’s sexism and flaunting of privilege. Continue reading at New Yorker

[ New Yorker | 2019-12-25 13:00:00 UTC ]
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Pearson Sells Last 25% of PRH to Bertelsmann

U.K.-based publisher Pearson is selling its last shares in Penguin Random House, representing 25% ownership of the company, to Germany's Bertelsmann, which will now have 100% ownership of the company. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-12-18 05:00:00 UTC ]
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Pearson sells remaining stake in PRH, Fallon to depart

Pearson is selling its remaining 25% stake in Penguin Random House to Bertelsmann, as its c.e.o. John Fallon prepares to retire next year.  Continue reading at The Bookseller

[ The Bookseller | 2019-12-18 01:20:40 UTC ]
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Pearson wins contract with UK Home Office

Pearson has won a contract with the UK Home Office to deliver secure English language tests (SELTs) to people who need to demonstrate their English language skills to work or live in the UK. Continue reading at The Bookseller

[ The Bookseller | 2019-12-17 10:16:56 UTC ]
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65% of owners buy their pets holiday gifts. Here’s what to get your dog.

There really is something to that “four-legged family member” mindset. If you’ve made it to this article, you’re probably at least thinking about getting a gift for your pet these holidays. You’re not alone: A 2018 report from Nielsen found that 65% of pet owners bought their pet a birthday or... Continue reading at Fast Company

[ Fast Company | 2019-12-13 11:05:20 UTC ]
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