Advertisers looking to shill for their products and services within the context of an Emmy Award-winning series are once again more or less out of luck, as premium cable and streaming platforms gobbled up most of this morning’s nominations. Of the dozens of scripted, reality and variety series acknowledged today by the Television Academy, only a handful are ad-supported productions. As such, marketers looking to get in on the Primetime Emmy buzz before the statuettes are handed out this fall will have to scramble. Which isn’t to say that the likes of HBO and Netflix have crowded out the traditional TV players altogether. For the third consecutive year, NBC’s Kleenex-depleting serial “This Is Us” has been nominated for Outstanding Drama Series, while its afterlife sitcom “The Good Place” earned its first nod for Outstanding Comedy Series. The Peacock also scared up a bunch of votes for “Saturday Night Live”—since bowing back in 1975, Lorne Michaels’ cultural lodestone has been in the running for no fewer than 270 of those pointy, gold-plated trophies—while its chair-spinning musical program “The Voice” was cited as one of TV’s top competition series. For all the critical praise heaped on “This Is Us,” the show’s latest round of nominations doesn’t exactly signal a return to form for network TV. The rise of streaming services and the creative freedom that comes with not having to please advertisers have conspired to delegitimize traditional TV’s claim as the repository... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-07-16 19:19:03 UTC ]
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Hearst is now hopping onto the hot, youth-focused Musical.ly, with the first official ad partnership on the mobile singing app.Hearst announced the partnership at its NewFronts, where it unveiled its digital roadmap for the year ahead to a crowd of ad buyers and business press.Seventeen magazine... Continue reading at Advertising Age
[ Advertising Age | 2017-05-04 00:00:00 UTC ]
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She's the daughter of a billionaire family who married into another billionaire family and she's made millions selling merchandise branded with her name. So what could Ivanka Trump teach America's millions of way-less-privileged working women? Trump's latest book, Women Who Work: Rewriting the... Continue reading at Stuff
[ Stuff | 2017-05-04 00:00:00 UTC ]
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There are pretty much only two movie seasons each year, Summer Escape and Oscar Bait. Although the first of the two categories is sometimes indistinguishable from March and April fare (hello, F8 of the Furious) there’s something indelibly summer-y about the cinema of May. This year is no... Continue reading at Fast Company
[ Fast Company | 2017-05-01 00:00:00 UTC ]
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As HarperCollins celebrates its 200th anniversary, archivist Dawn Sinclair delves into the HarperCollins archive. Continue reading at The Bookseller
[ The Bookseller | 2017-04-25 00:00:00 UTC ]
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For the release of Chimamanda Ngozi Adichie’s Dear Ijeawele, 4th Estate marketing manager Tara Al Azzawi launched a social media campaign to tie in with International Women’s Day. Continue reading at The Bookseller
[ The Bookseller | 2017-04-25 00:00:00 UTC ]
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The business of publishing and selling political-themed books moved front and center with the dawn of the Trump era in Washington. Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-04-22 00:00:00 UTC ]
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More than most people, Jonathan Taplin has seen firsthand how the rise of digital behemoths like Google and Facebook has irrevocably transformed the life of artists and musicians. A former tour manager for Bob Dylan and the Band and a movie producer for Martin Scorsese, Taplin has become an... Continue reading at Fast Company
[ Fast Company | 2017-04-21 00:00:00 UTC ]
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Renowned makeup artist & best-selling author Bobbi Brown talks finding her passion, leaving her namesake company, and her newest book on "No Limits with Rebecca Jarvis. Continue reading at ABC News
[ ABC News | 2017-04-18 00:00:00 UTC ]
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Anyone involved in writing books or TV and film scripts knows that whilst the entertainment and publishing sectors are constantly on the look out for the next blockbuster, nobody is quite sure what one actually looks like. A new AI platform called AUTHORS is looking to use machine learning... Continue reading at Betanews
[ Betanews | 2017-04-14 00:00:00 UTC ]
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Advertisers remain skittish around political news even as news publishers are seeing big traffic numbers around President Donald Trump. The post ‘Over-indexing on brand safety’: Trump is a boon for traffic, but advertisers remain wary appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-04-06 00:00:00 UTC ]
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When Caren Lissner’s young adult novel Carrie Pilby was released in January 2003, the person who would eventually play her on-screen, Bel Powley, was just about to turn 11 years old. And while the title character of Lissner’s book was a prodigy of sorts—a young British woman who graduated... Continue reading at Fast Company
[ Fast Company | 2017-04-06 00:00:00 UTC ]
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Axel Scheffler may leave the UK in the wake of it enacting Article 50, the illustrator has told The Bookseller Daily at Bologna Children's Book Fair. Continue reading at The Bookseller
[ The Bookseller | 2017-04-05 00:00:00 UTC ]
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Joanna Cannon has signed another two-book deal with The Borough Press for six figures. Continue reading at The Bookseller
[ The Bookseller | 2017-03-28 00:00:00 UTC ]
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In 1969, an angry young man caught up in the social unrest of the period holed up in the New York Public Library poring through piles of military manuals and eventually emerged with “The Anarchist Cookbook.” Containing detailed instructions for making TNT and “converting a shotgun into a grenade... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-03-24 00:00:00 UTC ]
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The Seattle-based indie comics press has ordered the largest second printing in its 40-year history for Emil Ferris' literary graphic novel. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-13 00:00:00 UTC ]
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The Association of American Publishers' annual meeting, held at Penguin Random House earlier this week was themed “Charting the Future,” its centerpiece a Q&A interview by PRH c.e.o. Markus Dohle of Barnes & Noble c.e.o. Len Riggio. Continue reading at The Bookseller
[ The Bookseller | 2017-03-10 00:00:00 UTC ]
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Personnel changes hit Los Angeles Magazine as new owners lay off publisher, EIC. The post Hour Media Group Acquires Emmis Magazines for $6.5 Million appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-03-01 00:00:00 UTC ]
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When the chief brand officer from the largest advertiser in the world announces that they don't "want to waste time and money on a crappy media supply chain," even those of us just outside digital media in packaging may feel a little twinge of dread in our stomachs.If you missed it a few weeks... Continue reading at Advertising Age
[ Advertising Age | 2017-03-01 00:00:00 UTC ]
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Publishers' own websites could be mightier than the almighty news feed when it comes to impact for advertisers, according to new neuroscience research comparing social platforms and premium sites. Neuro-Insight, a neuro-marketing company, examined content from four major publishers--Cond? Nast,... Continue reading at AdWeek
[ AdWeek | 2017-02-22 00:00:00 UTC ]
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Derek Thompson unravels the mystery of Fifty Shades’ mega-salesThere are no doubt plenty of people - but probably not as many as read the book - who simply can’t fathom how EL James can have sold more than 125m copies of Fifty Shades of Grey. Derek Thompson is here to help. The reason, it... Continue reading at The Guardian
[ The Guardian | 2017-02-19 00:00:00 UTC ]
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